网络市场分析ppt模板之全球社交网站商业前景分析Enterp

Donau-UniversitätKremsZentrumfürE-Government,PeterParycekEnterprise2.0©TomPurvesPeterParycekDonau-UniversitätKrems*http://www.flickr.com/photos/thomaspurves/522157472/ThankstoThomasPurves,whowroteonhisflickrwall„MakesmethinkofEnterprise2.0”-seenonthewallsoftheMoMA(Ontheleftside“ClosedEnterprise1.0inasilo”;Ontherightside“openenterprise2.0”)Donau-UniversitätKremsZentrumfürE-Government,PeterParycek1)VirtualizationCloudComputingCloudStorageClientVirtualization2)WorkplaceClientMobileConnectivityUserInterfaceInnovation3)Data,Information&KnowledgeUnifiedCommunicationSemanticWebSocialMedia&Networks5IT-Trends4)Security5)SourcingCf.BrunoMessmer,SwisscomITServicesAG*Cf.BrunoMessmer(SwisscomITServicesAG)„ITMegatrendsundIhreBedeutungfürGeschäftundGesellschaft“Donau-UniversitätKremsZentrumfürE-Government,PeterParycek1)SocialMedia&Networks©TomPurves*http://www.flickr.com/photos/thomaspurves/522157472/Donau-UniversitätKremsZentrumfürE-Government,PeterParycekhttp://theconversationprism.com/*http://theconversationprism.com/Donau-UniversitätKremsZentrumfürE-Government,PeterParycekEnhancer#1Internet&SocialMediaIncreasedUse&NetworkEffect*Driver/enhancer/motivatorhttp://www.flickr.com/photos/splorp/4151207/sizes/l/Donau-UniversitätKremsZentrumfürE-Government,PeterParycek*Enhancer#2Tools**http://www.flickr.com/photos/36040317@N02/3621999401/Donau-UniversitätKremsZentrumfürE-Government,PeterParycekEnhancer#3NetGeneration*http://www.flickr.com/photos/will-lion/2670366345/sizes/o/Donau-UniversitätKremsZentrumfürE-Government,PeterParycekhttp://www.personalizemedia.com/the-count/*Donau-UniversitätKremsZentrumfürE-Government,PeterParycekSocialMedia&Networkshavepassedthetippingpoint!http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic*http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographicDonau-UniversitätKremsZentrumfürE-Government,PeterParycekWorlddominationofFacebookhttp://www.vincos.it/wp-content/uploads/2010/06/wmsn-01-10.png*http://www.vincos.it/wp-content/uploads/2010/06/wmsn-01-10.pngDonau-UniversitätKremsZentrumfürE-Government,PeterParycekFacebookdemographicfacts(Austria)*http://www.thomashutter.com/index.php/2010/01/facebook-demographische-zahlen-deutschland-schweiz-osterreich-per-31-01-2010/Donau-UniversitätKremsZentrumfürE-Government,PeterParycekOnlinesocialnetworks,Mar19th2008,from TheEconomist printedition*Donau-UniversitätKremsZentrumfürE-Government,PeterParycek2)ParadigmaShift©TomPurves*http://www.flickr.com/photos/thomaspurves/522157472/Donau-UniversitätKremsZentrumfürE-Government,PeterParycekNewParadigm…NobodyownsitEverybodyusesitAnybodycanimproveit*Donau-UniversitätKremsZentrumfürE-Government,PeterParycekHierarchyvs.Network*Donau-UniversitätKremsZentrumfürE-Government,PeterParycekvs*http://epub.oeaw.ac.at/?arp=0x0022053fhttp://www.nzz.ch/nachrichten/kultur/literatur_und_kunst/ordnung_und_unordnung_des_wissens_1.4941730.htmlDonau-UniversitätKremsZentrumfürE-Government,PeterParycekvs*Donau-UniversitätKremsZentrumfürE-Government,PeterParycekvs*Donau-UniversitätKremsZentrumfürE-Government,PeterParycek*Motivationforparticipation… tobeuptodate socialstatus image altruism funSource:TheContributionRevolution:LettingVolunteersBuildYourBusiness,HBR10/08**Mostcontributionsystemsoffernofinancialcompensationtocontributors.Infact,paymentcandestroyparticipationbyunderminingasenseofcollaborationandtrust.Rather,theyrelyonmotivationsintrinsictohumanity—orinvolvecontributionsthatrequirenomotivationatall,becausetheusercontributeswithoutrealizingit.I’mcontributing? Somesystemscollectparticipants’resourcesordataasaby-productofthingspeoplearedoingforotherpurposes.AsshoppersbuyfromAmazon,theyautomaticallycontributetoitsrecommendationengine,whichsuggestsproductsbasedontheratingsandpurchasedecisionsofothercustomers.Practicalsolutions. Insomesystems,participantscontributeinordertogetreasonablyimmediaterewards.Forexample,thesiteDel.icio.usenablesuserstoorganizetheirbookmarksofwebsites.Aby-productofthisactivityisthat,whenaggregated,thebookmarksproduceanindextothewebthatisvaluabletoothers.Socialreward. Manysystemsprovidethebenefitsofinteractionwithothers:beingpartofacommunitywithacommoninterest,generatingbusinessprospects,gettingadate—thedriversbehindsocialnetworkslikeFacebookandLinkedIn.Reputation. Contributioncanbesparkedbyadesireforpublicrecognition,likeAmazon’sbadgefora“top1,000reviewer,”orfortheadmirationofpeers:Wikipediaarticlescarrynoauthorshipcredit,yetauthorsearntherespectofothercontributors.Self-expression. Manyusercontributionsystemsthriveonindividuals’desiretoairtheirthoughts,opinions,orcreativeexpression,withthepossibilityofreal-timefeedbackfromusers—witnessthesixmillionvideosonYouTube.Altruism. Whywouldapersonwriteaglowingonlinereviewofarestaurant—whenitmaybecomehardertogetatableifothersactontheopinion?Somepeoplewanttohelplocaldinersorrewardsuperbrestaurantowners.Otherssimplywantthetruthtobeheard.Donau-UniversitätKremsZentrumfürE-Government,PeterParycek3)Enterprise2.0©TomPurves*http://www.flickr.com/photos/thomaspurves/522157472/Donau-UniversitätKremsZentrumfürE-Government,PeterParycekKeyDataPoints ¼½ofallbusinessesuseE2.0 TensofMillionsofworkerusesocialmediainbusinesscontext GrassrootistheleadingsourceofE2.0 ReportsofROIfrom1%to40%*Sources:Forrester,APC,Hinchcliffe&Co,http://www.zdnet.com/blog/hinchcliffe/enterprise-20-finding-success-on-the-frontiers-of-social-business/744Donau-UniversitätKremsZentrumfürE-Government,PeterParycekPotentialBenefitsofE2.0FosteringInnovationInformationDiscoveryMaintainingKnowledgeProductivityFosteringCollaborationExpertiseLocationMoreTransparencyModernWorkplacehttp://www.zdnet.com/blog/hinchcliffe/enterprise-20-what-do-we-know-today-about-moving-our-organizations-into-the-21st-century/1032*http://www.zdnet.com/blog/hinchcliffe/enterprise-20-what-do-we-know-today-about-moving-our-organizations-into-the-21st-century/1032Donau-UniversitätKremsZentrumfürE-Government,PeterParycekE2.0TechnicalOverviewhttp://www.fredcavazza.net/files/Q3-07/Enterprise20.jpg*http://www.fredcavazza.net/files/Q3-07/Enterprise20.jpgDonau-UniversitätKremsZentrumfürE-Government,PeterParycekStrategicApplicationsOperations/IT/BackOfficeLineofBusinessCustomerServiceSalesMarketingProductDevelopmentOnlineCommunityEnterprise2.0CrowdSourcingCrowdSourcingCloudAPI,SaaSMashupshttp://www.zdnet.com/blog/hinchcliffe/using-web-20-to-reinvent-your-business-for-the-economic-downturn/223*http://www.zdnet.com/blog/hinchcliffe/using-web-20-to-reinvent-your-business-for-the-economic-downturn/223Donau-UniversitätKremsZentrumfürE-Government,PeterParycekEnterprise2.0Landscapehttp://www.zdnet.com/blog/hinchcliffe/*Donau-UniversitätKremsZentrumfürE-Government,PeterParycek*Donau-UniversitätKremsZentrumfürE-Government,PeterParycekWhattoconsider…ProductAvailabilityTools&OperationalIssuesTechnicalFactors BusinessDomainsandSilos CurrentCollaborationAtmosphereCulturalFactors JobFunctions&Roles AccesstotechnologyFunctionalFactorsSource:JoeyBernal*JoeyBernal,„Web2.0&SocialNetworkingfortheEnterprise“,p.232Donau-UniversitätKremsZentrumfürE-Government,PeterParycekPhase1:CommunicateWikiBlogForumEmployeesCustomersPartnersSource:JoeyBernal*(pl.forums/fora)Donau-UniversitätKremsZentrumfürE-Government,PeterParycekPhase2:CollaborateNetworkDiscoveryInformationSharingExpertLocationEmployeesCustomersPartnersCommunitiesSource:JoeyBernal*Donau-UniversitätKremsZentrumfürE-Government,PeterParycekPhase3:InnovateReviewsCrowdsourcingUserGeneratedContentEmployeesCustomersPartnersCommunitiesSupportActivitiesSource:JoeyBernalFeedback&IdeasTagging*Donau-UniversitätKremsZentrumfürE-Government,PeterParycekImplementationFrameworkSource:RossDawson*http://implementingenterprise2.com/IE2_framework.pdfhttp://www.amazon.com/gp/product/1441486909?ie=UTF8&tag=advancedhumantec&linkCode=as2&camp=1789&creative=9325&creativeASIN=1441486909Donau-UniversitätKremsZentrumfürE-Government,PeterParycekExternalGuidelinesBeyourself,speakinthefirstpersonRespectcopyrights&faireuselawsBerespectfulDon‘tletitinterferewithyourworkAddvalue,behonestProtectconfidential&proprietaryinformationPracticepersonalresponsibilitySource:JoeyBernal*Donau-UniversitätKremsZentrumfürE-Government,PeterParycek4)Enterprise2.0:Cases©TomPurves*http://www.flickr.com/photos/thomaspurves/522157472/Donau-UniversitätKremsZentrumfürE-Government,PeterParycekIBM2.0;-) Jams:virtualbusiness-meetings&innovation-groupsviaOnline-Chat(includingexternparticipants) Virtual open-planoffice:320.000personsconnected Fringesocialnetworktool:internalXing InstantMessaging:integratedinweb2.0tools InternalBlogs:over3500activeblogs Wikis:discussionforum&documentcreation BookmarkSharing:Dogear Tagging:earlyidentificationoftrends&ofemployees’expertise SocialNetAnalytics:whowithwhomwhat… Allowing„controllable“chaos*http://www.zdnet.de/itmanager/tech/0,39023442,39147673,00.htmDonau-UniversitätKremsZentrumfürE-Government,PeterParycekVideo-trainingB2B: Employeesequippedwithcamcorders Employeescreatingshortvideos Videosinsteadofinternaltrainings Internaluse&externalatcustomersSource:Service2.0,HBR09/2010*Donau-UniversitätKremsZentrumfürE-Government,PeterParycekCommunityportal:B2B Extranet:closedsocialnetwork,forums,valuablesalesinformationviavideo&blogs,... Goals: sharingknowledge&bestpractices newwaystohelpcustomers(savehoursofresearch) Results: fewercallstoCustomerService&ITHelpDesk feedback&ideasabout(technology)projectsinearlystagesreducingdevelopmenttime&costSource:Service2.0,HBR09/2010*http://www.groundswelldiscussion.com/groundswell/awards2009/detail.php?id=119Donau-UniversitätKremsZentrumfürE-Government,PeterParycekCommunityportal:B2C 70,000ideashavebeensubmitted Ideasinuse: FreecoffeeforGoldCardmembersontheirbirthday StarbucksVIPcard Splashsticks Buycoffeebeans&getafreecupofcoffee*Mystarbucksidea.comhttp://www.socialmedia.org/blog/my-starbucks-idea-generates-70000-ideas-in-its-first-year/Donau-UniversitätKremsZentrumfürE-Government,PeterParycek*Collaboration(Models)GaryP.Pisano,RobertoVerganti:WhichKindofCollaborationIsRightforYou?HBR12/08**Donau-UniversitätKremsZentrumfürE-Government,PeterParycekSource:MarkFidelmann&MikePuterbaughhttp://www.mindtouch.com/*http://www.flickr.com/photos/fidelman/MarkFidelmann&MikePuterbaughhttp://www.mindtouch.com/Donau-UniversitätKremsZentrumfürE-Government,PeterParycek*Innovationcommunity(B2C) onesinglecustomerhassavedDell$1millioninsupportcosts in1year:10,000fixesviewed2.5milliontimes 9,000ideascontributedtoDellIdeastorm 120ideasputintopractice**http://www.freshnetworks.com/case-studies/support-communitieshttp://www.itbusinessedge.com/cm/blogs/all/customers-in-control-at-dells-ideastorm/?cs=11673http://money.cnn.com/2008/09/03/technology/fortt_dell.fortune/Twitter@DellOutlet:generatedmorethan$2millioninrevenue.Donau-UniversitätKremsZentrumfürE-Government,PeterParycekInnovationcommunity(B2C)CSR+Innovation+Participation*http://www.openplanetideas.com/how-can-sony-technology-be-used-to-address-environmental-challenges/inpiration/Donau-UniversitätKremsZentrumfürE-Government,PeterParycek* 200.000scientists MatchmakingsystemlinksexpertstounsolvedR&Dproblems Boeing,Novartis,Procter&Gamble,…R&DInnovationmall**allowingthesecompaniestotapthetalentsofaglobal,scientificcommunitywithouthavingtoemployeverybodyfulltime.Donau-UniversitätKremsZentrumfürE-Government,PeterParycekCollaborationGoldcorpChallenge:2000:$575.000pricemoney Surprisingteams:students,advisors,mathematicians,military,… 110destinations:50%notknownbefore! 80%newdestinations=8millionouncesofgold $10.000in1999,whichtodayis$125.000Source:Wikinomics*http://allamericaninvestor.blogspot.com/2009/03/goldcorp-gg-twelve-times-your-money-in.htmlSource:WikinomicsRobMcEwen,CEOofGoldcorpInc.turnedhisunderperforming$100Miocompanyintoa$9Biojuggernaut:searchedfornewdepositsofgold.Theyfounddepositsofnewgold,asmuchasthirtytimestheamountGoldcorpwascurrentlymining.Itsowngeologistsstruggledtogiveanexactestimateofthegold’svalueandexactlocation.WhenhecameacrosstheconceptsofLinusTorvalds,helaunchedtheopen“GoldcorpChallenge”withatotalof$750Kprizemoneytoparticipantswiththebestmethodsandestimates.“TherewerecapabilitiesIhadneverseenbeforeintheindustry”.Nowheestimatesthecollaborativeprocessshavedtwotothreeyearsofftheirexplorationtime.Donau-UniversitätKremsZentrumfürE-Government,PeterParycek*Donau-UniversitätKremsZentrumfürE-Government,PeterParycek*Dr.PeterParycek,MScCenterforE-Government,DanubeUniversityKremspeter.parycek@donau-uni.ac.at+432732893-2312http://www.donau-uni.ac.at/egovhttp://digitalgovernment.wordpress.com/http://linkedin.com/parycekhttp://www.slideshare.net/parycekhttp://twitter.com/parycek**Donau-UniversitätKremsZentrumfürE-Government,PeterParycekReferences: Books&Articles: TheLongTail:WhytheFutureofBusinessIsSellingLessofMore,ChrisAnderson,2008 Wikinomics,DonTapscott,D.Williams,2007 TheTippingPoint:HowLittleThingsCanMakeABigDifference,MalcolmGladwell,2001 Linked:TheNewScienceofNetworks,Albert-LaszloBarabasi,2001 TheWealthofNetworks:HowSocialProductionTransformsMarketsandFreedom,YochaiBenkler,2007 HereComesEverybody:ThePowerofOrganizingWithoutOrganizations,ClayShirky,2008 WhichKindofCollaborationIsRightforYou?GaryP.Pisano,RobertoVerganti,HBR12/08 SwarmCreativity:CompetitiveAdvantageThroughCollaborativeInnovationNetworks,PeterA.Gloor,2006 Crowdsourcing:WhythePoweroftheCrowdIsDrivingtheFutureofBusiness,JeffHowe,2008 ThrowingSheepintheBoardroom:HowOnlineSocialNetworkingWillTransformYourLife,WorkandWorld,MatthewFraser,SoumitraDutta,2008 ImplementingEnterprise2.0:APracticalGuideToCreatingBusinessValueInsideOrganizationsWithWebTechnologies,RossDawson,2009. Enterprise2.0:NewCollaborativeToolsforYourOrganization'sToughestChallenges,AndrewMcAfee,2010 Groundswell:WinninginaWorldTransformedbySocialTechnologies,CharleneLi,JoshBernoff,2008 Web2.0andSocialNetworkingfortheEnterprise:GuidelinesandExamplesforImplementationandManagementWithinYourOrganization,JoeyBernal,2009 Blogs: DionHinchcliffe‘sWeb2.0Blog:http://web2.socialcomputingmagazine.com/ LongtailBlog:http://www.thelongtail.com/ WikinomicsBlog:http://www.wikinomics.com/blog/ http://www.best-practice-business.de/blog/ Examples: http://www.innocentive.com/ http://www.ideastorm.com/*Donau-UniversitätKremsZentrumfürE-Government,PeterParycekRecommendationsEnterprise2.0*Donau-UniversitätKremsZentrumfürE-Government,PeterParycekRecommendationsSocialMedia&Networks**http://www.flickr.com/photos/thomaspurves/522157472/ThankstoThomasPurves,whowroteonhisflickrwall„MakesmethinkofEnterprise2.0”-seenonthewallsoftheMoMA(Ontheleftside“ClosedEnterprise1.0inasilo”;Ontherightside“openenterprise2.0”)*Cf.BrunoMessmer(SwisscomITServicesAG)„ITMegatrendsundIhreBedeutungfürGeschäftundGesellschaft“*http://www.flickr.com/photos/thomaspurves/522157472/*http://theconversationprism.com/*Driver/enhancer/motivatorhttp://www.flickr.com/photos/splorp/4151207/sizes/l/**http://www.flickr.com/photos/36040317@N02/3621999401/*http://www.flickr.com/photos/will-lion/2670366345/sizes/o/**http://royal.pingdom.com/2010/02/05/facebook-social-media-juggernaut-infographic*http://www.vincos.it/wp-content/uploads/2010/06/wmsn-01-10.png*http://www.thomashutter.com/index.php/2010/01/facebook-demographische-zahlen-deutschland-schweiz-osterreich-per-31-01-2010/**http://www.flickr.com/photos/thomaspurves/522157472/***http://epub.oeaw.ac.at/?arp=0x0022053fhttp://www.nzz.ch/nachrichten/kultur/literatur_und_kunst/ordnung_und_unordnung_des_wissens_1.4941730.html****Mostcontributionsystemsoffernofinancialcompensationtocontributors.Infact,paymentcandestroyparticipationbyunderminingasenseofcollaborationandtrust.Rather,theyrelyonmotivationsintrinsictohumanity—orinvolvecontributionsthatrequirenomotivationatall,becausetheusercontributeswithoutrealizingit.I’mcontributing? Somesystemscollectparticipants’resourcesordataasaby-productofthingspeoplearedoingforotherpurposes.AsshoppersbuyfromAmazon,theyautomaticallycontributetoitsrecommendationengine,whichsuggestsproductsbasedontheratingsandpurchasedecisionsofothercustomers.Practicalsolutions. Insomesystems,participantscontributeinordertogetreasonablyimmediaterewards.Forexample,thesiteDel.icio.usenablesuserstoorganizetheirbookmarksofwebsites.Aby-productofthisactivityisthat,whenaggregated,thebookmarksproduceanindextothewebthatisvaluabletoothers.Socialreward. Manysystemsprovidethebenefitsofinteractionwithothers:beingpartofacommunitywithacommoninterest,generatingbusinessprospects,gettingadate—thedriversbehindsocialnetworkslikeFacebookandLinkedIn.Reputation. Contributioncanbesparkedbyadesireforpublicrecognition,likeAmazon’sbadgefora“top1,000reviewer,”orfortheadmirationofpeers:Wikipediaarticlescarrynoauthorshipcredit,yetauthorsearntherespectofothercontributors.Self-expression. Manyusercontributionsystemsthriveonindividuals’desiretoairtheirthoughts,opinions,orcreativeexpression,withthepossibilityofreal-timefeedbackfromusers—witnessthesixmillionvideosonYouTube.Altruism. Whywouldapersonwriteaglowingonlinereviewofarestaurant—whenitmaybecomehardertogetatableifothersactontheopinion?Somepeoplewanttohelplocaldinersorrewardsuperbrestaurantowners.Otherssimplywantthetruthtobeheard.*http://www.flickr.com/photos/thomaspurves/522157472/*Sources:Forrester,APC,Hinchcliffe&Co,http://www.zdnet.com/blog/hinchcliffe/enterprise-20-finding-success-on-the-frontiers-of-social-business/744*http://www.zdnet.com/blog/hinchcliffe/enterprise-20-what-do-we-know-today-about-moving-our-organizations-into-the-21st-century/1032*http://www.fredcavazza.net/files/Q3-07/Enterprise20.jpg*http://www.zdnet.com/blog/hinchcliffe/using-web-20-to-reinvent-your-business-for-the-economic-downturn/223***JoeyBernal,„Web2.0&SocialNetworkingfortheEnterprise“,p.232*(pl.forums/fora)***http://implementingenterprise2.com/IE2_framework.pdfhttp://www.amazon.com/gp/product/1441486909?ie=UTF8&tag=advancedhumantec&linkCode=as2&camp=1789&creative=9325&creativeASIN=1441486909**http://www.flickr.com/photos/thomaspurves/522157472/*http://www.zdnet.de/itmanager/tech/0,39023442,39147673,00.htm**http://www.groundswelldiscussion.com/groundswell/awards2009/detail.php?id=119*Mystarbucksidea.comhttp://www.socialmedia.org/blog/my-starbucks-idea-generates-70000-ideas-in-its-first-year/***http://www.flickr.com/photos/fidelman/MarkFidelmann&MikePuterbaughhttp://www.mindtouch.com/**http://www.freshnetworks.com/case-studies/support-communitieshttp://www.itbusinessedge.com/cm/blogs/all/customers-in-control-at-dells-ideastorm/?cs=11673http://money.cnn.com/2008/09/03/technology/fortt_dell.fortune/Twitter@DellOutlet:generatedmorethan$2millioninrevenue.*http://www.openplanetideas.com/how-can-sony-technology-be-used-to-address-environmental-challenges/inpiration/**allowingthesecompaniestotapthetalentsofaglobal,scientificcommunitywithouthavingtoemployeverybodyfulltime.*http://allamericaninvestor.blogspot.com/2009/03/goldcorp-gg-twelve-times-your-money-in.htmlSource:WikinomicsRobMcEwen,CEOofGoldcorpInc.turnedhisunderperforming$100Miocompanyintoa$9Biojuggernaut:searchedfornewdepositsofgold.Theyfounddepositsofnewgold,asmuchasthirtytimestheamountGoldcorpwascurrentlymining.Itsowngeologistsstruggledtogiveanexactestimateofthegold’svalueandexactlocation.WhenhecameacrosstheconceptsofLinusTorvalds,helaunchedtheopen“GoldcorpChallenge”withatotalof$750Kprizemoneytoparticipantswiththebestmethodsandestimates.“TherewerecapabilitiesIhadneverseenbeforeintheindustry”.Nowheestimatesthecollaborativeprocessshavedtwotothreeyearsofftheirexplorationtime.******