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首页 Shengzheng Dasheng Jidian Co. Ltd

Shengzheng Dasheng Jidian Co. Ltd.doc

Shengzheng Dasheng Jidian Co&#4…

听说你仍旧一个人的世界
2017-09-01 0人阅读 举报 0 0 暂无简介

简介:本文档为《Shengzheng Dasheng Jidian Co. Ltddoc》,可适用于综合领域

ShengzhengDashengJidianCoLtdShengzhengDashengJidianCoLtdINTERVIEWDATE:,MarchINTERVIEWERNAME:JaneXuIntervieweeNameMrZhengMangPositionGeneralMangerCompanyandAddressXichengIndustryZon,BaoanDistrict,ShengzhengTelephoneFaxShortSummary,Background,Salesin:RMBmillion,ExceptfromJiefangtruck,DashengsellotherbrandautoincludingDongfeng,Dashengiscurrentlya“YouxingMarket”,ithasaveragetrucksasturnovertruck,Totalheadcount:,workfortruck(bothDongfengandJiefang),SalesvolumeofJiefangtruckinis(mostareJiefangChangchuntruck)KeyIssues,Profitabilitypertruck,AroundRMB,in,Rebatingsystemisnotclearenough,Customerbase,Mostcustomerareindividualtransportationbusinessowner,Priorityofpurchasingdecision:)Service,componentsupply)Price,EnduserdohavebrandloyaltyegADongfengenduserwillbasicallycomebacktoDongfengifheneedtopurchaseanewtrucksinceheisfamiliarwiththecomponentandthewholeserviceflow,Competition,Competitionexistineveryproductsegement:Lighttruck:Jiefangfacespatentlimitationintontruck,However,Dongfeng“ChenglongWangzi”couldstillgetpatentasa’Ton’truckwithactualcapacityoftonInmajorportsofShengzheng,TonTruckwillgraduallyreplacedbythetonorhighercapacitytruckMediumtruck:SAW’ston“ChenglongWang”hasastrongmarkettrendinthecontainertrucksegementation(priceandqualityarebothcompetitive)Heaveytruck:TruckwithtohorsepowerenginewillcountagreatshareinShengzheng’struckmarketastofitfortheincreasingcontainertransportation,FAWdonothavethetruckwithtohorsepowerengine,SAWChenglonghavetheandhorsepowerengine,buttheproductisnotmature(qualityandtechniquecompatibilityoftheproductsarenotgoodduetotheshortdevelopmentcircle),DongfengComminsenginedidn’tprovideendusersagoodcomponentserviceinthepastyearsthisisthemajorreasonwhyJiefangcouldreacharelativelyhighsalesvolumetheseyearsKeyProblemsofFAW,Resource(truck)arenotwellplanneddistributed:Dasheng’sJiefangtruckinventoryrunoutformonthslastyear,FAWchangethetruckstyletooquick,thisbroughtDashenggreattroubleincontroltheorderFAWshouldhavetoclassictrucktypewhichcouldattractastablegroupofcustomersForexample,acustomercometoDashengforamtontruck,whentruckwastransportedtoDasheng’swarehouseonemonthlater,mtontruckhasbeendeveloped,enduserwouldliketochangehisoriginalorderAttitudetowards“in”,Dashengwillnotbuildatruckservicestationintheshorttermbecauseof,Highinitialinvestment,Unpredictablefuturebenefit:MrZhengdon’tthinkthebenefit(shortterm)raisedfromservicestationcouldcoveritsestablishcostNote:Dashenghasasmallreparationteamwhichcouldprovidesomebasicreparationservice,amongthecustomerwhogetbackforreparation,arethosewhopurchasethetruckinDasheng

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