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首页 电动跑步机行业呼唤中国名牌

电动跑步机行业呼唤中国名牌.doc

电动跑步机行业呼唤中国名牌

不可预知的未来花园
2017-09-02 0人阅读 举报 0 0 暂无简介

简介:本文档为《电动跑步机行业呼唤中国名牌doc》,可适用于音乐领域

电动跑步机行业呼唤中国名牌TheelectronicraceapparatustradecallsChina'sfamousbrandThedomesticelectricitywinstheraceinthefamilyBefore,electronicraceapparatuseswereallforeignproducts,theonesthatenteredthefamilyweremostlymechanicalraceapparatusesthatfactoriesreformedsystemofbythebicyclefactorymade,compatriotsinspireaweevenfromdistancetotheimportedelectronicraceapparatusofthepriceofseveraltenthousandandevenmorethantententhousandyuanAfter,withtheadjustmentoftheinternationalindustrialstructure,SKoreanenterprisesshiftedtoourcountry,itisthehappyandauspiciousgroupcompanyofShandongthatutilizestheelectricalmachineryofthisarea,controlstheadvantagethatthepowerproducesatfirst,setupthespecialfactoryin,throughtheworkingabilityofthesubstantiatingmachine,combineddomesticandinternationalinformation,thehappyandauspiciousgroupallproducedtheelectronicraceapparatusoffamilyexpensesinordertomakethepartbyoneselfin,andexhibitattherichmeetingofbodyofNanchangofnextyearPraisedasgatheringtogethertheauspiciouselectronicraceapparatusofthebrandofthefirstnationality,theoutputreached,inthatyear,thesalesvolumereaches,,hasheldthebeginningofproducingthedomesticelectronicraceapparatusUptotheproductioncapacityofproducing,peryearbythroughthetechnologicaltransformationnotstopping,sellraceapparatusinthesameyear,,outputvalueis,,yuan,incomefromsalesismillionyuan,finishedISOandEuropeanUnionCEauthenticationatthesametime,andischosenasleadingbrandproductsinShandongGathertogethertheauspiciouselectronicraceapparatusinordertoexpandtheproductionscale,theresourcesofproductionofrationalutilization,successivelyforsomedomesticenterprise'sstickingbrandproduction,improvedthedomesticoccupationrateoftheelectronicraceapparatusgreatly,haveofferfornumerousenterprisesanddevelopsamplestoo,hasdriventheflourishingdevelopmentofthewholetradeTheelectricityruns:FashionablebodybuildingproductsofthefairlycomfortablelifeAtpresent,enterpriseswhichproducetheelectronicraceapparatuscentreinthecoastalareaoftheChangjiangDelta,ShandongPeninsula,Guangdong,Fujian,thetotalamountisaboutmorethan,itisaboutthatpossessscaleamongthem,andthejointventure,proprietorshipaccountforTheelectronicraceapparatusistheintegratedproductsofelectromechanics,adoptassemblerlanguageprogramming,controlwiththecomputer,itisthedevelopmenttradethatthecountryencouragesThedevelopmentofthisproducthasdrivenmaking,plasticproducts,electronicsindustryofsteeltube,electricalmachineryindustry,etcseriesdevelop,makepeoplehealthisitlimitbyplace,environment,climatetodoexercises,containphysicaltraininginrecreationamusement,improvethenationalphysiqueinanallroundwayInthisproductioncourse,therearenotpollutantandharmfulsubstancethatareproduced,purchasethesteel,plasticfittingsoutside,theelectronicdevicesandcomponentsareassembled,isthegreenmanufactureindustryTheCentralPartyCommitteewhichregardsHuJintaoastheGeneralSecretaryadvocatesbuildingharmoniousandorderlydevelopmentenvironmentinamorecosteffectivemanner,thedevelopmentoftheelectronicraceapparatusstickstothisthemeclosely,isplayinganimportantroleindrivingthetradestructuraladjustmentRaisethroughthenationalincomeenteringthewelloffsociety,theelectronicraceapparatusbeginstoenterthefamilytooinrecentyears,itforexamplecan'tgathertogethertheauspiciousbrandraceapparatusnotelectronicinin,salesvolumesofsmallcitychasetherearen'tannualincrement,alotofurbanandruralresidentsgrowingrichchoosethissuperiorwayofbuildingupbodyoneafteranother,theraceapparatusdesignedinlargequantitiesofhumanizationiscomingout,improvethroughelectronictechnology,thetechnologyofthecomputer,transformationofmakingtheequipmentfrock,itsdevelopmentspaceisverybig,isakindofproductswithsustainabledevelopmentprospectThreemajorkeyelementsofpromotingnationaleconomytoincreasehealthilyareconsumption,investment,netexportThedevelopmentofandtheelectronicraceapparatus,occupyverygreatproportionamongthemOnethatiswithdomesticEngelcoefficientconstanttoreduce,byclothing,food,lodgingandtransportiontoraiselifequalitydeveloppeople,theelectronicraceapparatuswillbetheoptimumseekingapparatusofcompatriot'sfitness,becausebythelookofexperienceofforeigncountries,goonbalancetemperandbecomethefashionatelectronicraceapparatusClassifyinglookingfromnationaleconomy,itbelongstothetertiaryindustrythatsportsisconsumed,itexceedsinsuccessiontoaccelerateinrecentyears,andthespeedisacceleratedyearbyyearTheshareofspuringgrwothofthenationaleconomicofconsumptionofsportsandkeepingfitwillinevitablelycontinueincreasingThiskindoffitnessisconsumedandcontainedrelativelywidely,havebothconsumptionofresidentandpublicconsumption(suchashealthclub),itsconsumptionaccelerationrateexceeds,amongthem,theelectronicraceapparatusexceeds,havestrongergrowthmomentumIntellectualpropertyrightandtradefrictionTheintellectualpropertyrightbecomes"softrib"ofthesportsgoodsindustryofourcountry,itistheproductionthatbecausewearecorrelatedwithtomarketeconomyandwiththesportsproducts,itinvent,trade,,etctheknowledgeonepossession,belongto,knowlittleaboutgametherulesandlawsandregulationsandtheinformationnotrelevantnottransferOnesportsapparatusorequipmentknowwhichcountryinvent,othershadalreadyregisteredunexpectedly,underthesituationwhichcontentsareregistered,butwehaveproducedandsoldformanyyearsNotmerelythestyle,structurearethesameforsomeproducts,evenappearance,colorareveryclose,themoresadoneis,becausetotoignoreabovementionedsituation,weholdoneselfisitreachproductthisbirthplacegoforexhibiting,saletoproducealso,wesay,aninventiontechnologyorthepatentedproductmustgothroughlonganddifficultexplorationandstudy,Ithascondensedtheintelligenceandenergiesofthescientificresearchpersonnelofsports,theoriginalinventorhaspaidhardshipsofgoingbeyondthenormalconditionforthis,oughttoreceivetheprotectionoftherespectandlawofthesocietyOneofmarketobtainproductsthatpatentsanctionisitcopytocopyproducerofusalreadyinourcountry,thereisnotinnovation,thisnotmerelyseriousothers'patentforinventionofinfringementatall,Makethe"bringingthedoctrine"andenteringintothemistakenideainvogueforatimeofsportsgoodsindustryofourcountrytooDoitinthisway,incomparativelycloseplannedeconomicsystem,maylittlesomeonefindorinvestigate,buttoday,thegatewayofacountryisopenedfurther,wemustpayapriceforthisIn,ourfamilyparticipatedinUSA'ssuperexhibition,thesamplewasjustaexhibition,havebeendetainedallproducts,carryonnegotiationsseveraltimesandmakeaselfcriticisminwritingonthegroundsofinfringingbyothers,havepaidtheexpensivefinefinallyThisyear,attherichmeetingofGermanbody,theexhibitofanotherenterpriseofoursisassertedandinfringed,theothersidemustspeaktoanddoesnotforgivepeople,ourenterprisesadmitafault,readytopaythepenaltyanddoesnotmiss,andhumiliatethisenterprisebyeverymeansinpublic,passthediplomaticchannelfinally,theembassynegotiates,hasdealtwiththisHappenwhenthiskindofcaseisonourcountry'smarket,onthebodyofourenterprise,thenormalorderthathasnotmerelydisruptedthemarket,hasinfringedtheinterestsofrightsandinterestspeople,havereducetheinternationalreputationof"madeinChina",hasdamagedthepublicimageofreformandopeningupofourcountrytooAfterourcountryenterstheWTO,theselfsatisfiedChinesebrandistryinghardtoseizetheopportunity,whilegoingabroad,thewesterndevelopedcountryhasmadethestrategicdefenceintimewiththis,setuptoofourcountrysportsgoodsincludingtechnology,standard,gettinggreenenvironmentalprotection,moveplantprotection,antidumping,intellectualpropertyright,communityresponsibilitydishesofdishesofbarrier,closedown,stoptheentryofthelikeproductwiththeextremelyunkindclauseMeanwhile,theyalsousedthree"uniqueskills",first,strengthenedtheregistereddynamicstothepatentedtechnologyoftheproductsIn,accountedforathomeinourcountryauthorizedthepatentforinvention,andaccountsforabroadAccountsforathomeinthepostwithhightechnicaladvantageisinvented,andaccountsforabroadSecond,theonethatstrengthenedtothemarketofourcountrywasmonitoredInordertosafeguarditsone'sownimageandinterests,attacktherival,theexternalbrandissentfulltimeorhirepersonnel,butthegreatmajorityarestillthecommercialnetworksutilizingthewholecountrytoopen,carryonomnidirectionalmonitoringtothemarketofourcountryTheycarryontheinvestigationtoclassificationofthegoods,sellingstructure,productcostandconsumerdemandinthenameofsurveyingandstudyingthemarketAmainonetoinvestigatetortofallkindsofofthelikeproduct,includingproductdesign,appearance,insidestructure,enterpriseidentificationandvariouskindsofdatum,etc,thenassemblethepicture,materialobjectandwrittenhistoricalmaterialsinthepolicymakinglevelofthecompanyintimeOnthemarketnotnormalofourcountryatpresent,allkindsofimitate,infringethephenomenonandexistseriously,theyonceopportunityripe,canhitoutseverely,neversoft,astothiswemusthighlywatchoutforThird,strengthenandisprotectedandputtothecustomsonrecordandappliedworkingTheexternalbrandtrieshardtosolvefromflowingintooutsidetheborderandfromexportingtothefakeandforgedproductsoftheoverseasmarketwithintheborderthroughthiskindofway,havedomesticandinternationalmorethanshareisitisitinvolvethousandsofofbrandtoapplytoputonrecord,throughtoprotectjointlythewholecountryallpass,havenotableeffectBecauseoftheabsolutepredominanceinpriceofsportsgoodsofourcountry,makeinternationaltraderubconstantly,embodyintheantidumpingmainlyTakingsportsshoesasanexample,ourcountryisthemanufacturebigcountryofsportsshoesintheworld,becausethedomesticmarketislimitedincapacity,themajoritydependedonexporting,,exportedabout,millionpairsNikeshoesthewholeworldsellChinaproduction,beautifulTianjinstrongshoesthewholeworldsellmakeforChina,worldshoesmakingbigcountrySpainhavesportsshoesfactory,sportsshoesthatChinamakesimportmorethanmillionpairseveryyear,priceofeachpairofordinarysportsshoesismorethaneuroonthiscountry'smarketAndthesportsshoespriceofeuroofequalqualitywhichChinamakeInOEMbusiness,ourcountryprocessesaboutaboutdollarsforapairofbettersportsshoesprofit,processingoneracketUSdollar,makeonehavemorethanairgunprofitthatpartmakeupindollarsabout,processingisaboutindollarsatopgradesportswearButonceproductsthatChinamakethesestickidentification,worldoffamousbrand,knowpersonalvaluetentodozensoftimesChinaspanandweavethebigcountryintheworldatthesametime,afterprotectionperiod,clothingquotacancelstheglobalfabrics,thesportswearsofourcountrywillgainlargerdevelopmentspaceontheinternationalmarketAlargeamountofgoodandinexpensive"madeinChina"enterstheinternationalmarket,hasbroughtthegenerousprofittobusinessmenofvariouscountries,greattooamazingandnationalconsumermarket,Theonesthatcausedtheimporterarepanicanduneasyatthesametime,theyregard"madeinChina"asdreadfulmonsters,isitseizemarketofthemtothink,thenclaimcase,caseofencroachmentofright,antidumpingprobe,cookshoesincident,etctoisitdiscriminateagainstrestrictionincidentofcolorhappenagainandagainseriouslytohave,itisestimatedafterprotectionperiod,thiskindofincidentwillstillcontinuehappenningNofamousbrand,nocompetitivenessTheprecedenceaccountedforinnationaleconomyofsportsindustryofthedevelopedcountryranksmorethantenlocation,maintradeandmainpowerofgrwothofthenationaleconomic,becauseourcountrytradethisdoesnotunifyandnotcentralizedlackingregulationandcontrolthatputtinginplaceandcountingsystemming,so,guideandencouragethemomentumofthisindustrydevelopmenttolagbehindcorrespondinglyButwiththedeepeningdevelopmentanddriveoftheOlympicGameseconomyofthenationalfitnesscampaign,regardfamousbrandstrategyimplementationasopportunity,combineindustrialstructureconstantly,thetradewilldemonstrateimportantstatusofnationaleconomytheirmoreandmoreThemanufacturingindustryoftheforeignelectronicraceapparatusstartedsincelastcenturylaterstageoftheseventies,comparedwithlikeproductinourcountry,exceptthathaveandrelativelytaketheleadinstylediversificationandsurtaxfunctionaldevelopment,otherdisparityarerelativelysmallSuchassteel,thebeltedsteelthatmynationaltreasuresteel,AnshanIronandSteelPlant,etcproducereachesorexceedstheinternationalstandard,relatedsteeltubeitsisitreachforeignstandardtootomake,electricalmachinerywaitforelectricityrunfittingsisitdigestandassimilatetoadopt,wedevelopintheinternationaladvancedranksfrommaterialtonewstyleSo,theelectronicraceapparatusisdifferentfromtheplane,automobiletrade,nearlyhavelittledisparitywithadvancedlevelinforeigncountriesTherefore,theinternationallyfamouselectricityrunsinthemanufacturingenterpriseandpayscloseattentiontodaybyday,hasalreadybeguntoletenterprisesofourcountryproducestickingtobrandproductsforitThoughgrowthmomentumfine,domesticelectricityruncircumstancesatdomesticandinternationalmarketsorhavedifferenceMainreasonnotstrongofthecompetitivenessintheinternationalmarketofthedomesticelectronicraceapparatus,lacktheeffectofleadingbrandproductsAndcomparedwithoverseasenterprisestartthansuchreasonsastheimpacttothemarketforlate,somefakeandforgedproductionofsmallenterprise,etc,haveweakenedthemarketcompetitivenessofthedomesticelectronicraceapparatustooAtpresent,lovebrandnotinternationallyfamoushealth,strengthstrongin,musttrue,space,havingamatchtherearen'tonehundred,somefurnishahugeamountofmoneyformakingtheinvestmentandfoundingthefactory,andexertpressuretodomesticenterpriseswithhigherbrandawareness,underthissituation,promotetheemergenceofleadingbrandproductsofelectronicraceapparatusassoonaspossible,canyetberegardedasthegovernmentandpromoteoneofthenationalindustryoftheelectronicraceapparatuseffectively,promotenationalbrandanddomesticproductraiseaheavyshortcut,internationalmarketofcompetitivenesstooInasituationthattheinternationalmarketcompetitionoftheelectronicraceapparatusisfierce,domesticproductwillyoupleasewin,couldmoveforwardincloserelationseffectivelyintimewithfamousbrandstrategyThestrongpromotionoftheWholePeopeHealthBuildingPlan,thepullingofsportsconsumptionoftheOlympicGameseconomy,drivethetremendousdevelopmentofthesportsindustryeffectively,havefarreachingmeaningsinpromotingthepubliccognitiondegreeoftheChinesesportsgoods,tothedevelopmentofthesportsgoodsindustryincludingelectronicraceapparatus,tothewholepromotionpromotingthesportsgoodsindustrytrade,constructscalemerit,entertheglobalmarkets,willallofferalargestage,sportsandkeepingfitundertakingandtheOlympicGameseconomyareallcallingChina'sfamousbrand,theelectronicraceapparatusiscallingChina'sfamousbrand年之前,电动跑步机都是国外产品进入家庭的大都是由自行车厂改制的生产厂制造的机械跑步机,国人对价格几万乃至十几万元的进口电动跑步机望而生畏。年以后随着国际产业结构的调整韩国企业向我国转移首先是山东祥和集团公司利用该地区电机、控制电源生产的优势于年组建了专厂通过充实机加工能力结合国内外信息祥和集团于年生产出了全部为自制部件的家用电动跑步机并于次年的南昌体博会上参展。被誉为第一个民族品牌的汇祥电动跑步机当年产量达到七千台销量达到五千台开了生产国产电动跑步机的先河。通过不停的技术改造到年达到了年产十万台的生产能力同年销售跑步机万台产值万元销售收入万元同时完成了ISO及欧盟CE认证并被评为山东名牌产品。汇祥电动跑步机为扩大生产规模合理利用生产资源先后为一些国产企业贴牌生产极大地提高了电动跑步机的国产占有率也为众多企业提供了发展样品带动了整个行业的蓬勃发展。目前生产电动跑步机的企业集中在长江三角洲、山东半岛及粤、闽沿海地区总数约为余家其中具备规模的约为家而合资、独资企业约占。电动跑步机系机电一体化产品采用汇编语言编程用计算机控制系国家鼓励的发展行业。该产品的发展带动了钢管制造、塑料制品、电子工业电机工业等系列发展使人们身体锻炼不受场地、环境、气候的制约寓体育锻炼于休闲娱乐之中全面提高国民身体素质。该产品制作过程中无污染物及有害物质产生外采购钢铁、塑料配件电子元器件组装是绿色制造产业。以胡锦涛为总书记的党中央大力倡导建设和谐有序的发展环境电动跑步机的发展就紧贴这一主题为带动行业结构调整发挥着重要作用。通过进入小康社会的国民收入提高电动跑步机近年来也开始进入家庭例如汇祥牌电动跑步机在中、小城市的销售量逐年增量超过许多富裕起来的城乡居民纷纷选择这一优越的健身方式一大批人性化设计的跑步机正在问世通过电子技术、计算机技术、制造设备工装的改造革新其发展空间很大是一种有可持续发展前途的产品。促进国民经济健康增长的三大要素为消费、投资、净出口。而电动跑步机的发展在其中占有很大比重。随着国内恩格尔系数的不断降低人们由衣食住行向提高生活质量发展电动跑步机将是国人健身的优选器材因为从国外的经验看在电动跑步机上进行平衡锻炼已经成为时尚。从国民经济分类看体育消费属第三产业近年增速连续超过而且速度逐年加快。体育健身的消费拉动国民经济增长的份额必然会继续增加。这种健身消费涵盖较广既有居民消费又有公共消费(如健身俱乐部等)它的消费增速超过其中电动跑步机超过具有较强的发展势头。、知识产权之所以成为我国体育用品业的“软肋”是因为我们对市场经济以及与体育产品相关的生产、发明、贸易、等知识的拥有、归属、转让的游戏规则以及相关法律、法规和信息知之甚少。一件体育器材或设备竟在不知道是哪国发明的人家是否已经注册注册了哪些内容的情况下我们却生产和卖了多年。有的产品不仅款式、结构一样连外观、颜色都十分相近更可悲的是由于对上述情况的漠视我们还拿着自己生产的(实际上是仿造人家的专利产品)到该产品的诞生地去参展、销售我们说一件发明技术或专利产品都必须经历漫长而艰难的探索和研究它凝聚了体育科研人员的智慧和心血原发明者为此付出了超常的艰辛理应受到社会的尊重和法律的保护。在我国市场一件已经获专利批准的产品被我们的厂家抄来抄去毫无创新这不仅严重的侵犯了人家的发明专利也使我国体育用品业一度盛行的“拿来主义”走入了误区。这样做在较为封闭的计划经济体制下可能少有人发现或追究但在国门进一步打开的今天我们必须为此而付出代价。年我们一家参加美国超级展样品刚一展出就被人家以侵权为由扣留了全部的产品几经交涉和书面检讨最终交了昂贵的罚款今年在德国体博会上我们的另一家企业的展品又被认定侵权对方得理不饶人我们的企业认错、认罚都不放过并当众对该企业百般羞辱最后还是通过外交途径使馆出面交涉处理了此事。此类案件在我国市场、在我们企业的身上时有发生不仅扰乱了市场的正常秩序侵犯了权益人的利益降低了“中国制造”的国际声誉也损害了我国改革开放的公众形象。我国入世后踌躇满志的中国品牌正力图抓住机遇走出国门之际西方发达国家对此及时做出了战略性防御对我国体育用品设置了包括技术、标准、绿色环保、动植物保护、反倾销、知识产权以及社会责任等道道壁垒用极其刻薄的条款封杀、阻挡同类产品的进入。与此同时他们还使出了三道“杀手锏”一是加大了对产品专利技术的注册力度。年在我国授权发明专利中国内占%而国外占%在技术含量较高的职务发明中国内占%而国外占%。二是加强对我国市场的监视。为维护其自身的形象和利益打击竞争对手境外品牌派专职或雇佣人员但大多数还是利用全国开设的销售网点对我国市场进行全方位的监视。他们以调研市场为名对商品类别、销售结构、产品价格以及消费者需求进行调查。最主要的是调查同类产品中各类的侵权行为包括产品设计、外观、内部结构、企业标识及各种数据等然后将图片、实物及文字资料及时汇聚于公司决策层。目前在我国不尽规范的市场上各类假冒、侵权现象严重存在他们一旦时机成熟便会重拳出击决不手软对此我们必须高度警惕。三是加大对海关保护备案申请工作。境外品牌力图通过这种途径来解决从境外流入和从境内出口到国外市场的假冒伪劣产品年有国内外多份备案申请涉及品牌数千种通过了全国所有关口的联手保护成效显著。由于我国体育用品在价格上的绝对优势使国际贸易中摩擦不断主要体现在反倾销。以运动鞋为例我国是世界上运动鞋制造大国由于国内市场容量有限绝大部分靠出口年出口约亿双。耐克鞋全球销售为中国生产美津浓鞋全球销售%为中国制造世界制鞋大国西班牙有个运动鞋厂中国制造的运动鞋每年进口多万双该国市场上每双普通运动鞋价格在多欧元。而中国制造的同等质量的运动鞋售价~欧元。在OEM业务中我国加工一双较好的运动鞋利润约在美元左右加工一支羽毛球拍~美元制造一支有多个零件组成的气枪利润在美元左右加工一套高档的运动服在~美元左右。然而这些中国制造的产品一旦贴上世界名牌的标识就会身价十至几十倍。中国同时还是世界上纺织大国保护期结束后全球纺织品服装配额取消我国的运动服装将在国际市场赢得更大的发展空间。大量的物美价廉的“中国制造”进入国际市场给各国商人带来了丰厚的利润也极大的刺激了本国的消费市场同时也引起了进口国的恐慌和不安他们视“中国制造”为洪水猛兽认为抢占了他们的市场于是索赔案、侵权案、反倾销调查、烧鞋事件等带有严重歧视色彩的限制事件频频发生预计保护期结束后此类事件还将继续发生。发达国家的体育产业在国民经济中所占位次排名十几位是国民经济增长的主要行业和主要动力由于我国该行业不统一和不集中、缺乏到位的调控与统计体系因此指导和鼓励该产业发展的势头也相应滞后。但随着全民健身活动的深入发展和奥运经济的带动以名牌战略实施为契机不断整合产业结构这个行业必将越发显示出其在国民经济中的重要地位。国外电动跑步机制造业从上个世纪七十年代后期起步与我国同类产品相比除款式多样化及附加功能开发上比较占先外其他差距较小。例如钢材我国宝钢、鞍钢等生产的带钢均达到或超过国际标准其配套的钢管制作也达到国外标准电机等电跑配件通过消化吸收我们从材料到新款开发均在国际先进行列。因此电动跑步机不同于飞机、汽车行业与国外先进水平几乎没有多大差距。由此国际著名电跑生产企业日益关注已经开始让我国企业为其进行贴牌产品生产。虽然发展势头不错但是国产电跑在国内外市场上的境遇还是有差别。而国产电动跑步机在国际市场上竞争力不强的主要原因则是缺乏名牌产品效应。而与国外企业相比起步较晚、一些小企业假冒伪劣产品生产对市场的冲击等原因也削弱了国产电动跑步机的市场竞争力。目前国际著名品牌爱康、力健、必确、太空、赛百斯等纷纷涉足中国市场有的斥巨资投资建厂并以较高的品牌知名度向国内企业施压在此情况下尽快促进电动跑步机名牌产品的崛起不失为政府对电动跑步机民族工业的一个有力推动也是推动民族品牌和国产产品提高国际市场竞争力的一大捷径。在电动跑步机国际市场竞争白热化的情况下国产产品能否取胜与名牌战略能否及时有效推进关系密切。全民健身计划的有力推进奥运经济对体育消费的拉动有效地带动了体育产业的长足发展对提升中国体育用品公众认知度具有深远意义对包括电动跑步机在内的体育用品业的发展对促进体育用品业行业的整体提升构筑规模效益进入全球市场都将提供一个大舞台体育健身事业和奥运经济都在呼唤中国名牌电动跑步机也在呼唤中国名牌。

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