商务英语写作基础之Good news nutral letters

BusinessCorrespondence(I)—TheDirectApproachtoGood-NewsandNeutralMessagesChapter3Chapter3Businesslettersplayanimportantroleinbusinesscommunication.Tomostcompanies,theyarestillthemainmeansofestablishingbusinessrelationswiththeoutsideworld.Itisessentialthatyourletterleaveagoodimpressiononyourtargetreader.Qualityofletterheadedpaper1Structureoftheletter3Presentationoftheletter2Thelanguageandtoneused4BusinessLettersTwoOrganizationalPatterns1.DeductiveGoodnews/neutral2.InductiveBadnews/persuasiveMainpointExplanationsAdditionalInformationGoodwillcloseTheDirectPatternUseforgoodornaturalnewsTheDirectPatternStatethepurposeoftheletterrightawayDonotusefluffandfrillsExample:Donotsay--“Webegtoaskyourfavorof…..”Say“Pleasesend”ExamplesofGood/NeutralNewsMessagesThank-youmessagesCongratulatorymessagesInquiriesandrepliesRequestsandresponsesOrdersandacknowledgmentsRoutineclaimsandadjustmentsGoodNews/NeutralOpeningCongratulations!Yourloanfor$125,000hasbeenapproved.Wewillprovidethenecessarycapitalforyoutoopenyourhardwarestore.(explanation)GoodNews/NeutralDeductiveClosingYoumaystopinatyourconvenienceandcompletethenecessarypaperworkforyourloan.Yourbusinessiscertainlyappreciated,Mr.Herrera;ourstaffisavailabletohelpmeetyourfinancialneeds.SampleCongratulations!Kevinhasbeenacceptedinourcurrentstudentenrollment.(mainpoint)Thepolicyyouappliedforisenclosedandisnowinforce.IwouldliketocommendyoufortheconcernyouhaveshownforKevin’sfuture.(explanation)Wewelcomethisopportunitytoserveyou.Ifyouhaveanyquestions,simplycalltoll-freeto1-800-222-2062.Wewillbehappytohelpyouinanywaywecan.(Goodwillclose)BrevityItisrealisticforyoutothinkthatyoucancut25percentofeverythingthatyouwrite,withoutlosingcontentorstyle.[23words]Realistically,youcancut25percentofyourwritingwithoutlosingcontentorstyle.[14words]Concise1.Let’scooperatetogethersothatwecanreachamutualagreement.Let’scooperatesowecanreachanagreement.2.Whenweleastexpectedit,weranoutofgas.Weranoutofgas.Concise3.OurnextmeetingwillbeinthecityofAnchorage.OurnextmeetingwillbeinAnchorage.4.Thecopymachinehasmalfunctionedonnumerousoccasions.Thecopieroftenmalfunctions.Concise5.IntheeventthatIamnotthere,startthemeetingwithoutme.IfI’mnotthere,startthemeetingwithoutme.6.Thislettercontainsmaterialthatisconfidentialinnature.Thisisaconfidentialletter.PositiveApproach☺Paymentisdueatthetimeofservice.Pleaseprovidepaymentwhenserviceisreceived.Positivelynochildrenadmittedwithoutanadult!Childrenwelcomewhenaccompaniedbyanadult.WereceivedyourreportofJune10.ThankyouforyourJune10report.PositiveApproachExercise1.Wehopeyouwillnotbedisappointedwiththeresults.􀂄Wehopeyouwillbepleasedwiththeresults.2.Wecannotprocessyourorderuntilyouhavepaidthebalanceonyouraccount.􀂄Wewillbegladtoprocessyourorderonceyourbalancehasbeenpaid.WebsiteforAidhttp://www.wikihow.com/Write-a-Good-Newsletterhttp://www.business-letter-samples.com/good-news.htmlhttp://www.google.com.hk/search?q=good+news+letter&hl=zh-CN&newwindow=1&safe=strict&prmd=imvns&tbm=isch&tbo=u&source=univ&sa=X&ei=pIlMUNzMC8yQiQf5_oDgDg&ved=0CCMQsAQAssignmentGroupWork:ThanktheoneforshowingyouroundXi'an(orotherplaces)PersonalWork:Athank-youletterforthejobinterview.Thelettershouldbesentbeforethehiringdecisionhasbeenmaderightaftertheinterview.,soitisbettertomailitThank-youletterforthejobinterview(120-150)Para11)Thanktheinterviewerfortakingthetimetomeetwithyou(mentionthedate)2)Remindhim/herofthepositionforwhichyouwereinterviewed.Para21)Restateyourinterestinthepositionandthecompany/school/organization.2)Mentionsth.Youlearnedfromtheintervieworcommentonsth.Ofimportancethatyoudiscussed.3)Emphasizeyourstrengths,experiences,skills,andaccomplishmentsPara3Thanktheinterviewerforhis/hertimeandconsideration.Ifappropriate,closewithasuggestionforfurtheraction.Provideyourphonenumberandthetimeyoucanbereached.Thank-youletterforthejobinterview(120-150)