瑞士名表

瑞士名 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf MARK 922 Simulation Presentation Report Prepared by: Group BLANK Date: 01/05/2013 Table of contents Executive Summary 2 1. Introduction 3 2. Analysis 4 3. Conclusion 11 1 Executive Summary: The purpose of this report is to analyse the experience of Simulation, first we decide our firm’s mission and strategy over the whole simulation, then we allocated roles and responsibilities within our team, describe what we did in five Quarters, and what experience of our team learnt by end of this Simulation. 1. Introduction: 2 Most firms, particularly lager corporations with multiple divisions or business units, pursue a hierarchy of interdependent strategies. Goals indicate what a business unit wants to achieve, strategy is a game plan for geeting there, every business must design a stratgey for achieving its goals. Each strategy is formulated at different levels in the oragnization and deals with different sets of issues. First, decisions about the organization’s scope and appropriate resource deployments across its various division or businesses are the primary focus of corporate strategy. This level of strategy provides direction on the company’s mission, the kinds of businesses it should be in, and its growth policies. Second one is budiness level strategy, this leve of strategy primarily addresses the way a business will compete within its industry, improved coustomer service. Finally, interrelated functional decisions about how to divide the market into customer segments, which segments to target, what products and service enhancements to offer each segment, what promotional appeals and what prices to charge all reflect the marketing strategies. Each marketing strategy provide a plan for pursuing the company’s objects with a specific market segment. Our firm is called Legend our mission is to be the market leader in the set top box industry worldwide. To achieve our goals, we drew up some stategy plans to focus on ensure our products were cost effective and beneficial to consumers by providing value added services, another is marketing promotions, positioning and advertising, and new market investment.This report is explain the our team’s simulation experience from the perspective of financial analyses and objectives, so we are focus on our products price, net income, and our firm’s costs. R&D Department As is known, innovation is the core of a company. It is closely related to the company is strong or weak .So does the R&D. According to company’s development strategy, through product research and 3 determine the company's overall product strategy, set up product brand, to formulate and prepare product specifications, product standard design. a complete product brand image.On the subordinate relations it is directly led by the head of the company.In the lever of business contact it is in charge of the vice President, executive vice President and President ,it belongs to the different divisions of the company on the horizontal linkages. What’s more ,it also connects with unit design, product standardization research departments, the leading enterprise in the industry, the standard unit, consulting or consulting company, the material manufacturer or supplier. R&D takes the responsibilities of implementing policies, laws and regulations of the national and provincial housing and urban-rural construction; organizing the drafting work of local laws and regulations, compiling relevant program and annual planning; drawing up relevant policies and norms with guidance and supervision on their implementation. The Department assumes the responsibilities of carrying forward the housing reform and ensuring the housing issue of the low-income families in cities and towns.It assumes the responsibility of guiding city construction work, standardizing the villages and towns construction with guidance and develops international economic and technological exchange and cooperation on housing and urban-rural construction programs, undertake other items that the Provincial People's Government of the PRC assign to it.Now let’s come to our products. We all known that the watch has not completely represent the time,it also prepresents fashion,charm,the elements of success.so, we have very strict requirements for our products. The watch we developed without sand holes and scratches, the back cover and the shell of the screw should be tight; two table ring has equal distance, the depth of the hole is appropriate for consumers, ring is not easy to fall off,table mirror there should be no defect and scratches,transparent bright;three needle is installed correctly, finish coatings dial and pointer is good, no scar, scale lines or luminous point integrity. 4 Prodect Department According to our research,we acquire some experience to improve our production department technology.We can take the following measures to come true. First,maintains thorough knowledge of all processes and equipment. Responsible for all processes, equipment, employees, safety, and housekeeping of the area and meeting production quality and quantity standards on the shift.Second,maintains a close, working relationship with other departments to ensure minimum production downtime through the timely resolution of product, equipment, and process problems. Be alert to existing and potential production problems and take necessary corrective action.Third,coordinates and evaluates work of assigned personnel on assigned shifts. Direct shop floor employees to appropriate duties. And assist in developing training programs; Train new employees on basic shop floor policies, procedures and safety. Fourth,maintain shift reports and records, and see that necessary operating supplies and materials are on hand. Review employee activity including efficiency, attendance,for accuracy and appropriateness. To maintain a safe working environment for all manufacturing department employees and other persons requiring access to the manufacturing area. This will be achieved by proactively managing all aspects of the guidelines set out in the company’s procedures. This will also include the need to train and continually engage all manufacturing team personnel in initiatives and demonstrate ongoing improvements versus the set by the Manufacturing Manager in conjunction with the senior Management.At the same time, to ensure compliance with all aspects of the company’s quality system related to the manufacturing department and associated areas. This will include the resolution of any production related quality issues, support for complaints investigations, involvement in audits and timely completion of corrective and preventative actions. This will also include the need to train and continually engage all manufacturing team personnel in Quality & GMP initiatives and demonstrate ongoing improvements versus the set by the Manufacturing Manager in conjunction with the Quality Manager. Direct and supervise a team of Packaging 5 Technicians and Production Assistant to ensure smooth and efficient operations to meet the targeted yields and quality criteria. Implement Packaging area environmental hygiene and sanitation programs. Communicate with other departments, company operating locations, and external parties as required in a timely and effective manner. Ensure completeness, timeliness and accuracy of all operational and personnel record. Ensure the highest quality and efficiency at lowest cost of products and efficient use of materials and responsible for the inventory. Initiate and successfully complete projects to improve the quality, efficiency, cost and safety of the packaging process. Key member of the packaging department core team and participate in all decisions relating to activities of the department. Responsible for maintaining sound EHS working conditions practices in the assigned areas and assuring the safety of all personnel under your supervision. Be knowledgeable with policies, procedures and guidelines. To ensure continuous compliance to GMP in designated areas of responsibilities. SAP experience is preferred. Marketing Department The global watch making industry, can be called the Switzerland, the Swiss watch has 300 years of history but in the 70's of the last century, Switzerland was brilliant with Casio ,precision,broke as a representative of the Japanese watchmaking industry, the latter for low-income consumers, using digital technology, and focus on low cost manufacturing, sales, popularity of large area promotion, so watch sales surged, led directly to the Swiss agricultural losses. Face dilemma, the famous marketing master Hayek step forward bravely, to revive the Swiss agriculture is brilliant. In 1985, Hayek and investors bought with brand companies and have radar, after obtaining control rights, Hayek began to create a brand myth. He first sought differences of products in the low-end market. He thinks, young people are not a lot of money to buy high-end sorrow, but need a fashion not meet their individual needs, so the design of novel, fashionable, colorful watches, to meet the needs of young people. 6 Secondly, Hayek changed consumer to watch the use habit. The launch of the new table in 1983 before Hayek, most people a lifetime with a watch, the watch will only achieve reliable timing function. Hayek persuade them on different occasions, for different purposes, different style of wearing watch.Once again, Hayek subdivision and target customer groups, consumer group is 18~35 years old, even extended to advocate the mentality of the young middle-aged people. Hayek of Swatch watches with emotion, it is not only high quality products, history is a kind of decoration taste and charming, like earrings or tie, embodies the out of the ordinary consumer's individuality, and can be matched with other clothing. At the same time, Hayek also adopted the following measures: limited production, it is for the young people don't like similar psychological. In the Hayek marketing initiatives, 1983 to 1922, the Swatch watch sales breakthrough many blocks. For any new product, this is quite a feat. Hayek and his partner had acquired the flowers of Swiss francs, has now increased to Swiss francs. More importantly, Swatch watches to become a world-class brand. The success of Hayek is that he aimed at young people personality and lively personality type, meet the special needs of this population: novelty, difference, blame. At the same time to grasp the young people have no money but love the truth in the pursuit of fashion, and ultimately win the market. From this case can be seen, character of the insight of marketing is how important. Present situation and development of China's watch industry gap. China's watch production ranks fourth in the world.The China market, demand is big, very good condition with development watch industry. But with the Swiss, Japanese and Hongkong brand watches: as compared to Rolex watches, Longines watches, Tissot, radar table, Casio, has the following gaps: (1) technology gap: the Swiss watch uses the high quality movement, while the Chinese quartz low proportion, and most of the Department of imported movement or assembly of parts, low level of technology, effect of added value to improve. (2)the material gap: domestic case materials to stainless steel and brass, material waste, high cost, molding, color monotone. 7 (3) the appearance of seven greater gap: Switzerland has three thousand kinds of style.In particular, acquired a large number of continental movement, the mainland of China watches industry is also spur, urging us to pay attention to the design and appearance. (4) packaging also has a large gap: the bright material packing box made of the. Other, less attractive packaging and design. (5) the price gap: domestic watch is only one of the ten points in Switzerland to one-tenth of the price, is a fraction of the value is very low in japan . Quality inspection department This time we went to Switzerland watch company, they left me with the quality of the impression that it is rigorous and precise. First of all, we came to the Tag Heuer factory, watched their work, their work monitored. Tag Heuer switched to produce savings of time and effort on the testing of finished products, with factory parts and without blemish. Official said, because it is assembly line mass production, more stringent accuracy requirements. Not like producing 10 precision Tourbillon from start to finish by hand can be responsible for each link be sure to be accurate here, or negligence, hold the stop will cause the next link. So we saw a lot of testing in the factory sector, either through computer laser alignment, some of it through a high power magnifying glass to double check with the naked eye, especially as some screw holes and jewel bearing, because they are not cylindrical, but might be a cone-shaped or bowl-like, through a manual review to find out. At La Defense plants have a stripped, lots of watches are coming here to accept torture, which is the subject parts and materials durability test lab. Watches bounce, throw, shake up, or place it in extremes of temperature, humidity, or rub the surface to see if it will fade . Through these tests the results of the data will be used for the research and development of new materials and new structure standards.Their Assembly is very strengths and free of dust, above the bench is equipped with vacuum 8 cleaner, otherwise the two pipes, one breathe a Jet, so no impurities into fine dust.Each transfer to work stage of parts are has independent number, similar barcode, workers assembled completed Hou took scanner records, again through transmission with rushed to next bench, but in table and bench, that is between the different processes, not only will has computer scanner automatically test, also will has hand clean and check parts, a pieces machinery timing movement of assembled about to through at least 20 times artificial or computer of detection steps. Through the Switzerland trip to visit, we recognize our company in terms of quality and Switzerland gap factories are located.As a quality control Department Manager, I would recommend the superiors to introduce some advanced testing equipment, and provide for a strict system, demanding precise detection, making our company even on a higher level. After Sales Department After-sales service is very important to us, is to protect consumers' rights and interests of the last line of defence; Is an effective measure to maintain customer satisfaction and loyalty; A key is the enterprise to get rid of price war; Is adapt to the needs of China's accession to the WTO and economic globalization. So our company put after-sales in important position. In after-sales service, our company's service is very comprehensive, so to speak, generally including: conditional return, establishing the customer advisory system, set up the customer complaint center, unconditional return, etc. Our company's service commitments included in certain conditions allow consumers to return, such as product quality problems, product specification is inconsistent with consumer demands, etc; Our company also set up a customer advisory system, facilitate the client query information, and timely solve customer problems in shopping; Convenience at the same time established a customer complaint center, primarily responsible for handling of customer feedback and customer dissatisfaction in shopping; We can also promises to consumers in a certain period of time 9 unconditional return, the service commitment gives consumers a more powerful safeguard. In addition, our company offer lifetime technical support and accessories does not restrict time after service, we will assign technical personnel to solve the problem for you, after got the call, and hear feedback immediately, we will solve for you as soon as possible. If you want to study electronic watch professional technology, we also will provide a platform for you. If you have any question, please do not hesitate to contact us. Conclusion By the end of the Simulation, 10 11