世界运动服饰名牌（World sportswear brand）

世界运动服饰名牌（World sportswear brand） 世界运动服饰名牌(World sportswear brand) Adidas Adidas Adidas, the world's first sports brand from Germany, has always represented a special place Bit symbol, and this symbol is called (the three line of victory). Since its establishment in 1948, a DidAs help athletes at home and abroad to create numerous success, the achievements of many feats. Therefore, Adidas can also be said to be the best example of public trust and respect. Adidas, the founder of AdiDassler himself, is not only a skilled shoemaking He also likes sports, and his dream is to design and make the most for athletes Suitable sports shoes". Under this idea, AdiDassler designed the first in 1920 The pair of sports shoes, because of his constant research and development, made his athletic shoes popular with many top athletes, Not only did it shine brilliantly in the Olympic Games, but also made a gold medal in the sports field ever since. In all walks of life Definitely, AdiDassler founded the adidas brand in 1948, and he Over the years, shoes have been used in the experience, and three shoes have been used to make the sports shoes more suitable for the athletes' foot shape Into the design of new shoes, so Adidas brand first pair of three lines of sports shoes will be in 19 49 years present in front of the world. Since then, people have been on the playground to see the "victory of the three lines" by A winning picture. Especially in world football, adidas has received more support than any sport Product manufacturers can match. Especially when Adidas published a pair of spikes, but also by the top foot The support of the players was loved by more than 80% of the World Cup held in West Germany in 1974 The players selected Adidas's football shoes to learn that Adidas was in world football Might. In the 1998 World Cup in France, the landlord, France, relied on Adid The superior performance of as football shoes, played a level of super strength, beat the pack won the championship, the French soccer star Star Zidane won the title of world player of the year 1998, proving Adidas's victory again "Three lines" authority has been extended so far, in addition to football, Adidas in basketball, track and field, Tennis, baseball, boxing, swimming, as well as the latest extreme sports and other sports also occupy a place. Xu Many of the top sports players are impressed by Adidas's brand; the star of the basketball temple NBA In the past, once dominated hegemony, known as the AntoineWalker, and is currently quite affected Attention to the most promising player in tennis is KobeBryant; occupation retired Swedish name The AI Berger, once the envy of the female group dominate the back German "jade Russian" Graff, and this year's rise "New British hope", TimHenman and Russia, the United States girl, Anna, Kurdish, and just nets Ronaldo's little day Hingis; on the baseball field, the New York Yankees won the 1998 Major League Baseball championship, The boxing ring has one of the greatest heavyweight boxers of the century, Ali, whose reputation on the track and field is even more familiar Knowing. In China, Adidas successfully sponsored the Chinese national football team. 今日，阿迪达斯依然秉持adidassler完美制鞋的理念，不断 的与世界级的顶尖运动家与教练交换心得与需求，经过一连串反覆的测试与考验， 发展出符合人体工学的各项产品，不但能帮助各类专业运动家们提升运动表现、 更能满足一般市场消费者队高品质运动商品的需求。近年来，阿迪达斯不仅 在设计上、功能上有新突破，代表性的三条线设计概念亦在流行趋势中掀起另一 股风潮，席卷时下的年轻新世代形成流行新风格，带领全球运动商品迈向更多元 化的远景。以高品质、高科技产品保证使用者在运动中的需求及完美运动表现— -是阿迪达斯的特点。 耐克耐克 菲尔?耐克是一位技术平庸的参加1英里赛跑的运动员，他的最好成绩是4 分13秒，没有进入世界级运动员(成绩为4分钟的行列但他50年代末在)。 俄勒冈大学受到著名教练比尔?鲍尔曼的训练。鲍尔曼在50年代，由于他年复 一年地获得破世界记录的长跑冠军，使俄勒冈州尤金市名扬于世。他不断地试穿 各种运动鞋，他的观点是，跑鞋重量轻一盎司，也会对赢得比赛产生极好的效果。 在斯坦福大学攻读工商管理硕士期间，菲尔写了一篇论文，指出日本人能够 1960年获学位后，菲尔?耐克前往日以他们制造照相机的方式制造运动鞋。 本，到奥尼楚卡公司申请在美国销售泰格尔跑鞋的资格回到美国时，他把该公。 司制作的鞋的样品带给了鲍尔曼。 1964年，菲尔?耐克和鲍尔曼开始合伙。他们每人拿出500美元，组 成布卢里帮制鞋公司，为泰格尔跑鞋生产鞋底。他们把成品放在菲 尔?耐克岳父 家的地窖里，头一年他们销售了价值8000美元的进口鞋白天，菲尔?耐克。 在库拍利布兰德公司做会计，夜晚和周末，他沿街兜售运动鞋，大多数卖给了中 学的体育队。 最后，在1972年，菲尔?耐克和鲍尔曼终于自己发明出一种鞋，并决定 自己制造他们把制作任务承包给劳动力廉价的亚洲工厂，并给这种鞋取名叫耐。 克，这是依照希腊胜利之神的名字而取的同时他们还发明出一种独特标志SW。 (意为”的嗖的一声”)，它极为醒目、独特，每件耐克公司制品上都有 这种标记。在1972年俄勒冈州尤金市运动会预选赛期间，耐克鞋在竞赛中首 次亮相被说服穿用这种新鞋的马拉松运动员获得第四名到第七名，而穿阿迪达。 1975年一个星期天的早晨，鲍尔曼在斯鞋的运动员则在预选赛中获前三名。 烘烤华夫饼干的铁模中摆弄出一种丙烷橡胶。制成一种新型鞋底，这 种”华夫饼 The small rubber round studs on the sole of the dry type make it more resilient than the other soles that are popular on the market. such Product innovation - looking simple - first made Phil Nike and Bowerman's career. However push The real motive force that moves Nike into the forefront of the American market is not the product innovation, but the imitation. Nike modeled on Adidas's products as a result, and the counterfeiters beat the inventors. Practice proves that the invention to carry "waffle sole" greatly welcome the athletes. Thus, with the market The market improved, with the sole sales of $14 million in 1976, the year before Sales were $8 million 300 thousand, compared with $2 million in 1972. Nike has taken the lead in the footwear industry as a result of careful research and development of new styles of shoes. By the end of the 70s, Nike's research and development division employed nearly 100 researchers. company Produce more than 140 different styles of products, some of which are the latest in the market and the most advanced in technology These styles are based on different foot type, weight, speed, training program, gender and different technical levels Designed. By the end of the 70s and early 80s, the market's demand for Nike was so great that it Of the 8000 department stores, sporting goods stores and shoe dealers, 60% of them sold in advance Often wait for half a year for the goods to arrive. This gives Nike's production plan and inventory cost plan complete Provides great convenience. Nike's sales were $14 million in 1976, just over half a year later It rises to 6. 400 million dollars. Nike's market share is 33%, the first share of the market. Two After 2000, it was far ahead, with market share of nearly 50%. Adidas's share of the market Reduced, not only much lower than Nike, and like Brook and the new American company barans The company has also become a worry for its opponents. In the January 4, 1982 issue of Forbes, the American industrial annual report treats Grams company ranked as the most profitable company in the past village year, ranking first in the industry. UMBRO UMBRO UMBRO, an internationally renowned brand with a history of 78 years, is a British based soccer Costume Producers, and in 1924 by the British Humphreys brothers founded. The brothers are in their English name (HU) MPHREYBROTHERS) the five letters in the English word are merged into the word "UMBRO" With the diamond shaped pattern SHUANLING became a registered trademark of UMBRO today. The growth of Yu Yinbao, accompanied with green Qiang won the World Cup winning together, including 1966 World Cup champion England, and the same year is also UMBRO's most glorious moment of history, when entering 15 of the last 16 teams wore UMBRO jerseys. UMBRO, which has more than 70 years of history, Has been to focus on the concept of football brand steady development, has now become the world's famous professional football clothing and Equipment suppliers, all equipment related to football. Kappa capa In the early 70s, a profound social and cultural change took place in Italy, which could be called "anti" The age of resistance and rebellion. In this change, clothing has adapted to new ways of life, Kapp A is the product of this change. Backed by strong sponsorship, Kappa signed in 1981 to sponsor Italy Juventus football club, then successfully sponsored the United States in the 1984 Losangeles Olympic Games country Track and field team。 In sponsorship, the Kappa brand offers innovative fabrics and memorable settings Products that represent and represent brand language and brand image play a key role in making Kappa brand Visibility was rapidly improved. Kappa's brand holder, BasicNet, has developed a high level of licensing deals, Also has multiple exclusive franchises and technical sponsorship projects with world famous soccer teams. The high profile Ben The advantages of soil management are direct and high efficiency. Benefit from these specific cities that conform to local development Field behavior, which includes sponsorship of the associated clubs, helps to keep the Kappa brand out Now, in the media, there are also external tables that support popular pop singers and rock bands And the influence of young people's culture is the magic weapon for Kappa brand to win. Kappa brand conforms to the market law of the correct brand positioning, so that Kappa in the world fan The content of the business is enjoying high-speed growth. Currently, Kappa operates with franchising and direct distribution It has entered more than 60 countries and regions in Europe, Asia, America, Oceania and africa. The development of Kappa international market is based on the development of franchised agent network and the foundation of rapid growth Upper. BasicNet will provide complete business technology for franchise agents; for localization Market development, BasicNet will provide strategic guidance, so that they regulate the operation in their region. Fila Le Le Fila Le brand was founded in 1926 by FILA brothers in BIELLA, Italy. In 70s, in order to meet the diversification strategy, we expanded the prospect of a broad range of sportswear business at that time Later developed tennis, skiing, swimming, golf, climbing, until the recent addition of new basketball and football equipment. Today's "Le Le" for its products of good quality, wide range of uses and innovative design and won the reputation of products sold in Paris, Rome, Los Angeles, Tokyo and other more than 30 countries. NewBalance new 100-lun New 100-lun NewBalance company for the unique understanding of that shoe most sports shoes To quality is a comfortable fit, comfortable fit shoes can make you better show potential. In view of different People with different width, height, and foot shape, so NewBalance insists on producing six widths Two kinds of high degree, and 18 different shoe shoes, this is the one and only in the world; at the same time. Retains the idea of "made in the United States" and "shoes are the best spokesperson", and continues to invest money into employees Training and technical innovation, and strive to lead the footwear industry in science and technology. Today's NewBalance Sports shoes have excellent shock absorption, shock absorption, stabilization system and direction control function. They deserve to be "jogging" The shoe king "reputation, so that customers feel comfortable fit at the same time, can play the strongest movement. At present, NewBalance is the second largest and the world's fourth largest sports brand. REEBOK Reebok REEBOK's predecessor is based in england. More than one hundred and ten years, professional sports product image knot With the Olympic Games, a variety of sports events involved in the world. Reebok International Ltd is enjoying Renowned international sporting goods company, specializing in the design, promotion and sale of sports and leisure apparel / Footwear, and Sports equipment, its subordinates are well-known brands: Reebok (Reebok), Rockport, GregNorman and footwear produced in the PoloRalphLauren trade mark Goods. Reebok and exclusive development, production and manufacture of all NBA exclusive basketball shoes series, and in 2003 In October, he signed a commercial sponsorship contract with Chinese star Yao Ming. Puma PUMA PUMA is a large multinational company originating from Germany and producing shoes and sportswear. Madoff? Dassler joined his brother Adolf in 1924 Dassler (nicknamed "ADI") A "Di") in the company if he is lage Dassler, the company was renamed Dassler brothers. One In mid 930s, durrus brothers grow with nearly a hundred employees, more than 30 kinds and styles of all Sports shoes, leading brands. After the Second World War, durrus brothers VRDP, 47 employees, Rubber was made from canvas and American fuel tanks, making it the first sport shoe of the postwar period. In 1948, Adolf, in his own name, was "Adi" and "Da" S changed Dassler brothers to Adidas, and the two brothers parted from each other, brother Lu Cardiff dasile other company set up PUMA Adidas and the same direction in sports Production oriented, two people have since become competitors. In 1986, PUMA joined the stock exchange of Munich and Frankfurt. Today, PUMA It has 3200 employees and sells products to more than 80 countries. In 2003, the company's assets amounted to To 1 billion 200 million euros. PUMA's shoes and costumes are extremely popular in both hip hop graffiti culture, both inside and outside the United states. PUMA is also one of the hip-hop culture representatives of Adidas and the 1970 and 1980s. Decathlon Decathlon 1976 -MichelLeclercq in Englos, near Lille In the north of the country, the first large sports product supermarket was opened. A brand new concept: in the same shopping mall, For all sports - from beginners to professional enthusiasts, offering the best price of sports products. 1986 - to ensure that the design and production of its own brand products, Decathlon was founded in 1986 Our production department (DecathlonProduction), the same year, Decathlon The first shop outside France was opened in Dortmund, germany. In 1988, with Decathlon The production department has set up its first office in asia, The company's manufacturing operations have also begun to internationalize. 1996, -Tribord, water sports brand and Quechua, mountain sports goods Two own passion brand brand - Decathlon founded the earliest. 1999 - Decathlon across borders in the United States (Boston area) and the UK (London) opened Its first concept store. The same year, Quechua - mountain sports brand, product research and Development Center Set up in Mount Blanc, france. 2003 - with the first concept store in Shanghai opened Chinese, Decathlon for the development of International Exhibition A new blueprint has been opened. Decathlon's first professional sporting goods China typical large supermarket in Shanghai and Pudong New Area Successful opening 2004-2005, aquatic sports, Tribord, aquatic sports product brand, its design The team was stationed at Hendaye, along the coast of the Atlantic, in order to be more accessible to product users. Subsequently The G onaute/ Aptonia brand, is keen on adventure sports enthusiasts to create More comfortable products. New brands were born in 2005: Kalenji (running) and Fo Uganza (riding a horse) In 2004, Decathlon has 5 production company in China, were set up in Shenzhen, Guangzhou, on The sea, Tianjin and Taiwan. Decathlon global mall 1/3 products from the Chinese. Today, Decathlon There are more than 700 Chinese employees in china. Today, Decathlon has 5 supermarkets in 4 (Chinese movement in Shanghai, 1 in Guangzhou) MIZUNO MIZUNO MIZUNO is one of the world's leading sports brands, serving all kinds of sports. Japan United States Tianjin The company is recognized as a sponsor of the Olympic Games by International Olympic Committee. Shanghai MIZUNO Co., Ltd. is Asia One of the major production bases, with garments, baseball gloves and golf clubs, three factories and is responsible for China The domestic sales and sales of the business. Complete introduction of Japanese equipment, technology and management mechanism. Production processing Export products, while relying on Japanese technology, and constantly strengthen domestic product development and market development. MIZU NO has a wide range of products, covering almost all major sports. Product development adheres to a wide range of Sciences Research is the basis for ensuring that sport is more comfortable and safe, and that science and technology combine with human sensibility Able to create perfect qualities. While expanding the scope of products, new technologies have been adopted to develop new products, Strengthen the functionality of products to meet the needs of today's market. The quality control of excelsior is MIZUN O products are based on this. MIZUNO was founded in 1906 by MIZUNO Japan Ltd., after nearly a century of continuous effort The force has now become the world's leading producer of sports equipment, clothing and footwear. Strive to serve all kinds of sports Projects, and strive to make sport life more enjoyable and exciting. The product range is complete, covering almost all major transportation Move projects to reach more than 300 thousand categories. The development of MIZUNO products is based on extensive scientific research, and Strong science and technology combine with human sensibility to create perfect quality. Its imports of high-quality fabrics, performance Reliable. The image is steady and generous, orthodox and capable, Throw away the complexity and the fancy, the vigor, the confidence and strength of the people The amount of. Shanghai MIZUNO Co., Ltd. is one of the major production bases in Asia, with garments, baseball gloves and Golf clubs, three factories and the domestic sales and marketing department responsible for the Chinese market. Excelsior products Quality control gives MIZUNO a foothold in its products. CONVERSE CONVERSE CONVERSE (CONVERSE) - I love sports, love life synonymous Everything around me is in my hands, and I am optimistic, happy, unique...... Love sports, love life pronoun - CONVERSE (CONVERSE), how many history? For the first time ever? In basketball in those days, people for what to wear shoes to play and not much concept Read. Until he was known as the "basketball ambassador" superstar Chuck. Taylor (CHUCKTAYLOR) Encounter CONVERSE (MRCONVERSE), the world's first pair of canvas basketball shoes came into being. That year was 1917. That year, basketball seemed to have picked up the dignity of a sport Self confidence. Founded in 1908, CONVERSE (CONVERSE) created the world's canvas shoes kingdom, Whether it is on sale or paragraph color, can be called the world's first. In the Chinese market, ALLS is now listed TARCHUCKTAYLOR (All Star classic canvas shoes), JACKPURCEL L (Open Laugh), PROSTAR (classical canvas shoes) three series, more than 50 kinds of color, so that No. Gansu dull young people, high-profile break color, in high spirit to go out. ALLST world's first pair of ALLSTARCHUCKTAYLOR1917 AR canvas shoes in the United States CONVERSE (CONVERSE) company was born, in early twentieth Century known as basketball Ambassador, American basketball superstar CHUCKTAYLOR. Taylor) for this new face I love the canvas shoes, ALLSTAR shoes that can let basketball players dash on the pitch, Play, so wherever he goes, he always comes with a pair of ALLSTAR sneakers Recommend ALLSTAR canvas shoes to nearby friends, basketball players and coaches, and according to the basketball game Shoes on the requirements and keenly aware of personally involved in the design, ALLSTAR canvas shoes,. It is more suitable for basketball. In 1923, CONVERSE (CONVERSE) recognized him as "yes" ALLSTAR canvas shoes made a contribution to the decision to put CHUCKTAYLOR (chuck). Taylor) Signature as part of the ALLSTAR trade mark. ALLSTARCHUCKTAYL OR canvas shoes were born. More than half a century later, the all star classic canvas shoes has become the world's most A brand of canvas shoes. Created the world's only single shoe sales record of six hundred million pairs. McDonald's, Like Ford jeans and Levi's jeans, Coca-Cola has become the emblem of the American traditional cultural spirit. ALL The original design of the STAR was made of canvas, not only wearable, but also cleaned by washing machines Environmental protection, pollution-free public nuisance. There was only one color at the time of the ALLSTAR - white. One thousand nine hundred and sixty-six In 2011, ALLSTAR launched a color range, breaking the long-standing single color policy. As technology More and more materials, such as leather and rubber, are gradually being used as raw materials for shoemaking. Seventy years in twentieth Century Influenced by the hippie trend, fashion began to move towards the natural and primal feeling. ALLSTAR At the time, it was very retro, and it was very convenient to wear. It was free and easy to live everywhere Jane. In 1996, ALLSTAR introduced ALLSTAR2000, the original vamp sail Cloth material to leather, to complete the remarkable changes in the history of ALLSTAR. With the most primitive AL The LSTAR was modeled on the coolest appearance of the oldest sneaker. JACKPURCELL as one of CONVERSE classic canvas shoes, because of its shoes The head special SMILE curved type name is called "opens the mouth to laugh"". JACKPURCELL is made up of 2 Zeroth Century active in Canada and the world champion badminton football. Badminton, tennis, squash and other sports requirements Suitable and durable athletic shoes, JACKPURCELL study and Improved and participated in the development plan, in order to commemorate its contribution, this sneaker to JACKPURCEL L naming. Later, JACKPURCELL offered special athletic shoes for the most advanced sports meet And won all previous United States DEBIS Cup Professional welcome. JACKPURCEL L's superb design and unique styling have also attracted the attention of Hollywood's upper class. Hollywood legend movie star JA MESDEAN (James. Ting) DUSTINHOFFMAN (Dustin). Hof GEORGEHARRISON (George) (BEATLES) Harrison) are all JACKPURCELL fans. Dustin. Hoffman in the film "graduate." "It's JACKPURCELL. Time goes by, JACKPURCELL alone Charisma is always the same. In 2000, JACKPURCELL landed on the mainland of china. Black, Pink, white, khaki, coffee, blue, navy blue, apple green and other colors debut, wear-resistant flexible The canvas shoes, the one and only appearance design, pay attention to the details of the tradition, is enduring classic family New elegance. PROSTARPROSTAR unique "star arrow" logo since the beginning of CONVERSE Since used so far. The star arrow is accompanied by Dr. J (JULIUSERVING), "Magician", Johnson (EARVINJOHNSON), "big bird" Bird (LARG YBIRD) in the NBA arena created a well-known basketball legend. Now， The "star arrow" sign is no longer limited to the court. PROSTAR simple, unique logo and ancient colors, Teach people to bring good memories of the age of innocence, and give a new interpretation of the retro trend. In Japan, Korea, P ROSTAR became the best-selling shoe after JACKPURCELL. They have attracted more and more people's favorite, super idol Takuya Kimura became a fashion spokesperson, In Japan, Korea, Taiwan and other places, as long as Kimura wear what clothing, what will be popular clothing?. Takuya Kimura Favorite shoes brand name is CONVERSE, "beautiful life" in the foot of Takuya Kimura is CO ONESTAR in NVERSE. Drama "love" the hang actress Noriko Sakai on C ONVERSE has a special liking. CONVERSE is the first choice of popular japanification. In the day Ben, South Korea, CONVERSE is the first brand of sports casual shoes. CONVERSESHO P is on the streets of Japan and Korea, and the products are dazzling. Entertainers go to Japan for filming, sightseeing, and so on Buy CONVERSE shoes for pleasure. The mainland youth idol drama actor Xu Jinglei was met at the Ginza in Tokyo After the CONVERSE, and later became the spokesperson, CONVERSE China. Chen Zhang Ziyi, Shino Lin, Alec Su, his deep love CONVERSE. CONVERSE Association Made the world canvas shoes Kingdom, regardless of style or sales can be called the world's first. When Dr J L - Julius Erwin dunk from the free throw line, a legendary name was Juan It was engraved on NBA's "Pantheon". And Dr. J with the names engraved, there is a clear The great classic - CONVERSE basketball shoes. As in the mythology of ancient elves "magical shoe", Dr. J, magician, Johnson, big bird, Bird, aunt Larry, backboard king Rodman And the postman, Malone, dressed in CONVERSE, created a period of popular modern myth. Century brand came to china. In 1993, CONVERSE and the world's footwear giant - Bao Yuan footwear industry to work together to serve the brand spokesperson in China market NAUTICA nodcar NAUTICA brand originated in 1983, with 6 men's clothing, world famous Chinese clothing Designer DavidChu (Mr. Zhu Qinqi) founded the Nautica brand in New York, And served as the brand's chief designer. Since then, concise sailing signs became famous internationally. The Nautica brand has always been synonymous with ocean and adventure sports, since it was founded in 1983 Here, Nautica wrote the "American classics, modern interpretation" of the fashion legend. The design concept of DavidChu highlights the perfection of function and detail, with a series of rich Modern classical designs outline the "dynamic, adventure, positive" modern lifestyle. NAUTICA has been in the world for twenty years, under the guidance of DavidChu, Naut ICA has developed into a complete lifestyle brand. Products include casual wear, competition series, men Women's series, men's suits, women's swimwear, men's and women's pajamas, men's underwear, children's wear, and a full range of accessories Accessories, glasses, watches, perfumes and household items. Nautica25 series of products are sold in more than 50 countries, including Canada, in the United States and the world And central and South America, Europe, Australia, Japan, Korea, Indonesia, Malaysia, Singapore, Thailand, China, Taiwan, Hongkong, the Middle East and so on. Nautica is based in the United States There are more than 100 independent stores, as well as more than 1300 franchised stores in high-end department stores. In the global high-end leisure apparel field leader Nautica, currently with Polo, CK, Tommy brand each lead coquettish. In 2002, Nautica was in Central America and parts of Europe Sales and reputation in the region have topped the list. NAUTICA in China in 1994, Nautica brand landed in the Chinese market The first independent store opened in Shanghai in 2000. Nautica full of American style and healthy colors The brand quickly became a leader in the field of high-end men's casual clothing China with its unique style, excellent quality.