*DigitalBrandManagementServicesMarch,2003**Whatisthevalueofabrand?*BrandsarecriticalassetstoacompanyBrandValueinBillionsCoca-Cola 70Microsoft 64IBM 51Disney 29McDonalds 25Ford 20Apple 5Amazon 3Brandsinmanycasescanrepresentonaverage35%ofacompany’smarketcapitalization50%+OfMkt.CapIsyourDigitalBrandProtected?*DoestheGovernmentCare?**Growingcomplexityofdomainnameregistrationsdrivescustomertowardsoutsourcedservicesx192RegistriesRestricted106countriesUnrestricted86countries3Commercial.com,.net,.org4Restricted.edu,.gov,.mil,int.2Unrestricted.info,.biz5Restrictedname,pro,aero,museum,coopDomainNames243CountryCodetopleveldomains+ExistinggTLD’s+NewgTLD’s+MultilingualBrands+Services+Products+DivisionsCorporateDigitalAssetsRegistrationRequirements,LanguageBarrier,TimeZones,Currencies,RenewalDatesMultiLingualgTLD130LanguagesMultilingualccTLD130LanguagesDomainNamesManagementChallenges*VeriSignDigitalBrandManagementServicesBRANDSProtectandPromoteIntheDigitalWorld* Breathofdigitalassetmanagementservices Industryexpertise,enterprisecustomersupport Financialstrengthandstability MarketleaderandRegistryoperator -VeriSignmanagesmorethan80%ofFortune1000 .com,.netand.orgnames -DBMShas~200clientsoftheGlobal500 GlobalReach SeriousaboutSecurity -Morethan5billionDNSlookupsperdayDigitalBrandManagementServicesHighlights…..*BestPractice…..DigitalBrandManagementServices*BestPractice >>>Strategy….. Risktolerance? CorporateSecurity? CopyrightPiracyProtection? IntellectualPropertyProtection? E-CommerceStrategy? BrandProtection? On-linePartnerCompliance? UnauthorizedDistribution? RenewalManagement?DigitalBrandManagementServices*BestPractice >>>Research….. GlobalSearchonDomains–gTLDs/cCTLDs? TradeMarks,ServiceMarks,Brands,Domains,Slogans? RegistrantSearch? BrandPresence? HomePageContent?DigitalBrandManagementServices*OnlineBrandAnalysisReport:DiscoverHongKongSearchMechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etc…Monitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,....).Thesearehighlyrelevantinformation.…..May22,2003*OnlineBrandAnalysisReport:HongKongTourSearchMechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etc…Monitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,....).Thesearehighlyrelevantinformation.…..May22,2003*BestPractice >>>Manage….. DomainRenewalManagement LockDownDomainsandStandardize ManageDNSDigitalBrandManagementServices*BestPractice >>>Build….. GlobalRegistration LocalPresenceServices DomainRecovery/AcquisitionDigitalBrandManagementServices*Netherlands(.nl)Colombia(.co)Paraguay(.py)CzechRepublic(.cz)Norway(.no)ElSavador(.sv)Portugal(.pt)Finland(.fi)SaudiArabia(.sa)France(.fr) Morethan100countrieshavearestricteddomainregistrationprocess,including7ofthetop10markets(asmeasuredbyGDP) VRSNLocalPresencecanhelpyoutosatisfythisrequirements.SouthKorea(.kr)Germany(.de)Singapore(.sg)HongKong(.hk)Spain(.es)Hungary(.hu)Sweden(.se)Iceland(.is)Taiwan(.tw)India(.in)Vietnam(.vn)Australia(.au)Ireland(.ie)Boliva(.bo)Italy(.it)Brazil(.br)Japan(.jp)Canada(.ca)Jordan(.jo)Chile(.cl)Malaysia(.my)China(.cn)GlobalRegistration-LocalPresenceQualification**BestPractice >>>Monitoring….. GlobalDomainandWebWatch InstallSurveillancetoContinuouslyMonitorBrandsDigitalBrandManagementServices*DigitalBrandManagementServicesDomainWatchforCybersquattingAtrulyuniquecybersquattingsolutioncombining100%coverageofallTLDs,patentedwebcrawlingtechnology,andacasemanagementsystem WebWatchforOnlineBrandAbuse(includesDomains) Atrulyuniquebrandprotectionsolutioncombining100%coverageofhomepagesandregistereddomains,patentedwebcrawlingtechnology,andacasemanagementsystem. PremiumBrandProtection(Comprehensive) Acomprehensiveprotectionsolutioncovering40,000,000+domainsand5,000,000,000+webpages,andmanymore.Introducinguniquelyaffordablebrandprotectionservices.*WatchProductsMasterListofover40,000,000RegisteredDomains+MonthlySearchesofEveryHomePage+DetailedAttributesaboutOffendingSiteforContext+ExcludeCriteriatoEliminateIrrelevantInformation+ActionCenterUnique,aggressivelypricedonlinebrandprotectionproductsTheselow-costservicesleverageindustry-proventechnology.DigitalBrandManagementServices*TechnologyofIntelligenceCenterDigitalBrandManagementServices*ProductDetailsDigitalBrandManagementServices DomainWatch WebWatch TYPEOFBRANDABUSEIDENTIFIED: BrandUseinDomain(cybersquatting) BrandUseinHomePageText(visibleorinvisible) BrandUseinHomePageSourceCode(metatag) BrandUseinLinkonHomePage LogoUseonHomePage MATCHINGTECHNOLOGY: WildcardSearchwithinDomain CommonMisspellingswithinDomain UseofSpecialCharacterswithinDomain ExactMatchonHomePage *ProductDetailsContinuedDigitalBrandManagementServices DomainWatch WebWatch CONTEXTUALINFORMATIONPROVIDED: SiteStatus(Live,Parked,Error) eCommerceStatus(YesorNo) ObjectionableContentFlag(Hate,Violence,Gambling,Pornography) SiteTraffic ArchiveVersionofPage SiteRegistrationContactInformation *ProductDetailsContinuedDigitalBrandManagementServices DomainWatch WebWatch FILTERINGANDRELEVANCYCRITERIA: ExcludeBasedonListofSites ExcludeBasedonTop-LevelDomains ExcludeBasedonSiteStatus ExcludeBasedonObjectionableContent ExcludeBasedoneCommerceStatus ExcludedBasedonMinimumAmountofSiteTraffic ExcludePreviouslyDeliveredSites ExcludeBasedonLocationofBrandPresence DELIVERY: MonthlyReports ActionCenterSubscription *BrandMonitoringServicesComparisonAsimplifiedcomparisonofBrandMonitoringServices:DigitalBrandManagementServices DomainWatch WebWatch BrandProtection(Premium) SearchScope 40,000,000+domains 40,000,000+domains20,000,000+homepages 40,000,000+domains5,000,000,000+webpagesSpamemail RelevancyCriteria Excludelists Excludelists Customer-specificconfigurationofscoringformulas SiteAttributes Yes Yes Yes ActionCenter BasicFeatures BasicFeatures AdvancedFeatures:BatchemailUploadEvidenceFolders5userids*NewChinaccTLDDBMPortalHomePage…..DigitalBrandManagementServices*Domainsreporting…..DigitalBrandManagementServices*DomainManageHomePage…..DigitalBrandManagementServices*TaskOrderAuditTrail…..DigitalBrandManagementServices*CustomerBenefits…..DigitalBrandManagementServices**b MasterServicesAgreement: NoP.O.ormoneyneededtoexecute 2yearterm,automatic2yearrenewals Designateupto5individualstoplacetaskorders Automaticdiscountonpremiumservicessuchasinternationalregistrations DedicatedaccountteamfromVeriSignDigitalBrandManagementServices Service-levelguarantee TaskOrder OnlinePortalManagementImplementationiseasy…..DigitalBrandManagementServices**DigitalBrandManagementServices Portfolioofglobaldigitalbrandassets Enterpriselevelofservice AuthoritativeindustryknowledgeProtectandPromoteDrivingBrandValueintheDigitalWorld*****
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