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首页 兵者诡道经济危机下日化营销如何逆势飞扬、顺利过冬(When change under the e…

兵者诡道经济危机下日化营销如何逆势飞扬、顺利过冬(When change under the economic crisis, Japanese marketing how contrarian flying smoothly through the winter).doc

兵者诡道经济危机下日化营销如何逆势飞扬、顺利过冬(When c…

青春悠悠狂想曲
2018-04-26 0人阅读 举报 0 0 0 暂无简介

简介:本文档为《兵者诡道经济危机下日化营销如何逆势飞扬、顺利过冬(When change under the economic crisis, Japanese marketing how contrarian flying smoothly through the winter)doc》,可适用于社会民生领域

兵者诡道经济危机下日化营销如何逆势飞扬、顺利过冬(Whenchangeundertheeconomiccrisis,Japanesemarketinghowcontrarianflyingsmoothlythroughthewinter)兵者诡道经济危机下日化营销如何逆势飞扬、顺利过冬(Whenchangeundertheeconomiccrisis,Japanesemarketinghowcontrarianflyingsmoothlythroughthewinter)"AsianPHPCconsultingfirmreleasedthe"ChineseCosmeticMarketResearchReport",datashowthatintheNationalDaysalesreachedbillion,ofwhichthewashingproductsreachedabout,cosmeticsandpersonalcareproductsreachedabout"ThenewsinthenewspapergavemeadeepshockThetimeforChina'sdailychemicalindustrytoriseagainstthewindiscomingAlthoughtheeconomicwinter,forsomeenterprisesis"dangerous",andforthedailychemicalindustryis"machine""Thesameisfastconsumergoods,andliquor,instantnoodlesandotherfastfoodconsumptionindustryisdifferent,China'ssmallandmediumsizeddailychemicalenterprisesarenowinanexcellentopportunityfordevelopmentWhenotherindustriesaretalkingaboutthewinter,hibernationandothergrouptheory,thelocaldailychemicalindustryshouldwakeupquicklyandresolutelygotheirownway!WhydoyousaythatThisisbecauseChina'sdailychemicalindustrygrowsupinamagicalera,everyChinesedailychemicalindustryisgrowingrapidly,themarketingofChina'sdailychemicalenterprises,ontheroadFirst,developthespringofChinesedailychemicalindustry":Whenalmostallbusinessesareshoutingduringhibernation,Chinadailychemicalindustryhaslearnedtoswiminwinter,inthewintertoseetheplumblossomInrecentyears,Chinachemicalhasbeenlookingfor"spring"inthewinter,whenDengrihaveJoffrelyingontheroad,althoughtherewasgreatgrief,butChinadidnotstopthepaceofdailychemicalindustryprospects,SibaoenterprisesopenedanewwayforChinesecosmeticindustry,thecostpressurehaslittleeffectAlthoughtheimpactofthefinancialcrisis,butwiththeotherFMCGindustry,dailychemicalindustryproductionrosethisisstillrelativelylow,eveninproductioncostscontinuetoincrease,forthechemicalindustry,themarketingeffectisnotlarge,thekeyproblemishowtomakethelocaldailychemicalproductsintosustainedvalueaddedbrand,thefundsaretightSinceOctober,somepolicieshavebeenissuedtosupportthedevelopmentofsmallandmediumsizedenterprises,includingthesupportforthemiddleandlowerEnterprises:monetarypolicy,interestratepolicy,exporttaxrebatepolicy,etcInordertosolvethefinancingdifficultiesofsmallandmediumsizedenterprises,SMEsshouldchangethedirectionofmarketinginthechannelmarketing,innovatemarketing,andprovidenewfinancingchannelsforthedailychemicalindustry,thediscoveryofanewblueoceanmarketTheChinesegovernmentintroducedaseriesofpoliciestostimulatedomesticdemand,notonlyforexportenterprisestofindanewwayout,butalsotoprovideanewprospectforthedailychemicalindustryChina'sthreeorfourlinemarket,thevastruralmarkethasbecomethemainbattlefieldofthedailychemicalindustryDailychemicalindustrytoseizethenewopportunity,sothattheirmarketingperformancetoanewlevel,foreignbrandmarketingmethods,saidthismaybealotofpeersreally,begtodiffer,foreignenterprisesorthemainadvertisingbombingComparedwithotherindustries,theresearchonchannelconstructionandconsumerisstillintheperceptualstageThedailychemicalindustryinChinahasmanyopportunitiesinmarketingTwo,thefulcrumoffoodmarketing:Inthefoodindustry,Huiyuan,Wahahamarketingindustryhasbeenpraiseworthy,foodmarketingenterpriseshavemadeanexampleforChinesechemicalindustry,dailychemicalindustryChineseshouldgetoutofthelowlevelcompetition,butthementalityofimproperlybelittleoneselfforanew"marketingpoint,dailychemicalindustryinthespring",productinnovation:productinnovationistheessenceofChina'smarketingInthecaseofshortageoffundsandweakbrands,itisthesimplestwaytoexpresstheirmarketingdemandsthroughproductsDiaolaunchedanewshampoointheriseofhair,hastakenasolidsteppediclecontinuetolaunchnewproductsandnewseries,andevenclosedprofessionalproductscanbepreliminarilyGneaexpansion,channelinnovationInthefutureforalongperiodoftime,althoughChina'smarketdoesnotexcludethemagicofthebrand,buttheworshipofthechannelisstillthepreferredmarketingofChineseenterprisesAdjustthenewchannelofcare,betterletthechannelcontinuetoincrease,AsthedailychemicalindustryChineseaperiodoftimeinthefuturethewaytogo:thewhitemadeabiggrowthstrategy,makecustomersmoredense,moredetailedpolicyupdate,managementistomakevalueaddedchannelsconstantlyAtthesametime,thestpeaktoothpastesaleshavebeguntotakeshape,Weishuangwashingpowderisalsooutofasolidstepinchannelexpansion,brandinnovationThesponsoroftheOlympicGamespublicitycontinuetochargeLaFangfullyintegratedbrandproductsintheterminalandthecirculationofacomprehensiveupgrade,tocreate"Chinahairbeauty"togivepeopleanewimageoftheyearwithJackieChanking,darkhorseandChineseherbalmedicinepositioningcontinuesstrong,thefirstterminaladvantage,afterstrongcirculation,dualchannelmode,darlingForthepromotionofthebrandconsiderablyDevelopproductssuitableforenterprisedevelopmentForthecurrentsituation,mostenterprisesdeveloplowvalueaddedpopularlowpricedproductsisthemostappropriateSmallbusinessesfellinthisroundofmarketenvironment,leavingagapinthemarketandspacebutthreeorevenfourlevelmarket,theremustbelowpricedproductstomatchtakingintoaccountthelowpricedproductsinthetargetconsumergroupandcustomeracceptanceoftheproductconsciousnessisstrong,easytocutThemostimportantthingisthatasalargeenterprise,themediumandlowpricedproductsarecontributedtosalesandchannelsTheirsalestoreducethemanagementcostsandoperatingcosts,isnotasimpleprofitratetomeasurethevalueatthesametime,itopenedthethreeorfourclassmarket,enterprisescanachievegreaterchannelwidthitalsoavoidedtheinternationalcompetitionpressure,afterall,thepriceadvantageThreeMakesuggestionsforsustainabledevelopment:AsasmallandmediumsizeddailychemicalenterprisesinChina,howtorapidlygrowthemselves,howtodoitspecifically:Reserveprofessionaltalents,setupahundredyearsambition"ThosewhodonotseekJesusChristenoughtoseekamoment,donotseekaglobalinsufficienttoseekafield",Ithink,thereasonforthecurrentChinacosmeticindustryisstillrelativelyweak,andevenmilitarydefeat,aslongasthereasonisthemeansofmarketingisstillrelativelysimple,localenterprisesreallydothemarketingtimeisshorterthanTherefore,thelocaldailychemicalindustryneedstodolongtermpreparation,betterreserves,trainingtalents,forthedevelopmentoflocalenterprises,tosetupacenturybrandreservestrengthThekeypointistodoit:First,makearelativelyhighsalaryandreasonablepromotionmechanismDailychemicalindustrynowneedtodoistoretaintalent,makepeaceofmindfordailychemicalworkIntheoutsideworldofdailychemicalindustryisalmostforeignflooded,manymarketingpeopledonotseehope,pessimismandsubjugationaffectingthem,sothestabilityisthefirstoneSecond,improvethemarketingskillsofmarketingpeopleForthedaytoday,themainfactorthatdeterminesthesuccessorfailureoftheenterpriseismarketingratherthanproductImprovingthemarketingskillswilldirectlydeterminethefateandfutureoftheenterprise,sothetrainingofmarketingpersonnelandchanneloperatorsinthedailychemicalindustrywillbeincludedintheplanningofmarketingexpenses,doagoodjobmarketingstrategy,thelayoutofthenationalmarketNowfortheChinesecosmeticindustry,manyenterprisesonmarketing,preciselyintheinvestmentstage,alotofmarketingis"thereisnomarketsales",therefore,todoagoodjobofmarketing,thefirstchannel,thenmakeaproduct,dosalesagain,andfinallydothebrandThefutureoftheroadcangofar,itisnecessarytoseethedirectionofourmarketingtoday,foranewdailychemicalindustry,inthemarketingstrategyplanning,needtofocusongrasping:First,thegraspofthetimeperiodWhencanthemarketinggoalbeachievedThisisthekeytothesurvivalanddevelopmentofanenterpriseSecond,thespecificexpressionofmarketingobjectives,includingsales,profits,dealers,developmentzones,etc,shouldhavespecificdetailsoftheprovisions,withquantization,assessmentThird,todevelopitsownstrategicmarket,basemarketandcoremarketThereisnobase,theteamhasbeendestinedtowinlongbattle,destinedtogofar,enhancethesenseofcrisis,enhancemarketingThedevelopmentofenterprisemusthavecrisisconsciousness,Anyindustrywillhavespring,butatthesametimewillnotrefusethewinter,inthecrisistoimprovetheirmarketinglevelistherightwayTheweatheriscold,aslongasthelearned"winterswimming"skillisnotterrible,nottoaddacoattotheendorthecold,inresponsetonationalcalls,enhancebrandimageNowthestatehascontinuouslyintroducedpoliciestostimulatedomesticdemand,inthehomeappliancesandotherindustries,thestatelaunchedapolicysubsidy,supportforagriculture,ruralareasandfarmersserviceAsthechemicalindustry,shouldalsotaketheleadindevelopingtheruralmarket,inproductdevelopment,marketingchannelstoservicefortheruralareasandfarmerstodosomerealthings,todevelopthemarketandbrandpromotion,peoplegetthebenefitsofthewinwinpurposeTheeconomicwinter,thedeteriorationoftheenvironment,livingspace,depression,giveupanddie,ortoafightInstrategiccrossroads,facingtheeconomicwinter,dailychemicalindustryshouldstandinthe"Chinesedailychemicalindustrywheretomorrow"strategicthinking,timelydecisionmakingandmaketheenterprisestoturnthecrisisintoanopportunity,"addedthenewengineforlongtermdevelopmentofenterprisesWhenallthescenesarecoveredwithsnow,weareeagertoseetheblossomofplumblossomandthetrendofcontrarian,andChina'sdailychemicalmarketingisontheway!WelcometodiscussyourviewswiththeauthorEmail:dyzyxcom

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