下载
加入VIP
  • 专属下载特权
  • 现金文档折扣购买
  • VIP免费专区
  • 千万文档免费下载

上传资料

关闭

关闭

关闭

封号提示

内容

首页 公司取名——树立良好的企业形象,从起名开始

公司取名——树立良好的企业形象,从起名开始.doc

公司取名——树立良好的企业形象,从起名开始

Ava朵朵
2018-12-25 0人阅读 举报 0 0 暂无简介

简介:本文档为《公司取名——树立良好的企业形象,从起名开始doc》,可适用于社会民生领域

公司取名树立良好的企业形象,从起名开始公司取名树立良好的企业形象,从起名开始Withtheadventofthebrandera,winningtheimagehasbecomeanideaWhetherindividuals,companies,enterprises,etc,mustfirstestablishagoodimage,leadingculturalplanning,provocativetemperament,outstandingpersonality,toseizethehighgroundinthemarketcompetitioninaninvinciblepositionButthecoreofenterprisecultureistheenterprisename,ifnottheeyeistoilwithnogainPositioningshouldbeaccurate:cleverconception,outstandingfeatures,adifferent,fullofcharmbrandname,inthedesignshouldbeabletoreflecttheadvantagesandcharacteristicsofenterpriseproducts,showingaspecialcharmThestartingpointshouldbehigh:toestablishagoodcorporateimage,startingfromthenameThenamemustbebeyondtimeandspace,leadingfashion,elegantanduniquestandingonthehighestpointofTheearlybirdcatches,thename,inordertoplayashockeffect,astonearousesthousandwaves,quicklyopenthemarkettowincustomers,stabilizeconsumerpsychologyNewconception:agoodreputationshouldbelikeGod,silentCorporatecultureisalivelyculture,afastgrowingculture,anagileculture,andaculturethatkeepspacewiththetimesThecorepowersupporttoleadthecompanycultureisthenameofthecompany,IoverlookedthemagicworldForeveryoung,evergreen,moneyrolling,iscalledcompanycultureThenameofunmethodicalanoldcowpullingaricketycart,andisnotabletoperformwonderstodon'tearnmoneyContextshouldbesmooth,moneymustbecommunicated:mountainsandrivers,love,vegetation,knowledge,meaning,everythingisspiritual,interactivebenefitThecontextisnotsmoothZecaiveinbarrier,ifnothardtoseeworktotheItalian,JintuizirusourcesweknowthecauseofthefinishingtouchonQimai,riseanddeclinethefinancialcontextofconflict,harmonyofmagicWhyisthenamesoimportanttothecompany,productandbrandLookatthemarket:"Trademarkisakindofcapital",andtrademarkisreallyanintangibleassetTheHaiergroup,whichranlessthanyearsago,hasHaier'sbrandvalueofbillionmillionyuanin,whileCocaCola,theworld'sNobrand,hasavalueof$billionmillionSo,CocaCola'sbossoncesaidproudly,"ifthefirebrokeoutovernight,CocaCola'sfactorybuildings,seconddays,Ihavethemoneytobuildfactoriesassoonaspossible,andquicklyresumeproduction"BecauseIhaveabrand,thebankwillrushtogivememoneyZhejiangYuhangCountyHongxingHardwareFactory,aregisteredtrademarkforthe"RedStar"hasdonealotofadvertising,butpoorefficiency,afterinvestigationfoundthatthe"RedStar"trademarktwowordstoomuch,loseinterest,laterrenamedthe"boss"andlaunchedaseriesofproducts,maketheenterpriseoutofthetrouble,receivedthe"bossgroup"theunexpectedeffectIntheJapanesemarket,thelargestshareofthefilmmarketwasoriginallytwocompanies,FujiCorpandcherrycompanyIns,themarketshareofFujiCorpinthefilmmarketexceeded,andthenthemarketshareofFujiCorpbecamemoreandmorebig,andfinallydefeatedSakuracompanytobecomethedominateofthefilmmarketThereasonforthefailureofSakuracompanyisnotthequalityoftheproduct,butthebrandnamesakuraBecause,InJapanese,theword"Sakura"standsforthevague,peachcolorofthesoftwareonthecontrary,theword"Fuji"bringspeopletogetherwiththeJapanesesacredmountain,MtFujiSakuraSakura,thefilmbySakurathisindecentimageshrinking,allkindsofadvertisingareofnoavail,hadtoretreat,themarketforFujiCorpFromthemarketinformation,howmanybusinessesupanddown,haveinadvertentlylandedonthenameofthisparabolaTheenterprisesthattastedthesweetnessofthenamegrewvigorouslyCompaniesthathavenotyettastedthebenefitsarealreadyonthemove,andothersareonthemoveFromthenameoftheaboveenterprises,wecanalsoseethetrackofitscareerdevelopmentEverytimeitchangeditsname,itmarkedanewstageforenterprisedevelopmentOfcourse,ifyoujuststartthenameisgood,isundoubtedlyagoodthing,isconducivetothefuturedevelopmentofthecauseThetrademarkinthemarketandplayedamoreandmoreimportantinthepublic,now,domesticregularbusiness,hasbasicallynotrademarkproductsintotheban,withthecontinuousimprovementoflivingstandards,peoplebuygoodsmoreandmoreaboutthebrand,brandrecognitionWouldratherspendmoremoney,butalsowearbrandname,hasbecomethepeoplewhogetrichfirstconsumptionhabitsWiththedevelopmentofmarketeconomy,enterprises,products,trademarksareincreasing,pastthroughinspirationincidentalbusinessnamehasbecomeincreasinglydifficult,andastotheprofessionalname,withtheneedsofthemarketoperationandhealth!Seehowexpertsevaluatenames:Thename"Wahaha"ofHangzhouWahahanutritiousfoodfactoryisatypicalexampleofsound,shapeandrighteousnessFromthepronunciation,thethreesyllables,WAHAHA,arecomposedofaninitialconsonantandasinglerhymeA,whileAisthelargest,mostpronouncedandeasiestsoundofallvowelsinchineseFromthephysicalpointofview,"haha"likechildrenhappyearsmile,fromtheshapetogiveapersonakindofelegant,pleasantfeeling"ModernChineseDictionary"fromtheliteralinterpretation,"ha"isoftenusedforfolding"ha",issaidinterjection,proudorsatisfiedandexplanationfortheonomatopoeia,describethelaughterSohere"ha"expressesahappymoodandShiDongZhongHuang"Wahaha"isnotonlysuitableforchildren'spsychology,butalsoeasytoarousechildren'sstronginterestinitTheaboveexampleshows:agoodnamemustbe,easytoremember,tospread,thecombinationofinternalandexternal,worthyofthename,extraordinary,different,themeaningofharmony,propercollocation,seekthelaw,andstriveforinnovation,payattentiontorhythm,fullofbeauty,breakconvention,flexibleancientandmodernculture,combinedwitheachother(ie,pronunciation,wordmeaning,style,aesthetics,folklore)namedfortheenterprise,product,trademarkbeforealsoneedtoconsiderthelocalculture,nationalculture,auspiciousculture,internationalmarketdemand,marketdevelopmentandconvenienceetc"Thefamoussayinginourcountryis"notafraidofbeingbornbad,butafraidtotakethewrongname""Althoughthenameoftheproductisonlyintheformofthings,butitisthecommunicator's"face"directlyintothemindsofconsumersHistoricalproofisalsoadvocated,Inthecompanyorproductorbrandfacingdifficultiesinenterprisesareunabletomoveontherough,pleasedonotonlytakeintoaccountmanyfactors,suchasobjective,internalmanagement,marketsalesandproductquality,shouldalsoconsider,company,product,brandname,alsobringintangibleinconvenienceastotheenterprise,product,trademarkincareerdevelopmentManysuccessfulenterprises,products,trademarksarealsocautionedthatintoday'svelocity,theamountofinformationsofastsociety,whynotusetheprofessionalnameofexperts,tocreateforthemselvesagoodfameandastrikingnameWiththeimprovementofhumancultureandtheincreasinglyextensivebusinesscontacts,peopleattachmoreandmoreimportancetothenamesWhetherindividual,enterpriseorproduct,itsnameisgood,itselfwillproduceakindofinvisiblecharmIndeed,agoodnamecanevokegoodassociationsandencourageandencourageitsownersAgoodnamecangivepowertoyou,giveyouahintguide,giveyouconfidenceandhelpyousucceedSuchasAndyLau(thefamousChinese),YangLan(raisedbigwaves,progressivespirit),ZhangYimou(art,firsttoplan),JackieChan(ChineseofJackieChan)Enterpriseshaveagoodname,productaccesstoagoodbrand,isrecognizedbytheworld"intangible"assetsTheUnitedStatesMobilOilCorp,willingtospendbillionsofdollars,butalsofortheirowngoodnameofthecompanytochangeAsthesayinggoes:fame,fame,famousfavorIntheformer,thebenefitsafterthefirstwellknown,afterafavorable,therearegoodpeople,willhavegoodbenefits,itiseasytounderstandSuchastheYunnancigarettefactoryinYuxi"Yuxi"brandcigarette,thesmokeclassquality,exquisitepackaging,strong"Hongtamountain"and"ashima"Butsaleshavealwaysbeenbetterthan"red"and"ah"twokindsofsmokeThereasonwethink:mainlywiththeirnameandthesetnumberis"Yuxi"twowordspaintingsforFYshieldmonth,hardhard,seriouswhencancausetheinsolvencyoftheinauspiciousnumber"Hongtamountain","Ashima"areluckynumbersnaturallythan"Yuxi"Yousee,nowmanypeopleareeatingfamousbrand,wearfamousbrand,livefamousbrand,usefamousbrand,playfamousbrand,seefamousbrand,listentofamousbrandOftenthinkoffamousbrand,everywhereforthebenefit,italsocannotrecognizethe"name"importantTheworldfamousSonyCorp,usingthe"reputation"ofthecornucopia,$TaiwanbuyingfromShanghairadio,withtheirownbrand,youcansellmorethanUSdollarstaiwanWorldbeverageindustry's"bigbrother","CocaCola"trademark,thevalueisashighas$billion,accountingforofthetotalpropertyofthecompanyIfthenameisnotgood,theresultwillbeentirelydifferentThesuccessofacareerisnotentirelydependentonthequalityofthename,butthenameisundoubtedlyanimportantfactorinthedevelopmentofthecauseWhatisyournameItcanbesummedupineightwords:novel,elegant,implicitandloudThenovelisunique,unique,outoftheordinaryElegant,thatis,respectfortheview,readingoftheamiable,lovelycall,deliciousgoodsImplicit,thatis,theartisticconceptionisprofoundandrichinconnotationLoud,issweetandsmooth,Attractsb'sattention。Agoodnameisimportant,thekeyinplanningNamingisanewdisciplineofartItisthecomprehensiveessenceofpsychology,sociology,history,philosophyandnaturalscienceItisalsoanimportantsymboloftheprogressofsocialcivilizationandtheimprovementofculturallevelAgoodnamefromalone,ratherthangeneralpublicityAsthenameoccupationexperts,tomasterthegeography,literature,art,politics,economy,foreignlanguage,easy,andevenslangpunOtherwise,it'shardtoplanagoodnameThecompanyhasofferedonemillionSampowideworldplayers"Godtoa"namefortheenterprise,illustratestheimportanceanddifficultyofgoodplanning,afteryearsofpainstakingstudyandrepairWu,Ithink:enterpriseproductnameplanningaccordingtothecharacteristicsoftheindustry,productperformanceandapplication,focusingoncreativeanduniqueandart,regionalandinternational,tointegrateintotheChinesecharactersprincipleandaestheticprinciplenamesplanningshouldpayattentiontoname,sex,morality,aesthetics,image,psychological,social,zodiac,pronunciationandmeaningofthefont,etcComprehensiveanalysis,appropriatepositioning,inordertobrewaunique,easytoidentify,easytospread,beneficialtoindividuals,enterprises,productdevelopmentofthegoodname,basedonculture,creatingaworldfamousbrandThedevelopmentofthenationaleconomyhasledtotheprosperityofculture,andtheprosperityofculturehasinjectednewvitalityintotheeconomicdevelopment

用户评价(0)

关闭

新课改视野下建构高中语文教学实验成果报告(32KB)

抱歉,积分不足下载失败,请稍后再试!

提示

试读已结束,如需要继续阅读或者下载,敬请购买!

文档小程序码

使用微信“扫一扫”扫码寻找文档

1

打开微信

2

扫描小程序码

3

发布寻找信息

4

等待寻找结果

我知道了
评分:

/8

公司取名——树立良好的企业形象,从起名开始

VIP

在线
客服

免费
邮箱

爱问共享资料服务号

扫描关注领取更多福利