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资料来源: Unit of measureHigh
Lowüû–Legend
Legend
LegendTextTextText
Text
TextTitlex–÷+x–÷+TextTextTextEXHIBIT TITLEEXHIBIT TITLE *
资料来源: null *
资料来源: Unit of measure2X2 CUBED2X2 CUBEDTextTextTextTextTextTextTextTextTextText *
资料来源: Unit of measure2X2 TOWER2X2 TOWER *
资料来源: Unit of measure5Ps MARKETING5Ps MARKETINGPlacePriceProductPackagePositioning promotionProduct offering *
资料来源: Unit of measure7S7SStrategySkillsSystemsStaffShared
valuesStructureStyle *
资料来源: Unit of measureARROW 3DARROW 3D *
资料来源: Unit of measureCUBES1 3DCUBES1 3D *
资料来源: Unit of measureCUBES2 3DCUBES2 3D *
资料来源: Unit of measureCUBES3 3DCUBES3 3D * Footnote
Source: *
资料来源: Unit of measureCUTOUT 3DCUTOUT 3DTextTextTextText *
资料来源: Unit of measureFORCES AT WORKFORCES AT WORKNew entrantSuppliersIndustry competitorsBuyersSubstitutes *
资料来源: Unit of measureJOINTJOINTTextTextTextTextTextTextTextTextTextText *
资料来源: Unit of measureLEVEL SEPARATE 4LEVEL SEPARATE 4TextTextTextText *
资料来源: Unit of measureLINEAR A 3DLINEAR A 3DTextTextText *
资料来源: Unit of measureLINEAR B 3DLINEAR B 3DTextTextTextText *
资料来源: Unit of measureLINEAR C 3DLINEAR C 3DTextTextText *
资料来源: Unit of measureLINEAR D 3DLINEAR D 3DTextTextText *
资料来源: Unit of measureLINEAR E 3DLINEAR E 3DTextTextTextText *
资料来源: Unit of measureLINEAR G 3DLINEAR G 3DTextTextText *
资料来源: Unit of measureLINEAR I 3DLINEAR I 3DTextText *
资料来源: Unit of measureLINEAR J 3DLINEAR J 3DTextTextTextText *
资料来源: Unit of measureLINEAR N 3DLINEAR N 3DTextTextTextText *
资料来源: Unit of measureLINEAR P 3DLINEAR P 3DTextTextText *
资料来源: Unit of measureLINEAR Q 3DLINEAR Q 3DTextText *
资料来源: Unit of measureLINEAR Q 3DLINEAR Q 3DTextText *
资料来源: Unit of measureLINKS 3LINKS 3PlanImplementSupport *
资料来源: Unit of measurePERSPECTIVE 3DPERSPECTIVE 3D *
资料来源: Unit of measurePROPELLER 3DPROPELLER 3DTextTextText *
资料来源: Unit of measureRINGS 3DRINGS 3D *
资料来源: Unit of measureSCALESCALETextText *
资料来源: Unit of measureSCALESSCALESTextText *
资料来源: Unit of measureSIZES INSIZES INTextTextTextTextTextText *
资料来源: Unit of measureSPIRAL1 3DSPIRAL1 3D *
资料来源: Unit of measureSPIRAL2 3DSPIRAL2 3DSpiralBrakesTube in tube *
资料来源: Unit of measureSPOTLIGHTSPOTLIGHTTextTextTextText *
资料来源: Unit of measureSTAIRCASESTAIRCASETextTextTextTextTextText *
资料来源: Unit of measureStars 3DStars 3D *
资料来源: Unit of measureWIRE CUBESWIRE CUBESTextText *
资料来源: Unit of measureARROWSARROWSTextTextTextTextTextTextText *
资料来源: Unit of measureLEVEL 1LEVEL 1Text *
资料来源: Unit of measureLEVEL 2LEVEL 2TextText *
资料来源: Unit of measureLEVEL 3LEVEL 3TextTextText *
资料来源: Unit of measureLEVEL 4LEVEL 4TextTextTextText *
资料来源: Unit of measureLEVEL 5LEVEL 5TextTextTextTextText *
资料来源: Unit of measureLEVEL 6LEVEL 6TextTextTextTextTextText *
资料来源: Unit of measureFLOW 2FLOW 2TextText *
资料来源: Unit of measureFLOW 2 TITLEFLOW 2 TITLETextTextText *
资料来源: Unit of measureFLOW 3FLOW 3TextTextText *
资料来源: Unit of measureFLOW 3 TITLEFLOW 3 TITLETextTextTextText *
资料来源: Unit of measureFLOW 4FLOW 4TextTextTextText *
资料来源: Unit of measureFLOW 4 TITLEFLOW 4 TITLETextTextTextTextText *
资料来源: Unit of measureFLOW 5FLOW 5TextTextTextTextText *
资料来源: Unit of measureFLOW 5 TITLEFLOW 5 TITLETextTextTextTextTextText *
资料来源: Unit of measureFLOW 6FLOW 6TextTextTextTextTextText *
资料来源: Unit of measureFLOW 6 TITLEFLOW 6 TITLETextTextTextTextTextTextText *
资料来源: Unit of measureBLADESBLADESTextTextTextText *
资料来源: Unit of measureBOXBOXTextTextTextText *
资料来源: Unit of measureBOXBOXTextTextTextText *
资料来源: Unit of measureCYCLE 1CYCLE 1TextTextText *
资料来源: Unit of measureCYCLE 2CYCLE 2TextText *
资料来源: Unit of measureCYCLE 3CYCLE 3TextTextText *
资料来源: Unit of measureCYCLE 4CYCLE 4TextTextTextText *
资料来源: Unit of measureCYCLE 5CYCLE 5TextTextTextTextText *
资料来源: Unit of measureCYCLE 6CYCLE 6TextTextTextTextTextText *
资料来源: Unit of measureCYCLE 7CYCLE 7TextTextTextTextTextTextText *
资料来源: Unit of measureCYCLE 8CYCLE 8TextTextTextTextTextTextTextText *
资料来源: Unit of measureINCOMINGINCOMINGTextTextTextTextTextText *
资料来源: Unit of measureRIBBONRIBBONTextTextTextTextText *
资料来源: Unit of measureRINGRINGTextTextTextTextText *
资料来源: Unit of measureUPON 2UPON 2TextText *
资料来源: Unit of measureCONTINUOUSCONTINUOUSTextTextTextTextTextTextTextText *
资料来源: Unit of measureCUTOUTCUTOUTTextTextTextText *
资料来源: Unit of measureLINEAR ALINEAR ATextTextText *
资料来源: Unit of measureLINEAR BLINEAR BTextTextTextText *
资料来源: Unit of measureLINEAR CLINEAR CTextTextText *
资料来源: Unit of measureLINEAR DLINEAR DTextTextText *
资料来源: Unit of measureLINEAR ELINEAR ETextTextTextText *
资料来源: Unit of measureLINEAR FLINEAR FTextTextText *
资料来源: Unit of measureLINEAR GLINEAR GTextTextText *
资料来源: Unit of measureLINEAR HLINEAR HTextTextTextText *
资料来源: Unit of measureLINEAR ILINEAR ITextText *
资料来源: Unit of measureLINEAR JLINEAR JTextTextTextText *
资料来源: Unit of measureLINEAR KLINEAR KTextTextTextTextTextText *
资料来源: Unit of measureLINEAR NLINEAR NTextTextTextText *
资料来源: Unit of measureLINEAR PLINEAR PTextTextText *
资料来源: Unit of measureLINEAR QLINEAR QTextText *
资料来源: Unit of measurePROPELLERPROPELLERTextTextText *
资料来源: Unit of measureSTEP 5STEP 5TextTextTextTextText *
资料来源: Unit of measure2 ON 12 ON 1TextTextTextText *
资料来源: Unit of measureAGAINSTAGAINSTTextTextTextTextTextText *
资料来源: Unit of measureAT WORKAT WORKTextTextTextTextText *
资料来源: Unit of measureCOUPLED HORIZCOUPLED HORIZTextText *
资料来源: Unit of measureCOUPLED VERTCOUPLED VERTTextText *
资料来源: Unit of measureFOCUSEDFOCUSEDTextTextTextText *
资料来源: Unit of measureFORCES AT WORKFORCES AT WORKNew entrantSuppliersIndustry
competitorsBuyersSubstitutes *
资料来源: Unit of measurePARALLELPARALLELTextTextText *
资料来源: Unit of measureSPLITSPLITTextTextTextText *
资料来源: Unit of measureSURROUNDSURROUNDText *
资料来源: Unit of measureTWISTEDTWISTEDTextText *
资料来源: Unit of measureUP & AWAYUP & AWAYTextText *
资料来源: Unit of measureUP & DOWNUP & DOWNTextText *
资料来源: Unit of measure3Cs TRIANGLE3Cs TRIANGLECustomerClientsDistributorsCompetitorsSuppliers *
资料来源: Unit of measure3S-4S3S-4SSkillsShared
valuesStrategyStaffStructureSystemsStyleA coherent set of
actions aimed at gaining a sustainable advantage
over competition The organization chart and
accompanying baggage that show
who reports to whom and how tasks are both divided up and integrated The people in
the organization,
considered in
terms of corporate
demographics, not
individual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and procedures
through which things get done
from day-to-dayThose ideas of what is right
and desirable (in corporate
and/or individual behavior)
which are typical of the
organization and common
to most of its members Capabilities
possessed by
the organization
as a whole as
distinct from
the individuals.
Some companies
perform extraordinary
feats with ordinary people *
资料来源: Unit of measure2S-5S2S-5SThe way managers
collectively behave with respect to use
of time, attention,
and symbolic actions The people in the organization, considered
in terms of corporate demographics, not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are
both divided up and integrated Those ideas of what
is right and desirable
(in corporate and/or individual behavior)
which are typical of the organization and common to most of its members The processes and procedures through which things get done
from day to day A coherent set
of actions aimed
at gaining a
sustainable
advantage
over competition Capabilities
possessed by
the organization
as a whole as
distinct from the
individuals.
Some companies perform extraordinary
feats with
ordinary peopleStaffSystemsStyleShared
ValuesStructureSkillsStrategy *
资料来源: Unit of measureBUSS PORTFOLIOBUSS PORTFOLIOCompetitive positionLowMediumHighProduct/market attractivenessLowMediumHigh *
资料来源: Unit of measureCHANGE BOARDCHANGE BOARDChange visionChief ExecutiveLeadership groupsDown the lineExternal constitution *
资料来源: Unit of measureDELTA PDELTA P Delta P Vision and
LeadershipOrganizational
InfrastructurePerformance
MeasurementPeople
DevelopmentCommunicationsProblem
Solving
ProcessClient managers (particularly middle management) have skill to lead program implementation
Change in actual behaviorAction plans sufficient to achieve goals
Agreement on objectives by line management
Management of high- involvement processImplementation or near implementation of required structure and systemsFlow of 2-way communications
People’s understanding, belief and contribution to act on vision and action plansAccurate measurement of action and results
Clear accountabilities
Early winsVisible demonstration of new vision and values by client leadership *
资料来源: Unit of measureMACSMACSNatural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporate center skills
Business unit linkages
Taxation/ valuation differences Industry attractiveness
Competitive position
Restructuring/rationalization opportunities“One of the pack” Retain and
give top
priorityRetain and
give priorityRetain and
manage for
code or
liquidate
Probably divest
DivestDivest or
liquidate
*
资料来源: Unit of measureMANUFACTURING STRATEGYMANUFACTURING STRATEGYBusiness StrategyManufacturing StrategyConfigurationSystemsResearch
FocusLabor
PolicyProduct
DesignMake
vs.
BuyOrganizationProcess
Design *
资料来源: Unit of measurePENTAGONPENTAGONRestructuring framework 1 5 4 3 2 *
资料来源: Unit of measurePRICE BENEFITPRICE BENEFITBenefit Price Competitive disadvantage Competitive advantage *
资料来源: Unit of measureSMILE CHARTSMILE CHARTAppraise performance
and prospects Develop
strategy Redesign
pivotal jobs Design the skill
building process Assess change
readiness Top down
action programs Bottom up action programs 1 2 4 5 6 7 8 3 *
资料来源: Unit of measureSTRAT GAMEBOARDSTRAT GAMEBOARD3.Create and
pursue a unique
advantage 2.Resegment the market to create a niche4.Exploit unique
advantage
industrywide
1.Do more and
better of the
sameWhen to
compete *
资料来源: Unit of measureSTRAT MANAGESTRAT MANAGEStage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-
mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the future *
资料来源: Unit of measureTREE PRODUCTIVITYTREE PRODUCTIVITYSelling margin
Contribution
SalesSelling rate
Sales
Available selling time Effectiveness
Contribution Available selling time Productivity
Contribution
Total selling costsEfficiency
Available selling time
Total selling costsUtilization
Available selling time
Total sales time Support intensity
Support costs
Total selling costsSupport leverage
Total sales time
Support costs *
资料来源: Unit of measureVALUE CREATIONVALUE CREATIONMaximize
shareholder
valueGrow
through
cultural
initiativeRedeploy
assetsImprove core
business
performanceGrow through
acquisition
and/or mergerAdopt sound
financing
approach *
资料来源: Unit of measureVALUE SOURCESVALUE SOURCESReal Perceived Client’s relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation technique *
资料来源: Unit of measureGANTT10GANTT10<##><##><##><##><##><##><##><##><##><##><##>HeaderText *
资料来源: Unit of measureGANTT15GANTT15HeaderText################################ *
资料来源: Unit of measureLEFT TO RIGHTLEFT TO RIGHTTextTextTextText *
资料来源: Unit of measureSTUDY OBJECTIVESTUDY OBJECTIVETextTextTextTextTextProcess objectivesTextSub-objectives *
资料来源: Unit of measureTOP DOWNTOP DOWNTextTextTextTextTextTextText *
资料来源: Unit of measure2X22X2TextTextTextTextTextTextTextTextTextText *
资料来源: Unit of measure2X2 CUBED2X2 CUBEDTextTextTextTextTextTextTextTextTextText *
资料来源: Unit of measure2X2 EXTENDED2X2 EXTENDEDTextTextTextTextTextTextTextTextTextTextTextText *
资料来源: Unit of measure2X2 TOWER2X2 TOWERTextTextTextTextTextText *
资料来源: Unit of measure3X33X3TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText *
资料来源: Unit of measure3X3 EXTENDED3X3 EXTENDEDTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText *
资料来源: Unit of measureDIFFRACTIONDIFFRACTIONTextText *
资料来源: Unit of measureFLOW DOWNFLOW DOWNTextTextText *
资料来源: Unit of measurePASS THROUGHPASS THROUGHTextText *
资料来源: Unit of measureAREAAREALabel 1Label 2Label 3 *
资料来源: Unit of measureBARBARLabel 1Label 2Label 3Label 4Label 5 *
资料来源: Unit of measureBAR 2BAR 2Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5Title
Unit of measureTitle
Unit of measure *
资料来源: Unit of measureBAR BUTTEDBAR BUTTEDLabel 1Label 2Label 3Label 4Label 5 *
资料来源: Unit of measureBAR STACKEDBAR STACKEDLabel 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeries *
资料来源: Unit of measureBAR STACKED 100%BAR STACKED 100%Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesSeries *
资料来源: Unit of measureBUBBLEBUBBLETitle
Unit of measureTitle
Unit of measureLabel 1Label 2Label 3Label 4Label 5Label 6 *
资料来源: Unit of measureCOLUMNCOLUMNLabel 1Label 2Label 3Label 4Label 5 *
资料来源: Unit of measureCOLUMN 2COLUMN 2Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5Title
Unit of measureTitle
Unit of measure *
资料来源: Unit of measureCOLUMN BUTTEDCOLUMN BUTTEDLabel 1Label 2Label 3Label 4Label 5 *
资料来源: Unit of measureCOLUMN STACKEDCOLUMN STACKEDLabel 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries000000000000000 *
资料来源: Unit of measureCOLUMN STACKED 100%COLUMN STACKED 100%Label 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries100%=000000000000000 *
资料来源: Unit of measureCOMBO PIE SEGMENT COLUMNCOMBO PIE SEGMENT COLUMNTitle
Unit of measureLabel 1Label 2Label 3Label 4Label 5Title
Unit of measure100% =000SeriesSeriesSeriesSeriesLabel 1 *
资料来源: Unit of measureCOST CURVECOST CURVETitle
Unit of measureTitle
Unit of measureLabel 1Label 2Label 3Label 4Label 5 *
资料来源: Unit of measureARROWSARROWS *
资料来源: Unit of measureDISCLAIMERS CLIENTDISCLAIMERS CLIENTThis report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. *
资料来源: Unit of measureDISCLAIMERS INTERNALDISCLAIMERS INTERNALThis report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful. *
资料来源: Unit of measureDISCLAIMERS PRESENTATIONDISCLAIMERS PRESENTATIONThis report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion. *
资料来源: Unit of measureLEGENDSLEGENDS *
资料来源: Unit of measureMcKINSEY LOGOMcKINSEY LOGO *
资料来源: Unit of measureMISCMISCüû– *
资料来源: Unit of measureMOONSMOONS *
资料来源: Unit of measureSTICKERSTICKERILLUSTRATIVEESTIMATE *
资料来源: Unit of measureSTICKER OTHERSTICKER OTHER *
资料来源: Unit of measureWORLD MAPWORLD MAP *
资料来源: Unit of measure