Documentserialnumber【UU89WT-UU98YT-UU8CB-UUUT-UUT108】大学英语四级阅读理解训练大学英语四级阅读理解训练HYPERLINK"javascript:void(0)"HYPERLINK"javascript:printArticle()" Classifiedadvertisingisthatadvertisingwhichisgroupedincertainsectionsofthepaperandisthusdistinguishedfromdisplayadvertising.Suchgroupingsas“HelpWanted”,“RealEstate”,“LostandFound”aremade,theratechargedbeinglessthanfordisplayadvertising.Classifiedadvertisementsareaconveniencetothereaderandasavingtotheadvertiser. Thereaderwhoisinterestedinaparticularkindofadvertisementfindsalladvertisementsofthattypegroupedforhim.Theadvertisersmay,onthisaccount,useaverysmalladvertisementifitwereplacedamonglargeradvertisementsinthepaper.Itisevidentthatthereaderapproachestheclassifiedadvertisementinadifferentframeofmindfromthatinwhichheapproachestheotheradvertisementsinthepaper.Heturnstoapageofclassifiedadvertisementstosearchfortheparticularadvertisementthatwillmeethisneeds.Ashisattentionisvoluntary,theadvertiserdoesnotneedtorelytoomuchextentondisplaytypetogetthereader’sattention.Formerlyallclassifiedadvertisementswereofthesamesizeanddidnothavedisplaytype.Withtheincreaseinthenumberofsuchadvertisements,however,eachadvertiserwithinacertaingroupiscompetingwithothersinthesamegroupforthereader’sattention.Inmanycases,theresulthasbeenanincreaseinthesizeofthespaceusedandtheadditionofheadlinesandpictures.Inthatway,theclassifiedadvertisementhasinrealityadvertisement.Thisisparticularlytrueofrealestateadvertising? 1.AllofthefollowingfactsareadvantagesofclassifiedadvertisementforadvertisersEXCEPTthat____. A)classifiedadvertisementchargeslessmoney B)itiseasiertoattracttheattentionofthetargetconsumers C)itprovidesmoreinformationforthereaders D)itdoesnothavetorelytoomuchondisplaytype 2.Oneoftheexamplesgivenoftypesofclassifiedadvertisementis____ A)housesforsale B)peoplewhoareaskingforhelp C)peoplewhoarelost D)jobvacancies 3.Whatsortofattitudedopeoplehavewhentheylookatclassifiedadvertisement,accordingtothewriter? A)Theyareintheframeofmindtobuyanything. B)Theyarelookingforsomethingtheyneed. C)Theyfeellostbecausetherearesomanyadvertisements. D)Theyfeelthesameaswhentheylookatdisplayadvertisements. 4.Accordingtothepassage,inwhichwayhavetheclassifiedadvertisementschangednowadays? A)Theydependmoreondisplaytype. B)Moremoneyischargedforthem. C)Theyaredividedintomoregroups. D)Theyarelessformal. 5.Whyhaveclassifiedadvertisementschangedinappearance? A)Becausepeoplenolongerwantheadlinesandpictures. B)Becauserealestateadvertisingisparticularlytruthfulnow. C)Becausetheincreaseinthenumberofsuchadvertisementsmeanstheyhavetobesmallnow. D)Becausetherearemoreadvertisementsnowandmorecompetitionamongadvertisers.
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与解析: 1.C 分类广告的优越性不包括为读者提供更多的信息。事实辨析题。从文中可看出,分类广告的优越性在于收费低、无需很多的展现形式,以及更易吸引对某类广告感兴趣的读者的注意力,因此A,B,D都正确。文中唯独没有提到C。 2.A 房地产业就是分类广告的其中一块。细节题。本题考察对“RealEstate”的理解,它的意思是“房地产”,故选项A正确。 3.B 当读者看分类广告时,他们会搜索自己需要的信息。事实辨析题。从文中可知,读者在看分类广告时和看展示广告的注意力的模式是不一样的,他们会去浏览自己感兴趣的类别,查找所需信息。故选项B正确。 4.A 根据文章,分类广告更多地依赖展现形式。推断题。文章最后指出,由于竞争的加剧,分类广告商们不得不用大标题和图片来吸引读者的注意力。故选项A正确。 5.D 因为现在更多广告的投入和广告商之间的竞争日益加剧,所以分类广告不断变化形式。事实辨析题。文中指出,分类广告的变化是由于“Withtheincreaseinthenumberofsuchadvertisements,however,eachadvertiserwithinacertaingroupiscompetingwithothersinthesamegroupforthereader’sattention”,故选项D正确。