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首页 1-广告研究(改)

1-广告研究(改).ppt

1-广告研究(改)

valentine
2019-02-25 0人阅读 举报 0 0 暂无简介

简介:本文档为《1-广告研究(改)ppt》,可适用于高等教育领域

UnitAdvertsingWhatdoyouusetomakeyourhaircleanWherecanyoufindadvertisementsWhatadvertisementshaveyoueverseen百事可乐的广告充满童趣让人会心一笑马桶如此坚硬雀巢咖啡广告每个时刻都有雀巢与你为伴。Arealltheadvertisementsusedtopromoteaproductortoincreaseacompany’sprofits公益广告Tobaccokillsmorethanheroineandcocainetogether香烟杀人比海洛因和可卡因加起来还多。 海洛因和可卡因拼起来的香烟形状让文案里的那句话深入人心。FindoutthemainideaofeachparagraphPara:AdsarefoundalmosteverywherePara:PeoplereacttoadvertisementsindifferentwaysPara:Thebasicprincipleofadvertisementsisfairysimple(toinfluencecustomers’choices)Para:AdshelpcompaniesandcustomersinavarietyofwaysPara:ThemostimportantfunctionofadvertisingistointroducenewproductsPara:GovernmentsandotherorganizationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblemsPara:CustomersshouldbecarefulofillegaladsPara:CustomersshouldlearntoprotectthemselvesfromfalseadsandmakesmartchoicesIIScanningFindingoutadvantagesanddisadvantagesoftheadvertisementhelpconsumersmakeinformedchoicesentertainpeopleincreaseproductsalesmakeproductscheapmakepeopleawareofsocialproblemsmakepeopleannoyedbemisledbyfalseandincorrectinformationeasilyadvantageDisadvantagephraseahighlydevelopedindustrygohandinhandwithreacttousefulandinterestingannoyingmakeinformedchoicesontheotherhandaccusesbofsththebasicprinciplepotentialcustomersPa一门高度发展的产业与……齐头并进Pa对……的反应有用有趣令人讨厌的,生气的做出知情明智的选择另一方面因某事控告指责某人Pa基本原则潜在的消费者phraseassociateAwithBgetacrossspendlargeamountsofmoneydoingsthThebestchancetoreachcustomersistoappealtotheiremotions把A与B联系起来使明白,理解传播花大笔的钱干某事接近消费者的最好机会是迎合消费者的情感phraseinavarietyofwayschooseamongalltheavailableproductstakesthintoconsiderationaccountthemostimportantfunctionbearmedwithdealwithPa以各种各样的方式在所有可能找到的商品中进行选择考虑Pa最重要的职能掌握准备备战应付对付处理phrasemakesbAwareofmakesthknowntothepublicanonprofitorganisationanillegalwayspotkeepaneyeoutforhiddeninformationPa使某人了解明白向公众阐述使……为人所知道非赢利组织Pa不法手段看出查出认出警惕隐藏的信息phraseanaveragecustomeratthebestpricedistinguishbetweenfictionandfactsPa一般消费者以最好的价格区辩真伪AdvertisingisaindustryIthasgonewithradio,televisionandothermediaPeopletoadsindifferentwaysSomethinkadsareusefulandhelpmakeinformedwhileotherscompaniesusingadstomisleadusCompaniescaninfluencecustomers’choicesbyintroducinganameandproductscustomers’needsTherearesomanyadsforcustomersthatadvertisersmusttrytotheirmessagebytheiremotionsIFillintheblanksfortherevisionhighlydevelopedhandinhandreactconsumerschoicesaccuseofbrandbyassociatingwithgetacrossappealingtoAdshelpcompaniesandinallkindsofwaysTheycanhelpcompaniesincreasesalesAtthesametime,theyhelpcustomerschooseamongalltheproductsInfact,truthfuladsprovidegoodinformation,andhelpcustomerscomparefeathers,functionsandcostsSomegovernmentsnameafamouspersonastheirspokesmanortomakepeopleoftheirproblemsandpoliciesCustomersshouldthemselvesbyaneyeforbadads,tellingfalseinformationfromrealfactsandmakinggoodchoicescustomersavailablespokeswomanawaresocialprotectkeepingout  Somehumoroustextsofsomeads美容院:请不要向从本院出来的女士调情她或许就是你的外祖母。 西门子公司:本公司在世界各地的维修人员都闲得无聊。印刷公司:除了钞票承印一切。黏合剂:它能黏合一切除了一颗破碎的心。轮胎:任劳任怨只要还有一口气。汽车:它惟一的缺点是每小时跑100公里时你仍听得见在后座的丈母娘唠叨的每一个字眼Thankyou!SlogansforAdvertisementsTimealwaysfollowsme时间因我而存在(罗西尼表)I’mlovingit(麦当劳)Feelthenewspace感受新境界(三星电子)Intelligenceeverywhere智慧演绎无处不在(摩托罗拉手机)Obeyyourthirst服从你的渴望(雪碧)Askformore渴望无限(百事流行鞋)Thenewdigitalera数码新时代(SONY影碟机)WeleadOtherscopy我们领先他人仿效(理光复印机)Impossiblemadepossible使不可能变为可能(佳能打印机)Therelentlesspursuitofperfection不懈追求完美(凌志轿车)Poetryinmotion,dancingclosetome动态的诗向我舞动(丰田汽车)Thechoiceofanewgeneration新一代的选择(百事可乐)Nobusinesstoosmall,noproblemtoobig没有不做的小生意没有解决不了的大问题(IBM公司)Let’smakethingsbetter让我们做的更好(飞利浦电子)Goodtothelastdrop滴滴香浓意犹未尽(麦斯威尔咖啡)Flyhigher越飞越高(白沙集团)Tobetrueforever真诚到永远(海尔集团)李宁安踏特步好迪 南极人 EverythingispossibleIchoose,IlikeAfeelingofflyingThateveryoneisgoodisreallygoodThewholeworldknowsaboutitLetusmakethingsbetter让我们做的更好。(Philips飞利浦)Justdoit只管去做。(耐克运动鞋)味道好极了。(雀巢咖啡)TakeTOSHIBA,taketheworld拥有东芝拥有世界。(东芝电子)ThetasteisgreatDiscussion:幻灯片DiscussionWeareofteninterruptedbytheadvertisementswhilewatchingTV)What’sthepurposeofadvertisinglikethis)WhatdoyouthinkofitWhat’syourfeeling)WhatadvicedoyouwanttogivetotheTVStationHomeworkDiscussionYouarebossofasmallshoefactoryTheshoesmadetherearecomfortabletowear,strong,notexpensive,buttheproblemisthatveryfewpeoplebuyyourshoesWhatwillyoudo

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1-广告研究(改)

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