聚美优品和乐蜂网的对比(英文)

聚美优品和乐蜂网的对比(英文) Difference and Similarities Between JUMEI.COM and LAFASO.COM Group member: 英语0996 王倩倩 2009949075 王冕 2009949084 刘碧嘉 2009949085 林宝珍 2009949087 吴珏 2009949094 1. Found Jumei. Com was founded by leo chen in 2010. Jumei.com, the first China-based cosmetic group-buying site, announced that it obtained an investment totaling over $10M from Sequoia Capital. It was once angel-invested by Xu Xiaoping, vice president of the New Oriental. And the third investment of over US$10M is close behind. LaFaSo.com was founded by TV hostess Li Jing in 2008, which also gained ,1.00M from Sequoia Capital soon after the inception. It is a Cosmetics sales site. And it mainly sales female cosmetics, meanwhile it also sale fashion dress and other staffs. 2. Market positioning Leo Chen, co-founder of Jumei.com, said that female cosmetics products in rigid demand, lack the critical guarantee: quality of commodity supply. If we can maintain a strict standard on the supply of goods and service providers, raise the competitive threshold, sell discounted genuine goods, the market potential will be very huge. In respect of business model, unlike other B2C websites, Jumei.com mainly sell 20% best-selling cosmetics products, thus we can devote more to improving the service. Lafaso.com relies on DM publication, magazines, TV as the core, directly to usewife; try to promote a "lifestyle" company. ho 3. Similarities VS Difference 1) They both are B2C websites. And they aim at female cosmetics, especially the most popular cosmetic’s products in the market. And their prices are both lower than marker, which usually are 20-30 % offer, even some of the cosmetics are 50-60% offer. But jumei.com often sales a large number of the big brands’ samples with the low price while lafaso.com emphasis on the original authentic from all kinds of cosmetics’ brands. And lafaso.com also has their own brands, such as “JPLUS” by Li Jing and “JMIXP” by Mr,P. Although they all mainly sales the most popular products, jumei.com only have this market positioning while lafaso.com has their own TV shows. And lafaso.com usually through those TV shows to introduce the products in order to increase the sales volume. 2) Jumei.com and lafaso.com have their own professional custom express packaging. To be honest, the unique design of the packing will help them promote the sale of products. But jumei.com, their packaging is in a red box, which is the more unique of the packing than lafaso.com. 3) Juemi.com and lafaso.com have the same ordering process: the cosmetic what is you want to buy, choosing, ordering, and paying. But jumei.com has limited time in paying, because jumei.com sales the product by group purchase, which have fixed number of products. Customers often buy things in jumei.com need to pay the orders as soon as possible. Lafaso.com only requires that customers should pay the order within 42 hours. 4) juemi.com has different products everyday, while lafaso.com is a online shop. And Jumei.com is now the leading female cosmetics group-buying site in China. Since the inception one year ago, it has boasted a monthly sale of RMB20M and 800,000 registered users, acquiring a share of 60% in cosmetics group-buying market. Currently, Jumei.com has more than two hundred employees. Most of technicians have background of overseas study, the procurement staff comes from the Red Baby and LAFASO, the operation & maintenance, warehousing, and customer service personnel come from Amazon.