淘宝店铺产品拍摄技巧(一)

淘宝店铺产品拍摄技巧(一) SECTION 01 了解实战摄影的准备 实战摄影前要做不少准备工作。摄影对象不同，摄影前的准备工作多少也会有些不同，但还是存在一些基本的准备工作。下面就来了解摄影前重点需要准备的事项。 01 了解室内和室外摄影的准备物 室内摄影和室外摄影从使用的照明开始就有差异。室内摄影大部分使用人工照 明，而室外摄影则使用自然光。前面已经讲过，摄影中最重要的就是“光”。因此 光线的不同，势必会导致摄影前准备事项的不同。 实战摄影中最基本的准备物就是照明。进行室内摄影时，最好使用可以自由调整方向和光亮的人工照明。这里所讲的调整方向和光亮，是指摄影者可以调整光线。其中，瞬间照明(闪光灯)与太阳光最接近，颜色和亮度方面的表现最完美。 与此相反，室外的自然光是摄影者无法自由处理的，因此必要时需要对此进行补充。最基本的做法是多准备一些反光板。但推荐反射率高，不对商品颜色产生影响的白色。当然，根据具体情况也可使用有色反光板。最容易买到的是一般文具店出售的泡沫板。由于前面和后面分别是白色和黑色，因此使用得较为频繁。 黑色泡沫板 白色泡沫板 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 两面泡沫板 下面要准备的是使光线变柔和的辅助设备。室内摄影时，在瞬间照明中使用反 射伞或柔光箱，可以达到不错的效果;室外摄影时，使用油纸或绘图纸即可。这些 东西在一般文具店就能买到，而且非常好用。将购买的绘图纸放在光线和被摄对象 之间，即可得到柔和光线。 油纸和绘图纸1 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 油纸和绘图纸2 最后要准备的就是背景，也就是决定使用干净的单色，还是根据商品选择合适 的背景。 02 选择单色背景还是搭配的背景 下面是在一般底板和白色背景下拍摄的照片。由于摄影时所选择的背景不同， 给人的感觉也很不同。背景可以强调商品，使商品显得更加突出。而且，白色背景 可以使以后的修正操作变得更加简单，从而缩短 设计 领导形象设计圆作业设计ao工艺污水处理厂设计附属工程施工组织设计清扫机器人结构设计 时间。 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 没有背景时拍摄的照片 白色背景下拍摄的照片 SECTION 02 根据商品特点决定摄影顺序 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 即便是相同的商品，根据材质和特点不同，也可以进一步进行更细的分类。拍摄时，最好也是先进行详细分类，然后按顺序进行摄影。事先不做任何分类，就即兴摄影，效率会非常低，而且还会浪费时间。在本节中将简单介绍商品分类的 方法 快递客服问题件处理详细方法山木方法pdf计算方法pdf华与华方法下载八字理论方法下载 和决定摄影顺序的要点。 01 决定服饰类商品的摄影顺序 服饰类商品指的是我们日常生活中穿着的所有东西。拍摄所有服饰类商品时，基本设备和准备事项大致相同。特殊情况下，会有增加照明、变换位置、增加反光 板、拍摄衣架等一些差异。最好的办法是，首先根据商品对可变要素进行分类，然 后决定摄影顺序。 ?1 大分类:决定进行底板摄影，还是衣架摄影。 ?2 中分类:决定拍摄T恤衫、夹克、外套等上衣，还是拍摄裤子、裙子等下身服 装，或者拍摄套装、连衣裙等。 ?3 小分类:区分棉布、天鹅绒、皮革等质地或配饰，决定摄影顺序。 可能的话，应该按照简单的可操作原则决定摄影顺序。如果一会儿进行底板摄 影，一会儿又去进行衣架摄影，一会儿再进行模特摄影，这样摄影者很容易精疲力 竭。因此，最好先选出质地相同、特点相同的服装，然后将它们一起进行拍摄。此 外，决定摄影顺序时，最好先布置简单装备，然后逐步添加装备。 (1)裙子 (2)短裤 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting (3)裤子 (4)连衣裙 02 决定贵重金属的摄影顺序 同服饰类商品一样，拍摄贵重金属时，也应该首先对其进行分类。 ?1 区分发光和不发光的贵重金属。 ?2 在发光的贵重金属中，区分其是否受周围环境(照明)的影响。例如，区分是 否是立方体等需要漫反射的商品。 同拍摄服饰类商品一样，拍摄贵重金属时最好先拍摄相对比较容易的商品。首 先拍摄反射较少、较单调的商品，或者虽然发光，但不显示摄影者样子和周围环境 的商品。接下来拍摄发光较多且显示摄影者样子或周围环境的商品。最后拍摄需要 漫反射的立方体或宝石等商品，这类商品需要在多处表现发光点。 闪光点较少的项链 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 闪闪发光的项链 总而言之，拍摄贵重金属时，要根据金属的发光程度来决定摄影顺序。不发光 或发光较少的商品即便在一般环境下也能进行拍摄。但那些闪闪发光的商品，必须使用帐篷或球形柔光罩等辅助设备。在漫反射时，则应该使用反光板或较多的照明。 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting TIP 何谓球形柔光罩 Dome也称作柔光罩，它是拍摄贵重金属、饰品、高光泽制品中的玻璃制品、 宝石等反射很强，或者呈现光线、摄影者样子时所使用的辅助设备。它利用可以蒙 罩商品的半圆形球形柔光罩使光线均匀分散，通过插入镜头的孔眼使摄影者和相机 不显示在商品上。 03 决定其他商品的摄影顺序 拍摄其他商品时，最好也从最简单、最容易的摄影开始，然后再拍摄那些有一 定难度的商品，或者需要专门辅助设备的商品。之所以要采取从易到难的摄影顺序，主要是为了方便摄影者。如果只是少量的摄影，影响不会很大;但如果是大量摄影，事先不制订摄影计划，很容易感到疲乏且非常浪费时间。如果不能熟练使用相机，最好的方法是首先挑选出容易表现的商品，然后再进行摄影。最近，大部分商品的颜色都非常明亮艳丽，因此对颜色的理解和把握也非常重要。 总之，将颜色、大小、材质、反射率等放在一起综合考虑，决定一个共同的分 类，然后再进行摄影，这样可以轻松地拍摄到满意的相片。 SECTION 03 创建迷你摄影棚 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting 初次进行网上销售的卖家一般不能准备规模较大的摄影棚。这时，使用最频繁的就是价钱便宜的迷你摄影棚。在本节中，将了解如何创建拍摄小饰品或小商品的迷你摄影棚，以及利用迷你摄影棚摄影的方法和效果。 01 了解创建迷你摄影棚的准备工作 在室内摄影时，如果每次都要创建背景，准备设备，那将是一件非常麻烦的事 情，也无法获得满意的照片。因此，最好创建可以在类似条件下都可以进行摄影的 摄影棚。当体积过大，或者利用模特时，无法准备条件通用的摄影室;但如果拍摄 小饰品等较小商品时，最好还是创建迷你摄影棚。 购买已经制作好的商品固然是不错的方法，但考虑到经济因素，或者想亲身体 验光的原理，最好还是亲手制作。这里所说的迷你摄影棚是利用两个照明，用作顶 光和侧光。为了得到柔和光线，将创建具有扩柔光箱效果的，背景变得干净且呈圆 形的摄影棚。 迷你摄影棚的完成图 TIP 柔光箱 柔光箱在拍摄太阳镜和饰品时非常有用，它是一种通过半透明的塑料，在摄影台或桌子上使用夹钳的辅助设备。其形状与球形柔光罩相似，其用途是通过遮罩商品使光线均匀分散。 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting ?1 准备最重要的照明。照明很难自己制作，因此需要购买已经制作好的成品。 bbosasi(韩国的知名网上商城)中包含两个照明和台灯，正在进行减价出售。这里所讲到的迷你摄影棚制品是“dz-45W KIT2”。 ?2 制作背景设备。制作时最好使用比较便宜的框架。在制作框架的地方可以购买 需要的框架，必须同时购买方向接头。准备11个相同长度的框架，6个2T方向接头，两个2L方向接头。 ?3 购买用作背景的白色板纸(整张纸)。普通纸张太薄，要使用板纸。此外，准备3张使光线变柔和的绘图纸。 ?4 最后准备钳子和胶袋。 制作迷你摄影棚的材料 02 制作迷你摄影棚 所有材料准备完毕后，可以正式开始制作迷你摄影棚。 1.首先准备制作矩形框用的4个框架和方向接头。 document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting (未完待续) document management as a breakthrough, and constantly improve the content, active in the application. Government information between the provincial and municipal governments all passed through a network of offices, and six counties (districts) have complete decision-making service system and through dial-up internetworking is realized with the city, the City Planning Commission and other 10 departments has been one of the first to achieve a single network with the city. On the Government's website, focus on strengthening the management and operation of the site, update the website in a timely manner, strengthening the network resource sharing. At present, nearly 700 municipal government website page, updated news more than more than 6,000. Not long ago, China International e-government technology and application Conference was carried out in the country, "survey of best public services Government website" activities in Pingliang city people's Government website in five Northwestern provinces (districts) ranked second, ranked first in the Gansu province. V, infrastructure has made new breakthroughs In 2002 smooth completed organ office building of construction, and decoration and relocation of based Shang, we according to organ construction general planning, demolition hospital within old room 37 between, transformation garden 3600 square meters, new plant lawn 2700 square meters, planting