商务英语写作经典案例详解

PAGE74PAGE7PartTwo业务信函Chapter1资信调查函1.ConsultingLetter咨询函写作案例详解DearSirorMadam,Theunder-mentionedfirmhasrecentlyaskediftheycouldrepresentusinthemarketingofourproductsintheUnitedStatesasoursoleagent:DeltaCompany,Ltd1258HustonAvenueNewYork,NY10051Itwillbegreatlyappreciatedifyoucouldprovideussomeinformationaboutthefinancialandbusinessstandingoftheabovefirm.Anyinformationyougivewillbetreatedinstrictconfidence.Lookforwardtoyourearlyreply.Sincerelyyours,Thomas以下公司想在美国市场做我公司的独家代理。。。。。。。如果贵公司能提供该公司的财务和商务资信，我司将不甚感激，贵司提供的所有资料将严格保密盼复2.SurveytheNewOpenerfromtheBark向银行查询新客户资信情况写作案例详解DearSirorMadam,WehavereceivedanorderforUS＄80,000worthofgoodsfromDeltaCo.Ltd,1258HustonAvenue,NewYork,U.S.A.,whohasgivenyourbankforreference.Couldyoupleasetellusiftheyaregoodforthisamount?Aretheytrustworthyandreliable?Weshallbemostgratefulforanyinformationyougive.Anyadviceyougiveuswillbekeptstrictlyconfidential.Wearealsopleasedtoperformasimilarserviceforyoushouldtheopportunitycome.Astampedandaddressedenvelopehasbeenincludedforyourreply.Thankyouinadvance.Sincerelyyours,Thomas我公司收到DELTA公司金额8万美元的订单，该公司提供贵银行作为资信证明人，请问能否告知该公司是否有支付该金额的能力？该该公司是否值得信赖？对贵公司提供的一切信息，我方将不甚感激所有贵行提供的信息将严格保密，如果贵行以后有相同的需求，我司将不遗余力在此附上已付邮资的回邮信封以供贵方答复，先表感谢3.向客户查询信用及经营情况InquiringNewCustomer’sCreditInformationfromCustomers写作案例详解DearMr.Smith:WehavereceivedanimportantorderfromDeltaCo.Ltd,1258HustonAvenue,NewYork,U.S.A.,whohasgivenusyournameforreference.Wewouldbemuchobligedifyoucouldgiveussomeinformationconcerningtheirbusinessstatus.Anyinformationyougivewillbehighlyappreciatedandkeptinstrictconfidence.Weshallbepleasedtodothesameifyoushouldneedourservicesatthisend.YoursSincerelyThomas我司收到Delta公司的一份大额订单，该公司提供贵方作为资信证明人，如果贵司能够提供该公司相关的资信信息，我方将不甚感激。贵司提供的一切信息将严格保密，如果贵司后续有类似需求，我司将不遗余力4.带附表的资信调查函CreditSurveyLetterwithAttachment写作案例详解DearSirorMadam,WehavereceivedasuddenorderfromtheDeltaCompany,Ltd,1258HustonAvenue,NewYork,NY10051,whogivesusyournameasareference.Weshallappreciateitifyouwillspendacoupleofminutesinformingusofyourownexperienceswiththefirmbyansweringtheattachedquestionnaireandreturningittousintheenclosedenvelope.Anyinformationyoumaygiveuswillbetreatedasstrictlyconfidential.Thankyouforyourhelp.我司突然收到Delta公司的一份订单，该公司提供贵司作为资信证明人，如果您可以用几分钟的时间回答随信所附的问卷，并用所附回邮信封寄回，我方将不甚感激Verytrulyyours,Thomas(AttachedQuestionnaire)Howlonghaveyoubeeninbusinessrelationswiththefirm?year(s)month(s)(2)Whatcreditlimithaveyouplacedontheiraccount?USD(3)Howpromptlyaretermsmet?(chooseoneofthefollowing)VerypromptlyFairlypromptlySlowly(4)Whatamountiscurrentlyoutstanding?USD贵司与该公司有多久的商务往来？贵公司对Delta公司的信用额度为多少？Delta公司履行合约条款的速度如何？以下人选其一Delta公司目前未付清账款有多少？5.资信调查有利回函FavorableLetterofCreditInformation写作案例详解DearThomas,InreplytoyourinquiryofMarch16th,thefirmyouinquiredaboutenjoysthefullestrespectandunquestionableconfidenceinthebusinessworld.Theyhavealwaysprovidedin-timedelivery,moderatepricesandsuperiorquality.Iamsurethatifyouopenanaccountwiththem,youwillfindthemmoststraightforwardpeople.Personally,IshouldhavenohesitationinaccordingthemacreditofUSdollars.However,thisiswithoutobligationonmypart.Hopethiswillhelpyouinmakingadecision.Sincerelyyours,就你方3月16日的来函，我方答复如下，你方所查询的公司在商界受人尊敬，信用毋庸置疑。该公司送货及时，价格适中，质量卓越，如果你方与其建立业务关系，会发现他们真诚坦率，我个人认为，给予他们3000万美元的信用额度，但是我方对此不担此责任希望这一信息可以帮助你做出决定6.资信调查不利回函UnfavorableLetterofCreditInformation写作案例详解DearThomas,WehavereceivedyourletterofAugust8th,concerningthecreditstandingofDeltainNewYork.Inthepastthreeyears,thecompanyhasexperiencedaseriousdifficultyinfinanceanddelayedinexecutingtheirnormalpayment.Itseemstousthatthecompany’sdifficultiesareduetobadmanagementandinparticulartoovertrading.Therefore,wewouldadviseyoutopaymostcarefulattentiontoanybusinessrelationswiththem.However,thisisourpersonalopinionandwewishyouwouldmakefurtherinquiriesonyourpart.Yourssincerely我方收到贵司8月8日的来函，资讯Delta公司在美国纽约的信用状况。现答复如下：在过去的三年中，该公司出现严重的财务问题，导致拖延付款，我们认为该公司的困难在于经营不善，贸易过度。所以，建议贵司在于该公司建立贸易往来的时候务必谨慎。以上仅为个人 意见 文理分科指导河道管理范围浙江建筑工程概算定额教材专家评审意见党员教师互相批评意见 ，希望贵方做进一步调查。7.表明无法提供确切意见而致歉写作案例详解DearThomas,WeregretourinabilitytoletyouknowanyinformationconcerningthefirminquestioninyourletterofJune6.Itistruethatwehadbusinesswiththemseveralyearsago,buttheamountofbusinesswasnotsolargeastosupplyanyresponsibleopiniononitsbusinesscapabilityandcreditstanding.Pleasemakefurtherstatusinquiriesfromotherinquiryagencies.Trulyyours很遗憾我方无法提供给您6月6日来函问询的公司资信情况。我方确实在几年前跟该公司有过生意往来，但是数额不大，无法作为其商务能力和资信情况的证明请向其他有关公司做出资信查询8.请求老客户作为资信证人AskingforCreditInformationfromOldCustomers写作案例详解DearCharlie，ThankyouforyourletterofAugust2,tellingusthattheequipmentyouboughtfromusisrunningwell.Asyouknow,inourlineofbusiness,clientsalwaysshoparoundandlookforreferencesbeforetheyorder.Wouldyoupleaseuseyourexperiencewithusasareferencewhenourfutureclientscallyou?Thankyouforyourkindwordsinadvance.Lookforwardtoourfuturecooperation.Best,谢谢贵司8月2日来函告知从我司买回的设备运转良好。如贵方所知，我们这个行业的客户在下订单之前都会四处询问，查询资信，如果今后有客户和贵公司联系，请问您是否可以以贵司和我公司的合作经历为我公司提供证明9.要求对方提供资信资料AskingforCreditInformation写作案例详解DearMr.Bean,ThanksforyourorderandinquiryonAugust1st.Ourcompanyhasbeendealingwithelectronicequipmentforover20years.Weareconfidentinofferingwhatyouneedandprovidingyouthebestservice.Sinceitisthefirsttimewecontact,wewouldbehighlyappreciatedifyoucouldsupplyeithertheusualtradereferences,orthenameofabanktowhichwemayrefer.Wearealsogladtoprovideyouthesameifneeded.Wesincerelyhopethiswillbethebeginningofalongandpleasantbusinesscooperation.Weshalldoourbesttomakeitso.Sincerelyyours,Thomas感谢您8月1日来电垂询，我司从事电子设备行业已逾20年，我司有信心能提供给贵司想要的产品和最好的服务ThanksforyourorderandinquireonAugust1ST,ourcompanyhasbeendealingwithelectronicequipmentforover20years,weareconfidentinofferingwhatyouneedandprovidingyouthebestservice因此次是贵我双方第一次接触，如果贵司能提供一家公司或银行做资信证明，将不甚感激。如果贵司有相同的需求，我司很愿意提供Sinceitisourfirsttimetocontact,wewouldbeveryappreciatethatifyoucansupplyeithertheusualtradereferences,orthenameofabanktowhichwemayrefer.Wearealsogladtoprovideyouthesameifneeded希望此次合作是我们双方长期愉快合作的良好开端，为此，我司将会尽我所能WesincerelyhopethiswillbethebeginningofalongandpleasantbusinesscooperationSincerelyyoursThomas10.同意资信要求Acceptingtheconsultingrequirement写作案例详解DearThomasThanksforyourreplyofAugust2nd.Concerningyourrequest,wereferyoutoFalconMachineToolsCo.,Ltd.,ShanghaiandTheChaseBankofNewYork,whowillbepleasedtogiveyoutheinformationaboutourfinancialstandingandcreditabilityofbusiness.Ifthereisanyotherinformationwecanprovide,wewouldbehappytodoso.Sincerelyyours,谢谢你8月2日的回信，鉴于你的要求，我司提供----作为我司的资信证明人，该公司会将会提供给贵司我司的财政状况及商业信誉如果还有其他信息需要提供的，我司将全力配合ThanksforyoureplyonAugust2nd.Concerningyourrequest,wereferyoutoFalconMachineToolsCo.,Ltd,shanghaiandTheChaseBankofNewYork,whowillbepleasetogiveyoutheinformationaboutourfinancialstandingandcreditabilityofbusinessIfthereisanyotherinformationwecanprovide,wewouldbehappytodoso.Chapter2前期准备1.BusinessSurvey业务调查businesssurveybusinesssurveybusinesssurvey写作案例详解DearSirs,WehavelearnedfromSmithandCompanyofBirminghamthatyoumanufacturearangeofhigh-fashionhandbagsinavarietyofleathers.Weoperateaqualityretailbusinessandalthoughoursalesvolumeisnotlarge,weobtainhighpricesforourgoods.Wouldyoupleasesendmeacopyofyourhandbagcataloguewithdetailsofyourpricesandpaymentterms?Wewouldfinditmosthelpfulifyoucouldalsosupplysamplesofthevariousskinsfromwhichthehandbagsaremade.Yoursfaithfully,从伯明翰.斯密斯一家公司获悉贵司生产了一系列款式新颖的皮革手提包。本公司经营高档零售业务，虽然销售量不多，但是货品属优质高档。现恳请惠寄货品目录，价格表和付款方式细则。此外，如蒙各类皮革样板，不胜感激。2.CreditInformationLetter咨询信写作案例详解DearMr.Jones:WeunderstandfromyourinformationpostedonAlibaba.comthatyouareinthemarketfortextiles.Wewouldliketotakethisopportunitytointroduceourcompanyandproducts,withthehopethatwemayworkwithBrightIdeasImportsinthefuture.Weareajointventurespecializinginthemanufactureandexportoftextiles.Wehaveenclosedourcatalog,whichintroducesourcompanyindetailandcoversthemainproductswesupplyatpresent.YoumayalsovisitouronlinecompanyintroductionatHttp://www.xxx.comwhichincludesourlatestproductline.Shouldanyoftheseitemsbeofinteresttoyou,pleaseletusknow.Wewillbehappytogiveyouaquotationuponreceiptofyourdetailedrequirements.Welookforwardtoreceivingyourenquiriessoon.Sincerely,JohnRoberts从贵方在阿里巴巴网站上发布的信息我们了解到你们有意购买纺织品，我们希望借此机会介绍我们公司和产品，以期未来能够与亮点进口公司合作。我们是专营制造和出口纺织品的合资公司。随信附寄产品目录，详细介绍我们公司，包括我们目前提供的主要产品。您也可以访问HYPERLINK"Http://www.xxx.com"Http://www.xxx.com，访问我们的网上公司，了解我们最新的产品。如果您对以上任何一项感兴趣，请告知我们。我们会很高兴在接到您详细要求之后为您报价。我们期待早日收到您的询价WehavelearnedyourinformationpostedonAlibaba.comthatyouareinthemarketfortextiles.Wewouldliketotakethisopportunitytointroduceourcompanyandproducts,3.WishesforRelationEstablishment表达建立业务关系的意愿写作案例详解DearThomasMurphy:Thankyourforyourletterofthe16thofthismonth.Weshallbegladtoenterintobusinessrelationswithyourcompany.Incompliancewithyourrequest,wearesendingyou,underseparatecover,ourlatestcatalogueandpricelistcoveringourexportrange.Paymentshouldbemadebyirrevocableandconfirmedletterofcredit.Shouldyouwishtoplaceanorder,pleasetelexorfaxus.Yourssincerely,4．AcceptingandDecliningBusinessRelationEstablishment接受/拒绝建立业务关系写作案例详解DearMr.Sutherland,WewereverypleasedtoreceiveyourletterofMarch26placingalargeorderwithus.Beforewecansendthegoods,wemustaskyoufortheusualreferences,onefromyourbankandonefromanotherfirmfromwhomyouhaveboughtgoods.Wewouldbegladifyouwouldletushavethenamesandaddressesassoonaspossiblesothatwemaywritetothem.Thesereferenceswill,ofcourse,betreatedasprivateandconfidential.Welookforwardtohearingfromyouagainsoon.YourssincerelyJoeWilsonChapter3建立商务关系1.EstablishmentofBusinessRelation建立商务关系写作案例详解DearSirs,AfewdaysagowehadtheopportunitytoseeadisplayofyourproductsattheChengduInternationalTradeCentre，andweweremostimpressedwiththeirqualityandlowprices．Weshouldliketoofferyouourservicesasatradingfirm，andwouldmentionthatwehaveexcellentconnectionsinthetradeandarefullyexperiencedwiththeimportbusinessforthistypeofproduct．Inaddition，weoperateourownadvertisingagency，andwecanusethelatestmarketingproceduresquiteefficently．YoucanbesureofincreasingyourturnoverconsiderablyifyouwouldallowustopromotesalesofyourproductsthroughoutChina．Welookforwardtohearingfromyou．Sincerelyyours，LiyunLiu2.ResumeRelationwithOldCustomers与过去有贸易往来的公司恢复联系写作案例详解DearThomasMoore:WeunderstandfromourtradecontactsthatyourcompanyhasreestablisheditselfinBeirutandisonceagaintradingsuccessfullyinyourregion.Wewouldliketoextendourcongratulationsandofferourverybestwishesforyourcontinuedsuccess.BeforethewarinLebanon,ourcompanieswereinvolvedinalargevolumeoftradeinourtextiles.Weseefromourrecordsthatyouwereamongourbestlong-termcustomers.WeverymuchhopethatwecanresumeourmutuallybeneficialrelationshipnowthatpeacehasreturnedtoLebanon.Sincewelasttraded,ourlineshavechangedbeyondrecognition.WhiletheyreflectcurrentEuropeantasteinfabrics,someofourdesignsarespecificallytargetedattheMiddleEasternmarket.Asaninitialstep,Iencloseourillustratedcatalogueforyourperusal.Shouldyouwishtoreceivesamplesforcloserinspection,wewillbeveryhappytoforwardthem.Welookforwardtohearingfromyou.Yourssincerely,DavidParker3.SeekforBusinessPartners寻求合作伙伴写作案例详解DearSirs,Shanghai’srapidlydevelopingmanufacturerofElectricHomeProducts,“ShunFa”offersyouanidealbusinessopportunity.YearsofresearchanddevelopmenthaveearnedourcompanyaforemostpositioninelectricalengineeringintheEastofChina.Avastnumberofapplicablepatentshavehelpedstimulateourdevelopmentprogramoverthepastseveralyears.Ourmainlinesofproductsinclude:TV,portablecomputer,MP3,MP4,carradio,carstereo,medicalinstruments,electronicindustrialinstruments,etc.Forinformationconcerningourfinancialposition,creditstandingandtradereputations,pleaserefertotheBankofChina,whichwehaveengagedabusinessrelationshipwithforseveralyears.Weareamedium-sizedcompanybutwearegrowingfastandwewouldlikeyoutobeafortofourfuture!ShunFaElectricCo.,Ltd.22ZhongYuanRoad,Shanghai,ChinaWangHuiGeneralManager4.ContactLettersbetweenImportersandExporters进口商与出口商/出口商与进口商的联络信写作案例详解DearSirs,YourfirmhasbeenrecommendedtousbyJohnMorris&Co.,withwhomwehavedonebusinessformanyyears.WespecializeintheexportationofChinesechemicalsandpharmaceuticals,whichhaveenjoyedgreatpopularityinworldmarket.Weencloseacopyofourcatalogueforyourreferenceandhopethatyouwouldcontactusifanyitemisinterestingtoyou.Wehopeyouwillgiveusanearlyreply.Yoursfaithfully,JohnEdisonChapter4业务接触1.Askingfor/SendingSamplesorinformation索取/寄送样品或资料写作案例详解Gentleman:Wearegladtonotefromyourletterofthe1stMarchthatyou,asexportersofChineseCottonPieceGoods,arewillingtoestablishdirectbusinessrelationswithus.Thishappenstocoincidewithourdesire.Atpresent,weareinterestedinPrintingShirtingandshallbepleasedifyouwillkindlysendusbyairmailcatalogues,samplebooks,andallnecessaryinformationregardingPrintedShirting,soastoacquaintuswiththematerialandworkmanshipofyoursupplies.Shouldyourpricebefoundcompetitiveanddeliverydateacceptable,weintendtoplacealargeorderwithyou.Yourearlyreplywillbehighlyappreciated.Yoursfaithfully,DavidParker2.ActingasAgents担任代理(请求，同意和拒绝)写作案例详解DearSirs,Thankyouforyourletterof12Aprilproposingasoleagencyforourofficemachines.Havingexaminedourlongandmutuallybeneficialcollaboration,wewouldbeverypleasedtoentrustyouwiththesoleagencyforBahrain.Fromourrecords,wearepleasedtonotethatyouhavetwoserviceengineerswhotooktrainingcoursesatourMilanfactory.Thesoleagencywillnaturallybecontingentonyourmaintainingqualifiedaftersalesstaff.Wehavedrawnupadraftagreementthatisenclosed.Pleaseexaminethedetailedtermsandconditionsandletusknowwhethertheymeetwithyourapproval.Onapersonalnote,ImustsaythatIamdelightedthatweareprobablygoingtostrengthenourrelationship.IhaveverypleasantmemoriesofmylastvisittoBahrainwhenyouentertainedmesodelightfully.IlookforwardtoreciprocatingonyournextvisittoMilan.Sincerelyyours,(Signature)3.Requiring/AgreeingTrialSales要求/同意试销写作案例详解DearSirs,Someofourcustomershaverecentlyexpressedinterestinyour“GoldenDeer”bicyclesandenquiredabouttheirquality.Providedqualityandpricearesatisfactorythereareprospectsofgoodsaleshere,butbeforeplacinganorderweshouldbepleasedifyouwouldsendus,onfourteendays'approval,aselectionofmen’s,women’sandchildren’sbicycles.Anyoftheitemsunsoldattheendoftheperiod,andwhichwedecidenottokeepasstock,wouldbereturnedatourexpense.Yoursfaithfully,(signature)Chapter5价格谈判1.Buyer’sInquiry买方询盘写作案例详解DearSirorMadamWelearnedfromourcommonbusinesspartnerJIAFULtd.thatyourcompanyisonethemajorexportersofcashmereproductsinAustralia.Wearealeadingdealerinhigh-qualitytextilesinmainlandChinaandareverymuchinterestedinimportingyourgoodsespeciallymen’scashmeresweater.Wewouldappreciateyoursendinguscatalogues,samplebooksorevensamplesifpossible.PleasegiveusdetailedinformationonCIFDalianPrices,termsofpaymentanddiscountyouwouldallowonpurchasesofquantitiesofnolessthan10,000pieces.Wehopethiswillbeagoodstartforalongandprofitablebusinessrelation.Sincerelyyours,Mr.JimLi2.Seller’sOffer买方发盘写作案例详解DearMr.Li,WewelcomeyourinquirydatedJune16thandthankyouforyourinterestinourmen’scashmeresweater.Inaccordancewiththeinstructiongiveninyourlastletter,weherebyencloseourillustratedcatalogueandpricelistgivingthedetailsyouaskedfor.Alsobyseparatepost,wearesendingyousomesamples.Weareconfidentthatyouwouldbesatisfiedwiththedesignandquality.Inreplytoyourinquiry,wetakepleasureinmakingyouanofferasfollows,providedyourreplyreachesuswith10daysfromtoday:Commodity:Men’sCashmereSweaterQuantity:10,000piecesPrice:US＄20netperpieceCIFDalianShipment:July2008Payment:irrevocableL/CatsightOnconsideringthefactthatthisisourfirsttransactionandthevolumeyouorderedisnotsmall,wewouldallowyouadiscountof5%.Weareexpectingyourearlyorder.Yoursfaithfully,MsJudyJordan3.Buyer’sCounterOffer买方还盘写作案例详解DearMsJudyJordan,WeareinreceiptofbothyourofferofJune19andthecatalogueandsamples.Whileappreciatingthespecialdesignandgoodqualityofyourproducts,wefindyourpriceisrathertoohighforChinesemarket.WehavetopointoutthatJapan-mademen’scashmeresweaterofthisqualityareavailableinourmarket,allofthemareatpricesabout15%belowyours.Suchbeingthecase,wehavetoaskyoutoconsiderifyoucanmakereductioninyourprice,say15%.Aswearereadytopurchasemanyothercashmereproductslaterthisyear,youmaythinkitworthwhiletomakeaconcessionforapotentialbigclient.Weareanticipatingyourearlyreply.Sincerelyyours,Mr.JimLi4.AcceptingtheOffer接受发盘写作案例详解DearMsJudyJordan,Thankyouverymuchforyourquotationforyourmen’scashmeresweateralongwiththecatalogueandsamples.Wefoundboththedesignandqualityofyourproductsmeetourrequirementandthepricesyouquotedaresatisfactory.Wealsonotethatyouwillallowusadiscountof5%onanorderofnolessthan10,000pieces.Wethereforetakepleasureofplacingyoutheorderasfollows,whichwecommendtoyourimmediateandbestattention:QuantitySpecificationCatalogueNoPrices10,000piecesmen’scashmeresweatersXLM10US＄20eachPleasenotethatasthesegoodsareurgentlyrequiredinourmarket,weshouldbeobligedifyoucoulddispatchthegoodsassoonaspossible.Ifthisfirstorderprovessatisfactory,weshallbehappytoplacefurtherorderswithyou.Sincerelyyours,Mr.JimLi5.DecliningtheOffer拒绝发盘写作案例详解DearMsJudyJordan,WeacknowledgereceiptofbothyourofferdatedJune19andthemailedcatalogueandsamples.Inreply,weregrettoinformyouthatourclientsfindyourpricemuchtoohigh.Informationindicatesthatthesaidarticlesofsimilarqualitymadeinothercountrieshavebeensoldhereatalevelabout20%lowerthanthatofyours.Wedonotdenythatthedesignofyourproductsisslightlybetter,butthedifferenceinpriceshouldinnocasebesobig.Therefore,wehavetoorderthesearticlesfromothercompaniesifyouarenotabletoreduceyourpricetoUS＄15eachpiece.Hopetohavebetteropportunitiestocooperatewithyourcompany.Sincerelyyours,Mr.JimLi6.AcceptingtheCounterOffer接受还盘写作案例详解DearMr.JimLi,WewanttosayhowpleasedweweretoreceiveyourcounterofferofJune23.Pleasenotethatitwasinviewofourlongtermbusinessrelationshipthatwemadeyousuchafavorableoffer.Weconfirmsupplyof10,000piecesofmen’scashmeresweatersatthepricesstatedinyourletterandwillallowa5%specialdiscountonyourorderof10,000piecesorabove.OurSalesConfirmationNo.AB2Cintwooriginalswereairmailedtoyou.Pleasesignandreturnonecopyofthemforourfile.Itisunderstoodthataletterofcreditinourfavorcoveringthesaidarticlesshouldbeopenedimmediately.Youmayrestassuredthatwewilleffectshipmentwithoutdelayonreceiptofyourletterofcredit.Weappreciateyourcooperationandlookforwardtoreceivingfromyoufurtherorders.Sincerelyyours,MsJudyJordan7.DecliningtheCounterOffer拒绝还盘写作案例详解DearMr.JimLi,ThankyouverymuchforyourletterdatedJune23andyourappreciationofourproducts.Muchaswewouldliketocooperatewithyouinexpandingsales,weareregretfulthatwejustcannotseeourwaycleartoentertainyourcounteroffer.Ourcostofrawmaterialshasrisensharplyinthepastthreemonths,anditisimpossibleforustoreducethepriceby20%asyourequested.Oursisthebestpriceifyoutakethedesignandqualityintoconsideration.Asamatteroffact,wehavereceivedmanyordersfromvarioussourcesincludingotherChinesecustomersatourlevel.Ifyouseeanychancetodobetter,pleaseletusknow.Onaccountofalimitedsupplyavailableatpresent,wewouldaskyoutoactquickly.Weassureyouthatanyfurtherenquiriesfromyouwillreceiveourpromptattention.Sincerelyyours,MsJudyJordanChapter6价格变动1.Discount折价优惠写作案例详解DearSirs，ThankyouforyourletterofApril18,2008.Wenowhavegreatpleasureinsendingyouacopyofourpattern-bookandacomprehensiveexportprice-list.Asyouwillbeabletoseefromoursample-book,alltheleathergloveswemanufactureforexportareofveryhighqualityandaresuitableforyourpurposes.Wereducedcostsby5%.Thepricesquotedareverycompetitive.Wefeelsurethatyouwillfindthattheycompareveryfavorablywiththosequotedbyothersupplierselsewhereintheworld.WeexpectpaymentbyL/Cpayablewithin90daysofsightandwillallowyouacashdiscountof10%ifyouareabletomakepaymentwithin1monthofinvoicedate.Wewillbeabletoshipanyorderyouplacewithuswithin30daysofyourfirmorder.Wenowlookforwardtohearingfromyou.Yoursfaithfully,J.Kistemaker,Manager2.AdviceofPriceIncrease涨价通知写作案例详解DearMr.Smith，ThankyouforyourletterofOctober10forbusinesscopiers.Wearenowsendingyouourprice-listandcatalogofthenewesttypesthatareunderproductionandwecansupplyatoncefromstock.Wewanttonoticeyouthatpricesofcopierpartsandcomponentshavegoneupsteadilysincethesecondhalfoftheyear.Thoughwehavetriedhardtokeepourquotationsdown,weareafraidthemarginforkeepingongoinglikethiswillnotlong.Therefore,wesuggestthatyouwillletushaveyourorderbeforefurtherrisesincosts,whichwillleadtoaraiseinpricesverysoonunavoidably.Sincerelyyours,Cc:PresidentKing3.SampleforPriceList价目表范例写作案例详解CompanyShenzhenQuananTextileCo.,LTDDetailedAddressNo.187NanshanStreet,ShenzhenPostCode5180000Contact