The importance of translation in international business

TheimportanceoftranslationininternationalbusinessWiththeglobalizationoftheeconomic,therearemoreandmoreglobalcompanies,mostofthemwanttoexpandinternationalmarket.Thetranslatorandinterpretersenhancecommunicationbyconveyinginformationaccuratelyfromonelanguagetoanotherindifferentcountriesacrosstheworld.Interpreterverbalcommunicationwhiletranslatorsdealwithwrittencommunication,theyprovidedifferentservices.So,globalcompaniesneedthetranslatorandinterpreterwhentheycommunicatewiththeirbusinesspartner,runabusinessinaforeigncountry,andsoon.Now,allintheworldneedaccuratetranslation,ifyoucouldn’tunderstandwhatyourpartnersandcustomerhavetalked,yourbusinesswouldbeintrouble.So,howimportantisthetranslationininternationalbusiness.InterpretersandtranslatorsinglobalbusinessissoimportantthatInterpretersandtranslatorsprovideservicesindifferentbusinessareas,suchasMedicalinterpretersandtranslators,localizationtranslators,specialbusinesstranslators,conferenceinterpreters.Allofthemneedthetranslatorandinterpreterhasastrongprofessionalknowledgeindifferentareas.Forexample,inmedicalarea,thetranslatorandinterpretermusthaveastrongandprofessionalknowledgeofmedical.Ineconomicarea,thetranslatorandinterpretermusthaveastrongandprofessionalknowledgeoffinancial,audit,accountingknowledge.Nowweexplaintheimportanceoftranslationininternationalbusinessfromseveralaspects.Translationisalsovitalfortransnationalcorporations.Translationisnecessaryforcompanieswhichoperateaglobalbusiness.Sometimesglobalcompanyneedtocheckupinformationandcollectdatafromalltheemployeesorbranchesacrosstheworld.Itrequiresanentrepreneurialindividualtobeveryclearintheircommunicationtorunaninternationalbusiness.Actually,itdoesn’tmatterifaperson’sproductorserviceisthebestthingsinceslicedbread;iftheyarenotabletoeffectivelyshareinformationaboutittoconsumersintheircountriesofresidenceitwillcountfornothing.Andabusinessmustbeabletospeakthelanguageusedtosharetheinformationbyitspotentialclientbase.Thetranslationcompanymustmadepotentialcustomersunderstandheusesandbenefitsofitsproductsandservicesinterminologyimmediately.Globalbusinesslanguagetranslationcanpromoteinternationaltrade.Themerchantscandeepenunderstandingthroughthetranslation,increasesmutualtrustofthebuyersandsellersandlaidagoodfoundationfortradingsuccess.Forthesereasons,itisnecessaryfortheytranslatetheinformationtoandfro,andtheyneedpropertranslationofproposalsanddemandstoconsultationtermswithglobalgovernmentsorotherlocalcompaniesforoperation.Fromtheaspectofnation,communicationbetweencountriesisthemostimportantofallexternalaffairs.Thecountriesleadersareexpectedtoexpresstheirideastoothercountriesleadersaboutthesituationsarisingintheworld.Itissoimportantthatthecountriesleaders’ideasaretranslatedcorrectly;ortheycanresultinterribleresults.Evenmore,internationaldialoguesrestheavilyonsuccessfultranslationondifferentmatters.Forexample,inJapanpeopledonotliketosaytheword"no."Inabusinessmeeting,aJapanesebusinesspersonmaymeanno,butneverdirectlystateit.Thiscancauseconfusion.Sotheinterpretershouldknowtherealmeaningandconveytherealmeaning.Inthedevelopedcountries,peoplehandledbusinessbyphonecallsandemails.Theinformalcommunicationcancauseconfusionandmisinterpretationduetolanguagedifferences.Forexample,maybeyoucausealotofconfusionwhenyouusegenerallyacceptedAmericanizedstatementssuchas,"I'monit.I'lljumponthatrightaway,"oreven,"Igetit."Itsoimportantforatranslatortranslatestocountries.Forregionalmarket,thetranslationisalsoessential.CommonAsia,Europeanthoughtisthefruitoftheimmensetoiloftranslator，almostalltheworldthoughtthatthereisahugemarketontranslation.Iftherewithouttranslation,theinternationaltradewouldnotexist.Thewordeconomytrendtoglobalizationandintegration,andthedemandoftranslatorisalsogrowing.Incommonworld,althoughtherearealotofpeopletolearntheforeignlanguage,therestilllackalargeofnumbersoftranslation.Sotheinternationaltradehastocostahugeofmoneytotranslation.SuchasEuropeancommissionemployseverlargernumbersoftranslatorsabout2,500,withanannualtranslationbudgetofoverEUR800million.AccordingtoAmericantranslatorsassociation,thetranslationandinterpretingservicesindustryintheUnitedStatesisnowa$US11billionindustryanditiscontinuestogrow.TheU.S.needsmoreprofessionaltranslatorstoexpandtheglobalmarket,especialwhentheAmericaneconomyisstruggling.Nowalmostallmarketrealizedthesignificanceoftranslationsininternationalbusinesscommunications.However,therearealotofinnumerableexamplesoftranslationbloopersinpractice,andevenwrongtranslationsareusedatthelevelofinternationalmarket.Youcanimaginehowmuchitwouldcosttothecompanythatusingthemaspartofitsmarketcommunicationscampaign.AcommunicationcompanyAmadeacommunicationerrorthatoccurredwithanotherCompany.ItwassellingacerealproductinSweden.Thecerealname,BranBuds,cangenerallymean,"Burnedfarmer,"inSweden.Anotherexampleisthead,"ComeAlivewithPepsi,"byPepsico.InTaiwan,thetranslationbecame,"Pepsibringsyourancestorsbackfromthedead."Wrongtranslationaredangerousonprofessionalarea,wecanavoiditbyback-translationandtranslateitintosourcelanguage.Inaword,translationisveryimportantininternationalbusiness,notonlyformultinationals,nation,regionalmarket,butalsoforculturalinterchange,transferofnews,therealizationofglobalvillage,boosttourism,andsoon.Agoodtranslationpracticeshelpmaintainintricatebusinessdealings.Onthecontrarybadtranslationpracticescancauseahugelossofbusinessandeveninternationaltensionamongcountries.Sotranslationisveryimportanttointernationalbusiness,anditisirreplaceable.ReferenceMilanKundera,C.n.(n.d.).TheSignificanceofTranslationinInternationalBusinessCommunications.RetrievedApril21,2013,fromOceanTranslation:http://www.ocean-translation.co.nz/The-Significance-of-Translation-in-International-Business-Communications/RoleofTranslatorsandInterpretersinGlobalBusiness.(n.d.).RetrievedApril21,2013,fromtranslatorsbase.com:http://www.translatorsbase.com/articles/1198.aspxTheImportanceofTranslationsinBusiness.(n.d.).RetrievedApril21,2013,fromNewsinternationalBusiness:http://www.neidco.org/the-importance-of-translations-in-business.html