电子商务运营专才认证考试试题（）

电子商务运营专才认证考试试题（） 电子商务运营专才认证考试试题() Electronic commerce operation expert certification examination questions [2]: a multiple-choice question - after the picture good, found a color adjustment, by what means A. curve B. contrast C. color D. pen tool [2]: a multiple-choice question - for repeat purchase rate of goods how to optimize? A. do spike promotions B. gives trial facilities and accumulates customer information C. timely remind customers of their purchases according to the frequency of customer purchases D. establish a sound customer management system [2]: a multiple-choice question - why do buyers shop analysis A. can better understand the characteristics of buyers B. mining buyer demand C. improve advertising accuracy D. helps buyers solve problems [2]: MCQs - shop promotion effect can be reflected in what areas? M A. the flow of the entire store B. the number of customers brought to the store during the activity cycle C. actual turnover D. has received a lot of feedback from users [2]: a multiple-choice question - what are the basic requirements in train activities should be included? A. product picture requirements Title Description requirements for B. product promotion C. store requirements, store credit rating and sales records D. company strength and visibility need to reach a certain level [2]: a multiple-choice question - in the Taobao platform, which belongs to the station traffic? A. diamond booth B. vehicles opened to traffic C. Baidu SEO D. Taobao campaign promotion [2]: a multiple-choice question - the following about the baby details page the content and function of right there The A. baby details page includes official, regional, fixed modules, and custom editing modules B. baby details page can be divided into three parts: page header, page and baby details, content, the tail of the page C. buyers can communicate effectively with the seller in the customer service center section. Although the location of the D. custom module can not be adjusted freely, you can freely place the information the seller wants to place. [2]: a multiple-choice question - following about Taobao shop [] a beautiful skirt square chiffon dress, the title of the baby set is correct A.2012's new pink chiffon dress B. genuine new women's colorful chiffon dress bag C. beautiful skirt square 2012 new Korean version of slim women's Chiffon Dress D.100% silk dress for only 28 yuan, post, double color, double drill [2]: multiple-choice - Chan is a women's clothing store customer service customer service, whether the pants a customer want advice he bought has already been shipped. The principle that he should pay attention to when replying to the customer. A. wants fast B. be enthusiastic C. be sincere D. to confirm with pre-sales customer service [2]: multiple-choice - commodity specifications distinguish method? A. size B. weight C. capacity D. length [2]: RadioButtonList - for the irregular shape of the products, the use of Photoshop matting, the tool is available: A. polygon Lasso B. magnetic Lasso C. magic wand [radio question - 2 points]: in order to know the customers interested in the shop, how can we get it? M A. view Wangwang dialog box customers currently browsing baby B. looks for the customer's access trajectory C. tracks the customer's access path and looks at the frequency of its baby browsing D. all the answers are correct [radio question - 2 points]: to make the photo the most attractive, focus on: A. how to look good, how to shoot? B. stands at the client's point of view C. take some more photos to show to the customers [radio question - 2 points]: using props to shoot products, yes, we need to pay attention to: A. props shall not exceed specifications B. Focus still highlights products The number of C. props matches the product to one to one [radio question 2 points]: color difference refers to the same object in different () rendering of the image is not the same M A. position B. background C. light source [radio question 2 points]: open the quantum constant flow of traffic profile, the default state will show how long the flow waveform? A.3 day B.7 day C.15 days D.30 days [radio question 2 points]: the number of times each page of the store is viewed is: A. number of visitors B. turnover rate C. browse repeat customers D. browser [radio question 2 points]: if the average access depth of the store is low, can you consider the following way to optimize? M A. page description optimization B. optimize through train keywords C. Association recommendation D. optimization baby title [radio question 2 points]: to increase the buyer's unit price and the frequency of purchase, the error is: M A. creates many combinations and packages to attract more purchases B. optimizes hard wide marketing copywriting C. sets reasonable price for commodities D. establish a sound customer management and marketing system [radio question - 2 points]: sellers through buyers credit analysis, found that the shop's shopping crowd to novice buyers based, at this time should be how to optimize the store? A. shopping guide and after-sale protection work B. strengthening affiliate marketing C. focuses on emotional marketing D. reduces commodity prices [radio question 2 points] what's the biggest difference between a Taobao and a direct car? A. is a promotion model for Taobao platform B. the former is charged by transaction and the latter by click C. allows sellers to get traffic better and get orders D. can be targeted oriented to the specified target user [radio question 2 points]: how many words are there in a direct drive? A.15 B.10 C.20 D.25 [radio question - 2 points]: the number of baby in the shop to meet more than a few before you can go through the train? M A.10 pieces B.15 pieces C.20 pieces D.30 pieces [radio question 2]: what sort of billing is the Taobao through train? M A. pays by show (CPM) B. pay per click (CPC) C. pays by transaction (CPS) D., Taobao, two small, the final word [radio question - 2 points]: an enterprise on Juhuasuan, I ask from Juhuasuan flow is active flow? Is A. B. [radio question 2]: which of the following does not violate the Taobao rules? M A. did not sign up for gold coins, placing gold coins logo B. stresses minimum price of whole network" "Special delivery" appears in the C. title" D. uses photos of stars without authorization [2]: RadioButtonList - boats opened a dress shop, because customers often have to fill the postage post, he issued a postage to fill the post, fill a few dollars to shoot a few "products, according to the taobao.com rules, he should apply this product to which category? A. Clothing bags - Ladies / ladies boutique B. life service -- localization life service C. life services - Web Services D. other - other [radio question - 2 points]: the following can not lead to baby shelves failure is due to A. baby pictures are stolen B. baby attributes did not fill C. baby brand did not fill D. and other baby shelves repeat [radio question - 2 points]: the following is not the existing version of the shop floor A. ultimate B. upgrade edition C. foster version D. Standard Edition [radio question 2 points]: one of the ways we usually use the product pricing is the mantissa pricing. Which of the following does not belong to the mantissa pricing? A.9.9 B.19.99 C.158 D.733 [radio questions - 2 points]: Taobao shop general penalties 12 points deducted, shops will be blocked, restricted release 12 days. How many of the serious breaches will be permanently closed? M A.24 minutes B.36 minutes C.48 minutes D.60 minutes [radio question - 2 points]: new small is a women's store after-sales customer service, they shop received a guest bad review. What's wrong with him this time? A. must really understand his own shortcomings B. correct mistakes C. immediately explained to the customer that it was not their fault D. understanding and improving evaluation [radio question 2 points]: what is the central point of negotiating online with customers? M A. payment terms B. packaging C. bargaining D. delivery period [2]: RadioButtonList - clothing code is generally? A.S code B.M code C.L code D.XL code [radio question 2]: which marketing method can only be carried out through CRM tools? A. phone call back B. SMS marketing C.EDM marketing D.SNS marketing [judge questions - 1 points]: picture size processing, you can deal with large pictures for small pictures, or you can handle small pictures as large pictures, the effect is the same A. correct B. error [judge questions - 1 points]: the use of Polygonal Lasso tool, is to rule out the product out, remove the background, so will use the region to reverse election. A. correct B. error [judgment questions - 1 points]: Generally speaking, a quality baby title contains promotional words, attribute nouns and hot search keywords. A. correct B. error [judgment questions 1 points]: the basic service and sales analysis module of quantum channel is completely free and open. A. correct B. error [judge questions - 1 points]: Baidu encyclopedia is the need to spend money A. correct B. error [judgment questions 1 points]: the main purpose of affiliate marketing is to increase unit price A. correct B. error [judge questions - 1 points]: enterprises through V Bo to carry out publicity and promotion, in order to bring more sales M A. correct B. error [judge questions - 1 points]: through the promotion of the forum, you can directly send the store's product information A. correct B. error [judge questions - 1]: mogujie.com and beauty are all shopping social media platforms M A. correct B. error [judgment questions 1]: the ultimate measure of the seller's advertising via the Internet is the UV. A. correct B. error [judgment 1 points]: for a small and medium business owner, paid advertising is the only way to promote and change M A. Correct B. error [1]: to determine the problem - a seller, their own plant products, because know Taobao flow is very large, very popular, they released on Taobao products, marked "5 pieces", this is possible, the customer is very clear their moq. A. correct B. error [judgment 1 points]: the goods are near the bottom of the shelf when the flow is the lowest, so this time you need to seize the time to build new products A. correct B. error [judge questions - 1 points]: Standard Edition shop can only use manual decoration, can not buy templates in the decoration market M A. correct B. error [judgment 1 points]: in order to avoid distracting buyers, baby details page, it is best not to show the associated sales of the product A. correct B. error [judge questions - 1 points]: in the title of the optimization, to meet the user experience, in accordance with customer psychology, you can appropriately exaggerate the product's function, so as to attract customers, play the title of the role A. correct B. error [judgment questions - 1]: Taobao store evaluation explanation is belonging to the public information display, relation shop reputation. So don't give your clients tit for tat and make a public abuse. A. correct B. error [judgment questions - 1]: when we receive customers, the first sentence is very important, inappropriate reply will reduce our quality of service, affecting the transaction rate. M A. correct B. error [judge questions - 1 points]: call back is the best way to customer marketing, but more suitable for VIP customers, but also pay attention to the number of control. A. correct B. error [judgment question 1]: e-commerce refers to the adoption of the Internet, including the computer network to achieve goods, services, information purchases, sales and exchange of business activities. A. correct B. error [5]: Situational Questions - Taobao sellers "North" is the main business of the trend of women's, products are in the domestic production style as a small fresh style, the shop has been half a year, the daily traffic is good, but ask the seller and customer orders are scanty, cold business. And there are always complaints. He asked some friends for help. As for his friends, please give me some suggestions as follows. (1) [judge] small North in order to highlight the "small fresh" women's style, shop decoration colors in light colors, such as white, light green based A. correct B. error (2). [] MCQs shop page layout, what problems? A. shop for non-stop flashing flash pictures, very eye-catching B. put a large model costume on the front screen to display photos, extending to the second screen C. sets many categories in order to appear rich in products, but some categories have no corresponding products D. carousel for three pictures, one for the shop introduction, a product model, one for the promotional activities (3). [RadioButtonList] one of the products of "chiffon dress" baby details page small north to its layout order, are as follows: (1) product layout style, picture display, product price (2) to inform the sales records, customer service guarantee (3) baby details, such as clothing size etc. (4) the variety of dress style collocation please according to the customer's browsing habits and psychological, Help small North arrange the best order: A. (1) (2) (4) (3) B. (2) (3) (4) (1) C. (1) (4) (3) (2) D. (3) (4) (2) (1) (4) [radio question] small North will this chiffon dress product title is set as "Korean purchasing fresh wind show thin chiffon dress bag", which of the following words should not appear in the product title? A. fresh breeze B. mail C. is thin D. Korea (5) in order to attract customers, the small North in the Internet to find a fire at the moment is a small fresh style female star photos show in store, this practice is correct? A. correct B. error [scene] problem - 5 points: the company will participate in the Taobao double eleven big promotion activities once a year, the company is selling small appliances, has set up a special project, respectively, by the purchasing department, Department of resource management, sales department, customer service department and logistics department deployed troops to support the project, Li Liang was ordered to undertake. This is an important task to carry out the implementation of the three stages of leadership from each department colleagues in activities before and after. (1). [] for the double eleven multiple-choice activities, Li Liang as the project manager should do what preparation work on the product A. first understand the market demand, pay attention to the current best-selling small household electrical appliances what, combined with the actual situation of the company, the main push the most advantages of small household electrical appliances; B. communicate with Taobao KA staff to better fit and evaluate product categories and quantities C. arrange the purchasing department to prepare the goods according to the evaluation and pack them in advance D. directly to the inventory of small household appliances as double eleven products (2). [] eleven multiple-choice questions around double promotion activities, have a strong peer together to participate in their own products, how to make effective method of talent shows itself,? A. choose a product, the flagship low discount strategy, to seize new users B., the entire event home scene scenarios, such as: kitchen with characters, to create a warm family feeling, causing customer sympathy C. flagship family warmth card, given to the busy mother in the kitchen, in the emotional access to buyers Pro gaze. D. always displays the latest sales records, and takes the limited time limit purchase form to arouse the user's psychological action urgency (3). [] to determine the problem in addition to selling flagship product, the company also hopes to double the eleven shop sales and other product sales, Li Liang can in the whole page, highlight the main product, according to the specific categories and recommend other products. A. correct B. error (4). [] before eleven multiple-choice questions come, for the customer's colleagues, Li Liang as the project manager, what should he do? A. training for all products and activities in the current active period B. complete the scheduling and scheduling of customer service colleagues in advance C. urge customer service staff to complete the preparatory work, Wangwang consultation settings, common issues considered and prepared the appropriate answers to the questions D. sets a definite sales target for everyone (5) what's wrong with the description of customer service on the day of the event? A. only sells things, and the others don't care B. consulting and sales C. needs to collect the problems raised by users in a timely manner D. Need to timely customer feedback to the marketing colleagues to optimize the adjustment