190AC尼尔森--2003润肤品市场

nullSkin MoisturizingSkin MoisturizingUpdated to Jan/Feb2003AgendaAgendaSkin Moist. Body Market Overview How XX Milk Help Brand Sales & Share Gain BB&Kids Cream, XX Cream Launch Evaluation Explore Skin Moist. Sachet OpportunitySkin Moisturizer Sales Trend, National Market Growth Accelerated; Value Also Outgrew Volume Skin Moisturizer Sales Trend, National Market Growth Accelerated; Value Also Outgrew Volume Total Skin MoisturizerProduct Segment Sales & Growth, Nat. Growth of All Segments Accelerated; Facial Obtained Positive Value Growth While Body DeflatedProduct Segment Sales & Growth, Nat. Growth of All Segments Accelerated; Facial Obtained Positive Value Growth While Body DeflatedVolume Sales(Ton)Value Sales(Mil.Rmb)6%9%3%8%11%7%20%26%4 Months Growth vs YA2%0%6%14%3%2%5%17%Number in green is of the annual growth MAT JF03 vs MAT JF02XX Body Volume Sales Trend by Variant Milk Did Help XX to Gain Sales In Passing Winter Season vs YAXX Body Volume Sales Trend by Variant Milk Did Help XX to Gain Sales In Passing Winter Season vs YAVolume Sales-Ton, (National)Body Top 10 Brands Volume Share & Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter PeriodBody Top 10 Brands Volume Share & Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter PeriodMininurse White+UV contributed growth this season.Body Top 10 Brands Value Share & Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter PeriodBody Top 10 Brands Value Share & Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter PeriodSakula promotion product help share gain.Body Sales Growth By Platform Deflation in Body Mainly Traced to Basic Body Lotion; Overall Lotion Still Captured Positive Growth while Cream DeclinedBody Sales Growth By Platform Deflation in Body Mainly Traced to Basic Body Lotion; Overall Lotion Still Captured Positive Growth while Cream DeclinedVolume Share (Body Base)TTL BODY10011CREAM35.2-4LOTION51.326Basic43.525Pure White0.5-56Pure UV4.254UV+White3.180OIL13.544M to JF03 Growth vs YANumber in red is of XX product growth respectively.(National)100735.9-455.01740.3140.4-598.8215.5668.83Value Share (Body Base)4M to JF03 Growth vs YABody Basic Lotion Key Competitors Growth, National But Our Growth Rate Still Behind Nivea/Softsense and Total SegmentBody Basic Lotion Key Competitors Growth, National But Our Growth Rate Still Behind Nivea/Softsense and Total Segment4Months to JF03 vs YABody Lotion Basic, Key Brand Volume Share Our Share Lost Mainly Traced to Basic Lotion Where YuMeiJing and Small Brands Gained Share NoticeablyBody Lotion Basic, Key Brand Volume Share Our Share Lost Mainly Traced to Basic Lotion Where YuMeiJing and Small Brands Gained Share NoticeablyBody Lotion Basic, Key Brand Value Share XX Regained Some Share in JF03, Compared with JF02Body Lotion Basic, Key Brand Value Share XX Regained Some Share in JF03, Compared with JF02Y.M.J. Body Lotion Basic SKU Share 220ml Largely Contributed to Its Share; Distribution Slightly IncreasedY.M.J. Body Lotion Basic SKU Share 220ml Largely Contributed to Its Share; Distribution Slightly IncreasedBody Lotion Basic Base108ml67897887111112119220ml7881078789101098Weighted Distribution(Rmb10.6/p)(Rmb10.3/p)Y.M.J. Body Lotion Basic Share & Distribution By Market Yu Mei Jing Mainly Focus In Hebei / Shangxi / ShangdongY.M.J. Body Lotion Basic Share & Distribution By Market Yu Mei Jing Mainly Focus In Hebei / Shangxi / Shangdong4M to JF024M to JF03JF 02JF 03NationalYMJ 6.115.6108ml1.43.489220ml4.712.278N2 YMJ 26.362.8108ml613.61216220ml19.749.2912N A CityYMJ 33.262.2108ml6.912.32330220ml25.549.92630Volume ShareWeighted DistributionBody Basic Lotion, Sales Mix & Growth By City Quick Development of Body Basic Lotion Traced to Key & A CitiesBody Basic Lotion, Sales Mix & Growth By City Quick Development of Body Basic Lotion Traced to Key & A CitiesVolume Sales(Ton)Value Sales(000Rmb)24%13%34%24%52%29%-5%-13%Number in green is of the annual growth MAT JF03 vs MAT JF02Body Basic Lotion, Key Brands Share by City We Lost Share to Bai Que Ling & Small Brands in Key Cities and Yu Mei Jing in A CitiesBody Basic Lotion, Key Brands Share by City We Lost Share to Bai Que Ling & Small Brands in Key Cities and Yu Mei Jing in A Cities4Months toJF03chg YAJF02chg YAJF02chg YAJF02chg YAXX35.4-4.131.3-3.433.9-10.346.91.5VASELINE7.7-3.614.5-4.23.3-2.62.1-6.7NIVEA6.20.311.2-0.54.3-0.30.70.2SOFTSENSE4.4-0.29.7-1.90.60.40.60.4A CityBCD City4 CityNationalVolume Base Body Lotion Basic BaseBody Basic Lotion, Key Brands Share by City Our Share Gains in BCD Cities Helped Us to Narrow Overall Share LostBody Basic Lotion, Key Brands Share by City Our Share Gains in BCD Cities Helped Us to Narrow Overall Share LostValue Base Body Lotion Basic BaseSummarySummaryTotal Skin Moisturizer experienced faster growth rate in this winter with positive price inflation - 6% in volume and 9% in value Accelerated growth rate had been captured in all segments, esp. In Facial and Hand, which both experienced higher value growth than volume growth Body also captured positive volume growth (11%), but its value growth was much lagged behind (7%) in recent winter Summary - BodySummary - BodyWith Body, Lotion still obtained outstanding growth with growth rate of 26% in volume and 17% in value; but cream declined which led to a slower growth rate in total body The price deflation in Body Lotion mainly traced to basic Body Lotion, where local brands, like Bai Que Ling and Yu Mei Jing, developed fast Overall, XX did captured positive growth in recent winter period and Milk largely contributed to our growth Summary - BodySummary - BodyBut we still slightly lost share in Body market in recent winter due to slower growth than the market, especially in the Basic Body Lotion segment In Basic Body Lotion segment, we lost share to Bai Que Ling and small brands in Key cities and Yu Mei Jing in A cities; But our distribution expansion led to our share gains in BCD cities, which narrowing our overall share lostSummary - BodySummary - BodyOverall speaking, XX is still the absolute leader in the Basic Body Lotion segment in value terms; but development of low-end brands, like BQL and YMJ, in Key & A cities, suggesting emergence of new market needs XX Milk Sales Development In 4&A CitiesXX Milk Sales Development In 4&A CitiesMilk Sales Contribution To XX By City Milk Helped XX to Increase Sales In A City; but Not In SH/BJMilk Sales Contribution To XX By City Milk Helped XX to Increase Sales In A City; but Not In SH/BJVolume(TON)Value(000rmb)4 Months to4 Months toUC LotionReg.LotionMilk LotionGZSHBJCDA CITYMilk Share Contribution To XX Basic Lotion Stagnant in Sales in SH & BJ and Lagged Behind Growth in A Cities Caused Us Losing ShareMilk Share Contribution To XX Basic Lotion Stagnant in Sales in SH & BJ and Lagged Behind Growth in A Cities Caused Us Losing ShareVolume ShareValue ShareUC LotionReg.LotionMilk LotionShare Base, Body Lotion BasicGZSHBJCDA CITY4 Months to4 Months toSH-H/S, XX Lotion Variant SKU Share Milk 200ml Gained Share Rapidly While Reg/UC 200ml DeclinedSH-H/S, XX Lotion Variant SKU Share Milk 200ml Gained Share Rapidly While Reg/UC 200ml DeclinedValue Share(Body Lotion Basic Base)4M to JF024M to JF03Chg YAND01JF02ND02JF03Chg YAXX Basic Lotion32.528-4.530.834.724.731.9-2.8MILK 200ml5.75.738.98.9REG LOTION10.16.7-3.410.39.97.45.8-4.1100ml3.32.5-0.83.13.42.62.4-1200ml6.82.9-3.97.16.532.8-3.7300ml1.21.21.80.60.6UC LOTION22.415.6-6.820.524.814.217.2-7.6100ml5.86.30.56.25.46.36.30.9200ml16.69.3-7.314.319.57.911-8.5SH-H/S, XX Lotion SKU Dist. & SPPD Milk-200ml Gained Distribution With Good In-store Performance; UC 200ml Maintained Overall Distribution but Declined in SPPDSH-H/S, XX Lotion SKU Dist. & SPPD Milk-200ml Gained Distribution With Good In-store Performance; UC 200ml Maintained Overall Distribution but Declined in SPPDND01JF02ND02JF03JF02JF03MILK 200ml607013.6REG LOTION87878676100ml747284753.4200ml878561545.6300ml27223.1UC LOTION88868986100ml656380758.9200ml8785878613.6Weighted DistributionS.P.P.D(000RMB)10.44.36.926.37.820.88.221.4(11)(11)Number in brackets are of weighted O.O.S distribution.SH-H/S, Body Key Brand Share & Price Low Price Product Gained Share; Nivea Gained Share SlightlySH-H/S, Body Key Brand Share & Price Low Price Product Gained Share; Nivea Gained Share SlightlyRmb/Kg4Months toJF 02JF 03ChgJF 02JF 03ChgJF 02JF 034 Key Brand96.990.3-6.791.579.9-11.7XX32.528-4.53426.8-7.2126130VASELINE3127.7-3.42621.7-4.3157158SOFTSENSE18.218.70.519.118.1-1.1125128NIVEA15.215.90.712.413.30.9161148BAI QUE LING1.83.41.66.211.65.43936O.BRAND0.55.65.10.47.77.317391Value ShareVolume ShareIn O.brands, key brand are of露华浓 雅佳美 润肤露450ml priced RMB37/pck(82rmb/kg), andBody Lotion Basic Base(200ML)SH-H/S, Key Brands SKU Value Share Nivea Fresh & Intensive Milk Both Contributed to Its Share GainsSH-H/S, Key Brands SKU Value Share Nivea Fresh & Intensive Milk Both Contributed to Its Share GainsBody Lotion Basic BaseSoftsenseNiveaVaselineKey Brands SKU Comparison, SH-H/S SS-110ml/Nivea Fresh-200ml Dist. & SPPD GainedKey Brands SKU Comparison, SH-H/S SS-110ml/Nivea Fresh-200ml Dist. & SPPD GainedJF 02JF 03JF 02JF 03JF 02JF 03MILK 200ml7013.626.3XX REGULAR 100ml72754.33.414.614.2XX REGULAR 200ml85546.95.621.522.1XX REGULAR 300ml223.131.4XX UC 100ml63757.88.916.316.5XX UC 200ml858620.813.624.123.4SOFTSENSE 110ml52735.913.315.716.1SOFTSENSE 200ml837512.612.223.923.3FIRMING 200ml64627.97.247.933.6FRESH 125ml34443.42.722.922.1FRESH 200ml52622.47.230.227.3INTENSIVE MILK 125ml55422.92.118.522INTENSIVE MILK 200ml526111.210.423.827.4Vaseline 100ml636419.712.918.819.1Vaseline 200ml516228.126.429.129.6WeightedDistributionS.P.P.D(000RMB)RMB/PckBJ-H/S, XX Lotion Variant SKU Share BJ-H/S, XX Lotion Variant SKU Share Value Share(Body Lotion Basic Base)4M to JF024M to JF03Chg YAND01JF02ND02JF03Chg YAXX37.130.1-739.634.629.131.4-3.2MILK 200ml5.15.12.68.18.1REG LOTION12.310.1-2.213.311.311.38.7-2.6100ml4.94.1-0.85.24.64.33.8-0.8200ml6.95.3-1.67.66.16.24.2-1.9300ml0.20.70.50.20.30.70.60.3UC LOTION24.814.9-9.926.323.315.214.6-8.7100ml9.15.4-3.710.57.74.36.8-0.9200ml15.79.5-6.215.715.610.97.8-7.8BJ-H/S, XX Lotion SKU Dist. & SPPD Milk-200ml Gained Distribution With Good In-store Performance; UC 200ml Maintained Overall Distribution but Declined in SPPDBJ-H/S, XX Lotion SKU Dist. & SPPD Milk-200ml Gained Distribution With Good In-store Performance; UC 200ml Maintained Overall Distribution but Declined in SPPDND01JF02ND02JF03JF02JF03Weighted DistributionS.P.P.D(000RMB)MILK 200ml36556.2REG LOTION849386845.14.3100ml677682782.52.1200ml706672663.92.7300ml131322130.91.9UC LOTION8382817811.87.8100ml8280767543.8200ml716773679.74.9BJ-H/S, Body Key Brand Share & Price XX Lose Most Share to Other Low Price ProductsBJ-H/S, Body Key Brand Share & Price XX Lose Most Share to Other Low Price ProductsRmb/Kg4Months toJF 02JF 03ChgJF 02JF 03ChgJF 02JF 03Value ShareVolume ShareBody Lotion Basic BaseXX37.130.1-730.823.3-7.5141139NIVEA21.219.3-213.211.8-1.4188175VASELINE14.714.80.19.39.1-0.2185175YU MEI JING9.19.40.320.219.7-0.65352FA4.24.60.33.94.90.9125101SOFTSENSE1.11.60.411.40.4135123O.BRAND12.620.27.621.629.88.2118106In O.brands, key brand are of露华浓 雅佳美 drove sale in BJBJ-H/S, Key Brands SKU Value Share BJ-H/S, Key Brands SKU Value Share Body Lotion Basic BaseFANiveaVaselineKey Brands SKU Comparison, BJ-H/S Key Brands SKU Comparison, BJ-H/S JF 02JF 03JF 02JF 03JF 02JF 03WeightedDistributionS.P.P.D(000RMB)RMB/PckMILK 200ml556.229.1REGULAR 100ml76782.52.115.315.5REGULAR 200ml66663.92.723.122.4REGULAR 300ml13130.91.934.731.9ULTRA CARE 100ml807543.817.917.1ULTRA CARE 200ml67679.74.926.826.1FA 100ml47261.81.515.110.9FA 250ml3311.41827.226.8FA 400ml-PUMP195.738.2FIRMING LOTION 200ml334414.96.553.150.6FRESH 125ml4121.41.724.424.4FRESH 200ml32372.2332.128.8INTENSIVE MILK 125ml21302.81.720.225INTENSIVE MILK 200ml334566.72629.2VASELINE 100ml54447.16.121.421.2VASELINE 200ml37328.66.732.329.8Nivea(95Rmb/kg)A-H/S, XX Lotion Variant SKU Share A-H/S, XX Lotion Variant SKU Share Value Share(Body Lotion Basic Base)4M to JF024M to JF03Chg YAND01JF02ND02JF03Chg YAXX60.149.8-10.361.658.148.651.9-6.2MILK 200ml553.188REG LOTION27.818.1-9.726.229.718.218-11.750ml1.60.6-11.71.40.50.7-0.7100ml11.27.5-3.711.610.87.47.6-3.2200ml14.79-5.712.517.59.38.6-8.9300ml01.11.1001.11.21.2ULTRA CARE32.326.7-5.635.428.427.325.9-2.5100ml2216.5-5.527.814.815.917.32.5200ml10.310.37.613.611.48.60-5.0A-H/S, XX Lotion SKU Distribution&SPPD Key SKU Distribution Maintain; Milk-200ml Better In-Store Performance Than XX Other SKUsA-H/S, XX Lotion SKU Distribution&SPPD Key SKU Distribution Maintain; Milk-200ml Better In-Store Performance Than XX Other SKUsND01JF02ND02JF03JF02JF03Weighted DistributionS.P.P.D(000RMB)MILK 200ml192235.9REG LOTION5445615749.931.150ml2215966.911100ml5144525218.514.4200ml403336374022.7300ml87ULTRA CARE4537575958.143.2100ml4436555431.131.5200ml3126312939.629.2A-H/S, Body Key Brand Share & Price Other Than N A, Nivea Gained Share While XX DeclineA-H/S, Body Key Brand Share & Price Other Than N A, Nivea Gained Share While XX DeclineBody Lotion Basic BaseValue Share4 Months toA CITYS AE AN AW AIn W A, firming lotion contributed most of share gain.Nivea Body Lotion SKU Share & Distribution & Price In A-H/S Distribution Push More On 200ml and Gained ShareNivea Body Lotion SKU Share & Distribution & Price In A-H/S Distribution Push More On 200ml and Gained ShareBody Lotion Basic BaseValue ShareWeighted DistributionRmb/PckJF 02JF 03JF 02JF 03INTENSIVE MILK 200ml9102631INTENSIVE MILK 125ml322125FRESH 200ml5123430FRESH 125ml542724FIRMING LOTION 200ml5115048INTENSIVE MILK 200mlINTENSIVE MILK 125mlFRESH 200mlFRESH 125mlFIRMING LOTION 200mlXX Milk Distribution In 4&A Cities Milk Have Rooms to Improved Distribution In A CityXX Milk Distribution In 4&A Cities Milk Have Rooms to Improved Distribution In A CityWeighted Distribution SummarySummaryLaunch of Milk did help us to gain sales in A cities but not much in SH and BJ Milk 200ml expanded distribution fast and obtained strong in-store off-take At the same time, in-store off-take of 200ml of our regular and UC declined, without distribution lost yet Overall, in A cities, we still have rooms to improve distribution of Milk XX Cream Development TrackingXX Cream Development TrackingBB&Kids Cream Sales & Growth, Nat. 4&A Cities Still Captured Positive Value Sales GrowthBB&Kids Cream Sales & Growth, Nat. 4&A Cities Still Captured Positive Value Sales GrowthVolume Sales(Ton)Value Sales(Mil.Rmb)-5%+3%Size Growth vs YA-11-10-50727-121BB&Kids Cream Key Brand Share, Nat. XX Cream Successfully Gained Share NationallyBB&Kids Cream Key Brand Share, Nat. XX Cream Successfully Gained Share Nationally4M toJF024M toJF03Chg YAND 01JF 02ND 02JF 03Chg YAYU MEI JING2220.7-1.320.523.620.820.6-3HAI ER MIAN15.713.9-1.817.613.613.814.10.5XX6.812.75.96.27.412.712.65.2CHUN JUAN118-310.711.488.1-3.3AN AN6.34-2.35.86.944-2.9SAKULA3.43.403.43.33.83-0.3LONG LI QI0.62.72.10.212.82.71.7BAOBEI21.2-0.81.82.31.21.1-1.2XIAO DING DANG0.210.80.20.20.91.10.9BALLET0.80.5-0.30.80.70.50.5-0.2Value Share(BB&Kids Cream Base)BB&Kids Cream Key Brand Share by City XX Gained Share Significantly In 4&A and Catching Up with H.E.M In BCD As WellBB&Kids Cream Key Brand Share by City XX Gained Share Significantly In 4&A and Catching Up with H.E.M In BCD As Well4 CityA CityBCD CityTown4Months toJF 03Chg YAJF 03Chg YAJF 03Chg YAJF 03Chg YAYU MEI JING10.5-3.928.6-10.419.93.919.1-2.2HAI ER MIAN17.7-7.110.6-0.616.70.111.9-3XX35.919.4207.110.33.12.11.5CHUN JUAN10.9-7.10.7-0.54.9-3.116.6-1.4AN AN0.4-0.61.6-1.55.4-3.65.4-1.1SAKULA3.8-1.74-0.63.40.82.9-0.1LONG LI QI1.513.52.83.22.721.3BAOBEI1.6-0.61.1-0.80.8-0.61.4-1.4XIAO DING DANG0.70.70.60.51.31.11.10.9BALLET0.2-0.11.1-1.50.60.20.1-0.2Value Share(BB&Kids Cream Base)XX SKU Value Share Trend, National IC Largely Helped Share GainsXX SKU Value Share Trend, National IC Largely Helped Share GainsValue Share(BB&Kids Cream Base)XX Weighted Distribution by SKU, Nat.XX Weighted Distribution by SKU, Nat.Weighted DistributionBB&Kids Cream Key SKU Ranking, JF03 Took The Advantage Of IC25g to Further Wide XX Penetration Both In Depth and WidthBB&Kids Cream Key SKU Ranking, JF03 Took The Advantage Of IC25g to Further Wide XX Penetration Both In Depth and WidthValueShareVALS.P.P.DWTDWeightedDistributionNumericDistributionRmb/PckHAI ER MIAN 40g10.68152136.4XX UC 60g7.97741721.4XX IC 25g6.88532710.5XX IC 60g6.17333421.8XX UC 25g663381010.6YU MEI JING 40g3.8592685.5HAI ER MIAN 25g3.75825142.9National City-H/S(BB&Kids Cream Base)XX Cream total distribution scored 53% in weighted and 14% in numeric which is even with H.E.M 40g in city H/S channel.BB&Kids Cream Key Brand Share by Channel XX Weak In Traditional StoreBB&Kids Cream Key Brand Share by Channel XX Weak In Traditional StoreValue Base4Months toJF 02JF 03JF 02JF 03JF 02JF 03YU MEI JING2220.720.116.923.926.1HAI ER MIAN15.713.919.116.112.110.8XX6.812.711.720.11.52CHUN JUAN1183.9218.716.6AN AN6.343.82.196.8Traditional StoreH/S/DeptNationalValue Share(BB&Kids Cream Base)Y.M.J & Chunjuan & H.E.M Share by Package In ChannelY.M.J & Chunjuan & H.E.M Share by Package In ChannelChunjuanY M JH.E.MValue Share(BB&Kids Cream Base)79%57%25%Bag contribution in traditional store by brandSummarySummaryXX Cream sales increasing fast, IC 25g launch accelerated growth in this peak season. XX gained share significantly in 4&A and catching up with H.E.M in BCD as well IC 25g consumer off-take well performed overall XX cream distribution is competitive in modern trade will weak in traditional store Y.M.J/Chunjuan/H.E.M high share in traditional trade, bag products contributed their share in this tradeExplore Sachet Sales OpportunityExplore Sachet Sales OpportunityBag Sales Importance to Skin Moisturizing Bag Better Accepted In West/Town & In Traditional TradeBag Sales Importance to Skin Moisturizing Bag Better Accepted In West/Town & In Traditional Trade(National-MAT JF03)(-10%)(-11%)Number in brackets is bag’s annual growth rate.ValueShareVolumeShareRmb/KgNational4.817.549Modern Trade2.811.354Traditional Trade8.624.947South3.613.654East3.815.847North4.214.548West9.129.7514 Cities1.87.556A Cities4.316.755BCD Cities3.513.250Town12.329.345Bag Sales Mix By Market, NationalBag Sales Mix By Market, National(National-MAT JF03) Skin Moisturizer Bag Packsize ImportanceSkin Moisturizer Bag Packsize Importance(National-MAT JF03) , Bag Moisture BaseRmb/Kg25GM51.930GM54.720GM77.950GM24.8135GM58.445GM20.240GM40.510GM22.8Bag Key 10 Brands Share, National Bag Dominated by Local Brands with Very-low Price Bag Key 10 Brands Share, National Bag Dominated by Local Brands with Very-low Price Value ShareVolume ShareRmb/KgYU MEI JING22.919.757.4LONG LI QI14.510.568.3MAXAM10.67.867.7HAI ER MIAN6.36.547.8AN AN5.85.750.2CHUN JUAN5.45.350.3KE MENG5.46.441.94477633.346.1AO QI3275.7BAOBEI1.92.242.5O.BRAND21.230.6(National-MAT JF03) , Bag Moisture BaseBag Key Brands Value Share by Market Many Local Brands Are RegionalizedBag Key Brands Value Share by Market Many Local Brands Are RegionalizedNationalSouthEastNorthWest4 CityA CityBCD CityTownYU MEI JING22.957.71824.718.625.73221.619.4LONG LI QI14.58.117.513.514.215.11617.711.1MAXAM10.65.112.112.19.19.99.511.910.2HAI ER MIAN6.33.97.38.53.83.53.98.16.1AN AN5.81.61.9882.27.46.54.9CHUN JUAN5.40.101622.2028.5KE MENG5.48.212.60.92.73.64.25.16.54477630.72.760.82.14.12.8AO QI31.61.35.62.41.31.93.93BAOBEI1.96.30.50.93.13.82.41.41.8(National-MAT JF03) , Bag Moisture BaseY.M.J Bag Sales Contribution By MarketY.M.J Bag Sales Contribution By MarketValue Importance-MAT JF0325G bag priced Rmb1.4/pck leading it distribution and shareL.L.Q Bag Sales Contribution By MarketL.L.Q Bag Sales Contribution By MarketValue Importance-MAT JF03NationalH/S/DMisc. StoresLONG LI QI506032BOTTLE 90ml324117BAG 30g263313BOTTLE 80g24325BAG 20g192119BOTTLE 200ml1726Weighted DistributionMaxam Bag Sales Contribution By Market