领导者如何打造个人品牌

领导者如何打造个人品牌 领导者如何打造个人品牌 解决 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 一:以专家的身份上媒体 第一步，确定阅读偏好 你需要花相当的时间来确定你的目标客户。他们是谁,不妨在你的笔记本上列一个媒体清单，包括:你的本市报纸、本市商业杂志、全国性报纸、行业出版物、协会出版物和实时通讯，以及消费类出版物。然后再问问自己:我的目标客户阅读哪些种类的书刊, 你还要考虑“影响者”会阅读什么。影响者就是诸如人力资源经理或会计师之类的人，他们帮助你的目标客户做出选择和决策，或者可能向目标客户推荐你 第二步，找准你的卖点 要让记者对你的故事感兴趣，你必须有一个卖点，或者说一个特殊的、引人注目的地方。因此，你不仅要阅读这本刊物，还要研究它，以便正确地制定你的卖点。 编辑们最大的抱怨是，许多人都来找编辑，但竟然不知道编辑想要什么样的故事。不同的杂志可能表面看来是一样的，但在编辑们看来，却有天壤之别。 通过研究你的目标客户所阅读的出版物，你可以了解它们主要报道哪种类型的故事，通常引用和报道哪种类型的专家，哪些栏目最有可能报道你，以及哪位记者最可能有兴趣采访你。 第三步，设法接触记者 electricity at no cost, revenue from electricity sales. Poverty alleviation to the removal, to desperate farmers out of poverty, in conjunction with urbanization, new communities are centrally placed. Poverty in the enterprise, enterprise more powerful, more social responsibility, they should allow more people to enjoy the fruits of development. Conditions to encourage private enterprises to establish Charity Fund for poverty alleviation, employment, grants, financial aid and other forms of poverty alleviation activities, let poverty alleviation aid corporate social responsibility in the specific embodiment, the proper meaning of giving back to the community. Finally reveals to implement poverty alleviation policies, older age, incapacity, cannot be achieved through industry support and employment support, such as poverty, children and unable to support the poor, Lo-Fi policy reveals the role to play, eventually incorporated into the low range, and fundamentally solve the problem of poverty. (C) establishing and perfecting retreat mechanism. Poverty alleviation is a dynamic project, we must strengthen the farmers ' information management, dynamic management of poor, really "poor" no place to hide, "poverty" a timely exit, "poor" and "return to the poor" get maximum support and help. To build up the information network system of the poor, poverty the basic information and dynamic entry to the system, to implement dynamic management. According to pro-poor development, timely adjustment on 记者们都有具体、专门的报道领域，他们千方百计为读者提供有价值的文章。你对记者的文章和目标研究得越多，就越能成功地琢磨出吸引他采访你的一些故事创意。 和记者单独会面当然不错，但是如今大部分记者都过于忙碌，时间非常宝贵。如果你想见到记者，可以考虑一下参加你本地的传播业俱乐部。许多城市都有这样的俱乐部，你不需要成为会员就可以出席其每月所举行的聚会，其实就是记者们的信息交流讨论会。 第四步，毛遂自荐做专家 记者们喜欢在一篇文章中报道多名专家，让文章内容丰富，观点全面。 记者们有各种方式找到专家，但你可以尝试主动出击，以专家的身份毛遂自荐。这里有一个方法，两个步骤。 首先，找到那些报道你所处专业领域的记者—他们写作时，每篇文章都会引用多位专家，作为趣闻轶事用到文章中—将他们放入你的媒体数据库中。 然后，给他们写一封简短有力的介绍性电子邮件。邮件的标题非常关键。要吸引记者打开你的邮件，最保险的方法是，在标题栏里注明这封邮件是评论他先前所写的文章的，例如“对你的某某文章的反馈”。 你在邮件正文的第一行就要切入要点，说你很欣赏他的某某文章，并且注意到他主要在某某领域写作。简短地解释你的专业性质，然后说如果将来他需要专家意见，你很乐意帮忙。把你的简历介绍给他，但不要使用附件的形式，而是把简历放在你的网站上，把链接发给他。 electricity at no cost, revenue from electricity sales. Poverty alleviation to the removal, to desperate farmers out of poverty, in conjunction with urbanization, new communities are centrally placed. Poverty in the enterprise, enterprise more powerful, more social responsibility, they should allow more people to enjoy the fruits of development. Conditions to encourage private enterprises to establish Charity Fund for poverty alleviation, employment, grants, financial aid and other forms of poverty alleviation activities, let poverty alleviation aid corporate social responsibility in the specific embodiment, the proper meaning of giving back to the community. Finally reveals to implement poverty alleviation policies, older age, incapacity, cannot be achieved through industry support and employment support, such as poverty, children and unable to support the poor, Lo-Fi policy reveals the role to play, eventually incorporated into the low range, and fundamentally solve the problem of poverty. (C) establishing and perfecting retreat mechanism. Poverty alleviation is a dynamic project, we must strengthen the farmers ' information management, dynamic management of poor, really "poor" no place to hide, "poverty" a timely exit, "poor" and "return to the poor" get maximum support and help. To build up the information network system of the poor, poverty the basic information and dynamic entry to the system, to implement dynamic management. According to pro-poor development, timely adjustment on 如果这位记者是某家刊物的正式职员，一定要告诉他你将在某日电话跟进。要不断打电话直到这位记者亲自接听，实在没人接听的话，就留下一个简短而有力的语音留言。 第五步，突出三个要点 在时间紧迫，马上就要截稿的时候，记者们常常会拿起电话联络他们在互联网上搜索到的专家，希望对他们做即时采访。他们会不停地联系专家做采访，直到把时间用光或者文章超出规定字数为止。 大部分专家接到这种电话的时候，常常感到受宠若惊，就会立刻回答记者的提问。这就错了。即使记者到了截稿期限，而且你也担心他会电话采访你的竞争对手，你也要留出至少七分钟来理顺你的思路。如果你的助手接听了电话，你仍然要亲自告诉这位记者你很乐意与他交谈，但是你办公室里正有客人，五分钟内保证给他打回电话。还要多问一下文章是关于什么内容，你怎样才能够提供最大的帮助。 放下电话，你要围绕这个主题，列出在访谈中打算重点突出的三个要点。最好将这些要点写在一封空白电子邮件中，采访完毕后要发给那位记者，作为你谈话要点的书面确认。 除了写下三个要点，还要设法以事实、统计数据和具体事例，支持每个要点。如果你思维敏捷天生聪慧，就再想出一些妙语警句，为你的谈话增添光彩。把这些妙语警句写下来，免得忘记。 第六步，配合记者访谈 electricity at no cost, revenue from electricity sales. Poverty alleviation to the removal, to desperate farmers out of poverty, in conjunction with urbanization, new communities are centrally placed. Poverty in the enterprise, enterprise more powerful, more social responsibility, they should allow more people to enjoy the fruits of development. Conditions to encourage private enterprises to establish Charity Fund for poverty alleviation, employment, grants, financial aid and other forms of poverty alleviation activities, let poverty alleviation aid corporate social responsibility in the specific embodiment, the proper meaning of giving back to the community. Finally reveals to implement poverty alleviation policies, older age, incapacity, cannot be achieved through industry support and employment support, such as poverty, children and unable to support the poor, Lo-Fi policy reveals the role to play, eventually incorporated into the low range, and fundamentally solve the problem of poverty. (C) establishing and perfecting retreat mechanism. Poverty alleviation is a dynamic project, we must strengthen the farmers ' information management, dynamic management of poor, really "poor" no place to hide, "poverty" a timely exit, "poor" and "return to the poor" get maximum support and help. To build up the information network system of the poor, poverty the basic information and dynamic entry to the system, to implement dynamic management. According to pro-poor development, timely adjustment on 与记者电话访谈，不同于电台访谈。在电台访谈中，千万个听众在评判着你的言辞。不过，即使是电话访谈，你仍要注意保持精力旺盛、语调配合，以及尽可能吐字清晰。 要记住，在电话的另一端，记者一边听着你的讲话，一边在电脑上飞快地做着记录，同时还在构思下一个问题。如果想让记者准确无误地引用你的话，就要讲慢一点，若有可能，还要去听电脑键盘的敲击声。如果你听到记者猛敲键盘，你就要停顿一下，听到他慢了下来再把话说完。 第七步，谈话不要离题 记者们都有一个特点，就是想要讲一个公正的、不偏不倚的故事。同时他们知道丰富多彩的内容和相互冲突的观点更受读者欢迎。有些记者会试图用带有敌意的问题让你难堪。也有一些记者为了取得你信任，设法让你放松。 要防止从你的三个谈话要点跑题。不要使用 “不予置评”之类的言辞。而是要斟酌你的回答，使其围绕着你的谈话要点。另外，不要总想节省时间，也不要为了帮记者的忙而去臆测事实或者提供超出你的专业领域的不实信息。错误的统计数据和虚假的事实会让你自食其果。 最重要的，永远不要说任何“不宜公开发表”的话。只要你说出了口，就覆水难收了。 解决方案二:打造强势个人品牌 三要素决定品牌力量 个人品牌是什么模样,人们看到它时，如何识别, electricity at no cost, revenue from electricity sales. Poverty alleviation to the removal, to desperate farmers out of poverty, in conjunction with urbanization, new communities are centrally placed. Poverty in the enterprise, enterprise more powerful, more social responsibility, they should allow more people to enjoy the fruits of development. Conditions to encourage private enterprises to establish Charity Fund for poverty alleviation, employment, grants, financial aid and other forms of poverty alleviation activities, let poverty alleviation aid corporate social responsibility in the specific embodiment, the proper meaning of giving back to the community. Finally reveals to implement poverty alleviation policies, older age, incapacity, cannot be achieved through industry support and employment support, such as poverty, children and unable to support the poor, Lo-Fi policy reveals the role to play, eventually incorporated into the low range, and fundamentally solve the problem of poverty. (C) establishing and perfecting retreat mechanism. Poverty alleviation is a dynamic project, we must strengthen the farmers ' information management, dynamic management of poor, really "poor" no place to hide, "poverty" a timely exit, "poor" and "return to the poor" get maximum support and help. To build up the information network system of the poor, poverty the basic information and dynamic entry to the system, to implement dynamic management. According to pro-poor development, timely adjustment on 个人品牌反映了你是谁，你有哪些信仰，这些可通过你的行为和做事方式表现出来。你在行动的过程中会和他人有联系，这种联系将导致你们之间建立某种关系。事实上，你的个人品牌形象就是你在别人心目中的感觉。经过与他人多次接触，你的形象逐步发展和清晰，个人品牌就此形成。如果你建立了强势个人品牌，你的职业生涯乃至个人生活都会更成功更辉煌。 铸就强势个人品牌，对你最大的好处是什么,你能实现人生的最大价值。换句话说，你逐渐实现自身的价值---得到认可和信任，不仅因为你的行为，还因为你的信仰。临终前，你会觉得生活总体美好，因为你真实地活了一回，这才是个人成功的本质所在。 要使你的个人品牌发挥作用，必须明白企业品牌如何产生效力。企业开发并成功运用多年的品牌原理，同样适用于个人品牌。 首先，由于你的品牌是在他人心中的感觉，他人怎样看待你成为核心问题。强势品牌，无论是企业品牌还是个人品牌，都要明确地加以定义，使潜在的受众能迅速领会它的象征。企业的受众是顾客，个人品牌的受众则是与你有关系或你希望建立关系的人。 以下列出的三个要素共同决定了品牌的力量:强势品牌具有差异性、相关性和一致性。 差异性的含义不仅仅是"不同"而已。要树立个人的品牌，你需要了解他人的需求，渴望满足这些需求，并有能力达到这一目标，同时还得忠实于你的价值观。 与众不同性只是他人关注的一个方面，你的象征得跟他们相关。当别人相信你了解并关心对他们重要的事情，相关性就此产生。如果你表现出重视对他们重要的事，相关性逐渐增强。与众不同性和相关性共同作用，能激发个人品牌力量。 electricity at no cost, revenue from electricity sales. Poverty alleviation to the removal, to desperate farmers out of poverty, in conjunction with urbanization, new communities are centrally placed. Poverty in the enterprise, enterprise more powerful, more social responsibility, they should allow more people to enjoy the fruits of development. Conditions to encourage private enterprises to establish Charity Fund for poverty alleviation, employment, grants, financial aid and other forms of poverty alleviation activities, let poverty alleviation aid corporate social responsibility in the specific embodiment, the proper meaning of giving back to the community. Finally reveals to implement poverty alleviation policies, older age, incapacity, cannot be achieved through industry support and employment support, such as poverty, children and unable to support the poor, Lo-Fi policy reveals the role to play, eventually incorporated into the low range, and fundamentally solve the problem of poverty. (C) establishing and perfecting retreat mechanism. Poverty alleviation is a dynamic project, we must strengthen the farmers ' information management, dynamic management of poor, really "poor" no place to hide, "poverty" a timely exit, "poor" and "return to the poor" get maximum support and help. To build up the information network system of the poor, poverty the basic information and dynamic entry to the system, to implement dynamic management. According to pro-poor development, timely adjustment on 在人际关系中，一致性建立在行为的可靠性上。如果你的行为持之以恒地令人信赖，人们就知道可以相信你。即使没有亲身实践，他们也可以从别人那里了解你以往的经历而决定信任你。你以前的行为---而不是意图---使他们相信，你是一个靠得住的人，你现在的行为方式和以前一样同样可靠。 确立并传递品牌价值 你创造的个人品牌，在生活中是动态变化的。强势品牌需要每天更新，使它成为你日常工作和生活的一部分。有时候，目标容易达到。但有时，尽管你选择了生活的目的、愿景和价值观，但坚守它们的能力会面临挑战;也有的时候，你的个人品牌会受到严峻的考验。 为迎接个人品牌的重大考验做好准备，有以下几种方式。第一种是"品牌自豪感"。如果你想被看作强势品牌，必须确定你的象征，然后，尽力达到目标。品牌必须在牢固的价值观平台上，而不是在移动的沙滩上摇摆不定。你不能仅"有点"、"在一定程度上"、"大部分时间"认可你的价值观。你的行动也不能在"似乎恰当"的情况下，周期性地坚守价值观。你必须每时每刻按照这些价值观生活，决不动摇。否则，那些了解你、熟悉你的人，怎么能相信他们在任何时刻都能够信赖你呢, 2009年2月24日 electricity at no cost, revenue from electricity sales. Poverty alleviation to the removal, to desperate farmers out of poverty, in conjunction with urbanization, new communities are centrally placed. Poverty in the enterprise, enterprise more powerful, more social responsibility, they should allow more people to enjoy the fruits of development. Conditions to encourage private enterprises to establish Charity Fund for poverty alleviation, employment, grants, financial aid and other forms of poverty alleviation activities, let poverty alleviation aid corporate social responsibility in the specific embodiment, the proper meaning of giving back to the community. Finally reveals to implement poverty alleviation policies, older age, incapacity, cannot be achieved through industry support and employment support, such as poverty, children and unable to support the poor, Lo-Fi policy reveals the role to play, eventually incorporated into the low range, and fundamentally solve the problem of poverty. (C) establishing and perfecting retreat mechanism. Poverty alleviation is a dynamic project, we must strengthen the farmers ' information management, dynamic management of poor, really "poor" no place to hide, "poverty" a timely exit, "poor" and "return to the poor" get maximum support and help. To build up the information network system of the poor, poverty the basic information and dynamic entry to the system, to implement dynamic management. According to pro-poor development, timely adjustment on