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Apple iPod Web.ppt

Apple iPod Web

用户3864466780
2013-11-20 0人阅读 举报 0 0 暂无简介

简介:本文档为《Apple iPod Webppt》,可适用于领域

CompetitiveAnalysisofApple’siPodandiTunesCompetitiveAnalysisofApple’siPodandiTunesToday’sProgramToday’sProgramMusicasaRevenueSourceAppleiPodandAppleiTunesForceAnalysisSummaryandRecommendationshttp:wwwjlhgcom飞利浦投光灯飞利浦泛光灯飞利浦工矿灯http:wwwucomhttp:wwwqiwhycomGeneratingRevenuefromMusicGeneratingRevenuefromMusicBackgroundBeforeRecordedMusicMusiciansandComposersInstrumentMakers,ConcertHalls,andSheetMusicScribesGeneratingRevenuefromMusicGeneratingRevenuefromMusicBackgroundAfterRecordedMusicRecordingCompaniesWholesaleRetailCompaniesDistributionMediaandEquipmentElectronicPlaybackDeviceCompaniesSoftwareCompaniesComputerCompaniesEvolutionofTechnologyEvolutionofTechnologyDevicesandMediaAnalogDevicesEdison’sCylindersVinylRecordingsTape–ReeltoReel,Track,CassetteEvolutionofTechnologyEvolutionofTechnologyDigitalDevicesandMediaCDDVDFlashMemoryMP,iPodPreviousCustomerFocusBeforetheMPPlayerPreviousCustomerFocusBeforetheMPPlayerPrerecodedMusicBuytheEntireAlbum(no’sfromthe’s)BuytheEntireAlbumatRecordStoreLimitedSelectionLimitedShelfLifeLimitedQualityofOriginalsandCopiesCurrentCustomerFocusWiththeMPPlayerCurrentCustomerFocusWiththeMPPlayerBuyDevicesOnLineorinStoreBuyIndividualSongsOnLineHundredsofSongperDeviceSeeminglyLimitlessSelectionofSongsExcellentQualityofOriginalsandCopiesAppleiPodTheLeaderinMPMusicAppleiPodTheLeaderinMPMusicProvidesCompleteMusicProgramiPod,Shuffle,mini,nanoMPPlayersiTunesMusicvsSubscriptionServicesSoftwareandPeripheralsiPodSalesiPodSalesSinceIntroductionin–millionsoldFirstQuartersof–millionsoldFirstQuarterof–millionsoldiTunesMusicStoreandPeripheralsiTunesMusicStoreandPeripheralsYeartoDateRevenueIncreaseofover$perSongDownloaded$perAlbumDownloadediPodGBCapacitytoStoreupto,SongsiTunesRevenuetoSurpassPowerMacintoshRevenueInternalRivalryInternalRivalryIndustryexpansionPriceSensitivitySwitchingBarriersAudiobooks,Videosetc$SongDownloadsDigitalRightsManagement,PreferenceTrackingThreatofEntrantsThreatofEntrantsAppleisVerticallyIntegratedEntrantscouldbemusicprovidersEntrantscouldbedigitalmusicdevicemanufacturersAvailabilityofSubstituteandComplimentProductsAvailabilityofSubstituteandComplimentProductsSubstitutesDigitalMusicDevicesWalkmantypedevicesCDPlayersFlashMemoryDevicesLegalDownloadsPiracySubscriptionservicesCD’sComplimentsDigitalMusicDevicesFMRadiotunersSpeakerSystemsCarryingCasesLegalDownloadsVideosAudioBooksPodCastsPowerofSuppliersPowerofSuppliersSuppliersHaveOtherCustomersFlashMemoryHardDrivesTFTLCDScreensLithiumionbatteriesGreedofContentSuppliersWantLargerShareofProfitsUltimatecontroloverdistributionchannelsPowerofBuyersPowerofBuyersGeneralPublicistheBuyerApplemustcontinuallyinnovateandincreasecontenttomaintainmarketshareApplemustmaintainlowpricepointavoidthepublic’sreturntopiracySummaryandRecommendationsSummaryandRecommendationsStrategyCanvasforApple’siPodStrategyCanvasforApple’siPodUnderpinningsofApple’sStrategyUnderpinningsofApple’sStrategyProductdesignsquarelyfocusedonconsumerexperienceDesigninnovationthrough“deepcollaboration”Acceleratedinnovationthrough“seamlessintegration”StrongpartnershipswithsuppliersandmanufacturersRapidlyexpandingbusinessenvironmentEntertainmentComputingHubofthedigitalhomeiPod,Macmini,iMac,AirportExpressMacOSX,QuickTime,iChat,iWork,Safari,MaciLifesuite(iTunes,iPhoto,iMovieHD,iDVD,GarageBand)RecommendationsRecommendationsDiversifysupplierbaseforcriticalcomponentslikeflashmemory,LCDpanels,backlightLEDs,microdisksKeepaclosewatchonthesubscriptionmodelandexplorelaunchingasimilarserviceascomplementinthefutureTonedowntherhetoricagainstmusicindustrycontentprovidersAddanFMtunertoNanoandvideoiPodConclusionConclusionAppledominatesthedigitalmusicmarketConsumerfocus,superbdesignandcontinuousinnovationarethekeystoApple’ssuccessAhealthyecosystemhashelpedexpandiPod’suseandspurreditsrapidgrowthandadoptionContentprovidersandcompetitiveofferingsposeaseriousthreattoiTunesbutApplehasleveragetodealwithitAppleiswellpositionedtobecometheEntertainmentHub

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