论文—召集一次会议

论文 政研论文下载论文大学下载论文大学下载关于长拳的论文浙大论文封面下载 —召集一次会议 Business Meetings Managers in international firms, or on management courses, often need to participate in meetings. Most meetings are quite informal, but some- for example,the board meetings of large companies –may be very formal. , to call a meeting 召集一次会议 to set up a meeting , What kinds of business meetings do you usually attend? , Information-giving , Problem-solving , Decision making 制定决策会 , Brainstorming new ideas 献策攻关会 , Deciding on a new recruit , Regular department meeting , informal get-together , the chats over lunch,or during a round of golf. How do we organize Business meetings? , It depends. , Some of the meetings are internal and take place within one company. For example, small informal monthly meeting between people from different departments of the same organization. , some of the meetings are external and take place between people from different companies. E.g. Formal, international meeting in large organization. (Not all the participants know each other.) Why don’t we just try this? , Background information: At the end of Program 10, something important has come up. Bibury Systems have direct competition from J.K. Toys. Dealer Dan from JK Toys will compete with Big Boss. Clive, asks Don to set up a meeting with the marketing team and look at their options.可选择的对策。 Group work , Prepare for, organize, participate in the meeting and then role-play the meeting in class. .Meeting situation: Work in groups of four. You are all senior managers at BS. Prepare and organize an internal business meeting to exchange the information dealing with Dealer Dan. Role-play the meeting in Class , Role-play the meeting of analyzing a rival product, Dealer Dan. , The rest of the students evaluate the meeting in terms of purpose of the meeting, the role of the participants, and the procedure of the content. Checklist The purpose of the meeting: , The roles of the participants: , The procedure in terms of contents: e.g. Start the meeting / State the objective / Go round the table to get ideas. Watch programs 11,12,13 and answer following questions: Who are the participants? , Where do they have the meeting? , Who is the chairperson of the meeting? , What is the meeting about? , What is the result of the meeting? , Do you think the meeting is effective? Why? Review Feb.28,2002 , Role play the dialogue between Clive and Peter Day. , Role-play business meetings in class. Feb.28,2002 , What is the objective of the meeting? , What are the problems? , How do you analyze these problems? , What are the solutions? , What is their plan of actions? What makes a successful meeting? Informal meeting , Start the meeting , Welcome the participants (optional) , State the purpose of the meeting , the roles of the participants , Suggest the procedure– (to go round table to get ideas,then discuss) , Timing -- Finish by 4:00 , First item -- Ask someone to begin. Evaluation , Evaluate the meeting in terms of purpose, roles, procedure, and communication. Start the meeting Let’s get down to business. , We’d better start. , OK, shall we make a start? , Right, let’s begin. Stating the purpose/objectives/aims The purpose of this meeting is to… , We’re here today to… , Our aim is to … , I’ve called this meeting in order to … , By the end of this meeting, we need… For example, , The purpose of this meeting is to discuss and get as much information as we can about Dealer Dan. And I’d also like to outline our new marketing strategies and reach a decision on a plan of actions. Defining roles , Jenny, could you take the minutes? , Derek,would you like to give us a report about your test on the technology of Dealer Dan? , Kate, please tell us what you have found out about marketing strategy for Dealer Dan. , Edward, I wondered if you’d like to show us something about their packaging. Timing This meeting should take about one hour. , The meeting is due to finish at 4:p.m. , We are short of time, so can I ask you to be brief? , I would like to finish by four o’clock. Process , I suggest we go round the table first. , I’d like to hear what you all think before we make a decision. First item , Derek, would you like to start? , (The technology is same as ours. I have never seen two products which are so similar.) Example , Right, if everyone is here, let’s begin. As you know, something important has come up. Dealer Dan from JK toys is very like our new product Big Boss. Dealer Dan could hurt us badly. Today our purpose is to deal with Dealer Dan. Firstly, we’re going to present and exchange the information about Dealer Dan, secondly, we’ll have to work out our new marketing strategies, and finally we’ll decide what action we should take. The meeting is due to finish at 4:p.m. Derek, would you like to start? , The technology is the same as ours….. , Senior managers at BS are sharing their information about Dealer Dan. They are discussing and analyzing the advantages and disadvantages of Dealer Dan from different aspects. They are outlining a new marketing strategy and making decision on a plan of action , In what way do business people analyze their competitors? from what aspects ? , Senior managers at BS analyze their rival products by comparing two products in terms of its technology, production run, and its marketing strategy. Making comparison & contrast Similarities & Differences : , The similarities in technology of the product and the production run Compared Big Boss with Dealer Dan there are no basic differences. Dealer Dan is almost as good as Big Boss. Dealer Dan is made in the same technology, same concept and design. Dealer Dan also uses very advanced technology. , It is solar powered and voice activated. , It can listen and talk. ……… , The differences in marketing strategy: , But JK Toys have a larger market share, , the unit cost of Dealer Dan is 30% lower, , the selling price is cheaper, , their advertising budget is possibly larger, , and the launch date is earlier. Making important decisions: New marketing strategies at BS: , Bring forward the launch date. , Offer Mr. Smith a better( an extra 2.5 % ) commission on sales through the catalogue for exclusivity. , Decrease the price of Big Boss for Mr. Smith’s customers. , Offer their customers a discount of 15% on the recommended retail price . Ending the meeting The chair sums up. , So let's outline what we are going to do . , Clive, assigns tasks to each individual manager. , People are given tasks to do. Possible courses of actions: , Visit the sales people in the States ( Kate ) , Visit the component suppliers ( Derek ) , See overseas franchise holders in Italy, Germany and Egypt. ( Edward ) , Stay at head office and coordinate the new launch strategy. ( Don ) , Talk to the bank and reschedule the loan.( Clive ) , Role play the meeting again according to these standards The content , A meeting a senor manages at Sales and Marketing Department has suddenly been called. Internal meetings like this are usually chaired, but quite informally. Because this meeting has been called at short notice, no body can be sure of the procedure it will follow. , The senior managers will present and exchange their information about Dealer Dan, work out their new marketing strategies, and make important decisions about the actions they should take in order to deal with Dealer Dan. , In business, the boss’s role at the meeting is to make sure everyone participates. It is said that the best boss gets the most out of each person in the team. The boss recognizes the different abilities of the team members and uses the variety of abilities to accomplish the best results. Assignment: , Class activity in groups of 4 students: Role play a business meeting again analyzing JK Toys and their product Dealer Dan. More tips for chairing a meeting: , 1. Begin by starting the purpose of the meeting. , 2. Give the name of the person who is going to give presentation , 3. Make sure everyone has the chance to give their views. , 4. If someone who is talking too long, say ' Thank you ' and name the person who wants to speak next. , 5. Keep the time limited: if necessary stop the discussion and summarize the conclusions you have come to.