组长：刘圆圆组员：刘圆圆、李敏、周跃发、罗兰王静、熊秀娟、蔡勇、倪隆玉Case1:Theattentionofthetimes,companiesdonotrallymummy.——Nongfushanquan’schairmanZhongshanshan&Case2:Wouldrathergivethecurse,letconsumertorememberyou.Don'tCampaign,orgivemedeath!——Naobaijin’sfounderShiyuzhu&Definitionofthemeaning:Momentummarketing:eventormanufacturedevent,throughthemassmediareported,causedtheattentionofthecommunityoraparticularobject,causingthemomentumtotheiradvantage,enterprisesrenownedforthepurpose,therebyincreasingbrandawarenessinthepublictoestablishagoodcorporateimage,andchangeenterprise-friendlyattitudeisnotconducivetotheviewsoftheenterprise.&MarketingmomentumstrategyideasMarketresearchGoalSettingThemesidentifiedPRstrategyMediaplanningExecutivecontrolMarketResearchStepone:Environmentalsurveyistheprimaryroleofcollection,statisticsofpublicorganizationimageevaluationinformation,data,graspofpublicopinion,understandthepublicoftheorganization'soverallimpression,provingtissueimageandtheexpectationsofthepublicimageofthegap.&Steptwo:GoalSettingGoalsettingisthecoretargetofplan,isaguidetoaction,acleargoalsettinghelpsintheplanningprocessofrapidconvergenceofvariousresourcesandenergy,sothattheactionforwardmoreeffectivefast.&Stepthree:ThemesidentifiedAttention,arouseinterest,aclearandstrongthemes,tomobilizethenewsmediaandtheaudience'sattentionhasstrongpullingpower&Stepfour:PublicrelationsstrategyStrategysettingisthemarketingcampaignprogramcore,strategysetfortheprogramhadatrueguidelines,makeexecutiveclearlyunderstandhowtousethedeploymentofavarietyofresourcestopromotetherealizationofthegoalof.&Stepfive:MediaplanningDevelopingmeasuresofthekeypointistounderstandtheorganizationoftheresourcesallocation,cleartothepublicinterest,theplanmustdesigneffectivemediaplan,whichistoensurethatactivitiescaninfluencespreadtothemaximumrangeofaudienceguarantee.&Stepsix:ExecutivecontrolExecutioncontrolforthesuccessfulplanningandbumper,goodcontrolcanmaketheprogramforwarddoesnotdeviatefromthedirection,thusabletosettime,theoriginalcostreachedwithinthepredeterminedeffect.&MarketingcampaignVSCompetitiongameThereisalwayscompetition,enterprisesoperatingintheprocess,wanttoconsidernotonlymeettheneedsoftheconsumers,orfollowthegeneralrulesofthemarket,aroundlookatfiercelyasatigerdoescompetitorsandpotentialcompetitorsdecidedmarketcompetitionwillbeabattleofwitsofthegreatchallengeofsurvival.PKCombat1:MarketingcampaignVSImagebuildingTocreatethebrandimageofthedeepisdesignedtoenhancethebrandvalue,toletthepublicknowall-roundunderstandingofenterprise,brandbehindpeople,enterprises,cultureandstories,contributingtotheirbrandawarenessandunderstandingby,byunderstandingandloyalty,brand'spopularintheworld.&Combat2:MarketingcampaignVSmarketpromotionTheproductiscoessentialbutdifferentproductsinthevalueofrefiningandpromotionstrategytothefeelingsofconsumersisaworldofdifference,inmarketing,thekeytosuccessisnotthefoundationoftheenterprise,butthattotheconsumerpsychologyisaccuratehold,aswellasthemarketingmethodusing.&Combat3:组长：刘圆圆组员：刘圆圆、李敏、周跃发、罗兰、王静、熊秀娟、蔡勇、倪隆玉
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