下载

0下载券

加入VIP
  • 专属下载特权
  • 现金文档折扣购买
  • VIP免费专区
  • 千万文档免费下载

上传资料

关闭

关闭

关闭

封号提示

内容

首页 Marketing Research Method

Marketing Research Method.doc

Marketing Research Method

幸福曾在我家门前停留
2019-05-16 0人阅读 举报 0 0 0 暂无简介

简介:本文档为《Marketing Research Methoddoc》,可适用于职业岗位领域

CourseFormatCollegeofManagement,NationalSunYetSenUniversityChineseCourseTitle行銷研究方法課號MEnglishCourseTitleMarketingResearchMethodClassFormatElectiveRequirementnoneDepartmentBMInstructorTaiHwaChowCreditCourseObjectivesThepurposeofthiscourseistointroducethenature,scope,techniques,procedures,ofmarketingresearchincludingwritingamarketingresearchplanandquestionnairediscussionofcurrentissuesinmarketingresearch,howtoimplementmarketingresearchcases,andhowtowriteandpresentamarketingresearchreportCourseOutlineThepurposeofthiscourseistoprovideanunderstandingofthemarketingissuesfacingmanagersandtoexplorehowcompaniescanbemanagedtocompetemoresuccessfullyThecoursefocusesonthefollowingissues:*Role,Scope,andStepsofmarketingresearch*Secondarydataandmarketingresearchplan*Focusgroupinterviewandcasestudies*Observationandexperiment*Designofquestionnaire*Measurementofattitude*StepsofDataanalysisandresearchreportTeachingFormatLectureStudentreportImplementationCasediscussionOfficeHours:Friday:~:Saturday:~:GradingStandard:Discussion/Quiz()Studentreport()ComprehensiveTest()ReferenceText周泰華(民九十六年)行銷研究方法與個案台中市:滄海書局。Malhotra,NareshK(),MarketingResearchAnAppliedApproach,Fifthedition,UpperSaddleriver,NJ:PearsonEducation,IncCoursecontentProgressDocumentsWeekDateContent~Courseintroduction~Role,Scope,andStepsofmarketingresearch~Secondarydataandmarketingresearchplan~Personalinterview,focusgroupinterviewandcasestudies~Observationandexperiment~Designofquestionnaire~Termpaperproposal~Measurementofattitude~Midtermexam~Sampling~Fieldsurvey~Dataanalysis~StepsofDataanalysisandresearchreport~Studentmarketingresearchplanpresentation~Studentmarketingresearchplanpresentation~Studentmarketingresearchplanpresentation~Studentmarketingresearchplanpresentation~Finalexamandmarketingresearchplanandquestionnaire         

用户评价(0)

关闭

新课改视野下建构高中语文教学实验成果报告(32KB)

抱歉,积分不足下载失败,请稍后再试!

提示

试读已结束,如需要继续阅读或者下载,敬请购买!

评分:

/4

VIP

在线
客服

免费
邮箱

爱问共享资料服务号

扫描关注领取更多福利