MBA英语复习资料

MBA英语复习资料 复习资料:Chapter 1 仔细阅读书上 内容 财务内部控制制度的内容财务内部控制制度的内容人员招聘与配置的内容项目成本控制的内容消防安全演练内容 及课后练习Types of duty1Import duty: Taxes imposed on imported goods2Export duty: Taxes imposed on exported goods3Countervailing duty: Taxes collected against bounty or grant 补贴 given to exporters bythe exporting government in the course of production transportation or/and exporting.4Anti-dumpling duty: Taxes collected against imported goods sold at exporting prices thatare below domestic price or world market price.反补贴税，针对别国有意补贴 某个行业进行低于成本的倾销反倾销税，攵缘陀诔杀炯鄣木赫?5Specific duty 从量 税 fixed dutyImport duty calculated on the basis of per physical unit.6Ad valorem duty从价税) : Import duty calculated on the basis of import value.Chapter2 International Marketing 课文及 课后练习 Marketing is the process of planning and executing the conception pricing promotion and distribution of ideas goods and services to create exchanges that satisfy individual and organizational objectives. International marketing is the extension of these activities across national boundaries.Modes of Sales Promotion:Point-of-sale display: on-the-spot displays demos samples of food application of cosmeticsSpecialty advertising: T-shirts shopping bags calendars umbrellas with firm logoContests: opportunities to win US1 million if the contestant is the No.1 in buying selling orother types of activity.Sweepstakes: horse-racing pure luckModes of Sales Promotion:Coupons: usually distributed through media giving discount to customers e.g. 5 off the tag pricePremiums: free photo enlargement if the client has a whole roll developed and printedTrade stamps: for customer to accumulate and redeem for additional merchandise e.g. thoseissued by airlines for free tickets in the futureTrade shows: aimed primarily at middlemen world FairSponsorship: supporting sport event like Olympic Games singing contests or TV programsMarketing mix 营销组合 A comprehensive plan or strategy: 4Ps Product: special appeal for consumers in aspects like quality utility or image Price: take costs rivals’ prices and pricing regulations into account Promotion: making a product and its benefits known and stimulating consumers demand for it Place: channels of distribution and timely transportation make goods and services available The Product Life Cycle PLC. 产品生命周期 Introductory stage Strategies for this stage emphasizes a buyer focus building on advertising and increasing the purchase frequency. Growth. Competitors are attracted into the market with very similar offerings. Products become more profitable and companies form alliances joint ventures and take each other over. Advertising spend is high and focuses upon building brand. Market share tends to stabilize. Maturity. Those products that survive the earlier stages tend to spend longest in this phase. Sales grow at a decreasing rate and then stabilize. Producers attempt to differentiate products and brands are key to this. Price wars and intense competition occur. At this point the market reaches saturation. Producers begin to leave the market due to poor margins. Promotion becomes more widespread and use a greater variety of media. Decline. At this point there is a downturn in the market. For example more innovative products are introduced or consumer tastes have changed. There is intense price-cutting and many more products are withdrawn from the market. Profits can be improved by reducing marketing spend and cost cutting.Chapter 3 课文及 课后练习Overview of International Cargo TransportationOcean carriageAdvantages The easy passage since about 70 of the earth is covered by water. large discharge capacity The unit distribution cost reduced. Good adaptability to cargoes of different size weight shape etcDisadvantages- Vulnerable to weather - Less punctual - High risk - Low speedVoyage Charter 程租Time Charter 期 租Bareboat Charter 光船租赁十三种贸易术语: EXW —Ex Works 工厂交货 ?FAC —Free Carrier 货交承运人 ?FAS —Free Alongside Ship 船边交货 ?FOB —Free on Board 船上交货 ?CFR —Cost and Freight 成本加运费 ?CIF —Cost Insurance and Freight 成本保险加运费 ?CPT —Carriage Paid --- to 运费付至--- ?CIP —Carriage and Insurance Paid to---运费保险付至--- ?DAF —Delivered at Frontier 边 境交货 ?DES —Delivered Ex Ship 目的港船上交货 ?DEQ —Delivered Ex QUAY ( duty paid)目的港码头交货 ?DDU —Delivered duty unpaid 未完税交货 ?DDP —Delivered duty paid 完税后交货Chapter 5 课文及 课后练习III. Structure of business letters1、信头 the letter head2、有关信件 the reference3、日期 the date4、 封内地址 inside name and address5、注意 attention/for the attention of6、称呼 the salutation7、主题/事由/标题 the subject line /heading/caption8、正文 the body/message9、 表 关于同志近三年现实表现材料材料类招标技术评分表图表与交易pdf视力表打印pdf用图表说话 pdf 示敬意的结尾 the complimentary close10、署名 the signature11、 经办人代号 the reference notation12、附件 enclosure notation13、副本 copy notation14、附笔 postscript 主要部分:1，3，4， 6， 8， 9， 10; 可选部分:2， 5，7，11，12，13，14。信件格式:1 信头letterhead ,,, 2)编号， 3 日期reference and date 4)封内名称和地址 inside name address5)经办人attention 6)称呼salutation 7)事由(标题)subject 8)正文body 9)结尾敬词complimentary 10)签名signature 11 经办人代号 the reference notation 12)附件 enclosure encl. 13)抄送carbon copy notation cc to XX bcc 14)附言postscript P.S.Chapter 6 contract 以课本为主Chapter 8 International Tendering 课本及课后练习Translation:1 经济联盟的成员国不仅要在税 收，政府开支，企业策略等方面保持一致，而且还应使用同一的货币。The members of an economic union are required not only to harmonize theirtaxation government expenditure industry policies etc.but also use the samecurrency.2. 在国际贸易中进出口 双方都面临风险，因为总存在对方不履约的可能。 In international trade both the exporter and importer face risks as there is always thepossibility that the other party may fail to fulfill the contract.3. 营销是生产商出售自己的货物和服务给买方的过程中涉 及到的种种活动。 Marketing involves all activities a company undertakes in the process of getting itsgoods and services into the hands of buyers consumers and business buyers.4. 合同依法实施，未能履行合同义务的一方可能受到起诉，并被强制做出赔偿。.比较 利益并不是一个静止的概念，一个国家可以通过自己的行动发展某种特定的比较利 益。A contract is enforceable by law and the party that fails to fulfill his contractualobligations may be sued and forced to make compensation.5.比较利益并不是 一个静止的概念，一个国家可以通过自己的行动发展某种特定的比较利益。 Comparative Advantage is not a static concept. A country may develop particular comparativeadvantage through its own action.6(因为产品经常要在国际市场销售，所 以分销也变得越来越重要。Because products are often marketed internationally distribution has increased inimportance.7..除了国际贸易和投资，国际许可和特许经营 有时也是进入国外市场的一种方式。Besides trade and investment international licensing and franchising aresome times taken as a means of entering a foreign market.8 保险是一种转移机制。通过保险个人或企业可以将生活中的一些不确定因素转移给 其他人。Insurance is a risk transfer mechanism by which the individual or the businessenterprise can shift some of the uncertainty of life to the shoulders of others.9.包 装需按运输的要求进行 在大多数情况下，卖方明确知道把货物安全地运到目的地所 需要的包装。Packing should be made according to the requirement of transportation.In most cases the seller knows clearly the particular type of packingrequired for transporting the goods safely to destination.10. 随函寄上本人履历表，照片及自传各一份，请查收。 Enclosed please find my resumes together with my photo and autobiography.11.我能有 机会与您进一步面谈吗,我的电话号码是 576-2000。谢谢您花费时间予以考虑。 May I have the opportunity to talk further about the job You can reach me bytelephone at 576-2000. Thank you for your time and consideration.12.投标自开标之日起 60 天内有 效。The bid is valid for a period of 60 calendar days from the day of bid opening.13.应根 据投标人须知及投标单提交标书，不符合这些说明书中的要求者投标无效。Tenders shall be submitted in accordance with the Instructions to Tenderers and Formof Tender. Any deviation from the requirements of these Instructions may render yourTender invalid.国际商务英语试题 APART ONE. Translate the following words and expressions from English into Chinese 10:1. competitive tendering2. fraud in the factum3. consideration4. Logistics department5. civil engineering6. product life cycle7. bulk freight8. economic duress9. tariff barrier10. award of contractPART TWO. Translate the following words and expressions from Chinese into English 10:11. 贸易顺差12. 促销13. 汇率14. 有价 证券15. 自然垄断16. 要约和承诺17. 议标18. 还盘19. 网上购物20. 资格预审 PART THREE Match the words and expressions on the left with the explanation on the right10: 21. tendering a. a contract is based on an illegal purpose or contrary to public policy 22. undue influence b. a common practice in respect of international trade and procurement. 23. B2B c. the party to whom an offer is made 24. illegal contract d. an equitable doctrine that involves one person taking advantage of a position of power over another person. 25. joint venture e. an outlet for discussion of matters of interest to a given group 26. tax holiday f. a person engaged in the practice of a profession or occupation 27. practitioner g. one form of action which may be taken by a government to protect industries from unfair competition by which goods are sold at a price lower than in the country where they are manufactured 28. offeree h. a period of time during which tax is not levied 29. anti-dumping i. E-commerce is conducted between businesses 30. forum j. a business where the provision of risk capital is shared between two or more firmsPART FOUR: Fill in each blank with an appropriate word according to logicsequence and grammatical structure. Each word can be used only once. 1’×1010’ Protective infrastructure margin stipulated present Marketing surf launched potential compete1. Many _________ owners therefore impose usage fees such as landing fees at airports or tollplazas on roads.2. In the full block form every part of letter is typed from the left _______ .3. ______ is the task of figuring out how to sell the product.4. A _________ tariff is designed to discourage foreign business from shipping certain goods intothe country.5. An offer is considered open until after a ________ time or until it is accepted or rejected.6. The tenderers can send their representatives to _______ at the Tender Opening.7. As you ________ in the internet and come across to some vendor’s home page you’ll be able to purchase commodities.8. The earliest example of many-to-many electronic commerce in physical goods was the BostonComputer Exchange a marketplace for used computers ____ in 1982.9. International competitive tendering is the process in which the owner invites a number oftenderers to _____ for the tender and the owner will select the tenderer with the most favorableconditions to award the contract.10. To realize the true _______ of electronic commerce n effective method of receiving paymentfor products sold or delivered through the Internet is a necessary.PART FIVE . Write out the full name of following acronyms in English and Chinese10:1. IMF2.WTO3. L/B4. FOB5.standby L/CPART SIX .:Translate the following sentences into Chinese 201. The owner should designate specialists to prepare the Tendering Documents which should include the following contents: Instruction to Tenderers Technical Specifications Contract Conditions Works Data Sheet and Drawings.2. Basically selling the product would be accomplished by sales promotion which included advertising and personal selling.3. So instead of barter which is the trade of goods without an exchange of money the United States receives money in payment for what it sells.4. Environment regulations in developed countries have reduced the individual vehicles emission however this has been offset by the increasing number of vehicles and more use of each vehicle.5. Contract is a promise or sets of promises for the breach of which the law gives some remedies or the performance of which the court recognizes as duty.PART SEVEN. Translate the following sentences into English 20:1. 经济联盟的成员国不仅要在税收，政府开支，企业策略等方面保持一致，而且还应 使用 同一的货币。2. 在国际贸易中进出口双方都面临风险，因为总存在对方不履 约的可能。3. 保险是一种风险转移机制。通过保险个人或企业可以将生活中一些不 确定因素转移给其 他人。4. 合同依法实施，未能履行合同义务的一方可能受到起 诉，并被强制做出赔偿。5. 国际贸易一般指不同国家的当事人进行的交易，它涉及 到许多因素，因而比国内贸易复 杂得多。PART EIGHT. Writing 10Mr. Lee is going to buy a large amount of electronic components from your company. Healso shows an interest in your companys PCX phone machine which is in the charge of Mr.Angus Beard your colleague. Mr. Lee would like to bring 10 samples and some brochuresback home to make a trial sale. . Write a short note to Mr. Angus Beard one of your colleagues. . Tell him the fact that Mr. Lee is interested in PCX phone. . Mention the number he wants to have. . suggest their direct contact. . Write 30-40 words on your Answer Sheet. 答案 八年级地理上册填图题岩土工程勘察试题省略号的作用及举例应急救援安全知识车间5s试题及答案 :I. 1. 竞争性招标 2. 事实欺诈 3. 对价 4. 物流部 5. 土木工程 6. 产品生命周期 7. 散 装运输 8. 经济胁迫 9. 关税壁垒 10. 授标/决标II. 11. favorable balance of trade 12. sales promotion 13. exchange rate 14. securities 15. naturalmonopoly 16. offer and acceptance 17. negotiated tendering 18. counter-offer 19. online shopping20. pre-qualificationIII. 21b 22. d 23. i 24. a 25. j 26. h 27. f 28.c 29.g 30. eVI. 1.infrastructure 2.margin 3.Marketing 4. Protective 5.stipulated 6.present 7. surf 8.launched 9.compete 10. potentialV.31(International Monetary Fund 国际货币基金组 织 32. World Trade Organization 世界贸易组织 33. Bill of Landing 提单 34. free on board 船上交货 35. standby Letter of Credit 备用信用证VI. Translation English to Chinese 1. 招标人在对投标人进行资格预审之前应组织专家编制标书，标书的内容 一般包括投标须 知、技术规范、合同条款、工程量表以及图纸等。2. 一般说来， 产品的销售要通过促销活动实现，它包括广告宣传和人员销售。3. 因此，美国销售 商品时，接受的是货币形式的支付，而不采用易货贸易，即不以货币喂 媒介的贸易。 4. 发达国家的环境法规已降低了个别车辆的排放;不过，这已经被车辆数目增多及 使用率 提高抵消了。5. 合同是一种承诺，违反承诺可以得到法律救助，履行承诺 法律视其为一种责任。VII((Chinese to English)评分参考意见:翻译正确，基本 上没有语法与拼写错误，用词基本上达意，满分;略微偏离题意，扣 1 分，回答不 符合题意，扣 2 分。有语法与拼写错误，或用词不能达意，酌情扣分，最多扣 2 分。: