第01章_平面设计基础知识（Chapter 01 _ Graphic Design Basics）

第01章_平面设计基础知识（Chapter 01 _ Graphic Design Basics） 第01章_平面设计基础知识(Chapter 01 _ Graphic Design Basics) In this paper, our contribution by Maya Ppt documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. Basic knowledge of graphic design Graphic design overview of the basic knowledge of color, graphic design of the general process 1.1 graphic design overview The design includes the design of a wide range and variety, such as industrial design, environmental design, interior design, exhibition design, costume design, graphic design, etc.. With the development of computer technology and printing technology, graphic design is becoming more and more important in the field of visual perception. Graphic design, in terms of technology, not only has to master the traditional design tools, such as brushes, drawing pens and corresponding measuring tools, but also to master computer technology and graphics technology. 1.1.1 graphic design concept Graphic design is the process of combining different basic graphics into a pattern on a flat surface according to certain rules. Design works are usually printed and therefore referred to as print design. The form of graphic design includes poster design, binding design of book and magazine, trademark design and so on. With the development of computer network technology, the design of web page is also called graphic design. 1.1.2 terminology commonly used in graphic design Harmony refers to the design should pay attention to each element or part of the feeling and consciousness, is a whole coordination and unity of relations. Symmetry is based on a central or central line, with equal, identical or similar picture content on either side of the point or on both sides of the line. The balance of balance is a physical balance that is psychologically felt by the placement and combination of various elements. The central point of the center of gravity is the focus of vision. 1.1.2 terminology commonly used in graphic design Rhythm is the sense of movement produced when the same elements are designed to be repeated continuously. The rhythm is arranged by a regularly changing image or group of colors, arranged in proportion to number and proportion, resulting in a musical sense of rhythm, called prosody. The segmentation of a picture in a certain proportion can be regarded as a concept of bone, and the angles of understanding are different and different in form. Scale is the rule required to build a skeleton and to partition a graph. Texture texture, also known as texture, the object of different materials, texture is not the same. Elements of 1.1.3 graphic design A conceptual element is something that cannot be seen but realized. Include: point, line, surface, etc.. Point: there are various shapes and sizes. Its most prominent function is to show the location and focus, different points of the number of different forms of expression, points of the various forms of expression, such as Figure 1, points of the various forms of expression, as shown in figure 1. An irregular spot Multi-point forming A moving point produces lines Figure 1 form of expression Elements of 1.1.3 graphic design Line: a line is a geometry with position, direction, and length that can act as a guide line of sight. Can be understood as a point of movement, can play a guiding role in line of sight. Can be understood as a point of movement, the formation of lines, such as after the formation of figure 2, Various forms of line as shown in figure 2. Enough of the face line The white line Free curve A closed surface Figure 2 line form 1.1.3 graphic design elements The surface is a plane composed of relatively large elements. And emphasizes the relationship between different position, emphasize the surface shape and area. The form shown in Figure 3 The geometric profile of surface figure 3 surface form Visual elements: is embodied by visual elements, visual elements including the size, shape, color, texture, etc.. The relationship between visual elements and elements: the decision arrangement in the screen of the organization. Including: direction, location, space, gravity etc.. Practical elements: expression meaning, content, purpose and function of design. 1.1.4 graphic design performance of commonly used methods The gradient is a frequently used. The form is shown in Figure 4? Duplication refers to the same image appeared more than two times is called repeat. The form shown in Figure 5? Approximate is a basic shape of common characteristics constitute a picture in shape, size, color, texture, etc.. The form shown in Figure 6 Form the color gradient direction Figure 4 gradient gradient Repeat the 5 color texture map repeat repeat form Figure 6 approximate renderings 1.1.4 graphic design performance of commonly used methods The emission regularity is the direction of the launch center for the most important visual focus, all the images are central to, or from the center spread, its form is shown in Figure 7 the form shown in figure 7. ? specific refers to the elements in the relationship of order, intended to break the order, make a few other elements appear outstanding, to break the rules. Form figure 8 type as shown in figure 8. The center point of emission spiral emission emission effect figure 7 Tutu 8 specific renderings 1.1.4 graphic design performance of commonly used methods Comparison also called the two elements of quality control, the contrast of success with listed together, make people feel the strong contrast and unity, so that the body is more prominent and more active work. Is the basic form in the dense? Composition can be free to distribute, are infrequent. The form shown in Figure 9 the form shown in figure 9. Figure 9 Effect of intensive scatter is a decomposition combination?. Is a complete thing, as is a kind of decomposition and combination. Is a complete thing, divided into parts, and then according to a certain principle of re combination. Each part, then according to certain principles of re combination. 1.2 basic knowledge of color Color color is in itself reflects the thoughts and feelings, but in life, the natural scenery color have a cold, hard and soft, heavy impression. ? the basic concept of color is a part of the light colored object reflection to stimulate people's eyes, a reflection arising in the mind. ? classification of nature color classification in a variety of a variety of colors. ? the nature of color emotions and color Lenovo? 1.2.1 color classification Modern color, The color no color lines and color lines. Black and white and black and white mixed into different shades of gray are collectively referred to as no color; red, orange and yellow, green, green, blue and purple as the basic color, color according to the different ratio of mixture of thousands on thousands of produce, referred to as a color. ? according to the influence of color on human psychology, is divided into two kinds of warm and cold colors. The red, yellow based color known as warm colors. The blue and green based color called cold tone. ? according to the color change, divided into primary color and mixed color. Refers to the primary colors: red, yellow and blue; the blend color is indicated by the red, yellow and blue, which is mixed in different proportion. The color of the 1.2.2 attribute Lightness, also known as light and shade, with no color dimension for example, relatively easy to identify. The light is white, the black is black, and black and white between different gray, with the intensity value of the performance. As shown in figure 10. ? hue, hue, also known as Caidiao, as shown in Figure 11 contains red, orange, yellow orange, as shown in Figure 11 contains red, orange, yellow orange, yellow, green, green, green, blue and green, blue, purple, purple, red Lan Zi, red and purple color. Low brightness In brightness Figure 11 smart hue ring Figure 10 9 brightness levels Chroma: also called color purity, the strong and weak points. Take the red, pure red, with dark red, there are pink. The feelings of color and Lenovo 1.2.3 Color plays a key role in graphic design, it can give the works of emotional color, different color with different color feeling emotional factors, different colors have different affective factors. ? the well-being of color: color can give people a warm and cold feeling. The high purity of the color generally warm feeling, low purity of color are generally apathetic, as shown in figure 12. The color generally warm feeling, low purity of color are generally apathetic, as shown in figure 12. ? color weight: people from the color weight, as shown in Figure 13 the color from the color weight: people get a sense of weight, as shown in Figure 13 Warm Cool color Figure 12 the cold warm color ring Figure 13 compares the color weight The feelings of color and Lenovo 1.2.3 Color: expansion and contraction due to the surface of different colors, can give people a different feeling area. As shown in figure 14. People in different area of feeling. As shown in figure 14. Gorgeous and elegant color map?: is gorgeous, elegant color, saturation and brightness depending on the color. As shown in figure 15. Color saturation and brightness. As shown in figure 15. Figure 13 color expansion and contraction Gorgeous and elegant figure 14 color Color symbol: due to differences in age, geography, history, religion, cultural background, status, people's preferences, the understanding of color is also a great difference, color has different symbolic meaning. The general process of 1.3 plane design Survey: is the process of understanding things, need to design and complete the survey. The investigation is the beginning and foundation design. Purpose:? The concept design is the first step in the design ideas, is more important than anything. ? the content is divided into two parts: the theme of the content and specific content, this is the basic material for designers in the design to prepare. ? designed to mobilize visual elements; selection methods; balance. ? make the check of the project include: graphics, fonts, colors, layout, content, proportion, publishing...... The proportion of publishing...... Summary This chapter introduces the basic knowledge of graphic design, graphic design, including the terminology commonly used expression, common elements, basic knowledge and color, through the study of this chapter can have a basic understanding of graphic design, lay the foundation for later learning. Exercises 1. the meaning of graphic design. The classification of 2. colors. 3. in the graphic design to express a warm and romantic themes, what kind of color collocation? One