牛根生-蒙牛集团董事长（Niu Gensheng - chairman of Mengniu Group）

牛根生-蒙牛集团董事长（Niu Gensheng - chairman of Mengniu Group） 牛根生-蒙牛集团董事长(Niu Gensheng - chairman of Mengniu Group) Sex: Male Birthday: January 25, 1958 Nationality: China Working group: Mengniu Group Position: Chairman of the board (now retired) brief introduction Niu Gensheng, CPC member, master of business administration, Graduate School of Chinese Academy of Social Sciences, has studied in Peking University. Dairy industry for 27 years. At the end of 2004, he donated all his personal shares to establish "cow fund", becoming the first person to donate shares in China and the first to donate shares to the global chinese". The cow root was born in 1999 founded Mengniu Dairy, in "no factories, no milk, no market dilemma under the pioneering spirit, so that now has a" Mengniu global model factory, two international demonstration farm three, liquid milk sales of the first". At present, Mengniu has built more than 20 production bases in 14 provincial-level administrative regions in china. Products cover all parts of the country except Taiwan province. The development of the products of liquid milk, ice cream, milk and other three series of more than 100 varieties. "Mengniu speed" attracts attention in Chinese enterprises. CCTV2003, "China's economic year", wrote a speech to Niu Gensheng: "he is a cow, but he runs out of the Rockets."!" Mengniu has created a number of national record, for example: Chinese won the growth of enterprises "hundred crown", "Chinese dairy industry competitiveness ranked first, China has the largest" international demonstration farm ", and the introduction of the milking robot for the first time, is bound Chinese dairy milk collection the largest agricultural industrialization" first leading "; Mengniu pillow single product sales ranking first in the world, liquid milk sales ranked first in the country," consumer satisfaction "among similar products first, but also the 2003 Hongkong supermarket only award-winning mainland brands; Mengniu or Chinese first listed overseas dairy enterprises, and won the" 2004 best IPO ". Niu Gensheng believes in "small victory by wisdom, victory by virtue", "people loose money together, financial scattered people together" business philosophy, the leaders of the Mengniu and hundreds of millions of consumers, millions of millions of investors, dairy farmers and hundreds of thousands of sales force to form a community of destiny, known as the "western development since Chinese largest enterprises made rice bowl" thus, the birth of a popular folk song: "a cow, wife child hot Kang; a pair of oxen, and do not worry about life; a three cows, three years five years to build houses; a group of cattle, cattle and buffaloes than mengniu." In 1978 to become a cattle workers in Hohhot in 1983 Heihe milk factory Ren Inner Mongolia Yili Group (formerly Hohhot Hui milk food factory) in 1992 as director of Inner Mongolia Yili Group Vice President of production at the end of 1998, Inner Mongolia Yili Group from the production and operation of the vice president post since 1999 the founder of Inner Mongolia Mengniu Dairy (Group) and served as chairman and CEO of Limited by Share Ltd post Niu Gensheng Honors: 2002 Chinese entrepreneurs ten influential man (one) ";" 2002 China economy the most valuable cover ";" leader "China private industry;" new leaders "in 2003 Chinese enterprises; 2003CCTV" China economic person of the year "in 2004;" Chinese Planning Award ". Inner Mongolia Mengniu Dairy (Group) Limited by Share Ltd was funded by natural persons, and was initiated by the establishment of the company in August 1999. At present, the company belongs to Sino foreign joint venture joint-stock enterprises. Since the establishment of a few years ago, Mengniu's business income in the national dairy enterprises ranking has risen from 1116th to second. Interview Although perhaps with outsiders do not know the reason, but Niu Gensheng and Zheng Junhuai, the former colleagues for many years, and played many years "challenge" the quarrelsome lovers, in front of wealth but the attitude is very different: Zheng Junhuai seems to do not belong to their own stuff, and Niu Gensheng put their own take out treasure. Recently, Niu Gensheng launched the "Niu Niu foundation", Niu Gensheng said that the foundation has been registered in Hohhot. Members apart from him, There are milk unions, government officials, Mengniu middle class leaders, but in three years, other institutions and people can only provide the fund with a maximum of 1 yuan of funds. At present, the main funds are 51% in 2003, about 3000000 yuan in Hong kong. In the afternoon of December 18th, the reporter in the Mengniu Group headquarters exclusive and Niu Gensheng for more than 2 hours of conversation. Its office is relatively simple, the most prominent feature is "cattle", three cattle modeling crafts, three "cattle" pictures placed in the house. It's hard to make a decision "First Financial Daily": is it easy to make a foundation decision? Niu Gensheng: by the end of 2002, I was thinking about it. It was a difficult process, and it happened many times. At that time, I also calm down to see the book for a period of time, the most seen is Lao Tzu's "Tao Te Ching". By the end of 2003, it began to operate. But in the year after that decision, I experienced the joy I had never experienced in my life, a joy that was beyond me (when the cows loosened their ties). I am also very practical, not afraid of other people's intimidation, and no other people crazy about my pursuit of wealth, the children find the object is true. "First Financial Daily": does your family agree? Niu Gensheng: now my wife and two children have signed the agreement, but when I told them this at the end of 2003, the family and relatives were very contradictory. In my house, I agree with you, but I know the depth of the question. First financial daily: you've been on the list of rich people. I heard you don't think you're a rich man. Why? Niu Gensheng: before I started Mengniu, I thought I was a rich man who had about 1000000 yuan worth of money from the Erie stock, and I could live comfortably in Inner Mongolia. But now I owe about 2000000 dollars in foreign debt. As for my own shares, completely is just a number, I could never spend less, because in the Hongkong stock market is extremely sensitive, I may never dare not cashed in. Because it has a very bad effect on the company's stock price. Why should I keep that number chained to me for a lifetime? "First Financial Daily": do you want your entrepreneurs, friends and colleagues to follow you? What do they think of your practice? Niu Gensheng: never thought about it, but to tell you the truth, it's difficult to do it, even my colleagues and subordinates have different views. There are successors at the middle level" "First Financial Daily": what do you think is beneficial to the long-term healthy operation of your enterprise? Niu Gensheng: people loose money together, financial scattered people together, when I was young, I understand this truth, I give you the money to spend, buddy will listen to my words, do some "bad" also listen to my words. The food industry itself is a high-risk industry, like a company like ours less than 7 years, we must have a new breakthrough in the competition methods and measures, and there is a new breakthrough in the management system. I should have foreign countries, he did not, we should also have. The establishment of Niu Niu foundation is such a breakthrough for the long-term and healthy development of enterprises. For the new chairman, CEO, he not only gets the benefits, but also gets the highest prize in business. In accordance with the Charter of the foundation: I no longer served as chairman of the board, less than 10% of the voting shares belong to me, will be the next chairman of the inheritance exercise, he also will have the largest share of the fund control, as well as the foundation for the award. Not only has the right to speak, but also the distribution rights, which certainly can attract excellent business talent, who can give you so much? "First Financial Daily": do you think this is the only way to create a hundred years of Mengniu? Niu Gensheng: of course not, but I can't think of a better way. "First Financial Daily": to build a hundred years of Mengniu, can you just sit back and relax? Do you have any other ideas? Niu Gensheng: it's not enough to rely on it alone. If you do something else after a little more, it will probably make Mengniu healthier. "First Financial Daily": the biggest purpose of your foundation is to make Mengniu healthy development, then you have on the issue of successors have been considered? Niu Gensheng: of course we considered above middle managers cadres are successors, there are generally two or three, two successors in our business, have been identified and tell me, another is uncertain, for "airborne"; the chairman of the successor in 2002 have been identified in the middle, vice president candidate my. I was not exploited by foreign capital "First Financial Daily": some media said, in the year when the listing, you are not clear about some things, the result is now exploited very seriously, is it? Niu Gensheng: this statement is not objective. There is no permanent friendship in the world, only eternal interests. Every listed company in compliance with the rules of the premise, has its own characteristics, Mengniu is the first mainland listed in Hongkong red chips of private enterprises, many problems, such as the ownership structure is very complex, want to legally listed in Hongkong, only to please others, since it is please others, how can not let me benefit.? Moreover, these foreign capital has many years of history, before also with many countries, many industries, many companies have a lot of cooperation, we are just one of them, are investors are fools? "First Financial Daily": what's your opinion about China dairy industry in the past 2004 and 2005? Niu Gensheng: 2004 is Chinese dairy more uncomfortable for a year, according to the news on the Internet, Yili% handsome, Wandashan Sanlu wronged infighting, a loss of three yuan, we have also been Huanshuai, slander, five foreign dairy companies basically quit, the fierce competition and the industry are inseparable, now some local milk prices even as the high price of water. I believe that in 2005 there is hope, because things, dairy low to a certain extent there will be a rebound. archives Niu Gensheng, born in Inner Mongolia in 1958 In 1978, he became a cattle worker in Hohhot Heihe dairy factory Director of Inner Mongolia Yili Group (formerly Hohhot Hui Hui dairy food factory) in 1983 In 1992, he served as vice president of production and management of Yili Group in Inner Mongolia In 1998, Inner Mongolia Yili Group was relieved from the position of vice president of production and management In 1999, he founded Inner Mongolia Mengniu Dairy (Group) Limited by Share Ltd, and served as chairman and President of the Office 2002 won the "Chinese ten entrepreneurial influential man" and "economic China most valuable cover" and "Chinese private industry leaders" and other honors, Mengniu Dairy Enterprises in the country's ranking from 1116th to fourth In 2003, he won the title of "new leader of Chinese enterprises" and "CCTV's annual personage of Chinese economy" In 2004, Hong Kong went to Hong Kong and won the highest prize of China planning" By the end of 2004, he donated all his personal shares to establish the "cow fund", becoming the first person to donate shares in China and the first Chinese to donate shares to the world". Resigned in 2006 as president of Mengniu Group During the period, he studied in Peking University, and the master of business administration in Graduate School of Chinese Academy of Social Sciences Quotations "One catty of milk a day, strong Chinese."!" My motto is "small victory by wisdom, victory by germany." "Other people seem to be adventurous, I feel safe, what is safe?" The risk beyond the ordinary is safety. The things that people don't think of are sure to be safe, because others haven't thought of that area, and that area is mine!" Shaking is the greatest failure. If you want to fail, you can shake it. Shake it up. There is only one result. That is failure, And if we don't waver, there are two kinds of consequences, one is failure, and the other is success." The first thing is to do well. If people do badly, what they do is not personnel. Three conditions for entrepreneurs to do people well: first, understanding human nature. Second, the president must have insight. Third, courage, the president of the "cutting" need courage." 1. small victory by wisdom, victory by germany. 2., you have the energy, you sprinkle sweat; knowledge, you give your wisdom; the two are not available, please give up your post. 3. cities drink more than one cup of milk and make a family rich in the countryside. 4. financial scattered people together, people loose money together. 5., a product, grasping the eyeball, pulling ears, not as warm people. 6., a person's intelligence problems, is defective; a person's soul is a problem, that is dangerous goods. Managing people's hearts is business. 7., good state of mind is good. 8. help others, but don't hurt others. 9., want to know, make a reversal. 10. nothing is a happy thing. And from there to no, is also a kind of pleasure. 11., the product market is hundreds of millions of citizens, the capital market is tens of millions of investors, the raw material market is millions of farmers. 12. it's not good to benefit from people who know you, and it's good to let people who don't know you benefit from it. 13., when you eat too much, you will not suffer a loss. Bitter is sweet, sweet is big. 14. to win three back to back two, three years to five years, there is little IQ; want to do a hundred years old, want to win a lifetime, no absolutely not to germany. 15. learn hard, do comfortable; learn comfortable, do the hard work. 16. products equal to personality, quality is life. 17. to see others dislike, first of all, their own self-cultivation is not enough. 18. learn the most from the most dissatisfied customers. 19. management is serious love. 20., operating enterprises is to manage people's hearts. 21. people can not bring money into the grave, but money can bring people into the grave. 22. a man is happy not because he has more, but because he cares less. 23., a business can succeed, the key depends on the system design. 24. others start from scratch, and I start with negative numbers. 25. it is fortunate to hear no flattery, but it is dangerous to hear the critics. 26. treat every cow well, because they are mothers. 27. layout determines outcome. 28. there are many things in the world, as long as you do it thoroughly, expert, you can create opportunities for success for yourself. 29. speaking products sell fast, dumb products go slow. 30. if you take five points strength with others, others will come up with twelve points of strength to fight with you