城市家庭旅馆服务模式探析（Analysis on service mode of urban family hotels）

城市家庭旅馆服务模式探析（Analysis on service mode of urban family hotels） 城市家庭旅馆服务模式探析(Analysis on service mode of urban family hotels) Urban family hotel service mode analysis.Txt this is a taboo, one after another collapse of the times, no one can stop you, only you block yourself, your taboos more, less achievements. Inferiority has a variety of grades, the highest level of inferiority performance to brag about what they do is a genius. Analysis on service mode of urban family hotels Abstract: This paper is based on the domestic and overseas research on a family hotel, in Shandong province Ji'nan City family hotel as an example, analyzes the status of the operation, and discusses the innovation of service mode and the corresponding development strategies. Key words: Innovation of leisure tourism in Ji'nan Ji'nan Ji'nan family hotel service day rental apartments Ji'nan short rent Ji'nan daily As a new form of tourist reception, family hotels are widely concerned by scholars both at home and abroad. In western countries, the family hotel can be divided into two forms: one is called B&B (Bed + Breakfast), which is composed of a bed and breakfast, the family have a few houses as room rental business; the other is called a Guesthouse, is a small family run hotel, the most room for rent. The family hotel discussed in this paper refers to the family hotel which is the supplement of Econo Hotel. The narrow family hotel refers to the family itself, and the members live in the facility. Some scholars advocate the generalization of the concept of family hotel. The family hotel discussed in this paper is the generalized family hotel, including the accommodation and reception facilities that the members of the family do not live in and are managed by the employed outsiders. Comparison of related research at home and abroad (1) content Most of the domestic researches focus on the rural family hotels in the regional characteristic areas. Such as Yunnan, Lijiang, Guangxi, Guilin, Hunan, Xiangxi Phoenix and other places, most of the ethnic minority areas, ethnic characteristics, the establishment of family hotels in these areas will help visitors feel the local customs and feelings. The empirical methods are adopted in the research methods, and the effective samples are collected and analyzed based on the effective information of feedback. The results of this study suggest that rural family hotels should highlight their features and deepen their tourist experience. The broad research field abroad than domestic, in the study of family hotel business model has a relatively complete system, the key is how to make personalized service, for example, some scholars put forward the family hotel services for children to do reception work. (two) method The study of family hotels in foreign countries is conducted by interviews, charts, comparison and other comprehensive methods, and the two-way information collection is carried out for operators and buyers of family hotels. In China, questionnaires are usually used to collect information from buyers and pay more attention to the demand side of the market. The study of family hotels in China is still in the initial stage, and the management mode of family hotels is still groping. The research on operators is less, especially for how to provide services and what service methods are lacking. background From the macro perspective of family hotels, according to the location, family hotels can be divided into rural families, inns, hostels and hotels. However, at present, there are some limitations in the study area of family hotels. There are typical family inns in rural areas with cultural characteristics, and few of them are analyzed. Short term rental business, Autobudget Apartments, hotel apartment, etc., make the product form diversification, management complexity. At the same time, city travel, family travel, shopping tourism, tourism has also brought a variety of market opportunities for family hotel city. General city family hotel convenient transportation, advanced equipment, will also give visitors "home" feeling, but compared with the mature form in the hotel service standards, industry standards, lack of macro guidance, in this case, how to go to court should pay great attention to the development of the hotel. From the micro view of family hotels, the analysis of the family hotel market environment is also one-sided. In the existing urban family hotel professional Brand Company marketing services analysis, Notice in the business tourist market of the main part of the demand, but for the operators of a single family hotel, how to ensure that visitors to the family hotel trust, loyalty, how to provide personalized service and marketing for tourism and leisure tourism market segments new trend, which is currently the atrium hotel needs theoretical guide and solve the problem. The development of the hotel industry in Hunan Changsha typical city as the object of the case analysis, to explore suitable for all kinds of family hotels and service model of each city tourism market segments, to promote the rapid development of the health of family hotel. Analysis of management status of Changsha Courtyard Hotel (1) product form is mainly based on investment type short term lease Apartments From the market survey results predetermined network system, by way of the Internet has a predetermined Changsha family hotel as China short rent apartment Changsha City Inn alliance branch, chain stores and Changsha Changsha local Moulin Rouge rent apartment, people from Autobudget Apartments, home world hotel Autobudget Apartments City family hotel belong to the type of investment short rental apartment. Target tourists are still in the field of business trips to Changsha, business travel groups, because this part of the tourist source is the high-end tourist source of economic archives, can bring more profits. Urban family hotels in Changsha are less concerned about the market demand of visiting relatives, friends and leisure tourism, which is less than the rapid development of rural family hotels. In the target market positioning, short-term lease family hotel is three star hotel for business and tourism, in the format play a supplementary form of Tradition Hotel at the same time, failed to play its due regulation and auxiliary function. At the same time, it also provides services for those who need personalized rental services, as well as the local accommodation market demand of enterprises with a large number of travel, assignment and hope to reduce costs. From the product form, this part of the market is an extension of the short-term rental accommodation industry, and the definition of the scope of the hotel there are still some differences. From the market demand and supply relations, this will only increase the competition situation of the original market, but not meet the new leisure trend needs. (two) the service project is limited and single From the positioning of service, the existing short-term rental apartments in Changsha mostly use the name of the family hotel, and also advocate the warmth and convenience of the family in the service publicity. Some even rent apartment in the propaganda of mid-range hotels are difficult to reach the luxury or intimate services, such as the proposed activity space is much larger than the general hotel, operated by the company unified brand, provide a variety of 24 hours of humane caring service for you, enjoy the luxury five-star hotel treatment". And the actual service provided is limited and single. According to the theory of customer satisfaction of service, if we give the guests too high expectations, it will be difficult to achieve higher customer satisfaction. From the service model, the family hotel belongs to the limited service hotel product form. If the characteristics of luxury hotels cannot be emphasized too much in service projects, the essential difference between perfect service and limited service can be confused. From the perfection of service, it deviates from the service trends of leisure resort hotels and the personalized service advocated by international famous hotel brands. Take a Autobudget Apartments service project as an example, it is proposed in the website public service provisions, "with children under ten years old tenants please notify in advance.". Because the apartment with more electrical appliances, for your child's safety, but also to ensure that the interests of other guests, please correct use of all kinds of household appliances staying during the education of your children, if there is danger, the consequences." Refuse to bring pets in." "We offer kitchen utensils, but does not provide salt products." "If you stay in our shop between 00:00 and 06:00, we need to charge room charge.". The room rate includes hotel service fee, excluding hotel expenses, taxes and guests' extra fees. Usually, the hotel's entrance time is 13:00, and the departure time is 13:00 noon. For example, early check-in or delayed departure, A fee is charged as appropriate." These service fees standard does not take into account the time elasticity of demand of leisure tourism is more flexible and free, so the service project and content provided by ignoring the implicit demand of leisure market of family travel, family travel. From the service standard, although most of the city declared "family hotel apartment all the bedding after cleaning and disinfection for professional cleaning, toilet and kitchen are professionally disinfected, and equipped with a variety of disposable sanitary products required to stay. All guests' articles are changed from one guest to another". Because there is no special industry association management standards and supervision, there may be asymmetric information services and content with consumers. Therefore, due to the location of service is not accurate, the service project is not perfect, the service standard is not refined enough, Changsha City family hotel service level still belongs to the primary development stage of spontaneous and self-management. (three) lack of individual characteristic products Since the implementation of holiday system in China, the concentration of the tourism demand led to many tourist hot spots appeared in the accommodation problem, in this context, appear throughout the family hotel tourist accommodation facilities not only become a good supplement, but also will become a new tourist attraction. However, because the new family hotel to appear in China in recent years, so there are many problems in the development, such as imitation Hotel blindly in the appearance of the building and service, to meet the tourists to experience the local culture, the desire to enjoy family atmosphere. This is bound to bring disappointment to tourists, at the same time affect the performance and enthusiasm of operators, hindering the healthy development of family hotels. So, how to play its own characteristics and advantages, based on their cultural roots, so that the family hotel become a part of tourists, tourists from or become the representative of the living environment of the local customs and practices, has become an important topic for family hotel business. Most of the urban family hotels in Changsha are built in the commercial districts or busy streets of each region, and the location of them is still mainly considering the convenience of business travel. However, the lack of attention to the pursuit of tourists' urban culture, less consideration on the factors of leisure tourism, and still pay attention to business public demand. At the same time, most of the product design is a unified minimalist modern decorative style. Therefore, the city family hotel and business hotel products compared to homogeneous competition, lack of characteristics. Shijiazhuang Yi style hotel apartment