公关 广告 英文术语

接下来,让我们了解一些,公关及公关活动涉及到的专业 英语 关于好奇心的名言警句英语高中英语词汇下载高中英语词汇 下载英语衡水体下载小学英语关于形容词和副词的题 术语。 策划(plan): 公关活动PR activity 公关公司PR partner 投标书tender book 提案proposal 公司介绍company profile 公关策略PR Strategy 传播策略communication strategy xx新闻宣传News communication about xx 公关公司职责Responsibility of PR Agency 传播目标Objective 目标受众Target Audience 传播现状分析Corporate Communication SWOT Analysis 优势Strength (S) 劣势Weakness (W) 机遇Opportunity (O) 威胁Threat (T) 负责人Stakeholder 新闻宣传News communication 媒体沟通Media Communication 新媒体开拓New Media Exploited 最少12名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组a panel of at least 12 leading senior PR practitioners from agency and in-house environments xx上市后新闻宣传News communication after xx launch 危机公关Crisis PR 根据实际情况进行跟进处理Crisis management according to actual situation xx 舆论环境Public environment for xx 核心媒体群策略Strategy of Key Media group 结合实际需求进行新媒体开拓To exploited new media according to actual need 强化媒体的掌控Strengthen the control of media xx 新闻资料准备News files preparation for xx xx 后续宣传Communication after xx 区域性in local areas 本月重点工作To-do list of this month 其他工作 Others 日常新闻宣传Daily news communication 媒体分析Analysis of Media 重点监测The key point monitor list 媒体监测总结Monitor Conclusion 意见领袖opinion Leader 中坚力量core group 传统核心团队Traditional Group 新锐团队New core group 出发点Basic point 建立品牌形象 Set up the image 今年的促销活动Promotional Activity of the Year 吸引注意力的促销活动attention-grabbing promotional event 2008年公关环境PR circumstance 2008 活动(event): 合作项目cooperation project 圆桌会议roundtable meeting 会场布置Venue Arrangement 设计方案 关于薪酬设计方案通用技术作品设计方案停车场设计方案多媒体教室设计方案农贸市场设计方案 Design proposal 地面设计floorplan 贵宾室VIP room 签到处reception 透视图perspective drawing 指引牌设计directional signage design 邀请函invitation 单独插页a separate page inside 折叠线folding line 胸卡breast-card 备选设计 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 alternative design 背景设计backdrop design xx 后期维护工作(相册制作等)Maintenance work after xx(picture files made ) 活动前期沟通宣传Pre-event Communication 活动过程跟踪沟通During-event Communication and follow-up 活动内容和细节建议Event Detail Recommend 活动(形式)策划Event Plan 活动(线下:会展、路演、促销等)Events xx 成员小型媒体沙龙xx member media salon 华南媒体沙龙活动Huanan media salon event 媒体食宿安排Accommodation Arrangement 参加规则Rules of entry 礼物建议Gift Recommend 颁奖时间Awards Presentation 相关网页的设计制作 Homepages Design and Production 颁奖仪式场地安排Awarding Ceremony Venue Arrangement 现场活动执行支持On-Site Support 支持材料/辅助材料Support material 活动后分析总结报告After-Event Summary Report 访问日程Visit Agenda 日程Agenda 地点Venue 现场制作物设计制作Decoration Design and production 设计作品制作并完成Design work finalization logo的设计制作Designing and making the the logo of xx xx 项目展厅布置VI设计制作 Exhibition hall display and VI design on xx Project 电子杂志的设计制作并提交The on-line journal design and completion xx 前期准备工作Preparation work for xx xx 跟进工作Some following work about xx xx VI设计制作 The VI design about xx 执行(exect): 中国国内媒体Chinese domestic media 业内、商贸媒体Industry/trade media 大众媒体General media 国际媒体中国通讯员China based international correspondents 中国主流媒体China key media 核心媒体拜访Visit Key Media 政府Government 主要传播信息Key Message 摘除网络负面声音,BBS,Blog灌水Drop negative information in internet and information release on BBS and Blog 媒体邀请(待定)Media Invitation(Suspending) 媒体邀请(邀请媒体建议、邀请函撰写发送跟踪)Media Invitation(Media list recommend/invitation letter/invite follow up) 活动前期沟通宣传Pre-event Communication 活动过程跟踪沟通During-event Communication and follow-up 媒体食宿安排Accommodation Arrangement xx 项目,发布频次7篇,传播量字14000字xx,the releasing frequency are 7 pieces, communication volume are 14000 words xx项目,发布频次25篇,传播量38837字xx, the releasing frequency are 25 pieces, communication volume are 38837 words 费用预算(budget): 合同 劳动合同范本免费下载装修合同范本免费下载租赁合同免费下载房屋买卖合同下载劳务合同范本下载 contract 税费 tax 入场费entry fee 基础公关费用明细表Budget List on Basic PR Expenses 媒体维护费用expense on media relations maintenace 危机公关费用expense on crisis management 政府公关费用 expense on government relations 公关培训费用expense on public relations training 新闻稿撰写费用expense on news articles writing 月服务费用 expense on PR.service 费用总计total expenses 序号order 项目program 费用预算budget 项目说明explanations 服务费用service fee 其他相关: 窄播Narrowcasting 新闻发布News release 有新闻价值的Newsworthy 在线沟通On-line communications 在线媒体关系On-line media relations 在线监测On-line monitoring 在线宣传Online publicity 评论文章Op-Ed 说服 Persuasion 产品宣传信 Pitch letter 专题报告Position paper 新闻发布会Press conferences 媒体监测Press monitoring 媒体关系Press relations 新闻界Press 印刷媒体Print media 印刷出版物Print publications 产品促销Product promotion 产品宣传Product publicity 项目小组Project team 公众抱负Public aspiration 公众态度Public attitudes 公众意识Public awareness 公共事务管理 Public issues management 公众情绪Public mood 公众需要 Public need 舆论Public opinion 公共政策预测Public policy forecasting 公关广告Public relations advertising 公关公司 Public relations agency 公关咨询与调研 Public relations counseling and research 公关部 Public relations department 公关目标/战略 Public relations objectives/strategies 公关 计划 项目进度计划表范例计划下载计划下载计划下载课程教学计划下载 Public relations plan 公关方案Public relations programs 公关策略Public relations tactics 公众意见Public sentiment 公益宣传广告Public service announcement 宣传Publicity 问卷 Questionnaire 监管当局Regulatory authorities 调研Research 危机沟通Risk communication 摘要文章Round-up article 促销Sales promotion 样本 Sample 卫星连线访谈Satellite media tours 轰动手法Sensationalism 形势分析Situational analysis 社会预期Societal expectations 软性新闻Soft news 特殊利益团体Special interest groups 演讲 Speech 演讲稿写作Speech-writing 扭曲事实Spin 代言人 Spokesperson 备用声明Standby statement 股东Stockholders 托词Subterfuge 上下级沟通Supervisory communications 供应商Suppliers 调查Surveys 电台访谈节目Talk radio 目标受众Target audience 电话沟通Telephone communication 第三方认可Third-party endorsement 高层管理Top management 行业协会Trade associations 行业展览Trade show 真相Truth 电视访谈TV interviews 双向沟通Two-way communication 价值观Value 视讯会议Video conferences 视讯发行Video news releases 网络公关Web relations 网上新闻室Web site newsroom 网站 Web site 国际互联网World Wide Web 写作Writing