淘宝女装的现状分析和行业走向

淘宝女装的现状分析和行业走向 淘宝女装的现状分析和行业走向 一、 淘宝女装的发展现状 在淘宝销售数据中,女装销售金额以及成交数量都是各类目中的第一名,发展至今,女装类店铺数量也占淘宝各类目第一,综合各方面因素对淘宝女装现状的优势以及不足进行分析。 (一) 淘宝女装店与实体女装店的比较 1、优势 在网络日益普及的今天,在淘宝网购女装已经成为了一种潮流,当大专院校学生群成为了消费女装的主体,她们对网络的认知度是比较高的。再加上淘宝女装店女装价格比较低,品种又相当丰富,对爱美的女性来讲,只要动动键盘鼠标就能大量地搜索喜爱的衣服,而不用花上一整天在街上一家店一家店的找。这些优势都是女装实体店无法比拟的。 2、劣势 前面也提到了女装是淘宝第一大行业,在优势的背后也有着劣势。淘宝女装店铺多,而且价格相当透明化,相比女装实体店,竞争压力要大很多。而且淘宝上女装款式更新快,对小卖家来讲是比较有压力的,一来,激烈的竞争直接导致了利润低,二来,服装更新换代快周期短也导致了存货压力,增加了投入的压力。 (二)市场分析 1、女装风格的分析 目前淘宝中的女装风格有很多,但流行的主要有3种风格。 ,1,韩版通勤风格。韩版女装总的特点,应该是宽松、休闲、时尚,穿上它能让女人更有“女人味”。现在我们在市场上见到的韩版女装更多的是与时尚接轨后的改良“韩”装,融入了现代设计,结合了中国人偏瘦小的身型。经常逛街看着店铺里花花绿绿的长裙,依个人之见,这两年最IN的韩版女装应该是中长版型的裙衫装,领口多是低V领、大开口圆领,它既可搭配七分裤、彩色袜套,也可当短裙装,另外,吊带韩版裙配针织镂空的小坎肩也是今年春夏炙手可热的装扮,泡泡袖、蝴蝶结、褶皱、花边等细节上的处理会让韩版裙的特点让女性更显柔情与可爱。面料上主要是纯棉、纱质材料并配以蕾丝、真丝、针织等辅料,色彩以纯白、淡黄、粉红、粉青、湖蓝、紫色为主。款式多,颜色丰富,集休闲时尚一体的韩版女装,伴随着韩流,韩剧的风行,韩版女装几乎统治了近些年的淘宝女装市场,且韩版女装的市场还将继续。 ,2,街头混搭风格。它的特点是跳出传统、崇尚混搭的休闲时尚,引导潮流。年轻不造作,柔美不浓艳,时尚但很个性,时髦却不盲从,注重细节,充满梦想,热爱都市生活,是因为可爱而美丽的人气女性。街头混搭风满足了女性追求个性化的需求,女性们可以通过混搭 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 达另一个独一无二的自己。 construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on ,3,浪漫淑女风格。淑女风格,端庄而不老套,典雅而不庸俗,给人一种清纯甜美,温柔贤惠的感觉,整体简单大方素雅,OL通勤风格就是上班族,白领制式化的加以装饰不再呆板约束的风格,个人认为,白领上班族等对服装的质量要求比较高,她们大多会选择商场的品牌购买,因此,淘宝市场上销售空间就小了。 2、定位消费人群并对该价位的分析,从近年来淘宝女装消费来看,主要集中在年轻女性的消费上,而在其中在校地中高大专院校学生。这类人群有充足的上网时间,而且对于淘宝上主流的韩版女装比较喜爱,她们对于衣服的选择更倾向于女装的样式,搭配,价格优势。相比较而言,上班女性虽然有足够多的资金和时间上网选购衣服,但是她们对于女装的品牌,质量要求比较大,因此没能成为淘宝女装消费的主力。淘宝女装成交数量最多的是学生群体,而上班女性网购女装的金额约占女装总成交金额的半数,绝对值偏高。因为对于消费群体的定位于价格的定位应做一个统筹的优化。 (三)淘宝女装目前面临的困难, 1、物流压力 目前市场上的快递有很多,比较知名的有顺丰、申通、圆通、中通、韵达、天天快递等,顺丰快递是比较有实力的快递公司,但是价格也比较贵,对淘宝女装卖家来讲,给买家选择实惠的快递才是正道,因此在价格上相对有优势的申通、圆通、韵达、天天快递就成为了卖家的首选。但是每年到了网络购物增长速度特别快时期,各快递公司对日接单量预估不足,经常造成严重的爆仓情况,给买家带来了很大的不便,消费者对于买到商品额外期待与迟迟不到的快递形成了枀大的矛盾。还有很多情况下买家对所买女装很满意,但是对快递非常的不满意,评分时给出低分,也是很让买家头疼的。 2、不正当竞争 淘宝女装是淘宝众多行业中,从事人数最多的行业。在女装拥有广阔市场的同时,面临的竞争也是空前的。在激烈的竞争面前,许多卖家就动起了歪脑子,主要是压低价格,如果是正常的压低价格正规竞争,对消费者来说是很有利的,但是他们在压低价格的同时,为了保证一定的利润就在衣服的质量上动起了手脚,衣服价格是便宜了,但质量也差了,这样长时间下去,会打击了买家的对网购的信心,对整个淘宝女装行业的发展都是不利的。来淘宝买的人少了,对中小卖家来讲,打击是致命的。淘宝女装行业正是由众多的中小卖家低利润正当经营才极成了目前繁荣的景象。如果这样的不正当竞争再继续下去,对淘宝女装的长期发展是非常不利的。 3、营销策划方面 在营销策划上,店与店间模仿太多,很少有突出的创意,很容易给消费者造成审美上的疲劳,看来看去都差不多,自然失去了购买的乐趣,也自然减少了购买的次数,对淘宝女装的长期发展是相当不利的,特别是中小卖家,没有创意的策划就等于自杀,在质量的可信度等买家在相同的情况下肯定会选择品牌店铺或者大店铺。 construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 二、发展之路 (一) 品牌道路 品牌,是广大消费者对一个企业及其产品过硬的产品质量、完善的售后服务、良好的产品形象、美好的文化价值、优秀的管理结果等等所形成的一种评价和认知,是企业经营和管理者投入巨大的人力、物力甚至几代人长期辛勤耕耘建立起来的与消费者之间的一种信任。由此可见品牌的重要性,但目前的淘宝女装市场的卖家品牌意识仍然 十分薄弱,虽然一些店铺销售量很大,但店内的商品都只是批发市场批来的,没有能形成自己的品牌,这样的情况在淘宝比比皆是。在短时期内,对卖家来讲影响不大,但是目前淘宝女装市场已经被许多商家钻了空子。打个比方,有家女装卖得很好,在淘宝上已经有比较好的声誉了,于是很多卖家就把自己的店铺名字改成和它一样的,因为淘宝对店铺名是没有限定的,这样就导致许多不是十分知情的买家上当。这样的情况在淘宝已经不是个例了,因此对于要决心做大的淘宝卖家来讲,做自己的品牌是十分有必要的。品牌也是服装质量的代表,质量是品牌的本质、基础,也是品牌的生命,服务是品牌的重要支撑 ,是商品不可分割的一部分,是市场竞争的焦点,形象是品牌在市场上、消费者心中所表现出的个性特征,体现消费者对品牌的评价与认知。针对目前消费者普遍对淘宝女装的质量心有余悸的情况,谁能树立自己的品牌,做好女装的质量、服务、形象工作,在消费者面前体现出自己产品优异的质量、服务、形象,让广大买家记住你的品牌,信任你的品牌,谁就能在竞争激烈的淘宝女装中真正站稳脚跟。要做大做强就要树立能够持续发展的品牌,能够持续发展的品牌女装不仅需要设计师,还需要一个能够具有营销思维的经营者,有些设计师老板除设计之外其实并不具备经营的头脑,所以当市场渐趋成熟,消费者开始更成熟,品牌却不能适应了。随着品牌市场的迅速发展与激烈的竞争,做好创新,这样淘宝才能真正远离淘宝女装走的低价低质、翻版名牌的销售道路,走上淘宝女装高质新颖的品牌道路。 (二)个性化服务 个性化服务是一种有针对性的服务方式,根据用户的设定来实现,依据各种渠道对资源进行收集、整理和分类,向用户提供和推荐相关信息,以满足用户的需求。从整体上说,个性化服务打破了传统的以被动服务模式,能够充分利用各种资源优势,主动开展以满足用户个性化需求为目的的全方位服务。随着人们收入的增加,消费流行期和产品生命周期的缩短,时髦的消费方式被模仿速度的加快,消费观念逐步向品质的外在化、个性化、自然化方向发展,由主要注重物质消费向物质与精神消费并重方向发展,人们不仅只满足于生存的生理需求,更需要满足发展和享受需求,特别需要一种自发的心理满意感的需求。对女装来说,主要包括款式、色彩、图案等,这样产品就更具适应性,更有竞争力,也就牢牢占据市场霸主地位。时代的不断发展,大众的女装样式已经很难满足日益最求个性的消费者。如何让消费者的个性化消费需求得到满足已经是淘宝女装行业不得不去面对的问 题 快递公司问题件快递公司问题件货款处理关于圆的周长面积重点题型关于解方程组的题及答案关于南海问题 。目前淘宝大多数的店主是靠对一些知名国际时尚品牌如ZARA、HM、SLY等进行翻版,在目前一段时间内这样的市场还是很有需求的,但从长远看,是不可行的。一来,对名牌的翻版涉及到了产品的侵权,目前网上的打假打击侵权的工作已经在进行了,虽然目前涉及到的品牌还不够广,但再有一段时间,很多卖家的翻版道路就将见底了。二来,目前construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 年轻女性买家的个性化最求越来越高,很多人希望买到的衣服不是已经在网上卖的很火的爆款,而是别人没有的或者是很少有的服装。个性化服务的时代正在慢慢的到来,目前市场上的个性化服务个性化定制也已经存在,主要是在高端的服饰。但随着时代的发展,这种需求已经逐渐从个别群体延伸到大众群体。淘宝卖家只要做好对每一位顾客的个性化服务,这样才能赢得日益挑剔买家的心。 (三)快速物流 针对目前国内物流市场的诸多问题,短时间内很难有质的改变。由于淘宝的快速发展,快递行业规模在不断地扩大,然而没有出现实力足够雄厚的快递公司,而是滋生了更多的快递公司来分这一杯羹,多而杂的众多快递公司的规模服务水平都难以保证。我个人认为,解决这样的问题,如,淘宝联合快递有实力的快递公司建立自己的物流系统,让淘宝快递价格透明化,服务质量能力都得到提高,统一的管理将使快递正规化,大大提高运作效率,大大降低运营成本。这样既满足了卖家买家的快递需求,也降低了卖家买家的销售购买成本,对淘宝女装的发展是很有帮助的。 三,2012年关于淘宝女装的整体分析案列, 女装的成交金额在整个淘宝的占比逐年提升,去年旺季时成交金额占全网的20%左右。女装行业有较强烈的季节性规律,经过第二季度的平稳期,以及、8月份的下降期,9月开始会有明显的回升年底进入成交高峰。 7 从分析去年下半年的数据,由此推测今年同期的走势。从成数据上看,女装从9月份开始进入快速增长的通道,一直持续到年上涨过程中,会出现两个阶梯,分别在9、10月份和1 1、12月份。将成交数据分解到各个子行业,观察各个子行业的走势,发现这两个上涨的阶梯分别来自于两类子行业。 卫衣、针织衫、短外套等秋季热销子行业极成了第一阶段的增长,基本都在9月完成了2至3倍的增长,之后趋于平稳,一直持续到年底。 毛衣、毛呢外套、棉衣等冬季热销子行业极成了第二阶段的增长,10月开始大幅增长,11月的增长速度达到峰值,12月维持上涨势头,但是涨幅放缓。 卫衣、针织衫、短外套的销售在8月就开始启动,9月到达高峰,卖家可按照这个规律组织库存和推广。由于南北气温差距大,1 0月到年底的这几个月里,得益于南方地区对卫衣等秋季服装的需求,这几个类目的成交基本没有下降,一直平稳地持续到年底。针对这一现象,卖家可以在第四季度做一些地域性的营销,抓住这刀个子行业在这段时间的销售期。 毛呢外套、棉衣的销售启动的稍微晚些,在第四季度基本维持高速增长的势头,特别是棉衣,在1 1月份上涨了近4倍。去年年底曾出现过因为天气骤冷,冬季服装普遍断货的现象,卖家可以按照这一销售数据,合理安排库存,不错过最佳的销售时机。同时,如果卖家能提高对市场需求的响应速度,更好的应对突发性的需求就能抓住这样的机会,在行业中胜出。 从去年的数据看,受益于秋冬服装销售比例的提升,女装下半年的单笔成交金额也开始上升。9至10月份笔单价在100元左右,1 1至12月份笔单价在150左右。卖家在推广的时候可以适当考虑这一价位的服装。同时,可以通过满就送、满就减等促销手段,提高用户购买笔数,从而提高用户购买笔数,从而提高客单价,促进交易金额增长。 construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 在网购人群方面,女装行业新买家占购买人数的20%左右,2星级卖家占成交笔数的27%,占成交金额的19%,28岁为购买女装的黄金年龄。相关策略,区分新买家的类型,提高对新买家的关注程度。 消保卖家在成交卖家中占比逐渐上丹30%左右的消保卖家数,占了成交笔数的80%以上,消保卖家平均成交笔数是全部卖家平均成交笔数的2至3倍,可见女装类目下,消费者对于服务及品质的需求较高,消保商品更容易产生成交。 以去年数据为基础,预营长远情况。对比一个行业内子行业的增长情况,截取每个行业下9月和10月增长最快的12个子行业,预测今年9月和10月的增长情况。子行业热门程度的变化,每年基本有类似的规律,历史同期数据可以反映行业的一些普遍规律,有助于预测近期的热点,提早做好准备,把握住机会。 四、 总结 初级经济法重点总结下载党员个人总结TXt高中句型全总结.doc高中句型全总结.doc理论力学知识点总结pdf 总而言之,淘宝女装行业将是未来女装发展的趋势,目前的淘宝女装正在逐步走向成熟,人们对于在网上购买女装的方式也正在快速的接受之中,虽然现在还存在着许多不足之处,但淘宝女装拥有着无可比拟的优势和光明的前景,它的未来值得我们期待。 construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on