房多多在苏州的营销策略分析开题报告

房多多在苏州的营销策略分析开题 报告 软件系统测试报告下载sgs报告如何下载关于路面塌陷情况报告535n,sgs报告怎么下载竣工报告下载 苏州科技学院 毕业论文开题报告 论文题目 房多多在苏州市场的营销策略分析 院 系 商学院 专 业 市场营销 学生姓名 学 号 指导教师 2013年 3月 1日 environment. In chicken diets composed of grain feed class and its by-products account for a considerable proportion. Such high total phosphorus content in feed, but most of its (65%~80%) combination of phosphorus and phytic acid (phytate), poultry low phytic acid phosphorus utilization capacity. According to reports, young birds of phytate phosphorus utilization is about 30%, adult birds is about 50%. Thus, phosphorus in plant feedstuffs alone cannot meet the needs of poultry would have to add inorganic phosphorus sources (mainly calcium hydrogen phosphate, bone meal, fishmeal, meat and bone meal also fall into this category), and total phosphorus in the diet increased. Today's lack of inorganic phosphorus sources throughout the world, has become the third more expensive feed ingredients in feed costs, 1 gram of inorganic phosphorus prices far beyond the price of 1 g of high quality protein. Increased feed costs on the one hand, and discharge large amounts of phosphorus from the waste, causing serious environmental pollution. When used in poultry feeding when high level of Cu and Zn, significantly increasing the fecal excretion of copper and zinc. Regardless of breeding size, or free-range, chicken in the selection or arrangement of the place, there must be awareness of environmental protection and people-oriented concept. At the time of planning, to chicken production and people's living environment, environment and farm waste disposal aspects coordinated and organized on an equal status, it should be run through the design, construction and production of three aspects of the entire 1(研究的背景、目的及意义 房地产是人类赖以生存和生活的基础和载体，房地产业则是宏观经济中的支柱产业。房地产业近几年投资热、开放热、建设热，发展速度成倍高于其它行业。许多企业都开设分公司涉足房地产行业。因此提供用户一个开放、全面的房地产平台是十分必要的。 本课题的研究以深圳市房多多网络科技有限公司(以下简称房多多)为例，结合国内外关于市场营销策略研究的相关资料的阅读、分析，来指出房多多在苏州目前现状及仍存在的主要问题。同时通过对房多多的研究，可以为国内房地产服务平台中小企业提供参考，使房地产服务平台市场能够更加正确合理地运用市场营销的各种策略。 其次，通过对房地产市场环境变化的观察来把握其趋势以发现企业发展的新机会和避免这些变化所带来的威胁。 2(主要研究内容和预期目标 研究内容: 1、对房多多网络科技有限公司目前的状况进行分析，简要阐述房多多的企业文化和价值 观。 2、深入分析房多多网络科技有限公司市场营销策略的现状， 总结 初级经济法重点总结下载党员个人总结TXt高中句型全总结.doc高中句型全总结.doc理论力学知识点总结pdf 出房多多运用市场营销 策略的成功点和可借鉴之处。 3、通过对苏州房地产市场竞争的分析，指出房多多在运用市场营销策略过程中存在的问 题和不足。利用市场营销策略理论，针对其不足提出相应的对策与建议。 通过对房多多的研究以及相关文献资料的分析汇总，我列出了该论文的提纲，具体如下: 一( 绪论 (一)研究背景、目的及意义 (二)研究现状 二(房多多在苏州的市场分析 (一)房多多在苏州市场的现状分析 environment. In chicken diets composed of grain feed class and its by-products account for a considerable proportion. Such high total phosphorus content in feed, but most of its (65%~80%) combination of phosphorus and phytic acid (phytate), poultry low phytic acid phosphorus utilization capacity. According to reports, young birds of phytate phosphorus utilization is about 30%, adult birds is about 50%. Thus, phosphorus in plant feedstuffs alone cannot meet the needs of poultry would have to add inorganic phosphorus sources (mainly calcium hydrogen phosphate, bone meal, fishmeal, meat and bone meal also fall into this category), and total phosphorus in the diet increased. Today's lack of inorganic phosphorus sources throughout the world, has become the third more expensive feed ingredients in feed costs, 1 gram of inorganic phosphorus prices far beyond the price of 1 g of high quality protein. Increased feed costs on the one hand, and discharge large amounts of phosphorus from the waste, causing serious environmental pollution. When used in poultry feeding when high level of Cu and Zn, significantly increasing the fecal excretion of copper and zinc. Regardless of breeding size, or free-range, chicken in the selection or arrangement of the place, there must be awareness of environmental protection and people-oriented concept. At the time of planning, to chicken production and people's living environment, environment and farm waste disposal aspects coordinated and organized on an equal status, it should be run through the design, construction and production of three aspects of the entire (二)房多多在苏州市场的环境分析 (三)房多多在苏州市场的STP分析 (四)房多多在苏州市场的SWOT分析 (五)房多多在苏州市场的竞争分析 三(房多多的营销策略分析 (一)产品策略 (二)价格策略 (三)渠道策略 (四)促销策略 四(房多多营销中存在的问题 (一)市场调研不足且缺乏真实性 (二)忽视市场细分与定位 (三)市场营销渠道陈旧 (四)企划创意不合理 五(对房多多网络发展存在问题的对策与建议 (一)高度重视市场调查，增强市场预测科学性 (二)明确目标市场 (三)开拓新的市场营销渠道 (四)加强营销策略的创新，加强营销过程中的管理创新= 六(结论 预期目标: 1、对房多多的公司情况有一定程度的了解，对其企业文化进行分析，理解其企业价值观 及文化内涵。 2、房多多一直保持着稳步发展，目前占据着苏州房地产市场一部分的市场份额，可以说， 其市场营销策略的运用是很成功的。知己知彼，方能百战百胜，通过与传统房地产营 销策略的比较，尽量能够从产品、渠道、价格、促销、服务等各个方面去发现、分析 并理解房多多网络科技有限公司的成功之处究竟是什么，他们在各个方面具体是做了 哪些工作才赢得目前的成就。 environment. In chicken diets composed of grain feed class and its by-products account for a considerable proportion. Such high total phosphorus content in feed, but most of its (65%~80%) combination of phosphorus and phytic acid (phytate), poultry low phytic acid phosphorus utilization capacity. According to reports, young birds of phytate phosphorus utilization is about 30%, adult birds is about 50%. Thus, phosphorus in plant feedstuffs alone cannot meet the needs of poultry would have to add inorganic phosphorus sources (mainly calcium hydrogen phosphate, bone meal, fishmeal, meat and bone meal also fall into this category), and total phosphorus in the diet increased. Today's lack of inorganic phosphorus sources throughout the world, has become the third more expensive feed ingredients in feed costs, 1 gram of inorganic phosphorus prices far beyond the price of 1 g of high quality protein. Increased feed costs on the one hand, and discharge large amounts of phosphorus from the waste, causing serious environmental pollution. When used in poultry feeding when high level of Cu and Zn, significantly increasing the fecal excretion of copper and zinc. Regardless of breeding size, or free-range, chicken in the selection or arrangement of the place, there must be awareness of environmental protection and people-oriented concept. At the time of planning, to chicken production and people's living environment, environment and farm waste disposal aspects coordinated and organized on an equal status, it should be run through the design, construction and production of three aspects of the entire 3、房多多目前的成功必然伴随着一些问题和不足，要针对上述的各个营销策略方面去发 现各自的问题，找出使消费者对房多多网络科技有限公司还不太满意的地方。从实际 出发，从产品、渠道、价格、促销等各个方面出发，能够提出切实能够解决问题的对 策与建议，在一定程度上能够缓解房多多网络科技有限公司运用营销策略时的问题与 不足所产生的负面影响。 3(拟采用的研究方法、步骤 本课题拟采用的研究方法: 本课题主要通过文献研究、案例分析、比较方法进行研究: 我所研究的课题是房多多在苏州的市场营销策略分析，确认本课题后，在指导老师的帮助下，首先对与市场营销相关的知识进行系统的掌握以便于对课题的深入研究。然后，浏览大量的文献资料，从中选取适合用作研究参考的文献资料。 查找文献资料时，我主要侧重于浏览一些与市场营销策略、分析有关的文献资料，从中整理出市场营销的部分基本 知识点 高中化学知识点免费下载体育概论知识点下载名人传知识点免费下载线性代数知识点汇总下载高中化学知识点免费下载 ，如4P、4C理论等等。对于这些知识的透彻学习和理解，会在极大程度上支持我完成对课题的研究，也提供了系统的研究探索方法，有助于概括出房多多网络科技有限公司在运用市场营销策略过程中的成功和失败之处，发现原因、找出解决问题的关键。 本课题的研究步骤: 1、确定研究方向，在指导老师的帮助下确定研究对象和方法 2、借鉴国内外的论文模式，确定论文框架，以此安排论文的结构 3、在指导老师的帮助下，对市场营销的基础理论知识进行系统全面的学习 4、收集房多多网络科技有限公司运用市场营销策略的相关资料，通过国内外学者对市场 营销的研究成果，了解房多多网络科技有限公司的营销策略的运用现状。 5、对资料进行整理，总结出房多多网络科技有限公司运用市场营销时遇到的问题，存在 的不足，结合国内外学者的分析研究，找出适合的解决 方案 气瓶 现场处置方案 .pdf气瓶 现场处置方案 .doc见习基地管理方案.doc关于群访事件的化解方案建筑工地扬尘治理专项方案下载 。 environment. In chicken diets composed of grain feed class and its by-products account for a considerable proportion. Such high total phosphorus content in feed, but most of its (65%~80%) combination of phosphorus and phytic acid (phytate), poultry low phytic acid phosphorus utilization capacity. According to reports, young birds of phytate phosphorus utilization is about 30%, adult birds is about 50%. Thus, phosphorus in plant feedstuffs alone cannot meet the needs of poultry would have to add inorganic phosphorus sources (mainly calcium hydrogen phosphate, bone meal, fishmeal, meat and bone meal also fall into this category), and total phosphorus in the diet increased. Today's lack of inorganic phosphorus sources throughout the world, has become the third more expensive feed ingredients in feed costs, 1 gram of inorganic phosphorus prices far beyond the price of 1 g of high quality protein. Increased feed costs on the one hand, and discharge large amounts of phosphorus from the waste, causing serious environmental pollution. When used in poultry feeding when high level of Cu and Zn, significantly increasing the fecal excretion of copper and zinc. Regardless of breeding size, or free-range, chicken in the selection or arrangement of the place, there must be awareness of environmental protection and people-oriented concept. At the time of planning, to chicken production and people's living environment, environment and farm waste disposal aspects coordinated and organized on an equal status, it should be run through the design, construction and production of three aspects of the entire 4(主要参考文献 1 何佩.房地产市场营销策略及其应用【J】.经营管理者，2011 2 黄韵洁. 房地产营销策略应用的问题与对策【J】. 全国商情(经济理论研究)，2008 3 冯桂花. 房地产市场营销的策略以及应用【J】. 现代经济信息，2011 4 韩结. 浅析国家宏观调控下房地产市场营销策略【J】. 现代经济信息，2011 5 张庚全. 论房地产营销策划方案的设计与实施【J】. 商业经济， 2011 6 杨晓梅. 浅议如何制定房地产市场营销策略【J】. 现代经济信息，2011 7 倪维栋. 我国房地产市场营销策略走向的初探【J】. 现代商业，2011 8 隋平. 房地产市场营销策略研究【J】. 经营管理者，2011 9 张合军. 电子商务在地产市场营销中的应用【J】. 统计与决策，2004 10 韩剑. 浅析如何完善房地产营销策略【J】. 经营管理者，2010 11 熊红胜. 浅议房地产市场营销策略【J】. 湖北广播电视大学学报，2010 12 吕顺来. 新疆房地产企业营销策略研究【J】. 现代商业，2011 13 赵艳. 基于关系营销的房地产企业营销模式创新【J】. 现代商业，2011 14 滕进. 中国房地产企业的市场营销战略研究【J】. China's Foreign Trade，2010 15 王惠. 试论宏观调控背景下房地产企业营销策略【J】. 经济师，2011 16 范陈琦. 新时期房地产企业营销策略研究【J】. China's Foreign Trade，2011 17 孙良，沈阳天成住宅项目开发策略研究【D】.沈阳建筑大学，2010 18 黄相如，“网上购房”实现了房地产企业电子商务【J】.电子商务，2008 19 李吴鹏，潍坊坊子天同?宜江南别墅项目可行性研究【D】.江苏大学，2011 20 何斌，房地产企业推行网络营销的策略分析【J】.湖北广播电视大学学报，2008 21 黄道梓，发挥网络优势推动房地产营销【J】.福建电脑，2007 22 杨涛，房地产主要营销策略及完善措施【J】.科海故事博览?科教创新，2009 23 Ashok Deo Bardhan. The Real Estate Industry and the WorldWide Web: Changing Technology, Changing Location. REGIONAL ECONOMIST. 2007 environment. In chicken diets composed of grain feed class and its by-products account for a considerable proportion. Such high total phosphorus content in feed, but most of its (65%~80%) combination of phosphorus and phytic acid (phytate), poultry low phytic acid phosphorus utilization capacity. According to reports, young birds of phytate phosphorus utilization is about 30%, adult birds is about 50%. Thus, phosphorus in plant feedstuffs alone cannot meet the needs of poultry would have to add inorganic phosphorus sources (mainly calcium hydrogen phosphate, bone meal, fishmeal, meat and bone meal also fall into this category), and total phosphorus in the diet increased. Today's lack of inorganic phosphorus sources throughout the world, has become the third more expensive feed ingredients in feed costs, 1 gram of inorganic phosphorus prices far beyond the price of 1 g of high quality protein. Increased feed costs on the one hand, and discharge large amounts of phosphorus from the waste, causing serious environmental pollution. When used in poultry feeding when high level of Cu and Zn, significantly increasing the fecal excretion of copper and zinc. Regardless of breeding size, or free-range, chicken in the selection or arrangement of the place, there must be awareness of environmental protection and people-oriented concept. At the time of planning, to chicken production and people's living environment, environment and farm waste disposal aspects coordinated and organized on an equal status, it should be run through the design, construction and production of three aspects of the entire 5(具体进度安排(包括序号、起迄日期、工作内容) 1、第17周 指导老师下达任务书 2、第9周 提交开题报告和前期研究报告，论文开题 3、第10周 按要求撰写论文 4、第11周 指导老师检查论文写作情况 5、第12周 继续撰写论文 6、第13周 提交论文初稿 7、第14周 修改论文初稿 8、第15周 指导老师检查论文修改情况，并提出进一步的修改意见 9、第16周 进一步修改论文 10、第17周 论文定稿，按照要求格式打印论文，准备论文答辩 指导教师意见: 指导教师: 年 月 日 environment. In chicken diets composed of grain feed class and its by-products account for a considerable proportion. Such high total phosphorus content in feed, but most of its (65%~80%) combination of phosphorus and phytic acid (phytate), poultry low phytic acid phosphorus utilization capacity. According to reports, young birds of phytate phosphorus utilization is about 30%, adult birds is about 50%. Thus, phosphorus in plant feedstuffs alone cannot meet the needs of poultry would have to add inorganic phosphorus sources (mainly calcium hydrogen phosphate, bone meal, fishmeal, meat and bone meal also fall into this category), and total phosphorus in the diet increased. Today's lack of inorganic phosphorus sources throughout the world, has become the third more expensive feed ingredients in feed costs, 1 gram of inorganic phosphorus prices far beyond the price of 1 g of high quality protein. Increased feed costs on the one hand, and discharge large amounts of phosphorus from the waste, causing serious environmental pollution. When used in poultry feeding when high level of Cu and Zn, significantly increasing the fecal excretion of copper and zinc. Regardless of breeding size, or free-range, chicken in the selection or arrangement of the place, there must be awareness of environmental protection and people-oriented concept. At the time of planning, to chicken production and people's living environment, environment and farm waste disposal aspects coordinated and organized on an equal status, it should be run through the design, construction and production of three aspects of the entire