天津便利店市场调查2大现状 3大问题（Tianjin convenience store market survey 2 big situation 3 big problem）

天津便利店市场调查2大现状 3大问题（Tianjin convenience store market survey 2 big situation 3 big problem） 天津便利店市场调查2大现状 3大问题(Tianjin convenience store market survey 2 big situation 3 big problem) Tianjin convenience store market survey: 2 big problems In the commercial retail business in tianjin, China resources, carrefour and other large supermarket chains monopolize one party; The mid-sized supermarket chains, such as wumart, occupy the surrounding area; For years, the "frontier position" of the citizens has been the main character of various grocery stores and mom-and-pop stores. In recent years, this situation is quietly changing, represented by generous, tianjin community convenience store chain, after expansion, quickly putting in tianjin has firmly have a place among the retail landscape. A few days ago, the tianjin commission of commerce information center, the current status and development of convenience stores in tianjin, the survey has a "little superman," said the convenience store to its operating time is long, the structure of the network spread widely, commodity rich and won the recognition of community residents, but "superman" to grow, the way of the future is not easy. Convenience store status Situation 1 convenience store is not big It's better than the grocery store This year, the tianjin business system proposed to increase the construction of community commercial facilities in downtown areas, increase service projects, and form a convenient business service group covering the community. Xiao li, who works for a foreign bank, remembers that he had to work overtime before 2004, when he was hungry and had to knock out a grocery store downstairs. Now, buy a newspaper and pay for your mobile phone at the convenience store. The change is a leap forward in tianjin retailing. In the eyes of many consumers, "convenience stores" are understood as "grocery stores" or "small supermarkets". In fact, convenience stores are not the same as traditional retail stores and small supermarkets. There is a wide range of goods that may be unjustified in the small grocery store, and the structure of the "convenience store" quality and the reasonable layout radius are closer to the residents' "hearts". Convenience stores, according to experts, are a new type of retail business that meets the needs of customers for emergencies and convenience. The status quo of 2 Business 15-24 hours The central community is 100% covered Convenience stores are generally located in areas with large population flows such as residential areas, where the business circle does not exceed 500 meters, and customers can reach within 5-7 minutes. Convenience store business hours are usually 15-24 hours long, with chain management network, mainly engaged in daily life supplies, catering to the public demand, its characteristics are emergency, quick, convenient. So far, the tianjin center six area community business coverage has achieved 100%, 261 market street into the area, created in 19 municipal commercial demonstration communities, including 7 was named by the ministry of commerce "national community commercial demonstration". In the seven types of business community, such as convenience stores, there are 2,582 new commercial outlets, and the chain rate of community commercial outlets is 80.3%. At the same time, the construction of community business center has developed rapidly, with the construction, promotion and improvement of the community business center in the whole city of 121. The three major problems are the development bottleneck of convenience stores According to the tianjin business council information center survey, the convenience store has not been able to get rid of the losses in the past four years. With the competition and the winners and losers, the current state of generosity, tianjin and huarun has formed a three-way system in this city. In tianjin, because of funds, information and management level, the current convenience chain industry is generally small. Some convenience chains have only 10 to 20 stores, and have not yet formed scale. At the same time, though the convenience stores are always there, there are few really profitable convenience stores. According to industry insiders, in addition to the environmental factors such as the consumption of tianjin people and high rents in prime locations, the profit model of the convenience store itself clearly has problems. At present, many convenience stores in tianjin can't walk out of the "little supermarket", without their own business characteristics and market positioning. The price of goods is generally ten percent higher At present, the city's convenience store is not enough, also cannot really reflect the connotation of "convenience is the survival of this", there is no accurate market positioning, lack of market competitiveness has become a main obstacle of the development of convenience stores. During the visit, we found that the convenience stores in the busy areas of this city were not satisfactory. Many convenience stores have a small area, and fewer people can be kept in the same place with fewer people in the middle of the night. A 24-hour convenience store employee said prices were not the store's advantage, mainly to meet customers' emergency needs. The positioning of convenience stores is emergency services, and because of the size of business area and size, commodity prices tend to be higher than those of supermarkets. In addition, most of the convenience stores in this city have not yet been completely divorced from the traditional grocery image, except for shopping, which has the daily necessities of life. The convenience stores that reporters visited found that most of the stores were of the same structure, with a wide variety of drinks, milk and wine, more than 10 percent above the supermarket. Reporters noticed that most of the customers who went to the 24-hour convenience store were buying single items. At the same price, convenience stores are almost two or even more expensive than the supermarket. If packaged instant noodles, convenience stores sell for 2 to 3 yuan and supermarkets 1.6 yuan. A 600ml bottle of Coca-Cola costs 3 yuan at a convenience store and 2.5 yuan for a supermarket. Convenience store to get advantage in the fierce market competition, must develop additional value chain store network, namely to extend its service functions, to consider the customer needs, through shopping needs and convenient business services, to attract consumers. The business hours are not long enough In terms of dot size, convenience stores haven't met the needs of new residents. The city's new residential areas make city life space extending continuously, but because of less commercial outlets demolition of building, housing developers and the lack of commercial outlets reserved consciousness, creates some living community, especially less new community commercial outlets, especially lack of chain convenience store, unable to meet the needs of the people's life. In addition, the requirement for all-weather service is not available for business hours. At present, the opening hours of convenience stores in this city are mostly 12-14 hours, with fewer convenience stores open 24 hours a day, which is not suitable for the people's increasingly rich nightlife style. The price pressure of large supermarkets In recent years, Convenience stores are under pressure in the face of big supermarkets. The convenience stores of large supermarkets, with their cheap quality and the ease with which they eat and use, feel the unprecedented competition and survival dilemma of convenience stores that are convenient for the people. Compared with large supermarkets, convenience stores have the advantage of long hours of business. How to use its convenience as a convenience store to counter the big supermarket. The convenience store should be more close to the community and consumers from shopping environment, commodity variety and service content. Fine siting adds a node to load the real service Industry insiders believe that fine siting and loading of veritable convenience services are the development tasks and difficulties of the post-convenience store era. How to break the bureau will directly affect the survival and development of tianjin convenience store industry. Convenience stores have a huge range of services "Although convenience stores are all over the city, there are even a number of stores in the street fighting for business, but convenience stores are not saturated and there is still plenty of room for development." One of the personage inside course of study thinks, at present, the convenience store competition has experienced turf wars, price war, but should really be fired is a "convenience" of the battle, who is more "convenience" who survive. It is reported that some of the more advanced abroad 24 hour convenience store management, can let the residents pay water, electricity, communications at any time, let a person can eat hot meals at any time, to drink hot coffee. A few months ago, it was good news for residents that a popular convenience store in tianjin opened an electric business. And these, it is the direction that our country convenience store industry should develop. Whoever is more "handy" can survive People who have been in the chain for many years believe that, depending on market demand, convenience stores should also be able to store small items and even receive letters for residents. In short, convenience stores should be a place for residents to live without. And that's what our convenience stores lack. In the battle for convenience store market in the future, who can provide more convenience, who can obtain the market, and of course have the warm and considerate service. Of course, many people talk about the various services of convenience stores abroad, such as booking air tickets, laundry, meals and so on, but the practice proves that the expansion of various services is a difficult process. Only after careful study of the consumption habits and habits of customers in business circles, it is possible to expand the value-added service of "win-win". Otherwise, jump to imitate the service content of other businesses, the result can only be made into a kind of "phenomenon of surface service" - there is no service consumers are willing to come to enjoy the businessman, thus, the merchants to make ends meet. Merchants pay attention to the profit and low consumers look at the price The survey found that for consumers, prices are a big reason for deciding whether they buy or not. To the businessman, also only certain to enter the sale price difference and the sale quantity to form a certain profit. As a result, the availability of lower purchase prices for convenience stores is crucial to retaining customers and making profits. And only by getting rid of the restriction of the store, through logistics distribution, management philosophy, management mode and other resources sharing, In order to reduce the cost of circulation and the purchase cost, the convenience store can improve the service level and finally achieve profit growth through scale.