《漂亮蓝色艺术非主流》PPT课件模板

Addtheauthorandtheaccompanyingtitle漂亮蓝色艺术非主流thethingaboutpredictions...IMGSRC:Flickr"Computersinthefuturemayweighnomorethan1.5tons."PopularMechanics,forecastingtherelentlessmarchofscience,1949"Ithinkthereisaworldmarketformaybefivecomputers."ThomasWatson,chairmanofIBM,1943"640Koughttobeenoughforanybody."BillGates,1981apocryphal"Thereisnoreasonanyonewouldwantacomputerintheirhome."KenOlson,president,chairmanandfounderofDigitalEquipmentCorp.,1977internetconnectivityDirtcheap,lighteningfast&“alwayson”internetComputerslight,dumbterminals:neednetconnectiontoworkMostapplicationsweb-basedforbestefficiencyIMGSRC:Flickralldigitaldeviceswillbeconnected&networkedFromyourcar,radio,phone,fridge...“alwayson”AnunconnecteddigitaldevicewillbeastrangethingWiMaxconnectedsunglasseswithvoicepromptedHUD?riseofthemobileinternetRapidimprovementsinconnectivity&screensMobiletobedominantplatformforconnectingtonetworldwideJapan:happenedalready(mostlysurfwebthroughphones)Voicecallspoweredbyinternet&SMS/Texts->IMCellphoneselectronicwallets&banks=mainmethodofpaymentCitizensvoteforfirsttimeinelectionsviamobilephones?riseofindividual&entrepreneurOpensource=unprecedentedaccesstocode&applicationsCheaptocreatebusinessonline&makeownmediaTeenagerinbasementsameopp.asworkerinbigcompanyEXAMPLE:Newmobileoperatingsystem(Android)?stridesagainstdigitaldivideDevelopingworldjoinsdigitalecosystemviamobilephonesAlsobecomepartofeconomyviacellphonewalletMobilephonescheap&broadbandubiquitousIlliteracyissuesovercomebyvideo&audiostreamsCreatesnewareasofcollaborationandeducationalmostnoprivacyonthewebYourdatawillbeoutthereItwillbeokbecauseeveryonewillbeinthesameboatSeeingalreadywithsoc.networkingserviceslikeFBtheriseofthevirtualuniverseVirtualworldslikeSecondlifegomainstreamCometoforeasgraphiccards&broadbandimprovePotentiallyavisualalternativetotheworldwidewebStandards:differentworldsconnecttoeachotherseamlesslyVirtualcoupd’etatbySLcitizens?LindenLabscedesSLtodemocraticallyelectedvirtualgovtinformationpollution&overloadNextbigchallengeishowtomanagemassesofinformationPeoplewillcomplainabout"digitalfatigue“&digitalnoiseFocusondevelopingfilters&aggregators“Switch-off"holidaysregularlyprescribedbyyourdoctorRiseofanti-digitalmovementsurging“getbacktobasics”Inresponsetoclutter,asecondworldwidewebannouncedmoregoogles&facebooksGoogle&FacebookfinallygetgoodcompetitionMicrosoftreleasesOScodeandgoesopensourceMSmakesrevenuebysellingadvertising&givingsupportAdvertisingismainbus.model(connectingsellers&buyers)FacebookbecomesavirtualOS/desktop,withMSinfluencedeclineofthenationstate?Govthaslessinfluence&controlthaneverbeforeTechnologiesthreatenexistingpower&economicrelationshipsAlso:musicindustryhasresisteddigitalaudioandNapsterButoppressiveregimesclampdownoninternetSomecountriesregressintodarkages...andmedia?mediadistribution&productionAllmediaeventuallydeliveredviainternetHardlyanyspecialistprint,tv,radiomediacompaniesleftAllfullyconverged,broadcasting&publishingviathenetMediaonmanydigitalplatformsMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAfragmentedmediaenvironmentNon-mediaplayersbecomedefactomediacompaniesMediaworldfilledwithnewcompetitorsCellphoneoperators,handsetmakers->mediacompaniesVodacomstopaggregating,startproducingowncontentOperatorsalreadybigmediacompanies(Voda:1,4musers)Battlebetweenmedia&cellphonecompaniesloomingMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAnoweveryoneisamediaplayerBarriertoentrydropsevenmoredramaticallyRiseofthereaderandtheconsumerReaders:publishers,broadcasters:competitors&collaboratorsSmall,convergedmediachallengemediaconglomeratesMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAroleofmediachangesAlsocontentaggregators,facilitatorsBusinessmodel:captureaudienceviaallmeansMediacompanieslooktoownchannels:dealsforownphones?Contentportals->webapplications&servicesSocialnetworksaswellascontenthubsMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAisthistheendofprint?Books,newspapersmagazines...Readonflexibledigitalboards,alwaysconnectedWebsites&digitalnewspapersbecome“samething”Newspaperssmaller&niched,butnotextinctNewspapersbecomeexpensive,luxuryitemsAlifestyleitem:buyingan“experience”,partof“offtime”MEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAIMGSRC:WANN...otherdevelopmentsothertrendsfornow&thefutureSemanticwebentrenchedArtificialintelligenceAttentioneconomyinfullswingSophisticatedpersonalisationofcontentLocation-based/mappingservicescommon&mobileVirtualisationeg:Amazon’sEC2&S3servicesWeb14.0???...;-)SRC:ReadWrite/Web,JaxonRice,MyblogForgetcapitalismandtheclassstruggle...thedigitalrevolutionischangingthingsfarmoredramaticallythanthehypemongerseverimagined...themovefromasocietydominatedbyprintandbroadcastmassmediatotheageofinteractivityisatleastasdramaticasthemovefromfeudalismtocapitalism.Netocracy,byJanSöderqvistandAlexanderBard(2001)IMGSRC:FlickrDrivenbyinternetandmobilecommunications,networksareturningintothemajormeansofdoingbusiness...Simplyput,networkswillmaketheworldgoround.Socontrollingthenetworksofthisworldwillsooncountformorethancontrollingthecapital.Netocracy,byJanSöderqvistandAlexanderBard(2001)