物流英语unit 12 Third Party Logistics

UNIT12ThirdPartyLogisticsContentsDefinitionandFeaturesofThirdPartyLogisticsThirdPartyLogisticsServiceProviderandUserE-businessandThird-partyLogisticsTheDefinitionofFourthPartyLogistics(4PL)TheDifferencesbetween4PLand3PLFunctionsandServicesof4PLTheOperatingModesof4PLsToOutsourceorNot?DefinitionandFeaturesofThirdPartyLogisticsThirdPartyLogistics(3PLorTPL)isoutsourcingallormuchofacompanieslogisticsoperationstoaspecializedcompany.ThirdPartyLogisticsProviderisafirmwhichprovidesmultiplelogisticsservicesforusebycustomers.DefinitionandFeaturesofThirdPartyLogisticsDevelopmentof3PLDefinitionandFeaturesofThirdPartyLogisticsWhyoutsourcemultipleactivitiesoflogistics?A3PLproviderisregardedasanintegratedlogisticsserviceprovider.3PLprovidercanbeclassifiedintotheasset-basedandthenon-asset-based.Theserviceof3PLiscontract-based.Offeringconsulting-servicestothefirmsisanimportantfeatureofthe3PL.ThirdPartyLogisticsServiceProviderandUserThirdPartyLogisticsServiceProviderGenerally,thecompaniesprovidingthe3PLservicewereonceengagedinpublicstorage,publictransportation,brokerage,freightagentandbanking,whichisoutofthedemandforacceleratingcapitalreflow.Atpresent,themajorityof3PLserviceprovidersarefromstorage,allofwhichprovideintegrativelogisticsserviceincludingtransportation,warehousing,EDIinformationprocessingandothervalue-addedservices.ThirdPartyLogisticsServiceProviderandUserThirdPartyLogisticsServiceUserCommonfeatures:Trytomaintainacompetitiveedgethroughtheforceofthelogistics.Seektoincreasethevalueoftheirproductsorservicesandsupportthisgoalthroughoperatinganeffectivelogisticssystem.Companiesmakeastrategicalliancewithlogisticsserviceproviderstoimprovetheirassets.ThirdPartyLogisticsServiceProviderandUserTypesof3PLAsset-based3PLprovidersManagement-based3PLprovidersComprehensive3PLprovidersOrFunctional3PLprovidersIntegrated3PLprovidersE-businessandThird-partyLogisticsIntroductiontoE-businessE-businessisanewbusinessmodelbasedontheapplicationofbrowser/serverundertheopenvirtualenvironmentofInternet,inordertoachieveonlinetransactionsbetweenbusinesses(BusinesstoBusiness,B2B),customeronlineshopping(BusinesstoConsumers,B2C)andonlineelectricpayment.E-businessandThird-partyLogistics2.ImpactsandInfluencesofE-commerceonTraditionalLogisticalDistributionE-commercehasbroughtprofoundchangestothetraditionalconceptoflogisticaldistribution.Thenetwork’scontroloverdistributionhasreplacedthetraditionallogisticaldistributionmanagementprogram.Thenetworkhasshortenedthetimeofdistributionandputforwardhigherrequirementsonthedistributionspeed.Adoptionofnetworkhassimplifiedlogisticsdistributionprocess.Thepotentialofpeoplecanbefullyexplored,andtheneedforself-actualizationbecomesthemotivationformostemployees.E-businessandThird-partyLogisticsTheDefinitionofFourthPartyLogistics(4PL)Fourthpartylogisticsisthecollector,integratorandcontrollerofsupplychains.Byintegratinglogisticsresources,facilitiesandtechnologies,itprovidesdesign,implementation,andsolutionofthewholeprocessinlogistics.4PL=3PL+logisticsconsultingservices+informationtechnologiesThetransformationfrom3PLto4PL:establishmentstrategicalliancewithotherlogisticsproviders,providingoveralllogisticsserviceplans;improvementofself-technologiesbyongoingtesting,lookingforthemostsuitablebusinessareas.FunctionsandServicesof4PLFunctionsInsupplychainmanagement,itchargestheentireprocessfromshippersandconsignorstousersandcustomers.Intransportationintegration,itisresponsiblefortheconvergenceandcoordinationofthebusinessoperationbetweentransportationcompaniesandlogisticscompanies.Insupplychainrecreation,itrequirestimelychangingandadjustingthestrategiesandtacticsintermsofthesupply-chainstrategyrequirementsofshippers,tomakesuretheeffectiveoperation.FunctionsandServicesof4PLServicesRe-engineeringTransformationPracticeImplementationTheOperatingModesof4PLsCollaborativeOperationModedependingontheworkingrelationshipbetween4PLand3PLIntegratedProgramMode4PLprovidesclientswithsolutionsforsupplychainoperationandmanagementIndustryInnovatorMode4PLprovidesseveralclientsinasameindustrywithasetofsupplychainsolutionsthatpromotesynchronizationandcooperationToOutsourceorNot?ServiceOfferedby3PLToOutsourceorNot?2.DegreeofVerticalIntegrationAsupplychainissaidtobeverticallyintegratedifitscomponentssuchasrawmaterialsources,plants,transportationsystembelongtoasinglefirm.Fullyverticallyintegratedsystemsarequiterare.Morefrequentlythesupplychainisoperatedbyseveralindependentcompanies.AComparisonofFedExandUPSForReferenceThebattleforvalueFedExCorp.Vs.TheUnitedParcelService,Inc.ContentsASSETS&VALUE1CONTRASTINGSTRATEGIES2ADVERTISING&PROMOTION3TARGETINGCUSTOMERS4contentsASSETSDATAWealthvalueProfitmarginCONTRASTINGSTRATEGIEStacklingforeigncompetitionhead-onHighriskapproachmultinationalcustomersWestern-styleadvertisingCooperationFoundthereadymarketlocalcustomersbuildanimageofalocalcompany.ADVERTISINGANDPROMOTIONFedExintimidatingadcampaignsstressedpromotingitsserviceofferingsandenhancingbrandawarenessUPSlessadvertising.preferredtoprojectitselfasalocalChinesecompanyCustomer-BasedBrandEquityTARGETINGCUSTOMERSFedExstandardizedlogisticsservicesprovidingitscustomersinnovativeandvalue-addedservices.Targetedcustomer:valuedahighlycontrolleddistributionsystem&wantedconstantinformationaboutthestatusofshipments.UPSpersonalizedapproachadaptitsservicesaccordingtothecustomsandtraditionsofChinesecustomersrecognizedfortheircustomer-friendlyattitude.