2011年第4季度中国网络广告市场季度数据监测报告

名词定义关键字广告通过关键字匹配，将广告主投放的广告按展示在搜索引擎结果页面或者搜索引擎加盟网站的web页面上，从而获得广告效果的盈利的服务方式品牌广告通过在有影响力的网站上，按固定广告位展示网络广告，从而向广告主收费获得盈利的服务方式公关广告通过在有影响力的网站上，以软文、专题、特约等方式开展“软性”公关广告活动，从而向广告主收费获得盈利的服务方式大广告主一般指年广告费用在30万以上，有统一的投放计划，同时在网络媒体和传统媒体大规模投放广告的广告主，大广告主投放广告的目的包括宣传品牌和宣传产品或服务中小企业广告主一般指年广告费用在30万以下，没有固定的广告预算和投放计划的广告主，中小企业广告主投放广告更多的目的是宣传产品或服务本报告所涉及的产品和服务互联网广告本报告所涉及的关键字互联网广告本报告所涉及的厂商百度、新浪、腾讯、Google中国、搜狐、网易等研究说明易观国际提供的产业分析，主要是在产业宏观数据、最终用户季度调研数据、厂商历史数据以及厂商季度业务监测信息等基础上，运用易观的产业分析模型，并结合市场研究、行业研究以及厂商研究方法得出的，主要反映了市场现状、趋势、拐点和规律，以及厂商的发展现状。易观国际相信通过上述产业研究方法得出的数据在行业公认可接受误差范围内，可以准确反映行业走势与变化规律。通过专业研究方法得到的研究结果，旨在供决策参考。厂商的实际数据请查询厂商发布的财务报告。文件标题：网络广告更新时间:11Q4发布时间:一月2012数据来源：AnalysysInternational研究对象：市场数据 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 名称：网络广告市场规模单位2006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q22008Q32008Q42009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q4总体市场万元人民币97723.3111760.0120920.0132440.0136600.0162770.0193980.0211773.0229960.1280750.0334388.0354384.0298400.0378381.5416771.2464049.3420680.0607097.4760510.7972789.0898158.91141576.31398241.01487114.0环比增长率%14.4%8.2%9.5%3.1%19.2%19.2%9.2%8.6%22.1%19.1%6.0%-15.8%26.8%10.1%11.3%-9.3%44.3%25.3%27.9%-7.7%27.1%22.5%6.4%同比增长率%39.8%45.6%60.4%59.9%68.3%72.5%72.4%67.3%29.8%34.8%24.6%30.9%41.0%60.4%82.5%109.6%113.5%88.0%83.9%52.9%关键字广告万元人民币30300.037580.041590.047580.049280.065750.082450.094660.092278.0122720.0146400.0152577.0136484.8180967.5200341.1195794.1194603.0267162.8314792.5384585.7324512.5432147.6537934.0579900.0环比增长率%24.0%10.7%14.4%3.6%33.4%25.4%14.8%-2.5%33.0%19.3%4.2%-10.5%32.6%10.7%-2.3%-0.6%37.3%17.8%22.2%-15.6%33.2%24.5%7.8%同比增长率%62.6%75.0%98.2%98.9%87.3%86.6%77.6%61.2%47.9%47.5%36.8%28.3%42.6%47.6%57.1%96.4%66.8%61.8%70.9%50.8%31.0%33.6%34.4%35.9%36.1%40.4%42.5%44.7%40.1%43.7%43.8%43.1%45.7%47.8%48.1%42.2%46.3%44.0%41.4%39.5%36.1%37.9%38.5%39.0%品牌图文广告万元人民币59800.066060.070400.075100.080120.092480.0105370.0111320.0119140.0139648.0155715.8153839.795559.2118844.0127518.8152161.6125060.4182520.7221146.8254929.1229326.3295068.0354583.5376235.0环比增长率%10.5%6.6%6.7%6.7%15.4%13.9%5.6%7.0%17.2%11.5%-1.2%-37.9%24.4%7.3%19.3%-17.8%45.9%21.2%15.3%-10.0%28.7%20.2%6.1%同比增长率%34.0%40.0%49.7%48.2%48.7%51.0%47.8%38.2%-19.8%-14.9%-18.1%-1.1%30.9%53.6%73.4%67.5%83.4%61.7%60.3%47.6%61.2%59.1%58.2%56.7%58.7%56.8%54.3%52.6%51.8%49.7%46.6%43.4%32.0%31.4%30.6%32.8%29.7%30.1%29.1%26.2%25.5%25.8%25.4%25.3%Email广告万元人民币2712.02694.02729.02820.02850.03320.03578.04007.43970.04633.05037.25465.45214.04870.04967.45712.54902.86972.99160.510264.19046.511805.314102.914710.0环比增长率%-0.7%1.3%3.3%1.1%16.5%7.8%12.0%-0.9%16.7%8.7%8.5%-4.6%-6.6%2.0%15.0%-14.2%42.2%31.4%12.0%-11.9%30.5%19.5%4.3%同比增长率%5.1%23.2%31.1%42.1%39.3%39.5%40.8%36.4%31.3%5.1%-1.4%4.5%-6.0%43.2%84.4%79.7%84.5%69.3%54.0%43.3%2.8%2.4%2.3%2.1%2.1%2.0%1.8%1.9%1.7%1.7%1.5%1.5%1.7%1.3%1.2%1.2%1.2%1.1%1.2%1.1%1.0%1.0%1.0%1.0%视频广告万元人民币////////7880.09090.413090.714290.017290.019350.020898.028421.324304.440904.358329.595490.2160270.9191264.1260669.0279600.0环比增长率%/////////15.4%44.0%9.2%21.0%11.9%8.0%36.0%-14.5%68.3%42.6%63.7%67.8%19.3%36.3%7.3%同比增长率%////////////119.4%112.9%59.6%98.9%40.6%111.4%179.1%236.0%559.4%367.6%346.9%192.8%3.4%3.2%3.9%4.0%5.8%5.1%5.0%6.1%5.8%6.7%7.7%9.8%17.8%16.8%18.6%18.8%其他广告万元人民币4911.35426.06201.06940.04350.01220.02582.01785.66692.14658.614144.328211.943852.054350.063046.081959.871809.4109536.7157081.5227519.8175002.7211291.3230951.6236669.0环比增长率%10.5%14.3%11.9%-37.3%-72.0%111.6%-30.8%274.8%-30.4%203.6%99.5%55.4%23.9%16.0%30.0%-12.4%52.5%43.4%44.8%-23.1%20.7%9.3%2.5%同比增长率%-11.4%-77.5%-58.4%-74.3%53.8%281.9%447.8%1479.9%555.3%1066.7%345.7%190.5%63.8%101.5%149.2%177.6%143.7%92.9%47.0%4.0%2.9%1.7%4.2%8.0%14.7%14.4%15.1%17.7%17.1%18.0%20.7%23.4%19.5%18.5%16.5%15.9%表名称：广告主数量单位2006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q22008Q32008Q42009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q4广告主总体数量个334380350810382800416890428100450000478000502700513300567400587300587300586000593000616720653723635222666983722342681310802540869150912608958238广告主ARPU元292.3318.6315.9317.7319.1361.7405.8421.3448.0494.8569.4603.4509.2638.1675.8709.9662.3910.21052.81427.81119.11313.41532.11551.9环比增长率%4.9%9.1%8.9%2.7%5.1%6.2%5.2%2.1%10.5%3.5%0.0%-0.2%1.2%4.0%6.0%-2.8%5.0%8.3%-5.7%17.8%8.3%5.0%5.0%同比增长率%28.0%28.3%24.9%20.6%19.9%26.1%22.9%16.8%14.2%4.5%5.0%11.3%8.4%12.5%17.1%4.2%26.3%30.3%26.3%40.6%大广告主数量个68071080089091094098010101020109011401140106011601200140014101450158016691675179118621913环比增长率%4.4%12.7%11.3%2.2%3.3%4.3%3.1%1.0%6.9%4.6%0.0%-7.0%9.4%3.4%16.7%0.7%2.8%9.0%5.6%0.4%6.9%4.0%2.7%同比增长率%33.8%32.4%22.5%13.5%12.1%16.0%16.3%12.9%3.9%6.4%5.3%22.8%33.0%25.0%31.7%19.2%18.8%23.5%17.8%14.6%中小广告主数量个333700350100382000416000427190449060477020501690512280566310586160586160584940591840615520652323633812665533720762679641800865867359910746956325环比增长率%4.9%9.1%8.9%2.7%5.1%6.2%5.2%2.1%10.5%3.5%0.0%-0.2%1.2%4.0%6.0%-2.8%5.0%8.3%-5.7%17.8%8.3%5.0%5.0%同比增长率%28.0%28.3%24.9%20.6%19.9%26.1%22.9%16.8%14.2%4.5%5.0%11.3%8.4%12.5%17.1%4.2%26.4%30.3%26.4%40.7%表名称：品牌广告市场单位2006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q22008Q32008Q42009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q4总体市场万元人民币64400.066100.070400.075100.080120.092480.0105370.0111320.0119140.0139648.0155715.8153839.795559.2118844.0127518.8152161.6125060.4182520.7221146.8254929.1229326.3295068.0354583.5376235.0环比增长率%2.6%6.5%6.7%6.7%15.4%13.9%5.6%7.0%17.2%11.5%-1.2%-37.9%24.4%7.3%19.3%-17.8%45.9%21.2%15.3%-10.0%28.7%20.2%6.1%综合门户网站万元人民币42198.446000.050336.055100.057210.065080.075900.079600.091270.0110748.0124288.0122175.174079.289464.097271.9118828.584602.8129073.2147556.3159509.4131826.0156665.0166808.5142600.0环比增长率%9.0%9.4%9.5%3.8%13.8%1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60.0%43.6%11.3%10.3%29.8%关键字广告收入万元人民币64405900540062006700765086009070765068106900.08700.08200.010168.05000.02000.01900.01786.51432.71371.41306.71297.01312.01320.0环比增长率%-8.4%-8.5%14.8%8.1%14.2%12.4%5.5%-15.7%-11.0%1.3%26.1%-5.7%24.0%-50.8%-60.0%-5.0%-6.0%-19.8%-4.3%-4.7%-0.7%1.2%0.6%品牌广告收入万元人民币1100.01160.01300.01400.01470.01690.01860.01930.01920.03280.04167.04692.04891.05270.06165.97288.16412.59402.512345.517374.725455.327358.031730.039590.0环比增长率%5.5%12.1%7.7%5.0%15.0%10.1%3.8%-0.5%70.8%27.0%12.6%4.2%7.7%17.0%18.2%-12.0%46.6%31.3%40.7%46.5%7.5%16.0%24.8%其他广告收入万元人民币1300.01030.0900.0960.0990.01120.01230.01270.01300.02050.02953.02798.02979.03896.012000.020000.022100.035823.557057.494590.9136028.0152551.0166788.0218500.0环比增长率%-20.8%-12.6%6.7%3.1%13.1%9.8%3.3%2.4%57.7%44.0%-5.2%6.5%30.8%208.0%66.7%10.5%62.1%59.3%65.8%43.8%12.1%9.3%31.0%表名称：客户指标单位2006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q22008Q32008Q42009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q4广告主数量个////////////////////大广告主数量个////////////////////中小广告主数量个////////////////////国内广告主数量个////////////////////国外广告主数量个////////////////////研究对象：新浪表名称：业绩数据单位2006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q22008Q32008Q42009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q4网络广告总收入万元人民币17760.023600261602856025440329603664040080334604543053340486502527132852.336598.142912.837086.949634.9542705445047520596706464065500网络广告总收入增长率%32.9%10.8%9.2%-10.9%29.6%11.2%9.4%-16.5%35.8%17.4%-8.8%30.0%11.4%17.3%-13.6%33.8%9.3%0.3%-12.7%25.6%8.3%1.3%关键字广告收入万元人民币////////////////////////环比增长率%////////////////////////品牌广告收入万元人民币17760.023600.026160.028560.025440.032960.036640.040080.033460.045430.053340.048650.025271.032852.336598.142912.837086.949634.954270.054450.047520.059670.064640.065500.0环比增长率%32.9%10.8%9.2%-10.9%29.6%11.2%9.4%-16.5%35.8%17.4%-8.8%-48.1%30.0%11.4%17.3%-13.6%33.8%9.3%0.3%-12.7%25.6%8.3%1.3%其他广告收入万元人民币////////////////////////环比增长率%////////////////////////表名称：客户指标单位2006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q22008Q32008Q42009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q4广告主数量个63063370370771072073075075076078078078080084090090091093095595597011501230大广告主数量个////////////////////////中小广告主数量个////////////////////////国内广告主数量个586595675/////////////////////国外广告主数量个443828/////////////////////研究对象：网易表名称：业绩数据单位2006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q22008Q32008Q42009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q4网络广告总收入万元人民币5888.96590.08350.010080.07780.06890.08950.09190.06600.07200.08100.08300.04640.07280.09040.017760.05387.812800.0165302132417600177801870019200网络广告总收入增长率%11.9%26.7%20.7%-22.8%-11.4%29.9%2.7%-28.2%9.1%12.5%2.5%-44.1%56.9%24.2%96.5%-69.7%137.6%29.1%29.0%-17.5%1.0%5.2%2.7%关键字广告收入万元人民币400.0500.0350.0380.0400.0410.0420.0440.0448.0480.0540.0550.0540.0641.0760.8798.9774.9852.41025.51128.01012.01570.01810.02562.0环比增长率%25.0%-30.0%8.6%5.3%2.5%2.4%4.8%1.8%7.1%12.5%1.9%-1.8%18.7%18.7%5.0%-3.0%10.0%20.3%10.0%-10.3%55.1%15.3%41.5%品牌广告收入万元人民币4700.05300.07000.08600.06700.05950.07800.08000.05450.05890.06658.06580.03468.25879.67366.414955.74198.810368.013273.617272.412580.012741.013429.013698.0环比增长率%12.8%32.1%22.9%-22.1%-11.2%31.1%2.6%-31.9%8.1%13.0%-1.2%-47.3%69.5%25.3%103.0%-71.9%146.9%28.0%30.1%-27.2%1.3%5.4%2.0%其他广告收入万元人民币788.9790.01000.01100.0680530730750702.0830.0902.01170.0631.8759.4912.82005.4414.11579.62230.92923.64008.03469.03461.02940.0环比增长率%0.1%26.6%10.0%-38.2%-22.1%37.7%2.7%-6.4%18.2%8.7%29.7%-46.0%20.2%20.2%119.7%-79.4%281.4%41.2%31.0%37.1%-13.4%-0.2%-15.1%表名称：客户指标单位2006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q22008Q32008Q42009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q4广告主数量个////////////////////大广告主数量个////////////////////中小广告主数量个////////////////////国内广告主数量个////////////////////国外广告主数量个////////////////////研究对象：搜狐表名称：业绩数据单位2006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q22008Q32008Q42009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q4网络广告总收入万元人民币16026.718220.018970.020200.020440.021710.023500.023740.024850.031340.034990.034116.728025.430300.034084.033800.028760.037980.5425604578043032528456045069953网络广告总收入增长率%13.7%4.1%6.5%1.2%6.2%8.2%1.0%4.7%26.1%11.6%-2.5%-17.9%8.1%12.5%-0.8%-14.9%32.1%12.1%7.6%-6.0%22.8%14.4%15.7%关键字广告收入万元人民币2760.02820.02330.02410.02290.01800.01100.01120.01020.01200.01400.0957.21025.41300.01300.02000.01430.02040.02726.53792.05280.010309.011834.515551.0环比增长率%2.2%-17.4%3.4%-5.0%-21.4%-38.9%1.8%-8.9%17.6%16.7%-31.6%7.1%26.8%0.0%53.8%-28.5%42.7%33.7%39.1%39.2%95.2%14.8%31.4%品牌广告收入万元人民币12300.014300.015500.016600.016940.018650.021000.021200.022370.028620.032250.031927.526020.027794.631313.430108.825815.334166.837905.040600.037752.042536.048615.554402.0环比增长率%16.3%8.4%7.1%2.0%10.1%12.6%1.0%5.5%27.9%12.7%-1.0%-18.5%6.8%12.7%-3.8%-14.3%32.4%10.9%7.1%-7.0%12.7%14.3%11.9%其他广告收入万元人民币966.71100.01140.01190.01210.01260.01400.01420.01460.01520.01340.01232.0980.01205.41470.61691.21514.71773.71928.51388.0////环比增长率%13.8%3.6%4.4%1.7%4.1%11.1%1.4%2.8%4.1%-11.8%-8.1%-20.5%23.0%22.0%15.0%-10.4%17.1%8.7%-28.0%////表名称：客户指标单位2006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q22008Q32008Q42009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q4广告主数量个////////////////////大广告主数量个/64065265465568070070069071072072063077090095096098010501100中小广告主数量个////////////////////国内广告主数量个////////////////////国外广告主数量个////////////////////研究对象：腾讯表名称：业绩数据单位2006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q22008Q32008Q42009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q4网络广告总收入万元人民币4180.06300.08040.08150.08320.09430.014460.015140.014460.022300.025000.025180.018500.021878.522027.931430.024320.036570.3385004120731217478005748260700网络广告总收入增长率%50.7%27.6%1.4%2.1%13.3%53.3%4.7%-4.5%54.2%12.1%0.7%-26.5%18.3%0.7%42.7%-22.6%50.4%5.3%7.0%-24.2%53.1%20.3%5.6%关键字广告收入万元人民币/////84010209609501149.51298.914298001300.01801.82162.22758.55900.06993.18432.0环比增长率%//////21%-6%-1%21%13%10%-44%63%39%20%28%114%19%21%品牌广告收入万元人民币7300.07460.08500.013100.013700.014070.020520.022680.022880.017300.020426.520363.029119.115944.232913.332050.034187.024974.032718.031124.032040.0环比增长率%2.2%13.9%54.1%4.6%2.7%45.8%10.5%0.9%-24.4%18.1%-0.3%43.0%-45.2%106.4%-2.6%6.7%-26.9%31.0%-4.9%2.9%其他广告收入万元人民币850.0860.0930.01360.01440.0390.0940.01300.01340.0250.0302.5366.0881.97575.82357.04648.24857.83484.59182.019364.920228.0环比增长率%1.2%8.1%46.2%5.9%-72.9%141.0%38.3%3.1%-81.3%21.0%21.0%141.0%759.0%-68.9%97.2%4.5%-28.3%163.5%110.9%4.5%表名称：客户指标单位2006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q22008Q32008Q42009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q4广告主数量个////////////////////大广告主数量个260280300300310350360360370400490520520550590620630640645660中小广告主数量个////////////////////国内广告主数量个////////////////////国外广告主数量个////////////////////研究对象：其他表名称：业绩数据单位2006Q12006Q22006Q32006Q42007Q12007Q22007Q32007Q42008Q12008Q22008Q32008Q42009Q12009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q4网络广告总收入万元人民币27727.823960.021300.021190.028160.028120.029300.029953.058390.151320.065478.084396.883578.7102494.9101158.0123537.4109322.7171481.9240037.6330961.0287585.9372396.3483950.0461689.0网络广告总收入增长率%-13.6%-11.1%-0.5%32.9%-0.1%4.2%2.2%94.9%-12.1%27.6%28.9%-1.0%22.6%-1.3%22.1%-11.5%56.9%40.0%37.9%-13.1%29.5%30.0%-4.6%中国互联网广告市场关键发现年度季度类别现状原因分析2011年Q4市场规模2011年第4季度中国互联网广告运营商市场规模为148.7亿，环比增长6.4%，同比增长52.9%。受到季节性因素及主要广告主投放行为的影响，2011年第4季度中国互联网广告市场规模增速有所放缓。2011年Q4结构变化2011年第4季度，关键字广告市场份额占到中国互联网广告市场的39%，品牌图文广告市场份额占到中国互联网广告市场的25.3%，Email广告占1%，视频广告占18.8%，其他广告形式占15.9%。关键字广告市场份额继续保持领先。由于关键字市场存在良好的推广效果及流量引导，使得整体市场继续保持稳定的增长。品牌图文广告份额稳定。虽然在整体份额中存在些许下降，但在核心业务不断发展的过程中，门户网站垂直领域的拓展，将有助于其媒体价值的保持，保证集团广告收入的稳定增长。以视频广告、互动广告和植入广告为代表的其他广告形式的媒体价值不断被广告主认可。特别是视频广告为代表的精准投放广告，得到了快速增长，率先获得商业认可，凭借其流量停留时间长、展现形式多样等优势，获得众多广告主的青睐。2011年Q4厂商格局百度、阿里巴巴、谷歌中国占据前三名2011年第4季度中国互联网广告运营商市场份额中，百度占到30.5%，阿里巴巴占到17.4%，谷歌中国占到6.5%，占据市场前三位置。来源：易观国际2012中国互联网广告市场厂商市场活动表序号时间厂商市场活动和大单跟踪详情意义111月百度百度移动应用搜索平台上线百度Web端安卓移动应用搜索服务正式上线(as.baidu.com)。在该平台中，用户可以通过搜索、榜单推荐、分类查找的方式对应用进行查找；对于相关应用的介绍，平台采取了合作提供的形式，提供了机锋网、应用汇、安卓、当乐、3G门户等多家手机门户中对于应用的介绍，方便用户对应用的详情进行理解。“百度移动应用”平台涵盖超过10万个正版应用。百度移动应用搜索平台的上线，可以看做百度搜索核心业务在移动互联网领域的又一次延伸。该平台基于百度领先的流量和入口优势，对移动应用资源进行全方位整合，不仅为各类移动应用提供展示销售的平台，也凸显其自身强大的平台营销价值。2百度联手工信部发布翔计划投30亿扶持中小企业“翔计划”包括四方面内容：一是百度计划每年培养10万搜索营销人才，以提升中小企业的营销能力；二是搭建中小企业服务平台，为中小企业提供优质的搜索营销服务；三是为边远地区、欠发达地区无偿提供免费宣传，促进地区经济发展；四是依托自身的技术和技术优势，为政府部门提供中小企业运行情况的研究报告。“翔计划”是国内互联网行业第一个系统的针对中小企业的扶持计划，不仅覆盖面广、而且与政府部门紧密合作，资源投入力度大，系统性强。“翔计划”作为国内互联网行业第一个系统的针对中小企业的扶持计划，不仅有利于中小企业提高市场竞争力，对百度自身而言，也进一步奠定其行业领导者不可撼动地位。312月百度有啊分拆独立运营获5千万美元投资百度旗下生活服务平台有啊获得来自风险投资机构IDG-ACCEL和启明创投数千万美元的联合投资，专注本地信息及生活服务领域,正式分拆独立运营。有啊新公司仍由百度公司控股，并将继续与百度在网页搜索、框计算、地图、无线等几乎全线产品密切合作。新公司管理团队也已基本组建完成。这是百度历史上第一次拆分内部已有业务。4百度移动·云战略详情曝光已组最大研发团队百度将分三步完成自己的移动·云战略，在这一先端后云再逐渐融合的过程中，与戴尔合推百度·易平台手机意味着百度迈出实质性的第一步。为了实施移动·云战略，百度早已经组建了最大的产品研发团队。以提供互联网服务为主导的业务型公司若进驻移动互联网领域，不可避免会面临来自系统开发商和设备提供商方面的压力和障碍，其布局和发展也受到一定程度的压制。百度的移动云战略有效规避这种行业壁垒所带来的发展问题。在自家的软件操作系统和硬件手机设备上搭建以自有资源为核心的云端服务生态圈，牢牢地将话语权掌握在自己手中。但也要注意，开放灵活的系统和拥有庞大用户基数的平台才具有进一步发展的空间，百度如何才能沿袭其在PC端的流量、品牌、用户等资源优势是其必须面对的重要难题。5瑞图万方与百度合作提供更精准位置搜索瑞图万方与百度公司达成战略合作关系。合作后，百度地图将引入“道道通”千万量级的位置数据信息，进一步提升百度地图相关产品的搜索体验。未来，双方还将就互联网地图检索相关技术及产品开发、LBS服务等领域展开更多深度研发与合作。瑞图万方与百度公司合作实现更精准的位置搜索，这在进一步提升百度地图相关产品用户体验基础上，也为百度平台在移动互联网领域开展一系列精准的移动广告服务打下技术基础。610月阿