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首页 明星代言问题

明星代言问题.pdf

明星代言问题

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2010-09-04 0人阅读 举报 0 0 暂无简介

简介:本文档为《明星代言问题pdf》,可适用于人文社科领域

明星代言问题OntheCelebritySpokespersonCurrently,wecouldhardlyliveasingledaywithoutseeingacelebrityspokespersonpromotingaproductorasocialcampaignonTV,netorothermediaThisisanintenselypopulartrendthatwecannotfailtonoticeThereisnodoubtthatthecelebrityspokespeoplecouldboostthesaleofaproductAhostofcelebrityspokespersons,however,haveemergedasthemarketingtoolofsomecompanies,evencompaniesproducingandsellingfakeandinferioritemsThiskindofbehaviorhasproducednegativeimpactsonconsumersandwholesociety,whichshouldbeseverelycriticizedandpenalizedOfcourse,asisknowntoall,everythinghasbothbrightanddarksidesSomestars’endorsementofsocialactivitiesandpubliccampaignsraisespublicawareness,givingrisetochangesinpublicbehaviorInthiscase,theyserveaspositiverolemodelsofthegeneralpublicTonameonlyonecase:PuCX,ahouseholdfigure,actingasthecelebrityspokesmanoftheChinaAIDSFoundation,contributesgreatlytothecauseofAIDSpreventionandcureinChina关于选秀节目Overthepastcoupleofyears,avarietyoftalentshowshaveemergedonTVchannelsacrossthenation,fromSuperGirlstoHappyBoysandsoforthThistypeofentertainmentprogramisintenselypopular,especiallyamongyoungadultsandhasproducedprofoundimpactsontheirstudiesandlifeThereareacoupleofreasonsbehindthetideTostartwith,youngfolksneedrolemodelstolearnfromSomanyofthemarecrazyforcontestantsparticipatingintheseprogramsThisgivesrisetotheincreasingemergenceoftheseshowsbecauseTVnetworksnaturallyneedtocatertoyoungaudiencesPlus,thankstoeconomicandpoliticalreformscarriedoutbythegovernment,thiscropofyounggenerationhavemorefreedomanddesiretoexpressandshowcasethemselvesTherefore,agrowingnumberofyoungpeopledesiretogetinvolvedintheseshowsThisisadivisivetopicOnmypersonallevel,thetalentshowisasuperbmeansofrelaxingandamusingandcanhugelyrelieveourstrainsAscollegestudents,however,wecouldnotaffordtoindulgeinthemandshouldbeawareoftheutmostimportanceofstudies食品安全问题OntheFoodSecurityOverthepastcoupleofyears,severalcasesofthefoodscandalhavebeendisclosedonvariousmediaTheproblemoffoodsecurityhasbecomeahotbuttonacrosssocietyTheprevalenceoffoodinsecurityhasgreatlyimpactedpublichealth,whichthegovernmentcouldnotaffordtoignore,accordingtotheonlineeditionofthePeopleDailyThereareacoupleofdrivingforces,Iwouldargue,behindthisundesirabletideFirst,inthecourseoftherapideconomicevolution,weignoremoraleducation,givingrisetotherisingrateoftheproblemMoreimportantly,thelackofadequateregulationandpunishmentonthoseillegalproducersenforcesthetrendAsConfuciusinstructed,itisbetterlatethanneverPromptandstrictmeasuresshouldbetakentoturnbackthiseviltrendThegovernmentshouldlaunchamassivemoralcampaigntoeducateallcitizensanddrawuptougherlawstocrackdownonthoseirresponsiblecorporationsandprohibitthemfromenteringthefoodindustryagainIamfirmlyconvincedthatthroughourcombinedeffortsweareboundtoenjoymoreriskfreefoodsinthedaysahead社会不文明现象OnUncivilizedBehaviorsWecannotfailtonoticethatcountlessuncivilizedbehaviorsexistinourdailylives,suchasspitting,talkingloudly,littering,sayingnastywordsinpublicplacesandsoforthAllthesearebadmannersthatweshouldnotlosesightofAsanancientlandenjoyingasplendidcivilizationspanningover,years,ChinaiswitnessingasurgeinimproperactsthateveryChinesecitizenshouldfeelashamedofUncivilizedbehaviorsbyahostofChinesebothathomeandabroadhaveseriouslyaffectedChina’simage,accordingtoaneditorialpostedonPeopleDaily’sofficialwebsiteAsChinese,weshouldnotgetoffendedwhenotherspointoutourweaknessesbutshouldfocusmoreattentiononimprovingourselvesWeshouldstrivetoidentifythecausesofthoseimproperbehaviorsandfindwaystoeliminatethemThereareahostofcauses,Iwouldargue,behindthistrendTonameonlyone:thelackofmoraleducationThegovernmentshouldwageamassivemoralcampaigntofightagainstthistrendandweourselvesshouldendeavortobehavedecentlyinourdailylivesAscollegestudentsofthenewage,weshouldtaketheleadingrole感恩OnCultivatingtheSenseofGratitudeOncollegecampusesacrossthenation,thereisanoticeablephenomenonthatwecannotaffordtoignore:fartoomanyyoungcollegestudentslackthesenseofgratitude,oneofthecountlesstraditionalvirtuesofthisancientlandwithasplendidcivilizationspanningover,yearsTheseyoungadultswerenotandarenotawareofthehugeimportanceofexpressinggratitudetothosewhooncehelpedthem,fromteacherstoparentsandsoforthPersonally,IdeemthattherootcauseofstudentswithoutagracefulheartisthattheyreceiveaneducationnotvaluingthemoralsphereIstronglybelievethatjointeffortsfromfolksacrosssocietyarethefinalremedyforthissocialheadacheAsyounguniversitystudentsofthenewera,weshouldmakeourowncontributionstothiscauseImagineaworldwithoutthesenseofgratitudeThiskindofworldisdoomedtofailureSimplyput,weshouldjoinourhandstoheightenourawarenessoffosteringagracefulheartOnlyinthiswaycanwebuildoursocietyintoaharmoniousoneMyfellowstudents,Ibegyoutoactfromnowon大学生使用信用卡现象OnCreditCardAtpresent,awidevareityofcreditcardsissuedbymajorbanksandshoppingmallsarethrivingincollegesanduniversitiesacrossthenation,withamultitudeofcollegestudentsmakingupagrowingpopulationofcardholdersIndeed,oneoutoffivestudentsisestimatedtobeinpossessionofatleastonecreditcard,andthefigureisexpectedtobeonthesteadyincrese,thelatestdatapublishedbyYangtzeEveningPostsuggestsLikeanythingpriortotheemergenceofthissmallpieceofplastic,theincreasingpopularityofcreditcardoncampushasbothbrightanddarksidesOntheonehand,youngadultsincollege,freefromthetroubleofpocketingaconsiderablesumofcash,couldenjoytheconvenienceofcreditcardsandpurchaseexpensivegoodsbyinstallmentsOntheotherhand,however,theirresponsibleandexcessiveuseofthecardsbytheseyoungsters,themajorityofwhomarefreshoutofmiddleschoolincapableofbudgetingtheirmoney,canmakethemheavilyindebtwhichwilltakethemyearstopayoffOnmypersonallevel,whileenjoyingahostofconveniencesthecreditcardmaybring,wecouldn’taffordtoignoreaconspiciousfact:inmostcases,parentsareoursolefinancialsourcesInsteadofspendingwithoutanyrestrict,wearesupposedtoputstudiesonthetopofouragendaandmoveourselvesbeyondheavydependenceuponourparents

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