中国家纺十大品牌——案例分析

中国家纺十大品牌——案例 分析 定性数据统计分析pdf销售业绩分析模板建筑结构震害分析销售进度分析表京东商城竞争战略分析 中国家纺十大品牌——案例分析 夏末秋初，多雨少阳，忽骄阳似火、热浪滚滚，忽又电闪雷鸣、倾盆大雨，这样的天气让很多人望而生畏，更不用说做什么大型活动了。但是，近日宝缦家纺安徽淮北濉溪店“快乐大本营”活动着实火了一把，其前三天18万、12万、8万的活动的销售业绩，相对于去年前三天的销售8万、6万、6万有了很大程度的提升，濉溪店的活动的成功充分的说明了家纺销售没有淡季，关键在于活动内容、活动细节。 那么在家纺促销活动过程中做足哪些细节才能获得胜利呢,所谓“细节决定成败”说起来容易，做起来难，宝缦家纺淮北濉溪店加盟商肖建华分享了这次促销活动过程中的点滴经验。 一、 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 提前做，细节决定成败 活动方案提前做，这一点无可厚非。但提前做的目的为了做足细节，而不是简简单单的做。在做的过程中有些细节是需要反复去琢磨才能确保万无一失。 在本次活动前期，公司活动方案模板确定之后区域经理在第一时间就与肖建华进行了方案沟通和活动规模的确认，在确认方案过程中，宝缦区域经理与肖建华进行了谨慎而又仔细的沟通，与往届不同的是，本次活动设立了“购宝缦，赢汽车，两千转眼变三万”的环节，这种方式是以往所不曾尝试的，如此大力度的送奖方式，让肖建华犹豫了:活动的效果是无法预计的，前期的投入也要做到量力而行，关键是如此阴晴不定的天气，能取得好的活动效果吗，如果活动不如想of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out "one-stop" service for enterprises, and the masses start to make ... ... Administrative approval "process optimization, shortest time and link the least, best service, people's satisfaction." Three is to solve the problem. To accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to "villagers voluntary, and village Board independent, and tablets district Guide, and township 象成功，那不是所有人力、财力都打水漂了吗,一个个问号让肖建华难以作出决定，作为加盟商，如此考虑问题完全是能理解的。 而此时宝缦苏皖片区经理邹志远的一番话让肖建华豁然开朗:所谓人有多大胆，地有多大产，老板多大胆，活动多大产，声势有多大，顾客店中满。以往的活动方式不能说不好，不同方式的设立都是有其道理的，商场如战场，不怕做不到，就怕想不到，而现在是已经想到了，也具备了做这一活动的能力，那么就应该排除万难，改变旧观念，挑战新的活动形式。 同时肖建华还强调，在有公司这样强大后盾的支持下，更加坚定了自己做这次活动的信心。他 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 示，“买家纺送汽车”这一形式，在当地的同行当中实属首次，这种方式突破了以往送现金券、送小礼物等各种形式，比较新颖，有着强大的吸引力，足以吸引消费者的眼球，况且在自己制定的各种宣传方式的传播下，要想不让人知道都难。有舍必有得，但是首先你得舍。所以在确认过方案，落实好海报 设计 领导形象设计圆作业设计ao工艺污水处理厂设计附属工程施工组织设计清扫机器人结构设计 后，为了确保折页海报发放到有效的目标客户群中，肖建华雇佣了20个大学生并且亲自带领团队将海报发放到附近的每个小区，还让发海报的人员用粉笔做记号，然后经过至少2-3次的反复检查，对没有发放到位的地方再进行补充，以保证发放的效果。而对于不允许发放海报的小区，就以广告牌的形式放在小区门口，以起到宣传的效果。 二、早备货、备足货 在做活动中，往往会有不少加盟商伙伴因活动前备不到自己想要的货，或者促销过程中出现断货，而造成活动无法正常进行的情of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out "one-stop" service for enterprises, and the masses start to make ... ... Administrative approval "process optimization, shortest time and link the least, best service, people's satisfaction." Three is to solve the problem. To accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to "villagers voluntary, and village Board independent, and tablets district Guide, and township 况。对于这一点，肖建华表示:促销活动前的备货一定要早备货、备足货。 各个加盟商对于自己当地消费者的消费习惯和喜好都是比较了解的，在促销活动前多备好这些产品才干保证活动的顺利进行。 淮北濉溪店本次促销活动的前期备货金额在100万左右，在活动开始后第一天，部分货物发生库存告急现象，于是肖总在活动第二天一大早核对完仓库库存后就开始填写要货单进行补货。 三、舍得文化，有舍才有得 相对其他家纺品牌的广告投入，本次宝缦家纺淮北店在广告宣传方面的投入，可谓是做足了功课，不管是花车游街、气拱门、腰鼓队还是户外平面宣传，只要能对销售产生积极影响的，肖总全部选择投放。这次活动的开展正值淮北市评估全国卫生文明城市，对于许多户外的宣传政府都不给批，肖总为了能让宝缦的宣传到位，花费大量的时间和精力去做公关工作，尽力的把宣传做到位做到细。 本次活动濉溪店的海报印刷量高达13.5万份、发送短信10万条、银卡会员短信5千条，并采用了电话通知金卡会员、户外临时广告、宣传车、腰鼓队等方式进行了宣传，其前期宣传费用就已经达到了15万元，用肖建华的话说，酒香也怕巷子深，好的东西需要好通过好的平台传播出去，让更多的人知道才是关键。所谓舍得舍得，有舍才有得就是这个道理。 五、平时的价格维护 做品牌，开专卖店当然不能像小商小贩卖东西那样，同一款of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out "one-stop" service for enterprises, and the masses start to make ... ... Administrative approval "process optimization, shortest time and link the least, best service, people's satisfaction." Three is to solve the problem. To accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to "villagers voluntary, and village Board independent, and tablets district Guide, and township 产品一天几个价。对于平时的价格维护，肖总表示:也有遇到要求打折或降价的顾客，对于这样的情况，他们的做法是挑选一些精致新奇的小礼品，在出售的过程中作为赠品送给顾客，但是对于店内的商品坚决不降价。这样的做法不仅能让顾客感觉到商家的热心、细心，同时还能结交到新朋友，在做促销活动的时候也更能吸引人气。 六、激励员工士气，理解并表扬 在本次活动结束的每天晚上，肖总都要和她员工们开个小会，做个总结。肖总表示:当天活动总结的好，既鼓舞员工士气，又保证他第二天还能以饱满的激情继续投入到活动中。这激励的技巧往往就是一句赞美的话语，要充分肯定和表扬他们辛勤努力和付出。同时，对在活动中表现欠佳的员工要表示理解，将心比心用爱来激发团队的凝聚力。 活动第一天，超额完任务后，肖总为了感谢员工一天来的辛苦努力和付出，特意在活动结束组织大家聚餐，肖总鼓舞的话语极大的激励了导购员们，大家也对于接下来的挑战充满了信心。 七、明确目标店，集中精力做促销 在安徽淮北，肖建华开了多个宝缦专卖店，但这次活动却只选择做了濉溪一个店。肖总解释道:由于淮北市区和濉溪县城距离比较近，几个宝缦专卖店地理位置相对集中，如果多店同做，单面会分散精力，其规模也不如单做这一个店，这样以便能集中更多的资源优势，以保证做好每一个细节。 八、激励政策，引导消费 of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out "one-stop" service for enterprises, and the masses start to make ... ... Administrative approval "process optimization, shortest time and link the least, best service, people's satisfaction." Three is to solve the problem. To accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to "villagers voluntary, and village Board independent, and tablets district Guide, and township 细细的分析淮北濉溪店首日和第二天活动所开单张收银小票，我们能惊喜的发现一个问题淮北濉溪店的单张收银小票有80%超过1299元，不是说淮北濉溪县的消费能力就已经比肩国内的一线城市，而是淮北的导购人员很好的利用了公司给予的促销利器(淮北濉溪店购物满1299元就能得到抽奖券1张)来拉近和鼓励消费者去达到这个抽奖线。就前几天的销售来看，淮北的营销团队已经很好的向我们阐释了如何正确引领消费这一理念。 of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out "one-stop" service for enterprises, and the masses start to make ... ... Administrative approval "process optimization, shortest time and link the least, best service, people's satisfaction." Three is to solve the problem. To accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to "villagers voluntary, and village Board independent, and tablets district Guide, and township