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首页 英文投资场景对话start a business[重点]

英文投资场景对话start a business[重点].doc

英文投资场景对话start a business[重点]

王中维
2017-09-26 0人阅读 举报 0 0 暂无简介

简介:本文档为《英文投资场景对话start a business[重点]doc》,可适用于职业岗位领域

英文投资场景对话startabusiness重点OFFICE(CEO、ManagingDirector)CEO:HaveyouheardaboutVentureCapitalItsaidthatthenewfavoriteofinvestmentmarketBringalargesumofmoneyTheirCEOnamedCatShewillbetheprotagonistoftomorrow’sinvestmentconferenceThisisabigclient,importantWemustsuccessMali,asManagingDirector,doyouhaveanysparkingideaHowcouldwegetthisdeal你说过VentureCapital吗,听说是投资市场的新宠带着大钱来的他们的总裁叫Cat她是明天投资会的主角这是个大客户很重要我们必须成功Mali,作为董事总经理你有什么好点子,我们怎么磕下来,ManagingDirector:Inmyhumbleopinion,firstweshouldshowthemourfinancialposition,tradestandingandtradereputationinordertoletthemtrustinourbrandButwhatworriesmethemostistherearethreeothercompetitorsIthinkthepointisthatourcompanyneedstoimproveourcompetitiveedgeButdon’tbeafraidWehavetheedgeonthem依我拙见我们首先要向他们展示我们的财政状况贸易地位和贸易信誉让他们相信我们的品牌不过最让我担心的是还有三个竞争者我觉得关键在于公司必须提高它的竞争力不过不需要害怕我们略胜他们一筹CEO:OhTellmeindetail噢,详细说说ManagingDirector:ThatisouronemajorsuccessIfyoulookatthegraphs,youcanseethatmostofourproductlinesremainedsteadywithlittleincreaseThat'sbetterthandropping这是我们最大的成功之一看一下图表,你会看到我们产品的销售曲线大多保持稳定,略有增长那比下降要好多了CEO:Isharethesameopinionswithyou在这一点上我非常赞同ManagingDirector:YeahNotonlythat,therearethreefashionidolsbethevoiceofourbrandYoucanseethepicturesTheirfreshandcleanimagehappenedtocoincidewiththepureandhealthyimageofourbrandTheyhavemadeuseofexcellenttelecineproducts,largewalkintheinternationalfilmfestival,andglamorousimageofrefinedpopularIftheytakepopularityseriously,wedefinitelyhaveanedge不仅如此我们有三个时尚偶像作为我们品牌的代言人你可以看这些照片他们清新、干净的形象与纯净健康的品牌形象不谋而合他们曾凭借优秀的电视电影作品游走于国际各大电影节亮丽的形象深受大众喜爱CEO:WelldoneGiveyouallactivesupportPutalleffortsinthisproject干得好大家积极配合下全力以赴弄好这次项目Meeting(ManagingDirector、PRManager、RDManager、SalesManager、MarketingManager、FinanceManager)ManagingDirector:HelloI'mMali,ManagingDirectorofFlorenceIncorporated'sGreaterChinaGroupAndtheyarethememberswhoareinchargeofthisinvestmentprojectIt'sapleasuretofinallymeetyoutodayWellActually,it'snotreallyasalespitchIhaveavisionIwanttosharewithyouThisideacouldturnyourcompanyintoaleaderinthecosmeticindustry您好我是佛罗伦萨股份有限公司大中华区的董事总经理Mali他们是负责这个投资项目的成员很高兴今天终于与你们会面了事实上这不是个推销我是想跟你分享一个很不错的想法~这个主意可以让你们的公司变成这个化妆品产业的领军人物PRManager:YeahI’mthePRManager,DolphinIwillintroducetheagendaIfyoudon'tmind,I'dliketogoinordertodaySkinFoodisthemainbrandofourcompanyItisoneofKorea'stwofashionbrandswhichhavetheirownfactorywithnanotechnologyatpresent"SINCE"intheSkinFood'slogoreflectsthelonghistoryofthebrandTheprofessionalexperienceformorethanhalfacenturyinproduction,researchanddevelopmentmakesSKINFOODCorporationbecomeaprestigiousexcellententerpriseinthecosmeticindustrySothatconcludestheintroductionofthebrandNowlet'smovetothefirstpartoftheproject,whichisaboutproductdevelopmentThusIyieldtomycolleague,Marilyn,RDManager,togiveusaprofessionalexplanation对的我是公关部经理SKINFOOD是我们公司主推的品牌是目前韩国仅两家拥有纳米高科技自有工厂的其中之一SKINFOODLOGO中的“SINCE”体现了品牌的悠久历史超过半个世纪的化妆品生产及研发领域的专业经验令SKINFOOD公司成为化妆品行业中享有盛誉的优秀企业公司介绍已经结束了现在有请我的同事Marilyn,研发部经理,来专业讲解一下RDManager:I'dliketoshareafewobservationsbasedontheproductdevelopmentprocessFirst,ourdesigningteamhascomeupwithafinalversionoftheproductthatemphasizestechnologySecond,afteralongandarduousprocess,we'vemadeitpastthereviewboardandhavereceivedapprovaltobeginproductionLastly,wehaveorganizedaproductionteamtooverseethemanufacturingstagesInconclusion,allducksareinarowbeforewegotothereviewboardHighqualitycanbeguaranteed!Next,weturnfromthedevelopmenttofocusontheproducts我想就产品开发过程与大家一起分享一些心得首先,我们设计组已经提出了产品的最终方案一突出产品技术特点,其次,经过长期而艰难的过程,我们已经在评审会上通过,并批准开始生产最后,我们已经组织了一个生产小组来监督生产过程总而言之,在拿到评议会上之前一切安排得井井有条高质量可以保证~接下来我们要将焦点从开发转移到产品上SkinFoodisbasedontheconceptofFoodTherapySpecialfoodfortheskintoeatContainslotsofnutritiveandingredientssuchasfreshplants,fruitsandetc,tomaintainourbodieshealthyandlivelyThefirstone,BlackSugarWashOffMaskwithrichmineralsandvitamintoprovidelusterandsmoothnesstoskinBlackSugarcanpeeloffagedhorninessandmoisturizeskinThesecondone,ParsleyMandarinEmulsion(ForTroubledSkin)AgentlerefreshingemulsionwithParsleyandMandarinExtracts,producedusingnanotechnology,tosootheandpreventskintroublescausedbyexternalstressfactorsIt'saconditionerofmaintaininghealthyskinThethirdone,PeachSakeEmulsion(ForPareCare)Freshemulsionwith“sake”,traditionalJapanesewinebrewedwithrigidlyselectedrice,and“peach”extractsriceinvitaminAandCtoremovegreasinessduetoenlargedporesandexcessivesebumIt'sarefreshingemulsionSkinFood’ssloganis“Don’teatPutitonyouskin”第一款黑糖光采精华面膜(洗净式)含有富含各种维他命和无机质的黑砂糖成分能够去除老化角质同时具有良好的保湿效果第二款香芹菜柳橙舒缓乳液含有香芹菜和柳橙萃取物透过纳米技术可以有效舒缓因痘痘引起的敏感的肌肤是一款维护肌肤健康的维护系列第三款水蜜桃清酒乳液由精选大米酿造出的日本传统发酵酒、清酒和富含维生素A、C的水蜜桃萃取物淬炼而成的具有控油和紧致粗大毛孔的独特功效是一款清爽型乳液SkinFood以“Don’teatPutitonyourskin”为口号PRManager:Now,handovertoSerena,SalesManager,whoisgoingtoleadthenextpart,SalesSalesManager:OKNowIwanttodescribeforyouthesalespartsWhatareourareasforgrowthWhatsectorsdoyouseethemostpotentialinOkay,herearethegraphsandfiguresfortwoquarters'salesthisyearLet'sreviewthemalltogetherWe'reworkingondifferentstepsindifferentareasForexample,ourSkinFoodlineisthrivinginChinesemarketWe'vealreadyreachedtheloyaltystageThisgraphismarkingthesalesperformanceforourproductsThebluelinerepresentsoursalesinthefirstquarter,theredlineisthesalesinthesecondquarterAsyoucansee,oursalesmanagedtomakedecentperformanceThesalesarewelloveramillionOntheotherhand,youcanseethesecondquarter'ssalestookofflikearocketActually,ifIremembercorrectly,saleswentupdramatically,butnotasslightlyasthegraphshowsSofarouractualsalesfigureisaboveourforecastedlevelofsalesWeviewthefutureofinlongtermcooperationwithusasbright现在我想向大家介绍销售部分的情况我们的发展空间是什么你看我们最有潜力的部分是什么好了,这是今年两个季度销售情况的图表和数字我们一起来看看吧我们现在对不同地区采取不同的步骤例如,我们SKINFOOD系列在中国市场非常火爆,我们已经达到了忠诚的阶段这个图表中标出了我们产品的销售情况蓝色的线代表第一季度的销售额红色的线代表第二季度的销售额正如你所看我们的销售情况相当好销售额都上百万另一方面,你们也看到第二个季度的销售额像火箭一样急速上升实际上如果我没记错的话,销售额明显上升,而不是像图表上所显示的那样轻微迄今我们的实际销售额高出预期水平的我们相信与我们长期合作的前途是光明的PRManager:Next,Stephanie,ourMarketingManager,isgoingtotakeusthroughmarketingperformanceMarketingManager:ThanksNowletmeanalyzethemarketingsituationofourproductsTherearethreepotentialareasfordevelopmentinthefuture:domestic,overseasmarket,andtheinternetEachofthesemarketshavetheirownparticularneedformarketingstrategyfordomestic,wecanrelyonpastresearch,foroverseasmarketswedependheavilyonourculturalconsultants,andfortheinternet,weneedtoredoourimagetoappealtoayoungsetofconsumersOurmainissuehereisthatweneedtobesensitivetotheneedsofdifferentmarketsinordertocontinuetoseesuccessWe'reworkingondifferentstepsindifferentareasOurSkinFoodlineisthrivinginChinesemarketWe'vealreadyreachedtheloyaltystageInEurope,however,it'sadifferentstoryMostpeoplehaven'tevenheardofSkinFood,sowe'reworkingonawarenessthroughalotofproductlaunchesandrelatedactivitiesIt'snotjustspreadingouttonewmarketsthatwehavetoaddressWe'vereachedtheawarenesslevel,butwehaven'testablishedcustomerloyaltyPeopleknowwhoweare,buttheystilldon'ttrustinourbrandWeshouldworkonopeningnewmarketsanddevelopingthemarketswe'vealreadypenetratedatthesametimeBothaspectsofdevelopingourcustomerbaseanddevelopingourbrandareimportantSofirst,rightoffthebat,let'slookattheextensionplanFirst,thisisaphysicalstoreofourcompany,adoptbrandtypeoperationphilosophyChainoperationcanachieveverygoodeffectsofpublicityinthecountriesevenvariousregionsinordertoletmorepeopleknowourproducts,thushelpfulinselling、publicityandthebrand'scredibilitySecond,understandingcomesfromproductdifferentiationWegetthatthroughproductdemonstrations,literature,experttestimonials,andthelikeInternetisaeffectivewayforpropagandaThisisthenewwebpagewhichisdesignedforthisprojectItsdesignismuchmoreeffectivethanbeforeIfeelconfidentitwillropeinalotmorebusinessbecauseofitsuserfriendlyformatTheoldpagewasokay,alright,buttherewasn'tabiginfluenceinoursalesvolume,becausethesitewasn'tdevelopedwithaneyetowardsthemarketingaspectNowit'sdifferentWegotourmarketingdepartmentteaminontheaction,andtheresultsaresmashingFirst,thevisitorstothesiteareencouragedtogivetheircontactinformationTheycansignupforafreesampleOncewe'vegottheirinfo,itgoesintoadatabaseforfuturemarketingmailersandadvertisingtargetingAlso,thereareclearlinkstodescriptionsofourproductsandservices,soastogiveconfidencetonewcustomersWealsoaddedaspecificareaforonlinecustomerserviceSofarwe'vegottenatonofpositivefeedbackIwanttorestateonemoretimethatourcompanyhasalotofpotentialinthemarketRight,thatendsthemarketingpartofourpresentation现在让我来分析下我们产品的市场形势将来三个有发展潜力的领域是:国内市场,海外市场和互联网每个市场都有自己特有的销售策略需求对国内市场来说,我们可以依靠过去的调查研究,对海外市场而言,我们要重点依靠我们的文化顾问,而对于互联网,我们需要重新塑造我们的形象以吸引年轻的消费群体我们的主要观点是,要想不断取得成功,我们需要对不同的市场需求保持敏感性我们现在对不同地区采取不同的步骤我们SKINFOOD系列在中国市场非常火爆,我们已经达到了忠诚的阶段可是在欧洲情况却不相同大多数人都没有听说过SkinFood,所以我们要通过很多产品发布和相关的活动来提高人们的产品意识这不仅仅是要扩大我们必须要开发的新市场我们已经让大家知道了我们的品牌,但还没有建立起顾客的品牌忠实度人们知道我们是谁,但他们还不信任我们的品牌我们同时既开发新市场,又开发我们已经渗透的市场发展顾客基础和发展我们的品牌两方面同样重要这是我们公司旗下的实体店、用的是分店式经营理念连锁式经营的模式能够在国家(甚至各个地区)达到很好的宣传效果、让更多的人能够知道我们公司的产品从而在销售、宣传、以及品牌的信誉度是有一定的帮助介绍产品差异有助于人们对产品的了解我们可以通过产品展示,宣传材料,专家推荐书等等来做到这一点新的网页设计比以前的效果更好了由于该网页采用使用方便的板式,我有信心它能够揽来更多的生意确实,旧网页也可以,但对我们的销售量没有太大的影响,因为网站开发没有着眼于市场销售这个方面现在不同了,我们有销售部在发挥作用,而且结果好极了!首先是鼓励登陆网站的人留下他们的联系信息他们能签约每月得到一份免费试用品一旦我们有了他们的信息,这些信息就进入未来销售邮寄对象和广告宣传目标的数据库此外,为了让顾客对我们有信心,新网页上开通了我们产品和服务介绍的链接,我们还特别增加了网上顾客服务区到目前为止,我们已经得到了大量的正面反馈信息我想重申一次我们公司在市场很有潜力好了,市场推广陈述就到这里了PRManager:Next,ourFinanceManagerJayisgoingtotakeusthroughourfinancialsituationFinanceManager:OKI'llgiveyouabriefsummaryFinancialreportofourcompanyshowsannualrevenuesof$billionandamarketcapitalizationexceeding$billionsecondonlytoOLAYamongcosmeticfirmsInrecentyears,thetradevolumeofourcompanyreachedover$billion,hasamarketshareofOntheotherhand,tenmilliondollarshasbeenbudgetedfortheprojectOurabundantresourcesandstablepolicyprovideinvestorswiththeadvantagestheyinvesthereLet'sbringthistoacloseDolphin,didyouhaveanythingtoadd简单总结下我们公司财政报告显示我们年收入亿美元并且市场总值超过亿美元在化妆企业中仅次于玉兰油我们公司的贸易额达到亿美元占据的市场份额另一方面为该项目已编制了一千万美元的预算我们丰富的资源和稳定的政策为投资商投资提供了有利条件Mali,你还有什么要补充的吗PRManager:YesTherearethreefashionidolsbethevoiceofourbrandIt'sabrandwhichhasahighpopularityWefeelthatourfirmistherightchoiceforyouDon'tbeafraidofinvestmentrisksYouwinsomeandyoulosesomeThatisbusinessMajornewinvestmentsareaimedatrevivingthestagnanteconomyIfyouarewillingtoworkwithus,youwouldhaveashareofofourprofitsfromthelauncheventsRight,itlooksasthoughwe'vecoveredthemainitems有亏有损这才是生意重大投资项目旨在振兴低迷的经济如果你愿意跟我们合作你可以得到市场宣传所得利润的ManagingDirector:Asyouknow,FlorenceislookingtoexpandintoEuropeanmarketsWhatweneedtogetourfootinthedoorisawellknowninvestorTobeperfectlyhonest,itwouldbequiteaheadstartforusifwecouldsecureadealwitharespectedinvestorlikeyouI'llberesponsibleforthefirstroundofnegotiationshereIhopewecanmakesomedefiniteheadwayduringyourstayinGuangzhouThankyou您也知道Florence希望能将市场扩展到欧洲因此我们目前需要的就是一家声誉卓著的投资商来帮助我们打入市场老实说如果我们能和像贵公司这样的信誉良好投资商合作那真是一个非常好的开始敝人负责此次第一阶段的商谈希望趁你们在广州停留的这段时间内我们能有明朗化的进展谢谢

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英文投资场景对话start a business[重点]

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