考研英语核心词汇速成胜经Unit31-40（可编辑）

考研英语核心词汇速成胜经Unit31-40（可编辑） 考研英语核心词汇速成胜经Unit 31 一 真题文章 Money spent on advertising is money spent as well as any I know of It serves directly to assist a rapid distribution of goods at reasonable prices thereby establishing a firm home market and so making it possible to provide for export at competitive prices By drawing attention to new ideas it helps enormously to raise standards of living By helping to increase demand it ensures an increased need for labor and is therefore an effective way to fight unemployment It lowers the costs of many services without advertisements your daily newspaper would cost four times as much the price of your television license would need to be doubled and travel by bus or tube would cost 20 per cent more And perhaps most important of all advertising provides a guarantee of reasonable value in the products and services you buy Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising no regular advertiser dare promote a product that fails to live up to the promise of his advertisements He might fool some people for a little while through misleading advertising He will not do so for long for mercifully the public has the good sense not to buy the inferior article more than once If you see an article consistently advertised it is the surest proof I know that the article does what is claimed for it and that it represents good value Advertising does more for the material benefit of the community than any other force I can think of There is one more point I feel I ought to touch on Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs He was drawing excessively fine distinctions Of course advertising seeks to persuade If its message were confined merely to information---and that in itself would be difficult if not impossible to achieve for even a detail such as the choice of the color of a shirt is subtly persuasive---advertising would be so boring that no one would pay any attention But perhaps that is what the well-known television personality wants 二 译文 花钱做广告是我所知道的非常好的花钱方式它直接帮助货物以合理的价格 快速配送出去以此在国内市场站稳脚跟并可能以有竞争力的价格提供出口通过 吸引人关注新的概念广告在很大程度上帮助提高生活的标准通过帮助增加需求 广告确保了对劳动力的需求的增长这不失为对抗失业的有效方法广告也降低了 许多服务的成本没有广告你的每天的报纸的价格会提高三倍你的电视 许可 商标使用许可商标使用许可商标使用许可商标使用许可商标使用许可 证的 价格会翻番公共汽车和地铁的费用会上涨20 可能最重要的是广告对人所购买的产品和服务提供了一种理性价值的保障 国会有27项法案是针对广告的此外正式的广告公司不敢推销那些无法兑现承诺 的商品通过误导性的广告可能会短暂的愚弄一些人但这不会长久因为公众的眼光是敏锐的 他们决不会再上劣质商品的当如果你看到一个商品一直在做广告这就是名副其实的最好 证明 住所证明下载场所使用证明下载诊断证明下载住所证明下载爱问住所证明下载爱问 证明它的质量很好 广告对社会物质利益的贡献比我所知道的其他任何东西的贡献都要大 还有一点需要指出的是最近我听说一位著名的电视人宣称他反对广告因为他认为广告并不提供信息而是劝人去购买他的区分过分的精细了广告当然是劝人买东西的 如果广告仅仅是用来提供信息即使这一点能够做到那也是很困难的因为即使是一个细节比如衬衣的颜色也有劝人购买的因素在里面这样的广告就太乏味了没有人会注意但也许那就是这位著名的电视人要的 三 考研核心词汇 distribution 7distri5bjuFEn n 1分配 分发配给物2销售3发行 [例] The distribution of the paper is 7000 该报的销售量为7000份 [同义] allocation [派生] distribute dis5tribju t vt 分发 分配 分类 分区 v 分发 reasonable 5riznEbl adj 合理的 有道理的讲道理的 [例] a reasonable man 通情达理的人 [同义] fair just justifiable logical practical rational realistic sane [反义] unreasonable Qn5riznEbl adj 不讲道理的 不合理的 过度的 不切实际的 thereby 5TZE5bai adv 1 因此 从而2在那方面 在那附近 [例] He became a citizen thereby gaining the right to vote 他成了公民因此有投票权 export 5ekspCt vt 输出 n 1输出 出口2出口商品 v 出口 [例] China exports to many other countries regions 中国向许多其它国家和地区出口货物 [同义] ship [反义] import im5pCt n 1 进口货 常用复数 进口 输入2重要性 vt 1 输入 进口2含的意思重要 vi 有关系 有重要性 enormously I5nCmEslI adv 1非常地2巨大地 [例] Im enormously grateful for your help 我万分感谢你的帮助 ensure in5FuE vt 保证 担保 使安全 v 确保 确保 保证 [例] Our precautions ensured our safety 我们的预防措施保证了我们的安全 [同义] assure defend guarantee guard make certain protect therefore 5TZEfC adv 因此 所以 [例] He has broken his leg and therefore he cant walk 他摔坏了腿因此不能走路了 [同义] accordingly consequently hence effective i5fektiv adj 1有效的被实施的2给人深刻印象 有生力量 [例] The law is effective immediately 这项法律立即生效 [反义] ineffective 7ini5fektiv adj 无效的 指人