跨境电商英语A卷

Highqualitymanuscriptsarewelcometodownload跨境电商英语A卷浙江农业商贸职业学院2016/2017学年第二学期2016级《跨境电商英语》期末试卷出卷人：王群考试时间：90分钟考试形式：开卷共8页__________系_____级专业班姓名学号____________题型IIIIIIIVV总分阅卷人分值2030301010100得分第I卷第I卷(1-4页)包括写作与阅读两部分，答题时间为45分钟。卷I和答题纸在开考时分发。PartIWriting(10’*2=20’)Directions:Forthispart,youareallowed20minutestowritetwoshortpassages.Youshouldincludeinyourpassagesallthegiveninformation.Youshouldwriteatleast60wordsbutnotmorethan100wordsforeachpassage.WriteyourpassagesonAnswerSheet.SectionAWritean-emailtoLiHua,afriendofyours,answeringhisquestionsabouthowtowritethedescriptionofaproduct.Thenecessaryinformationbelowshouldbeincluded.1.一个优秀的产品描述有助于买家了解产品并形成下单意向。2.由于买家都为境外客户，需要使用英文填写一切产品信息。3.必须将买家比较关注的产品的特色、功能、服务、包装及运输信息等展示出来。4.还应当包括产品的包装及配件信息、付款方式、物流方式、售后服务及承诺。SectionBWriteanemailtooneofyourcustomer,remindingherofaquickpayment.Thenecessaryinformationbelowshouldbeincluded.1.你所挑选的商品是本店最畅销的。2.该商品因其优良的品质和具竞争力的价格而深受欢迎。3.此商品现存货不多，很快就会售完。4.如果您现在购买，我们会给你10%的折扣。5.一旦确认支付，将在24小时内发出。PartIIReadingComprehension(10’*3=30’)Directions:Inthispart,thereisapassage.YouarerequiredtofinishSectionA,SectionBandSectionCafterreadingthepassagethroughcarefully.Youcanhave25minutestodothework.PleasegiveyouranswersonAnswerSheet.CBEandomnichannelarethemaintrendsoftheglobalmarket.Let’stakealookatthereasonswhythevaluesofCBEarewidelyrecognizedamongAPECeconomiesandwhyCBEisempoweringSMEstoentertheglobalvaluechain.Asia-Pacificregionhasbecomethedominantregionintheglobaleconomy,growingfasterthananyother,atarateof%yearon.ThevaluesofCBEtoglobalSMEsarerecognizedamongAPACeconomiesbecauseoftwomajorreasons.Firstisthedisruptiveforceineconomiesthatareundergoingmassivepolitical,socialandeconomicchangestosupportCBE.Eventraditionally‘closed’economiesareputtingCBEatthehighestpriorityontheirdigital2020agenda.Second,SMEsarefast-growingduetodisruptiveinnovation.Byapplyingnewsetsofrules,valuesandmodelswhichultimatelydisruptand/orovertakeexistingmarketsbydisplacingearliertechnologiesandalliances,theseinnovativeSMEscreatenewmarkets.（1）InternationalresearchconductedbyUniversityofSouthCaliforniarevealedthat74%ofbusinessessurveyedconsideredCBEasthekeydisruptiveforceontheireconomyoverthenextthreeyears,82%indicatedthatCBEwouldhavegreatimpactonSMEsoverthenextthreeyears,and48%saidthatCBEwouldhavegreaterpriorityfortheircompanystrategyanddevelopment.Domesticmarketshavebecomematureandsaturated.CBEisthemostlogicalwayforfuturegrowth.Governmentsaroundtheworldhaverecognizedecommerceasanengineoffutureeconomicgrowth,especiallyinsupportingSMEstoexpandcross-border.SupportivepoliciesboostthedevelopmentofCBE.InternationalresearchconductedbyPayvisionshowedthat70%ofcompaniessurveyedindicatedthatsellingproductsandservicesoverseashasproventobeprofitable.While40%indicatedthatweretheirprimaryfocus,and45%indicatethatChinawillbetheirmainfocusinthefuture.CBEisempoweringSMEstoenterglobalvaluechain,tosurviveinamatureandsaturatedcompetitivedomesticmarket,increasetheirspeedofdevelopmentandbroadentheirbusinessopportunities.（2）SMEswithhighinternetandtechnologyusagegrowtimesfasterthanSMEsthatdonotleveragetechnology,regardlessofthe%ofecommerceexporterssurvivetheirfirstyearinbusinesscomparedwitha30-50%survivalratefortraditionalbusinesses.Ecommercefirmsonaverageexportto30-40differenteconomiescomparedwith3-4economiesfortraditionalexporters.That’s10timesmoreopportunitiesforbusinessgrowth.UsingCBEthebusinessrisksarereducedtoalevelwithlowerintensityofcompetitioninoverseasmarkets,andwiderreachofglobalmarkets.CBEoffersmoreflexibilityandlowerbarriers,nogeographicalrestrictions,thusitincreasestheprofitmarginsforsellersandsavesmoneyforglobalbuyers.UnderCBEindustry,B2Bistheleadingforceindrivingtheindustry’stakealookatthenumberofglobalB2B.AccordingtoFrostandSullivanreport(LINK),itisestimatedthatin2020,thetotalglobaltransactionalvolumeinB2BbusinesswillbetwicethesizeofB2Cbusiness,withtrillionUSDrevenue.Accordingto2015ecommercemarketplacedata,inChina,intermsofcross-bordersales,B2Crevenuedwarfedwith$221minB2B.ChineseecommercemarketreachedUSDtrillionin2015andalmost70%camefromB2B(ChinaInternetWatch).Inabsoluteterms,theEuropeanB2BecommercemarketisgrowingatafasterratethantheB2Csector.Yet,theB2Bsectorstillhasmajorgrowthopportunity.Morethan50%ofcompaniesmakepurchasesthroughecommerce,butlessthan22%ofcompaniesareactuallysellingthroughecommerce.WiththeintegratedonlineB2Bplatforms,acompleteservicechainismovedonline,shorteningthepurchasingcycleandcuttingthecostthroughlessmiddlemen.Buyinginbulkalsomeansanenhancedlogisticsefficiency.Andwithlargerordersize,businessesaremoreinclinedtoenterthisbusinesswithmoreprofitmargins.DidyouknowthatPradamakesabout20%oftheircollectioninChinaMiucciaPradatoldthe,“Soonerorlater,itwillhappentoeveryonebecauseChinesemanufacturingissoskillsetisbetter,theirfinishingisbetter,andtheycanhandlethattypeoffashion.”ThisexampleillustratesthedemandfromoverseasmarketsforChinesehighqualityproducts.Ibelievewiththeincreasingproductivityandimprovedproductquality,made-in-Chinaproductswillbetestedandrecognizedwithgoodreputationintheglobalmarkets!Over40%ofapparelsoldintheUSismadeinChina.ForB2BdemandbytherestoftheworldformachinerypartsthataremadeinChinawillbedoublethatoftheUSby2022.Qualityreputationisbeingrestored.Aroundtheworld,ComputersandotherMachinery,Automotive,Pharmaceutical,Petroleum&Minerals,areleadingtheB2Brankingsformanyyears,astheearlyadopters.Butlet’sbeclearaboutthesenumbers;latelymanynewcategoriesareontherise.Lookatapparel,onlyrankingaround5%isalreadybringingsolidbusinesstoChina.Goodqualityproductswillgroweveryindustry/sectorinCBE.SectionAChoose10fromthe12BOLDwordsorphrasesinthepassagetocompletethefollowingsentenceswiththeirappropriateforms.药物治疗对这个病人毫无效果。Themedicationdidn't___________thepatient'sillness.有迹象表明,中学生作弊可能正在上升。Thereisevidencethathighschoolcheatingmaybe___________.我授权我的代理人处理此项交易。I___________myagenttomakethedealforme.你不需要担心那一点,我们可以用现有的资金。Youneedn'tworryaboutthat;wecan___________themoneythatisalreadyavailable.价值链 分析 定性数据统计分析pdf销售业绩分析模板建筑结构震害分析销售进度分析表京东商城竞争战略分析 为成本管理提供了一个分析框架。The___________analysisprovidesatheoreticalframeworkforanalyzingcostmanagement.他的收入因疾病而锐减。Hisincome___________sharplybecauseofdisease.旧车买卖的市场已趋饱和。Themarketis___________withtheusedcars.他们的技能对于视觉界面 设计 领导形象设计圆作业设计ao工艺污水处理厂设计附属工程施工组织设计清扫机器人结构设计 非常重要。Their___________isparticularlyimportantinvisualinterfacedesign.非洲是世界上正在展露头角的地区。Africaisnowthe___________areaoftheworld.西方文化的影响具有高度的破坏性。TheimpactofWesterncivilizationhasbeenhighly___________.SectionBTranslateintoChinesetheparagraphsunderlinedinthepassage.____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________SectionCAnswerthefollowingquestionsbrieflyaccordingtothepassage.1.Whatarethemaintrendsofglobalmarket________________________________________________________________________2.WhatarethemajorreasonsforAPACeconomies’recognizingthevaluesofCBEtoSMEs________________________________________________________________________3.Whyhavethegovernmentsaroundtheworldrecognizedecommerceasanengineoffutureeconomicgrowth________________________________________________________________________4.WhydoestheauthorthinkB2Bistheleadingforceindrivingtheindustryforward________________________________________________________________________5.WhatdidMiucciaPradathinkofmade-in-Chinaproducts________________________________________________________________________第II卷第II卷(5-8页)包括词汇与术语、翻译和简短回答三个部分，答题时间为45分钟。卷II在开考45分钟时分发。PartIIIWords&Terms(1’*30=30’)Directions:Forthispart,youareallowed15minutestofinishSectionA,SectionBandSectionCconcerningthewords,phrasesandtermswehavelearnedinthetextbook.PleasewriteyouranswersonAnswerSheet.SectionAMatchthewordsinColumnAwiththeirmeaningsinColumnB.ColumnAColumnBmoderaterevenuediscountretailingpotentialdiscretionentitycategorizecompensationspecificationtheactivitiesinvolvedinsellingcommoditiesdirectlytoconsumerstheentireamountofincomebeforeanydeductionsaremadetheactofreducingthesellingpriceofmerchandisetoplaceintoorassigntoacategoryadetaileddescriptionofdesigncriteriaforapieceofworkcapableofdevelopingintotheparticularkindofpersonorthingmentionedthatwhichisperceivedorknownorinferredtohaveitsowndistinctexistence(livingornonliving)something(suchasmoney)givenorreceivedaspaymentorreparation(asforaserviceorlossorinjury)thepowerofmakingfreechoicesunconstrainedbyexternalagenciesbeingwithinreasonableoraveragelimits;notexcessiveorextremeSectionBCompletethefollowingsentenceswiththephrasesinthebox.Changetheformsifany.adiversityoftakeintoaccountputoneselfinshoesbeuniquetoinbulkbeaccessibletomakecompensationforsetfootinnarrowdownapplytoTheyjust___________theentrance,whenawell-dressedmanapproachedthem.Having___________stocksinyourportfoliowillloweryourrisk.Ofcourse,youstillselectthebrandifyouknowitto___________theproductlist.IstartedpaintingwithcoffeebecauseIwantedacheapermediumthat___________me.Ifyouareforcedtotakeaction,donotdoanythinguntilyouhaveaperfectplanwhichwill___________everythingthatcanhappen.Cutdownonthepackagingmaterialsbybuying___________.Sincewewantthecontactlistto___________eachuser,wewillimplementaloginfunctionaspartoftheapplication.Asaresultofyourfault,youshould___________ourloss.Theseregulations___________everyone,withoutexception.Youneedtotakesometimeto___________andunderstandthem.SectionCWriteouttheChinesemeaningsofthetermsinColumnA.TermsMeaningscustomsclearanceOEMpartialrefunddigitbarcodequality-priceratiofavoritesCPM(costpermille)forwardingagentcertificationreporttransactionconversionrate1.2.3.4.5.6.7.8.9.10.PartIVTranslationfromEnglishtoChinese(2’*5=10’)Directions:Forthispart,youareallowed15minutestotranslatethefollowingsentencesintoChinese.PleasewriteyouranswersonAnswerSheet.Duetotheexcessivedependenceontraditionalsalesmodel,longtransactionduration,relativelylessprofitmarginsandsomeotherproblems,traditionalforeigntradeisincreasinglyunfavorabletothebusinessdevelopmentofsmallandmediumforeigntradecompaniesIfthereisnoCancelOrderbutton,pleasenotethatifyoupaidbycreditcard,theCancelOrderandRequestOrderCancellationbuttonswillbeavailableafter24hourssinceyoupaidbecausethepaymentwillbeverifiedbyoursystemwithin24hours.Forinstance,aproduct,ifsoldbypiece,withfreeshippingandatareasonableprice,sellswell,butsellsbadly,ifsoldbypiece,withfreeshippingandatahigherprofitrate.Whileplatformssuchas,andhavealargeramountofmonthlyusers,Thevisualmediasharingbasedmobileplatformshowever,garnerahigherinteractionrateincomparisonandhaveregisteredthefastestgrowthandhavechangedthewaysinwhichconsumersengagewithbrand.IftheparcelwasreturnedduetoSupplier’sdefault,whichshallbedeterminedbythetermsandconditionssetforthintheseDisputeRules,thiswillnotbeconsideredasaBuyer'sresponsibility,andBuyerwillnotberequiredtocompensateSupplierfortheshipmentcharges.PartVBriefAnswers(2’*5=10’)Directions:Forthispart,youareallowed15minutestogivebriefanswerstothefollowingquestionsaccordingtothetextswehavelearned.PleasewriteyouranswersonAnswerSheet.WhatarethemainproblemsofChinaCross-borderE-commerceWhatyoushoulddoifyouwanttosellonAmazonWhatarethemarketingtoolsAliexpressoffersWhataretheprinciplesinchoosingtherightlogisticsWhatiscustomerserviceofthecross-bordere-commerce