A7-Test Bank Part II-Chapter 5 Analyzing the Audience

Chapter 5 Analyzing the Audience True-False Questions Students are to indicate whether each of the following statements is true or false by circling the appropriate letter. 1. T F The primary purpose of speechmaking is to gain a desired response from listeners. 2. T F Being audience-centered involves compromising your beliefs to get a favorable response. 3. T F When you face a speaking situation, do everything you can to control the influence of physical setting on your audience. 4. T F There is very little diversity among listeners with similar demographic characteristics. 5. T F Your listeners’ knowledge about your topic will determine what you can say in your speech. 6. T F When putting together your own questionnaire, use all three types of questions: fixed-alternative, scale, and open-ended. 7. T F The key to effective speaking is how well you use what you know in preparing and presenting the speech. 8. T F You need to keep your audience in mind only during the speech. 9. T F Reflecting on your audience’s response is an important part of skill development. 10. T F Some speakers keep a journal of their speeches, audiences, and responses.         Multiple Choice Questions Students are to indicate the best answer for each question by circling the correct letter. 1. Good public speakers are __________. a. self-centered b. content-centered c. audience-centered d. delivery-centered 2. To be audience-centered, you need to keep all of the following questions in mind when you work on your speeches EXCEPT __________. a. to whom am I speaking b. what do I want them to know, believe, or do as a result of my speech c. how can I justify using devious, unethical tactics to achieve my goal d. what is the most effective way of composing and presenting my speech to accomplish that aim 3. Audience size may affect all of the following aspects of your speech EXCEPT your __________. a. language b. choice of appeals c. personality d. use of visual aids 4. Which of the following examples doesn’t fall into the category of physical setting? a. Number of listeners. b. Location of the lectern. c. Seating arrangements. d. Room temperature. 5. Nothing affects an audience more than __________. a. personal interests b. cultural background c. level of education d. economic standing 6. Which of the following is NOT true? a. Ideas that attract younger listeners may offend older listeners. b. Topics that are appealing to women may be of less interest to men. c. People from the same age group usually think alike. d. Wealthy people usually view the world differently than poor people. 7. People don’t usually expend the time and effort to attend a speech unless __________. a. they have some interest in the topic b. they are invited to the speech c. the speech is delivered by a celebrity d. attending the speech is a  course requirement 8. Audience attitudes are most important in __________ speeches. a. informative b. persuasive c. commemorative d. introductory 9. An audience’s response to a message is __________ colored by their perception of the speaker. a. frequently b. usually c. invariably d. occasionally 10. The __________ will dictate how long a speech should be. a. occasion b. speaker c. topic d. audience 11. Which of the following questions is an open-ended question? a. Are you a fan of TV reality shows? b. What types of reality shows do you like best, science, dating, makeover, or documentary style? c. Why, in your opinion, are TV reality shows so popular? d. How many reality shows have you watched in the past three months? 12. You must submerge your own view so completely that you can __________. a. please your listeners during the speech b. influence your listeners after the speech c. adopt, temporarily, those of your listeners d. impress your listeners strategically 13. You need to keep an eye out during your speech for audience __________. a. support b. feedback c. appreciation d. criticism 14. If you find your listeners __________, you may need to back up and go over the point again.  a. laughing or clapping b. yawning or dozing off c. frowning or responding with quizzical looks d. whispering or looking bored 15. To say that people usually want to hear about things that are meaningful to them is to say that people are __________. a. empathic b. egocentric c. egotistic d. egalitarian 16. The process by which a speaker seeks to create a bond with listeners by emphasizing common values, goals, and experiences is referred to as __________ by communication scholars. a. identification b. egocentrism c. structuring d. affiliation 17. What are the two types of audience analysis discussed in your textbook? a. Personal and impersonal. b. Demographic and situational. c. Occupational and educational. d. Psychological and sociological.