入门指南(1)

入门指南Hello,andwelcometoGettingStartedonBloomberg.MynameisEric,andI'mheretoassistyouwiththebasicnavigationsoftheBloombergProfessionalService.Bloomberg,foundedin1981byMichaelBloomberg,wasoriginallycreatedtoprovidetransparencyintheotherwiseopaquebondmarket.Overtheyears,we'vebecomeapowerful,andflexiblefinancialandmulti-mediatoolusedbymorethan300,000marketprofessionalsglobally.Thisvideoisintendedtohelpyouwiththebasiclogicandnavigationofthesystem.Butbeforewegetstarted,IwanttofamiliarizeyouwithcommonlyusedBloombergterminology.WhenwerefertoanyscreenonBloomberg,weusuallycallitafunction.Allyellowkeysonthekeyboardaregenerallyreferredtobythemarketsectortheycorrespondto.Forexample,wecalltheF8key,theequitykey.Andthenlastly,theenterkeyisalwaysreferredtoasaGOkey,asallfunctionsareusuallynamedwiththetermgofollowingthem.Forexample,ifIwantedtopullupnewsstories,Iwouldsaylet'sloadNGO,orpressthegreennewskey.ThisjustmeansthatIwouldtypeinNintothecommandline,followedbyenter,orgotoloadtherelevantinformation.Now,let'scontinuewiththesession.There'sthousandsofuniqueanalyticsandbillionsofdatapointsavailabletocustomersonoursystem.Thequestionsis,howdoesBloombergorganizethedata.It'samenu-drivensystemthatisbestexemplifiedbythefunctionMAINGO,whichiscurrentlyonourscreen.Hereyougetaglimpseintohowdataisorganizedfrommarketsectorstopeople,Bloomberg,agency,brokerage,otherservices,tradingsystems,andcustomersupport.We'regoingtofocusoureffortstodayonmarketsectors,andcustomersupportsectionsoftheplatform.But,ifyoudohaveanyquestionsorconcernsaboutanyoftheotherBloombergofferings,pleasecontactyourBloombergrepresentatives,whichyoucanfindbytypingbrepintothecommandline,followedbygo.Now,totrulyunderstandnavigation,weneedtostartwiththekeyboard,andalthoughitismulti-colored,itisanormalfunctioningkeyboard.WhenusedinconcertwithBloombergProfessionalService,it'savery,verypowerfulguide.Now,thebestanalogytousewhenthinkingaboutthekeyboard,isthatofastoplightwithred,yellow,andgreenkeys.Now,theredkeys,whicharefoundontheupperright-hand andupperleft-handcornerofyourkeyboardarethestopkeys.Forexample,ifyouwanttologinorlogoutofthesystem,you'dpressthepausebreak,condefaultkeyfoundontheupperright-handcornerofyourkeyboard.Likewise,ifyouwantedyouranalysisofasecuritywithacleanstate,you'dpresstheredkeyintheupperleft-handcorner,thiskey,thecancelkey.Thiskeyalsohasanotherfunction.Thatistoprovideyouofdirectaccesstoyouraccountmanagerorproductmanager.Forexample,whenIpresstheescapekey,IdohavetheabilitytoclickonmyBloombergrepresentatives,whichwillsendadirectmessage,orIcouldcallhimatthenumberlistedonthispage.You'llalsoseethreewaystocontactBloombergsupport.Thefirstisa24/7helpdesktoansweranyquestionsyoumayhave.Thesecondoptionistorequestacallfromourtechnicalsupportteam,andthethirdistoseethenumberforaglobalcustomersupportlinesavailable24/7withover45localphonenumbers.You'llalsonoticeaseriesofyellowkeysandgreenkeysonthekeyboard.Theyellowkeysareyourmarketsectorkeys,andthere's12ofthemintotal.TheF1keyisyourlogkey,theF12keyisyourportfoliokey,andeverythinginbetweenrepresentsdifferentassetclasses.So,let'ssayyou'reinterestedinfindingtreasuriesontheBloomberg,butyouweren'tsurewheretobegin.IsuggestlookingundertheF2governmentkey.IfIpress