旅游开发与规划

旅游开发与规划 第一章 旅游规划与开发的概念体系 第一节 旅游系统 一、旅游业的系统化特征 旅游系统的概念 由旅游客源市场子系统、旅游目的地吸引力子系统、旅游企业子系统以及旅游支撑与保障子 系统4个部分，具有特定的结构、功能和目标的综合体。 旅游系统的特征 1.旅游系统构成要素内容较广泛 2.旅游系统要素之间的关联性较密切 3.旅游系统要素动态性较强 二、旅游系统的结构 1. 组织结构 公司企业组织结构新部门组织结构组织结构部门职能华为公司的组织结构组织结构部门职能 2.经济结构 三要素:旅游需求、 旅游供给、旅游市场 3.空间结构 三要素:旅游客源地、旅游目的地、旅游通道 4.层次结构:宏观、中观、微观 第二节 旅游规划概述 一、旅游规划的概念 三个相关内容 旅游系统要素 旅游系统谐调 旅游规划过程 二、旅游规划的功能 三、旅游规划的分类 1.时空二维分类 2.旅游规划的内容分类 3.规划的深度要求 4.旅游规划的权威等级 四、旅游规划的利益相关者 1.旅游规划的利益相关者解析 2.各主体间利益平衡与协调的途径 五、旅游规划的内容和成果形式 成果:文本、图件 六、旅游规划的步骤: 第三节 旅游开发概述 一、旅游开发的概念 二、旅游开发的内容 三、旅游开发的原则: 四、旅游开发的步骤 第二章 旅游规划与开的理论基础与技术方法 第一节 旅游规划与开发的理论体系 一、旅游规划与开发理论的四大板块 1.四大板块:经济 规划 环境 人文 2.四大层面: 第二节 旅游规划与开发的基础理论 一、区位和空间结构理论 he scope of medical imaging society of knowledge, familiar with knowledge related to the field of medical imaging and clinical clear medical imaging in the clinical diagnosis value and limit. Understand the routine procedures and contents of these professional groups; (2) in the master on the basis of expertise, familiarity with medical imaging in the diagnosis of common clinical manifestations (symptoms, signs, and laboratory tests), they clearly value in diagnosis and differential diagnosis of these lesions. (3) suitable for imaging interventional therapy and nuclear medicine in the treatment of a variety of clinical manifestations of the disease, which covered a variety of treatment methods and applications. 2. basic requirements (1) intervention (3 months) be familiar with the principles of basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional surgical indications and contraindications, and perioperative management of various types of interventions. (2) Department of internal medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a variety of first aid. Learning disease species requirements: System disease species breathing, and circulatory system bronchial expansion, bacteria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valve disease, coronary heart disease, pericarditis Digest, and urinary system endocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digest road tumor (gastric cancer, and knot rectal cancer), cirrhosis, (一)区位理论 1.区位理论产生的过程 2.区位理论的发展过程 (二)空间理论 (三)应用 二、消费者行为理论 1、消费者行为理论的内涵 2、消费者行为理论在旅游开发规划中的应用 三、竞争力理论 1.竞争力理论的内涵 竞争力的概念 2. 竞争力的层次 3.竞争力的评价方法 (1)定性评价方法:市场开拓能力、市场应变能力、价格竞争力、服务竞争力、质量竞争 力 (2)定量评价方法 (3)结构评价方法 以定量评价为基础——绘制雷达图——找到竞争力个要素的差距 4.竞争力理论在旅游规划中的应用 四、旅游生命周期理论 1 旅游地生命周期的类型 2 旅游地生命周期理论在旅游规划与开发中的应用 五、旅游社会学和人类学理论 1.旅游社会学 2.旅游人类学 3.旅游社会学和人类学理论在旅游规划中的应用 为旅游规划的编制者提供了一个人本主义的规划哲学 六、可持续发展理论 (一) 可持续发展的含义。 (二) 可持续发展的原则 公平性原则(Fairness)可持续性原则(Sustainability)共同性原则(Common)需求性原则 (Demand) (三)可持续发展理论在旅游规划与开发中的应用 维持公平，注重预防 科学论证，有效开发 保护环境，权衡效益 第三节 旅游规划与开发的技术方法 一、遥感技术 遥感在旅游规划与开发中的应用主要表现 探索旅游资源 提供制图基础 动态规划管理 二、地理信息系统 地理信息系统是以采集、存储、管理、描述和分析空间地理数据的信息系统。 地理信息系统在旅游规划与开发中的应用 为旅游地的开发和管理提供相关信息 构造求知型和互动型导游系统 三、全球定位系统 全球定位系统在旅游规划与开发中的应用:定点、定线、定面 四、虚拟现实技术 五、信息网络技术 ses listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a variety of final medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseainter surgical indications and contraindications, and perioperative management of various types of interventions. (2) Department off basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional ples oariety of treatment methods and applications. 2. basic requirements (1) intervention (3 months) be familiar with the princiional therapy and nuclear medicine in the treatment of a variety of clinical manifestations of the disease, which covered a vrventlaboratory tests), they clearly value in diagnosis and differential diagnosis of these lesions. (3) suitable for imaging inte basis of expertise, familiarity with medical imaging in the diagnosis of common clinical manifestations (symptoms, signs, andthe diagnosis value and limit. Understand the routine procedures and contents of these professional groups; (2) in the master on knowledge, familiar with knowledge related to the field of medical imaging and clinical clear medical imaging in the clinical he scope of medical imaging society of1and knot rectal cancer), cirrhosis,est, and urinary system endocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digest road tumor (gastric cancer, is Digeria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valve disease, coronary heart disease, pericarditd. Learning disease species requirements: System disease species breathing, and circulatory system bronchial expansion, bactrst ai 第三章 中外旅游规划与开发的回顾及展望 第一节 中外旅游规划与开发实践的回顾 一、国外旅游规划与开发的历史回顾 二、我国旅游规划与开发的回顾 第二节 旅游规划与开发的发展趋势展望 一、全球化趋势 1区域旅游市场竞争的范围日益全球化 2旅游规划编制模式和规划团队全球化 二、市场化趋势 1.旅游产品项目市场化 2.旅游规划与开发组织过程的市场化运作 三、创新化趋势 1规划思维理念创新 2规划项目内容创新 3规划产品开发创新 4规划方法技术创新 四、生态化趋势 1绿色规划理念-开发理念的生态化 2绿色景观设计-建设过程的生态化 3绿色项目创意-产品项目的生态化 4绿色主 题 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 形象-主体形象的生态化 第三节 旅游规划与开发的研究热点 一、城市旅游规划与开发 1.城市旅游规划与开发的背景:城市大规模的兴起与发展、城市功能不断拓展与提升、城市 正成为区域活动中心 2.城市旅游规划与开发的主要内容 (1)城市游憩系统的规划与开发 (2)城市旅游服务系统的规划与开发 (3)城市旅游线路的规划与开发 (4)城市旅游环境的规划与开发 3.城市旅游规划与开发的趋势:注重环境创新、注重参与体验、注重人文关怀、注重文化发 掘 二、生态旅游规划与开发 (一)生态旅游产生的背景 (二)生态旅游的概念 (三)生态旅游规划与开发的原则 1整体优化原则 2特色原则 3可持续发展原则 (四)生态旅游规划与开发的主要内容 (五)生态旅游规划与开发的趋势 1注重生态保护 2注重环境优化 3注重持续发展 4注重相关发展 ease, coronary heart disease, pericarditis Digest, and urinary system endocrine system Digest road Ulcer (stomach, and duodenve disd circulatory system bronchial expansion, bacteria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valin particular, to master a variety of first aid. Learning disease species requirements: System disease species breathing, anosis, iques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnypes of interventions. (2) Department of internal medicine and related: require regular visits and physical examination technious ts of Interventional Radiology, interventional surgical indications and contraindications, and perioperative management of varn (3 months) be familiar with the principles of basic theory and application of Interventional Radiology, the basic techniqueventionifestations of the disease, which covered a variety of treatment methods and applications. 2. basic requirements (1) interse lesions. (3) suitable for imaging interventional therapy and nuclear medicine in the treatment of a variety of clinical maf theclinical manifestations (symptoms, signs, and laboratory tests), they clearly value in diagnosis and differential diagnosis o professional groups; (2) in the master on the basis of expertise, familiarity with medical imaging in the diagnosis of commonl clear medical imaging in the clinical diagnosis value and limit. Understand the routine procedures and contents of these he scope of medical imaging society of knowledge, familiar with knowledge related to the field of medical imaging and clinica2al ulcer), Digest road tumor (gastric cancer, and knot rectal cancer), cirrhosis, 三、会展旅游规划与开发 (一)会展旅游的概念 (二)会展旅游的特征 (三)会展旅游规划的内容体系 (四)会展旅游规划的开发趋势 四、主题公园规划与开发 (一)主题公园的概念 (二)主题公园的规划与开发的内容 (三)我国主题公园规划和开发的趋势 五、扶贫旅游规划与开发(PPT) (一)扶贫旅游及其产生的背景 (二)扶贫旅游对于当地的影响 (三)扶贫旅游规划的主要内容 (四)我国扶贫旅游规划和开发的趋势 六、假日旅游规划与开发 (一)假日旅游的背景和概念 背景: 概念: 广义:假日旅游指的是人们在各种年节、纪念日、公休假日以及寒假、暑假的旅游活动 狭义:假日旅游则是特指我国公民在春节、 “十一”等长假的旅游活动。 (二)假日旅游的特征 1. 旅游态势呈“井喷型” 2. 旅游主题趋于“大众化” 3. 旅游行为属于:“无序型” 4. 旅游消费呈“数量扩张型” 5. 旅游客源流向呈“多样型” 6. 旅游浪潮出现迅速“周期型” (三)假日旅游的规划 (四)假日旅游的规划与开发的趋势 七、文化古迹旅游规划与开发 (一)文化古迹旅游的概念。 (二)文化古迹旅游的资源 (三)文化古迹旅游的规划 (四)文化古迹旅游规划与开发的趋势 第五章 旅游规划与开发的市场分析与营销策划 第一节 旅游规划与开发市场分析的内容 一、宏观环境分析 1.人口因素2.经济因素3.社会因素4.政治因素5.文化因素6.区位因素 二、市场接待现状分析 三、市场竞争分析 1竞争者的识别 2评估竞争者的优势与劣势 3评估竞争者的反应模式 缓慢反应者 局部反应者 隐蔽反应者 激进反应者 nal medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseainter surgical indications and contraindications, and perioperative management of various types of interventions. (2) Department off basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional ples oariety of treatment methods and applications. 2. basic requirements (1) intervention (3 months) be familiar with the princiional therapy and nuclear medicine in the treatment of a variety of clinical manifestations of the disease, which covered a vrventlaboratory tests), they clearly value in diagnosis and differential diagnosis of these lesions. (3) suitable for imaging inte basis of expertise, familiarity with medical imaging in the diagnosis of common clinical manifestations (symptoms, signs, andthe diagnosis value and limit. Understand the routine procedures and contents of these professional groups; (2) in the master on knowledge, familiar with knowledge related to the field of medical imaging and clinical clear medical imaging in the clinical he scope of medical imaging society of3and knot rectal cancer), cirrhosis,est, and urinary system endocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digest road tumor (gastric cancer, is Digeria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valve disease, coronary heart disease, pericarditd. Learning disease species requirements: System disease species breathing, and circulatory system bronchial expansion, bactrst aises listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a variety of fi 第二节 旅游市场调研的程序和方法 一、旅游市场调研的程序 二、旅游市场调研的方法 1官方统计资料的搜集 2现场观察调查法 3面谈和电话询问 4抽样调查 三、旅游市场预测及其方法 1.简单移动平均法 2.季节变动分析法 3.成长率预测法 4.时间序列预测法 5.相关预测法 6.仿真模型预测法 第三节 旅游规划与开发的营销策划 一、目标市场的选择 1. 市场细分及其 标准 excel标准偏差excel标准偏差函数exl标准差函数国标检验抽样标准表免费下载红头文件格式标准下载 (1)市场细分的概念 (2)标准 地理细分 人口细分 心理细分 行为细分 3)步骤: ( 2.目标市场选择的原则: 可测量性 可进入性 可操作性 可盈利性 3.目标市场选择的策略 (1)无差异市场策略 (2)差异性市场策略 (3)集中式市场策略 二、营销渠道的设计 1传统的营销渠道:旅游分销商 大众媒体 户外媒体 专业媒体 2创新的营销渠道:区域内免费信息发放 互联网 旅游交易会 三、营销战略的策划 1.形象制胜战略 2.竞争优势战略 (1)旅游区SWOT分析 (2)营销竞争战略决策 差异化战略 低成本战略 集中战略 市场领先战略 3.品牌支撑战略 4.产品升级战略 (1)旅游产品升级的具体内容:产品形式创新、产品内容扩充、产品功能提升、服务质量 强化 (2)产品生命周期各阶段的营销战略 5.网络营销战略 6. 营销组合战略 (1)服务业的营销组合 (2)旅游规划与开发中的市场开发组合 4al ulcer), Digest road tumor (gastric cancer, and knot rectal cancer), cirrhosis,ease, coronary heart disease, pericarditis Digest, and urinary system endocrine system Digest road Ulcer (stomach, and duodenve disd circulatory system bronchial expansion, bacteria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valin particular, to master a variety of first aid. Learning disease species requirements: System disease species breathing, anosis, iques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnypes of interventions. (2) Department of internal medicine and related: require regular visits and physical examination technious ts of Interventional Radiology, interventional surgical indications and contraindications, and perioperative management of varn (3 months) be familiar with the principles of basic theory and application of Interventional Radiology, the basic techniqueventionifestations of the disease, which covered a variety of treatment methods and applications. 2. basic requirements (1) interse lesions. (3) suitable for imaging interventional therapy and nuclear medicine in the treatment of a variety of clinical maf theclinical manifestations (symptoms, signs, and laboratory tests), they clearly value in diagnosis and differential diagnosis o professional groups; (2) in the master on the basis of expertise, familiarity with medical imaging in the diagnosis of commonl clear medical imaging in the clinical diagnosis value and limit. Understand the routine procedures and contents of these he scope of medical imaging society of knowledge, familiar with knowledge related to the field of medical imaging and clinica 具体为: 旅游产品组合:实施产品差异化战略 针对细分市场 确保产品和服务质量 分销渠道组合 制定价格策略 第六章 旅游规划与开发的主题定位和功能分区 第一节 旅游规划与开发的主题定位 一、旅游规划与开发的主题 旅游主题的内涵层次结构 (一)旅游发展目标的定位 1 旅游发展目标的结构 2 旅游发展目标的分类 (1)按旅游发展目标的内容分类 (2)按旅游发展目标的属性分类 二、旅游规划与开发主题定位的内容 (一)旅游发展目标的定位 1.旅游发展目标的构成 2旅游发展目标分类 (1)按内容分类 (2)按属性分类 (3)旅游发展目标框架 (二)旅游功能定位 1.影响因素:政治经济环境、目标市场期望、技术资实力、旅游资源基础 2.功能细分:社会功能、环境功能、经济功能 (三)旅游形象定位 第二节 旅游规划与开发的主题形象定位 一、旅游主题形象及其特征 (一)概念 (二)构成要素 (1)旅游指标的要素指标构成体系 (2)形成过程角度对旅游主题形象构成 (三)特征 1综合性:(1)内容的多层次性 (2)心理感受多面性 2稳定性:(1)旅游区客观物质基础 (2)游客相同的心理机制 3 可塑性 二、旅游主题旅游形象的定位及推广 三、旅游主题旅游形象的塑造方法 四、旅游主题旅游形象的传播策略 1正面强化策略:多样化形象、稳定型形象 2负面消除策略:幽默型形象、否定型形象 第三节 旅游规划与开发的功能分区 一、旅游功能分区的原则 rst aises listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a variety of final medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseainter surgical indications and contraindications, and perioperative management of various types of interventions. (2) Department off basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional ples oariety of treatment methods and applications. 2. basic requirements (1) intervention (3 months) be familiar with the princiional therapy and nuclear medicine in the treatment of a variety of clinical manifestations of the disease, which covered a vrventlaboratory tests), they clearly value in diagnosis and differential diagnosis of these lesions. (3) suitable for imaging inte basis of expertise, familiarity with medical imaging in the diagnosis of common clinical manifestations (symptoms, signs, andthe diagnosis value and limit. Understand the routine procedures and contents of these professional groups; (2) in the master on knowledge, familiar with knowledge related to the field of medical imaging and clinical clear medical imaging in the clinical he scope of medical imaging society of5and knot rectal cancer), cirrhosis,est, and urinary system endocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digest road tumor (gastric cancer, is Digeria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valve disease, coronary heart disease, pericarditd. Learning disease species requirements: System disease species breathing, and circulatory system bronchial expansion, bact 1 合理分区 2 集中功能 3 协调功能 4 合理规划动线和视线 5 保护旅游环境 二、旅游功能分区的方法 三、典型的空间布局模式 1 同心圆空间布局模式 共分为3区核心保护区、缓冲区和开放区。 2环核式布局模式 3 社区-吸引物空间布局模式 四、旅游线路的优化设计 1.旅游线路的界定 2.旅游线路的演化与产生 依托交通——依托景点——依托主题 3.旅游线路的类型 4.旅游线路的设计原则框架和程序 第七章 旅游规划与开发的项目创意设计 第一节 旅游规划与开发的项目创意设计的概述 一、旅游项目的概念 二、旅游项目的分类 1.主题分类法 2.环境分类法 3、其他分类法 空间: 活动状态: 主题和内容: 组织目的: 旅游业六要素: 三、旅游项目的特征 功利性、社会性、创新性、时效性、超前性 第二节 旅游规划与开发项目创意设计的原则 一、旅游项目创意设计的总体原则 概念: 总体原则: 二 旅游项目创意设计的基本原则 因整综现一三 地体合实致大 制优设性性效 宜势计益 第三节 旅游规划与开发的项目创意设计内容与程序 一、旅游项目创意设计的方法 头脑风暴法、德尔菲法、灰色系统法 二、旅游项目创意设计的内容 (一)旅游项目的名称: (二)旅游项目的风格: (三)旅游项目的占地面积及地理位置 al ulcer), Digest road tumor (gastric cancer, and knot rectal cancer), cirrhosis,ease, coronary heart disease, pericarditis Digest, and urinary system endocrine system Digest road Ulcer (stomach, and duodenve disd circulatory system bronchial expansion, bacteria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valin particular, to master a variety of first aid. Learning disease species requirements: System disease species breathing, anosis, iques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnypes of interventions. (2) Department of internal medicine and related: require regular visits and physical examination technious ts of Interventional Radiology, interventional surgical indications and contraindications, and perioperative management of varn (3 months) be familiar with the principles of basic theory and application of Interventional Radiology, the basic techniqueventionifestations of the disease, which covered a variety of treatment methods and applications. 2. basic requirements (1) interse lesions. (3) suitable for imaging interventional therapy and nuclear medicine in the treatment of a variety of clinical maf theclinical manifestations (symptoms, signs, and laboratory tests), they clearly value in diagnosis and differential diagnosis o professional groups; (2) in the master on the basis of expertise, familiarity with medical imaging in the diagnosis of commonl clear medical imaging in the clinical diagnosis value and limit. Understand the routine procedures and contents of these he scope of medical imaging society of knowledge, familiar with knowledge related to the field of medical imaging and clinica6 (四)旅游项目的产品体系 三、旅游项目创意设计的程序 四、旅游项目创意设计的影响因素 (一)旅游规划者能力和开发商实力及要求 (二)旅游资源的赋存状况 (三)旅游市场需求状况 第八章 旅游规划与开发的可行性分析 第一节 旅游规划与开发的可行性分析概述 一、可行性分析的概述 1.概念 2.功能 (1)可行性分析是项目决策的前提和保证 (2)可行性分析还是吸引项目融资的重要依据 (3)可行性分析是保证旅游规划质量的重要手段 3.特征 (1)分析前提的假设性特征 2)分析内容的全程性特征 ( (3)对于 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 的比较性特征 (4)对于决策的支持性特征 二、可行性分析的原则 1客观公正原则 2成本效益原则 3规范化原则 4系统分析原则 三、可行性分析的内容 2.财务分析 3.效益评估 可行性分析的步骤 四、可行性分析的步骤 第二节 旅游规划与开发的财务可行性分析 一、财务可行性分析的概念 二、财务可行性分析的主要理论基础 (一)时间价值理论 1影响因素 2 计算公式 (二)现金流量理论 1内容 2表达方式 三、财务可行性分析的主要指标 (一)静态财务评价指标 1评价盈利能力的指标 1)投资回收期 2)全部投资的利润率 3)资本金利润率 ses listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a variety of final medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseainter surgical indications and contraindications, and perioperative management of various types of interventions. (2) Department off basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional ples oariety of treatment methods and applications. 2. basic requirements (1) intervention (3 months) be familiar with the princiional therapy and nuclear medicine in the treatment of a variety of clinical manifestations of the disease, which covered a vrventlaboratory tests), they clearly value in diagnosis and differential diagnosis of these lesions. (3) suitable for imaging inte basis of expertise, familiarity with medical imaging in the diagnosis of common clinical manifestations (symptoms, signs, andthe diagnosis value and limit. Understand the routine procedures and contents of these professional groups; (2) in the master on knowledge, familiar with knowledge related to the field of medical imaging and clinical clear medical imaging in the clinical he scope of medical imaging society of7and knot rectal cancer), cirrhosis,est, and urinary system endocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digest road tumor (gastric cancer, is Digeria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valve disease, coronary heart disease, pericarditd. Learning disease species requirements: System disease species breathing, and circulatory system bronchial expansion, bactrst ai 2评价偿债能力的指标 (二)动态评价指标 1财务净现值(PNPV) 2财务内部收益率(FIRR) 第三节 旅游规划与开发的效益评估 一、旅游规划与开发效益的分类 1.经济效益 2.社会效益 3.生态效益 分类 1)对生态环境的积极影响: 2)对生态环境的负面影响 生态环境效益评估方法 1)辨识的方法 2)预测的方法 3)估价的方法 第四节 旅游规划与开发的不确定性分析 一、敏感性分析 (一)概念 (二)步骤和方法 二、盈亏分析 (一)概念 (二)方法 1线性盈亏平衡分析法 2图表法 3解析法 三、概率分析 (一)概念 (二)方法和步骤 第九章 旅游开发的保障体系规划 第一节 政策保障体系规划 一、建立政策保障体系的必要性 1.弥补市场失灵的需要 2.保证旅游均衡发展的需要 3.大力发展旅游业的需要 二、建立政策保障体系规划的内容 第二节 市场保障体系规划 一、建立市场保障体系的意义 二、市场保障体系规划的内容 (一)强化和完善行业管理 (二)市场规则的制定和执行 (三)加强服务质量与价格管理 第三节 人力资源保障体系规划 一、建立人力保障体系的意义 二、人力资源保障体系的特点 ve disd circulatory system bronchial expansion, bacteria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valin particular, to master a variety of first aid. Learning disease species requirements: System disease species breathing, anosis, iques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnypes of interventions. (2) Department of internal medicine and related: require regular visits and physical examination technious ts of Interventional Radiology, interventional surgical indications and contraindications, and perioperative management of varn (3 months) be familiar with the principles of basic theory and application of Interventional Radiology, the basic techniqueventionifestations of the disease, which covered a variety of treatment methods and applications. 2. basic requirements (1) interse lesions. (3) suitable for imaging interventional therapy and nuclear medicine in the treatment of a variety of clinical maf theclinical manifestations (symptoms, signs, and laboratory tests), they clearly value in diagnosis and differential diagnosis o professional groups; (2) in the master on the basis of expertise, familiarity with medical imaging in the diagnosis of commonl clear medical imaging in the clinical diagnosis value and limit. Understand the routine procedures and contents of these he scope of medical imaging society of knowledge, familiar with knowledge related to the field of medical imaging and clinica8al ulcer), Digest road tumor (gastric cancer, and knot rectal cancer), cirrhosis,ease, coronary heart disease, pericarditis Digest, and urinary system endocrine system Digest road Ulcer (stomach, and duoden 系统性 科学性 综合性 三、人力资源保障体系的内容 1.旅游教育与 培训 焊锡培训资料ppt免费下载焊接培训教程 ppt 下载特设培训下载班长管理培训下载培训时间表下载 体系的设计与优化 2.旅游从业人员数量与结构的调整与设计 第四节 生态环境保障体系规划 一、建立生态环境保障体系的意义 二、生态保障体系的内容 (一)旅游资源的保护规划 (二)环境承载力控制规划 第五节 基础设施与服务保障体系规划 一、基础设施规划 二、旅游服务设施规划 第六节 危机管理保障体系规划 一、危机管理的概述 1.危机的概念 2.危机的特点 突发性 不确定性 破坏性 紧迫性 3.危机的发展阶段 二、构建危机管理保障体系的意义 三、危机管理保障体系规划的内容 第十章 旅游规划图件及其制作 第一节 旅游规划图件概述 一、旅游规划图件的特点 1表达方式的直观性 2表现形式的吸引性 3传达内容的精确性 4空间要素的丰富性 二、旅游规划图件的功能 三、旅游规划图件的种类 第二节 旅游规划图件技术要求 一、旅游总体规划 图件的内容 图件的比例尺 二、旅游控制性详细规划 图件的内容 图件的比例尺 三、旅游修建性详细规划 图件的内容 第三节 旅游规划图件制作方法 一、旅游规划图件的要素 1.底图要素 2.专题要素 3.图则要素 二、主要专题规划图件的绘制 三、旅游规划图件计算机辅助设计的流程 1.拟定规划图件 2.底图处理与制作 ses listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a variety of final medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseainter surgical indications and contraindications, and perioperative management of various types of interventions. (2) Department off basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional ples oariety of treatment methods and applications. 2. basic requirements (1) intervention (3 months) be familiar with the princiional therapy and nuclear medicine in the treatment of a variety of clinical manifestations of the disease, which covered a vrventlaboratory tests), they clearly value in diagnosis and differential diagnosis of these lesions. (3) suitable for imaging inte basis of expertise, familiarity with medical imaging in the diagnosis of common clinical manifestations (symptoms, signs, andthe diagnosis value and limit. Understand the routine procedures and contents of these professional groups; (2) in the master on knowledge, familiar with knowledge related to the field of medical imaging and clinical clear medical imaging in the clinical he scope of medical imaging society of9and knot rectal cancer), cirrhosis,est, and urinary system endocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digest road tumor (gastric cancer, is Digeria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valve disease, coronary heart disease, pericarditd. Learning disease species requirements: System disease species breathing, and circulatory system bronchial expansion, bactrst ai