商务英语BEC中级阅读指导连载(9)
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PART THREE Questions 13-18 1 Read the article below about managing a small
business and the questions on the opposite page. 2 For each question 13-18, mark one
letteron your Answer Sheet, for the answer you choose. The Difficulties Of Managing A
Small Business Ronald Meers asks who chief executives of entrepreneurial or small businesses can turn to for advice. “The organisational weaknesses that entrepreneurs have to
deal with every day would cause the managers of a mature company to panic, ” Andrew Bidden
wrote recently in Boston Business Review. This seems to suggest that the leaders of entrepreneurial or small businesses must be unlike other managers, or the problems faced by
such leaders must be the subject of a specialised body of wisdom, or possibly both.
Unfortunately, neither is true. Not much worth reading about managing the entrepreneurial or small business has been written, and the leaders of such businesses are made of flesh and blood,
like the rest of us. Furthermore, little has been done to address the aspects of entrepreneurial or small businesses that are so difficult to deal with and so different from the challenges faced by management in big business. In part this is because those involved in gathering expertise about business and in selling advice to businesses have historically been more interested in the needs of big business. In part, in the UK at least, it is also because small businesses have always
preferred to adapt to changing circumstances. The organisational problems of entrepreneurial
or small businesses are thus forced upon the individuals who lead them. Even more so than for bigger businesses, the old saying is true – that people, particularly those who make the
important decisions, are a business’s most important asset. The research that does exist shows
that neither money nor the ability to access more of it is the major factor determining growth. The main reason an entrepreneurial business st
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