MARKETINGMANAGEMENT英文版420:.2.19(0150922)8831A()a(10-15)A()A(45)?a(,1999),(,1989)52MarketingconceptTheachievementofcorporategoalsthroughmeetingandexceedingcustomerneedsbetterthanthecompetitionCustomerorientationCorporateactivitiesarefocuseduponprovidingcustomersatisfactionIntegrat...
420:.2.19(0150922)8831A()a(10-15)A()A(45)?a(,1999),(,1989)52MarketingconceptTheachievementofcorporategoalsthroughmeetingandexceedingcustomerneedsbetterthanthecompetitionCustomerorientationCorporateactivitiesarefocuseduponprovidingcustomersatisfactionIntegratedeffortAllstaffaccepttheresponsibilityforcreatingcustomersatisfactionGoalachievementThebeliefthatcorporategoalscanbeachievedthroughcustomersatisfaction3Customers4CustomerneedsCustomersMarketingOrientationIntegratedcustomerfocusLongrunprofitsthroughcustomersatisfactionSalesOrientationPush!Push!Sell!Sell!bypromotionShorttermgainsinprofitviasalesincreasesProductionOrientationProduction&assemblylinerefinementProfitsthroughproductioncontrols67SharedvaluesandbeliefscustomerfirstMarketintelligenceSkillsinunderstandingandrespondingtocustomersStructureandsystemsstructurebasedonstrategyteamworkMarket-ledstrategyLinkingdistinctivecompetenciestomarketopportunitiesCompetitiveadvantagethedrivingforceImplementationpeopleincentivescommunicationspersuasion8CustomervaluePerceivedbenefitsPerceivedsacrifice9AbsentFulfilled‘’‘’‘’1011a121314EricssonStyleisanimportantchoicecriterionforbrandsthatareconspicuousinuse15谢谢六月-2121:06:3521:0621:06六月-21六月-2121:0621:0621:06:36六月-21六月-2121:06:362021/6/2421:06:36演讲完毕，谢谢观看！
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