电商淘宝活动总结

1、销售分析KA销售排名TOP15（上周指4.11-17，本周指4.18-24）日期销售额销量订单量订单均价连带率4.693927.52824591158.931.44.7102973.02521249541.271.04.896978.36777744130.351.04.966339.82355327202.871.14.1054961351315174.481.14.1137476192155241.781.24.12101441935893113.601.04.1374177.9391345215.011.14.14374257.14306424488.181.04.1569479487441157.551.14.162182832835238391.601.24.1733038729162372139.291.24.1811506321201310691107.631.1总计27713132890325996106.611.1日期咨询量PVUV订单/UV转化率咨询/UV转化率订单/咨询转化率4.6728106952413451.4%1.8%81.2%4.7681113431363166.9%1.9%366.4%4.875494930326002.3%2.3%98.7%4.949471742269121.2%1.8%66.2%4.1039655189192461.6%2.1%79.5%4.1144677647387540.4%1.2%34.8%4.128472330741060240.8%0.8%105.4%4.13553101146499281.8%1.1%62.4%4.141500176334782675.4%1.9%282.9%4.15695120248586450.8%1.2%63.5%4.161183202064745233.2%1.6%201.4%4.171203256374896762.6%1.3%197.2%4.1829275211612097285.1%1.4%365.3%总计1240721302928619643.02%1.4%210%2、店铺营销日期店铺促销活动淘客成交额（佣金5%）直通车点击(36985元）硬广点击聚划算CPC推广短信推广4.61、满300减150全场免邮；2、店铺秒杀区；3、限时特价；222151074.749942398044.86035.6410374.9377.764391357181594.10880.545851544169894.116817.8612484574.129250.1184584668443714.1314097.11361200004.144792.88117961911款3000004.154290.222664.16全场5折包邮7747.8137384.178140.4146114.1819992.7553920704款总计82921.95228571207415款127976320000帮派活动（截止27日，成员数390人）日期活动 内容 财务内部控制制度的内容财务内部控制制度的内容人员招聘与配置的内容项目成本控制的内容消防安全演练内容 参与人数帖子浏览帖子回复4.8-4.30购买婚庆商品并发帖晒宝贝，发表爱情故事即有机会获得海南5日游513742514.6-4.151小时1个免单机会240156694324.6-4.18收藏店铺再加入帮派即可获得5元红包67822534.6-4.25购买满900元以上即可参加金币抽奖64264.6-4.25连续签到15天即可获得拖鞋128284.9-4.18摄影师大赛1162维科官方微博活动（截止27日，粉丝数4269人）主题4.134.144.154.164.174.184.194.24.214.22粉我有奖START10:00——————END10:00抽奖10:00抽奖10:00抽奖10:00抽奖10:00春日祭START10:00——————END10:00抽奖10:00抽奖10:00抽奖10:00抽奖10:00睡前枕头大战20:00-22:0020:00-22:0020:00-22:0020:00-22:0020:00-22:00喊口号抢楼秒杀20:0020:00清雅下午茶时间DAY15:00DAY15:00DAY15:00DAY15:00DAY15:00DAY15:00DAY15:00DAY15:00DAY15:00DAY15:00触发有奖ALLDAY小纸条互动平台DAYDAYDAYDAYDAYDAYDAYDAYDAYDAY3、用户分析访问用户区域分布地区浏览量访客数浙江省507646170896广东省21532493369江苏省19182380030辽宁省12139863724福建省10570043625上海市9694535164山东省9518443255湖南省8647631722河南省8504835185湖北省8455033800四川省7836232296河北省7564032961北京市7348231470安徽省5903824563广西省5730022281用户来源分析来源到达页PV百分比搜索引擎5840%淘宝站内74835858%直接访问25220919%淘宝推广15860712%其他13765211%总计1297410100%会员购买分析级别购买金额购买量VIP会员28554.527高级会员34544.6353普通会员958771.25000002438497总计1021870.380000024385774、商品分析活动期间商品总体分析店铺数量销售均价销售金额成本均价成本金额毛利率维科家居2831597.162750960.6188.522506492.58.89%备注：1、未包含万人免单产品2、已剔除退款金额及产品单品销售超500件以上的商品分析-15款货号销售数量销售均价销售金额成本均价成本金额毛利率备注KDY1821-1356282.6846463.388547770-2.81%柔毯CGM1520-160744.2826878.8245.127375.7-1.85%毛巾毯KQY1014－0671648.9835072.5547.634081.62.83%童毯KDY1821-0778782.9965313.338566895-2.42%柔毯KV-4-21876165.79145231.31601401603.49%印花四件套KV-4-09911178.97163039.216014576010.60%印花四件套KV-4-19944166.08156777.51601510403.66%印花四件套KV-4-221064173.38184473.61601702407.72%印花四件套V5T3-4PZ01108089.8897069.61203.5219780-126.41%针织三件套KTX60-2176129.5952112.80213698129.04%儿童两件套KTX60-1184327.8451299.96213870324.56%儿童两件套KJS01022271.112464.8616.536745.5-1390.78%蚕纱枕MQ2023-1.5228489.87205261.4851941405.42%磨毛被KR7010-S299115.0144899.9416.248454.2-7.92%裹毯KDY1821-10328881.86269166.285279480-3.83%柔毯合计2194185.221545524.590.061637606-5.96%价格段分析价格段销量销售额0-199195771583928.1199999037200-29940188606.8799999999300-39931297995.24400-499308133048.38500-799383227044.6199999996800-999120109918.641000以上283493954品类分析品类销量销售额套件124072153295.8899999643夏凉73737805.2099999999毯类3917289936.32芯类2985252321.46000000015、评价分析客服态度评价宝贝与描述相符发货评价时间40639.040659.040639.040659.040639.040659.05393117404395017266369817083411433977110140311220404032636673641069407856250109671587913716416316736594188目前评价分4.61934.71824.52244.64604.51864.6900总评价人545122320564922889549822304达标4.7需5分个数2031-1915.58512544845375743.8339202237450830.4032460545达标4.8需5分个数45498615.4148745519709216378.03392022366992333.4032460545与同行相比-1.70%5.41%-2.68%持平-2.42%14.84%6、活动存在的问题序号类别存在的问题根源改进方向1店装 设计 领导形象设计圆作业设计ao工艺污水处理厂设计附属工程施工组织设计清扫机器人结构设计 风格欠缺明确品牌属性缺乏明确的品牌定位5月初确定品牌定位2版面设置改动频繁缺乏前期页面 规划 污水管网监理规划下载职业规划大学生职业规划个人职业规划职业规划论文 分为常规及活动页面来确定3活动内页不完整发布，修改频繁修改信息不明确；缺乏发布前的检测环节建立页面设计发布的流程4信息与活动内页不符5页面信息错误6商品上下架信息欠明确欠缺信息管理 规范 编程规范下载gsp规范下载钢格栅规范下载警徽规范下载建设厅规范下载 建立后台商品信息管理规范7一个商品多个页面8营销淘宝硬广点击率较低广告设计欠缺系统分析建立广告投放流程9店铺活动欠缺前期沟通准备，匆忙启动缺乏活动系统规划建立店铺活动流程10促销工具设置出错或不及时等11促销活动临时性高，缺乏配套准备12运营人员 职责 岗位职责下载项目部各岗位职责下载项目部各岗位职责下载建筑公司岗位职责下载社工督导职责.docx 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