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首页 [定稿]暨南大学大二上学期英文tips(外招)

[定稿]暨南大学大二上学期英文tips(外招).doc

[定稿]暨南大学大二上学期英文tips(外招)

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2017-12-26 0人阅读 举报 0 0 0 暂无简介

简介:本文档为《[定稿]暨南大学大二上学期英文tips(外招)doc》,可适用于IT/计算机领域

定稿暨南大学大二上学期英文tips(外招)InthesHertaHerzog,anAustrianpsychologist,wasworkingfortheJackTinkeradvertisingagencyinNewYorkOneoftheirclientswasAlkaSeltzer,whichmanufacturedaproductforacidindigestion,sourstomachandheadachesAtthattimetheadvertisingfortheproductshowedahanddroppingoneofthetabletsintoaglassofwaterHerzogmadeasuggestionShesaidthatthehandinthephotographshoulddroptwotabletsintotheglassTheadvertisingwaschangedandsalesofAlkaSeltzerdoubledAfterthesuccessofthecampaign,othermanufacturersbegantousesimilarideastoboostsalesIn,whenAmericanfarmerswerecomplainingabouthighpricesinshopsinthecountryside,RichardSearshadanideaSearswasanagentofarailwaycompanyandatthattimehewassellingwatcheswithhispartnerAlvahRoebuck,awatchmakerHisideawastousethenewnationalrailwaysystemandpostofficetocreateanewwayofselling:mailorderSearsboughtinbulkandsokeptpriceslowhewasalsogoodatattractingcustomerswithadvertisingBytheSearscataloguehadpagesThecompanywasexpandingfast,soitmovedtoahugebuildinginChicagoFinallythecompanydevelopedthefirstautomatedwarehouseThisimprovedthecapacityofthebusinessby,percentBythesmanypeoplewereusingmobilephonesforbothbusinessandpleasureTheyhadacontractandreceivedabillforcallstheyhadmadeinthepreviousmonthVodafone,asuccessfulUKmobilephonecompany,wasalreadymakinggoodprofitswhenitintroduceditsnewPayAsYouTalkserviceinThisallowedcustomerstohaveaphonewithoutacontractandmonthlybillsInstead,theyhavea‘topup’cardtoextendcallingandservicecreditTheadvantageforcustomerswasthattheycouldcarefullybudgettheamountofmoneyspentveryusefulforparentswhogavephonestotheirchildrenVodafone’sgreatideawastogetpeopletopayinadvancefortheircallsThankstothis,salesincreasedABANKEmanagerhasgivenuphis,,a–yearjobwithNatWesttorealizehischildhoodambitionofbecomingabusdriverDespitethe,,salaryandantisocialhours,johnburgin,,hasneverbeenhappier“bankingwasacareerbutintheenditbecamejustajob,”hesaid“onceIknewIwasleaving,IusedtogooutsideatlunchtimeandwatchasthebusesdroveupanddownThetimehadcomeHispassionwasawakenedasaboygrowingupinSheffield,wherehecollectedbusmapsandtimetablesButMrBurgin,fromNailsea,nearBristol,wentontospendnearlyyearsworkinghiswayupthroughNatWest“Thelevelsofstressaretotallydifferent,”hesaid“atthebank,thingswereverypoliticalIworkedhardalldaythentookworkhome,drivingabusaroundfinishedThereisstressindrivingabusaroundBristol,butit’sadifferentkindandIdon’ttakeithome”HisakoSaka,ahostessatabarcalledBouquetinTokyoshighclassEntertainmentarea,iscomplaining„CustomersgohomebeforethelasttrainandorderfarfewerdrinksTheyarelesscheerfulandtalkaboutrestructuringallthetime,shesaid„FewergirlsaredecidingtobecomehostessesMysalaryhashalvedCorporateentertainingisinsteepdeclineNewlyreleasedfiguresfromJapansNationalTaxationAdministrationhaverevealedthatJapanesecompaniesspentpercentlessonentertainingandgiftsintheyeartolastJanuarythaninthepreviousyearThelatestfiguresshowspendingonentertainmentisatitssecondlowestlevelsincerecordsbeganinthedeclineindicatesthatthehighspendingdaysofthesareoverandthatanewphenomenoncostcontrolhasenteredthecorporatedictionaryAsthecreditenvironmenthastightened,losseshavemultiplied,restructuringhastakenholdandtheconceptofshareholdervaluehascrossedthePacific,leadingtoentertainmentbudgetsbeingcutIntheboomdayssomeexecutiveswouldthinklittleofrunningupa,,billinonenightentertaininganimportantclientThesedaystheentertainmentstillgoesonbutatmoremodestestablishmentsCheaperrestaurantsarebusierandkaraokeparloursarebeingchosenoverexpensivenightclubsKunioSato,abarownerforthepastyearsinGinza,Tokyosmostfamousentertainmentarea,saidsadly,„CompaniesaremuchstricterthesedayswithwhattheywilllettheiremployeesspendcomparedwiththeolddaysThecostcuttingdoesnotendatthebarSomeofJapanshugeconglomerateshavecutdownritualcorporategiftgivingBudgetsforgiftsatNewYearhave,insomecases,beencancelled,forcingemployeestobuythegiftsthemselves,accordingtoanemployeeatonelargeconglomerateFromtheoutside,thediscoverybyJapanesecompaniesofbasiccostcontrolcanbeseenasanencouragingdevelopmentinaneconomythathadpreviouslyletspendingrunwildFerrari,Italysmakerofsportsandracingcars,isamongthethreemostrecognisablebrandsintheworldThecompanygotitshighprofileamongtheworld’scorporategiantswithoutthehelp,formostofitsexistence,ofanadvertisingdepartmentOnlyasrecentlyasdidFerraricreateamarketingdepartment‘Justparkingourexcitingautomobilesisenoughtodrawthecrowds,’writesGianLuigiLonginottiBuitoni,theauthorofabookcalledSellingDreamsCustomersarenowspendingmoremoneyonproductstheydesireratherthanonproductstheysimplyneedAllcompaniesmustthereforeproducegoodsofveryhighqualityMoreimportantly,theymustestablishabrandforyearstocomebygivingitemotionalqualitiesthatmatchcustomers’strongestdesiresLikeFerrari,allcompaniesmustcreateandsell„dreamsLonginottiBuitonigivessomeinterestingstatisticsaboutmarketsforLuxurygoodsworldwide:Switzerland,withFerrarissoldin,isthelargestmarketpercapitaforthecarmaker’sproductsthecompany,ontheotherhand,sellsonlypercentofotscarstowomenRolexandthehighestnumberofluxurywatchesaresoldinItaly,whileJapanhasbeenconsistentlytheleadingmarketintheworldforleathergoodsfromGucci,Ferragamo,HermesandLouisVuitonChina,amazingly,appearstobedrinkingalotofHennessycognacUnitunit直接看课本

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