VOL. XXXI NO. 181
TUESDAY, OCTOBER 15, 2013
The Real Odds on Gambling
PERSONAL JOURNAL 29
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Thousands of Muslim pilgrims climbed Mount Mercy on the plains of Arafat as the annual hajj near the holy city of Mecca in Saudi Arabia continued on Monday.
Muslims Make Mount Mercy Ascent as Hajj Pilgrimage Builds Up
Reuters
Why IKEA Lingers Over Kitchens
ÄLMHULT, Sweden—It
takes car companies about
three years to design a sedan,
and handset makers can
churn out a new smartphone
in six months. But an IKEA
kitchen takes half a decade to
create.
The Swedish company uses
a painstaking development
process to produce cheap and
sensible home-design items,
all of which have quirky
names and many of which
must be assembled at home
from kits. IKEA’s dogged pur-
suit of engineering products
to bring down the price is
helping fuel growth in emerg-
ing markets such as China and
Russia.
IKEA has cut prices for de-
cades, and plans to shave
prices 1% in the fiscal year
that began Sept. 1. But sales
at the world’s largest furni-
ture maker aren’t growing as
quickly as they once were,
and one of the challenges for
IKEA’s new chief executive,
Peter Agnefjäll, will be to pro-
tect the long lead times built
into IKEA product design,
such as those five years of de-
velopment on a single kitchen.
“It’s five years of work
into finding ways to engineer
cost out of the system, to im-
prove the functionality,” Mr.
Agnefjäll said of the com-
pany’s “Metod” kitchen, a new
model, during an interview at
a store in his hometown of
Malmo, located on Sweden’s
southwest coast.
The Metod kitchen (trans-
lated as “Method” in English),
is the brainchild of a clutch of
designers sitting near IKEA’s
headquarters here. The goal is
to achieve “democratic de-
sign,” products that will work
in homes whether they are lo-
cated in Beijing, Madrid or
Topeka.
IKEA—known for minimal-
ist design—packs enormous
complexity into a kitchen. Me-
tod consists of 1,100 different
components, and distilling
them all into a cheap, green
and easily shippable package
has proved arduous.
Take the bamboo orga-
nizer for utensils and cutlery.
Created by a team led by
Gerry Dufresne, a 49-year-old
Canadian designer, the item
took several iterations to per-
fect. “The first version had a
slight smell of wood. I loved
it,” he said. “But customers
didn’t like it in tests, so we
Please turn to page 21
BY JENSHANSEGARD
Russia, EU Spar Over Neighbors
More than 20 years after
the Cold War’s end, Vladimir
Putin’s Kremlin has been step-
ping up the rhetoric and turn-
ing the trade screws on
nearby states that were once
part of the Soviet Union but
are moving now toward closer
ties with the West.
Moscow is already savor-
ing a renewed role in the Mid-
dle East after heading off
what seemed to be an immi-
nent U.S. airstrike on Syria
over chemical weapons last
month. Some in Europe see an
echo of those East-West
power struggles closer to
home that could determine
geopolitical alignments for de-
cades.
“Russia wants to restore
its influence over the post-So-
viet territories,” said Arseniy
Yatsenyuk, an opposition chief
in Ukraine who, like the ruling
party, wants to align with the
European Union.
“It’s a new type of Soviet
Union, Version 2.0,” he added,
echoing a comment made last
year by then-Secretary of
State Hillary Clinton.
Moscow recently blocked
wine imports from Moldova
after the statelet signaled its
intent to align with the EU;
slapped restrictions on cakes,
chocolates and other goods
from Ukraine, which has also
made such intentions clear;
and limited dairy purchases
from Lithuania, an EU mem-
ber that advocates pulling
more of Russia’s neighbors
into the Western orbit.
Armenia, which had
planned to sign a pact with
the EU, abruptly switched
sides under Kremlin pressure
last month and said it would
instead ally with Russia,
which it relies on for natural
gas and security. Nearby Geor-
gia is still pushing to align
with the EU, despite the pres-
ence of Russian troops in dis-
puted regions since 2008.
The chief target in this
tug-of-war, though, is Ukraine,
with its 46 million people,
sprawling wheat fields and
blast furnaces.
Russians feel close to
Ukraine and trace their histor-
ical and cultural roots back to
Kiev. Yet Ukraine, independent
since 1991, is looking more to
the West these days, having
been burned more than once
in recent years by Russian
strong-arming over such is-
sues as natural-gas supplies.
Ukraine hopes to sign its
EU “association agreement,”
which will lift trade barriers,
at a Nov. 28-29 summit. In ex-
change, Ukraine has to com-
mit to such democracy-pro-
moting measures as stronger
laws on elections and courts.
But the key moment could
come this month: The EU
wants Ukraine to release
jailed opposition leader Yulia
Tymoshenko, a demand Presi-
dent Viktor Yanukovych has
Please turn to page 6
By James Marson,
Naftali Bendavid
and Laurence Norman
Russia detains hundreds of
migrant workers after riot... 3
U.S. budget talks raise
hope for end to crisis
U.S. News ............... 8
Opinion...............16,18
Italy firms face funding
challenges
Heard .................... 32
Inside
Economics
NobelGoes
To Three
Americans
Three American scholars
swept the Nobel Prize in eco-
nomics Monday, for pioneer-
ing research in the workings
of financial markets, asset
prices and behavioral eco-
nomics.
The Royal Swedish Acad-
emy of Sciences in Stockholm
honored Eugene Fama and
Lars Peter Hansen of the Uni-
versity of Chicago and Robert
Shiller of Yale, citing the
trio’s “empirical analysis of
asset prices.”
Messrs. Fama, Shiller and
Hansen, who have researched
separately how stocks and
bonds are priced and why,
won for advances that have
reshaped portfolio manage-
ment, given rise to the index
fund and created a fundamen-
tal tool used in econometric
analysis.
Mr. Fama, the senior mem-
ber of the trio, is seen by
many as the father of modern
finance, for his 1960s-era
work on the theory of effi-
cient markets. Mr. Fama—af-
ter meeting with little success
in stock-picking—found that
when markets work well, as-
set prices reflect all the latest
information. Hence, attempts
to profit by picking stocks or
timing the market were often
fruitless. Those findings
helped spark an industry of
index funds.
Please turn to page 8
BY BRENDA CRONIN
AND NICLAS ROLANDER
32 | Tuesday, October 15, 2013 THEWALL STREET JOURNAL.
HEARDON THE STREET
Email: heard@wsj.com FINANCIAL ANALYSIS & COMMENTARY WSJ.com/Heard
Peugeot’s
Uncertain
Chinese
Take-Away
Beware of unmarked obsta-
cles. PSA Peugeot Citroën
confirmed Monday it is look-
ing at industrial and commer-
cial deals with different part-
ners, lending credibility to talk
the French auto maker might
seek to raise fresh capital
from its Chinese joint venture
partner Dongfeng Motor and
the French government. That
looks like an opportunistic
move by Peugeot to take ad-
vantage of a near doubling of
its share price since the begin-
ning of this year. But capital
alone is unlikely to solve the
firm’s long-term problems.
Many investors had given
up on Peugeot, but the French
group has been proving the
naysayers wrong. An aggres-
sive restructuring plan aims to
cut 8,000 jobs in France and
close a plant on the outskirts
of Paris by the end of next
year. If car sales stabilize, Peu-
geot’s auto division might
break even in 2014, compared
with an expected €1 billion
($1.35 billion) loss this year,
estimates Deutsche Bank. But
the long-awaited recovery in
European car sales has yet to
materialize: New car registra-
tions in the European Union, a
proxy for volumes, fell 5.2% in
the first eight months of this
year from the year-earlier pe-
riod, according to the Euro-
pean Automobile Manufactur-
ers’ Association.
A deal with Dongfeng
could bring some benefits.
True, Peugeot doesn’t face li-
quidity pressures. It expects
to halve cash-burn this year
from €3 billion in 2012, thanks
to spending cuts. But more
capital could allow the auto
maker to maintain invest-
ment, needed to secure its
competitive position long-
term. Peugeot is 50% smaller
by volume than global peers,
putting it at a disadvantage.
What isn’t clear, is how a
partner such as Dongfeng
would help Peugeot achieve
greater scale or reduce its re-
liance on Europe, where it
generates two-thirds of sales.
The conservative Chinese gov-
ernment-controlled auto
maker, while cash-rich, seems
more interested in protecting
its joint venture at home than
using Peugeot as a launch pad
for global expansion.
Meanwhile, the prospect of
a large Chinese investor raises
questions about the status of
Peugeot’s other alliances, no-
tably with General Motors in
Europe. And existing inves-
tors—including GM and the
Peugeot family—face heavy di-
lution. Little wonder the
shares dropped 9% Monday.
Peugeot has turned down a
bumpy road. —Renée Schultes
Italy’s Companies Face Test
What the telecom crisis of
the early 2000s couldn’t man-
age, the euro-zone malaise
has. Telecom Italia has be-
come the first major incum-
bent European telecom opera-
tor with a “junk” credit
rating: Moody’s downgraded
it to Ba1 last week, and Stan-
dard & Poor’s may follow suit.
But the financing challenges
faced by corporate Italy go
much further than Telecom
Italia.
The poor performance of
the Italian and global econ-
omy and steady downgrades
of Italy’s sovereign rating to
the mid-triple-B area are
weighing on corporate credit
quality. Telecom Italia isn’t
alone; defense and aerospace
company Finmeccanica fell to
junk earlier this year, and
auto maker Fiat has long
been a speculative-grade com-
pany.
But the drift has implica-
tions for Italy’s role in the Eu-
ropean corporate-bond mar-
ket—a channel for financing
that is becoming ever more
important as banks seek to
cut their balance sheets.
Italy’s companies are rely-
ing more than ever on the
high-yield market. True, being
a high-yield borrower no lon-
ger carries the stigma it once
did. The European junk-bond
market has become far more
established, having grown to
2½ times its precrisis size. In
2012, the Italian government
moved to ease tax rules for
private companies issuing
bonds, encouraging some
smaller companies to issue
debt.
But high-yield bonds are
still a more volatile source of
funding that carry a hefty
borrowing premium.
Structurally, too, Italy, like
other Southern European
states, faces problems in mov-
ing toward bond-market fund-
ing. Despite accounting for
16.5% of the euro-zone econ-
omy and having a tradition of
investment in bonds, Italy
punches below its weight in
public debt markets.
The country accounts for
just 9.1% of the bonds in Bar-
clays euro investment-grade
corporate-bond index after
U.S. and U.K. issues are ex-
cluded. A further downgrade
for Telecom Italia will result
in its bonds falling out of the
index, meaning Italy’s pres-
ence would shrink substan-
tially.
And bond markets can go
only so far in replacing bank
lending. Some 94.5% of Italy’s
companies are classed as “mi-
cro” enterprises, employing
10 people or fewer, according
to Royal Bank of Scotland,
compared with 88% in the
U.K. and 83.3% in Germany.
Such small companies are set
to remain reliant on expensive
bank loans.
All these factors put Ital-
ian companies at a funding
disadvantage against their
peers in Northern Europe.
Italian investment-grade
bonds trade at an average
yield of 3.19%, compared with
1.92% for Germany and 2.16%
for France, according to Bar-
clays indexes.
A heavier reliance on the
high-yield market means Ital-
ian companies are more ex-
posed to volatile funding con-
ditions. Ultimately, the
funding challenge may weigh
on investment and growth—
something Italy and its com-
panies need urgently.
—Richard Barley
Europe’s Bank ‘DoomLoop’ Holds
When in trouble, stick to-
gether.
European banks’ balance
sheets may be shrinking, but
they are managing to buy
ever more government bonds.
Sovereign debt accounted for
5.6% of all bank assets in the
euro zone at the end of Au-
gust, up from 4.2% at the end
of 2011, according to Euro-
pean Central Bank data.
In Europe’s troubled coun-
tries, the figures are more
striking. Italian banks now
have 10.1% of their assets in
domestic government debt; in
Spain, the ratio stands at
9.0%.
The banks’ heavy bond
buying has helped damp sov-
ereign-debt yields in such
countries. But it means the
so-called doom loop between
banks and governments is far
from broken.
The ECB itself is partly to
blame. It provided billions of
euros in medium-term fund-
ing to banks at the end of
2011 via its long-term refi-
nancing operation, or LTRO.
Banks in stressed euro-zone
countries such as Spain and
Italy have used those funds to
stock up on high-yielding do-
mestic government debt, a
profitable “carry” trade.
Regulation has encouraged
the trend: Since government
debt is deemed to be risk-free,
banks don’t have to hold capi-
tal against those assets. Banks
also can use government
bonds as collateral to obtain
more market funding. Govern-
ments, meanwhile, have auto-
matic buyers for their debt.
But as banks buy more
government bonds, they are
using less of their shrinking
balance sheets for more eco-
nomically productive activi-
ties such as lending to compa-
nies and households. Perverse
incentives to invest in govern-
ment bonds also could mean
their real risk is being mis-
priced.
Given the still-weak state
of some euro-zone countries,
a natural return to more nor-
mal bank asset allocation
looks to be some way off. In-
stead, the ECB could help end
this situation by declining to
prolong the LTRO when it ex-
pires at the start of 2015; or
regulators could start to dis-
tinguish between risky and
nonrisky sovereign debt. That
could force banks to hold
more capital against Italian or
Spanish government bonds,
making the current trade less
profitable.
That, though, risks a disor-
derly end to the narrowing
this year of the spread be-
tween government-bond
yields in countries such as
Spain and Italy and those in
Germany. The situation is
hardly desirable. But the po-
tential turmoil caused by
breaking the bank-govern-
ment loop is a scary prospect,
too.
—Andrew Peaple
Bond Boost
The ECB’s long-term refinancing operation has boosted Italian
banks’ buying of Italian government bonds.
Domestic sovereign-bond
holdings at Italian banks
LTRO usage by Italian banks
The Wall Street JournalSource: RBC Capital Markets
€450billion billion
150
200
250
300
350
400
’05 ’07 ’09 ’11 ’13 ’05 ’07 ’09 ’11 ’13
€300
0
50
100
150
200
250
Credit-card debt is doing
the limbo. While credit qual-
ity overall has been improv-
ing since the financial crisis,
the drop in net charge-offs
for plastic is particularly no-
table. J.P. Morgan Chase is
a case in point. Its latest
charge-off rate for its cards
business was at just 2.86%
in the third quarter, at a re-
cent, historic low and down
from 3.31% the prior quarter
and 3.57% a year earlier. It
even comes in under the
2.99% in the first quarter of
2006, at the height of the
credit and housing bubbles.
J.P. Morgan isn’t alone.
Charge-off rates for big card
issuers are generally below
January 2008 levels, accord-
ing to Barclays, while card
balances are down about
17% from their July 2008
peak. This reflects changes
in consumer-spending habits
and a postcrisis emphasis on
paying down debt.
It also suggests many
banks are getting pickier
about their credit-card cus-
tomers, trying to move to
higher-income spenders. It is
tough, though, to see
charge-off rates going much
lower from here. Then again,
that is what most investors
and J.P. Morgan itself
thought not too long ago.
OVERHEARD
Inflation Narrows
Options for China
Chinese policy makers are
struggling to strike a balance
between maintaining growth
and reforming the economy.
They also face another head-
ache: inflation. Data Monday
showed China’s consumer-
price index up 3.1% in Septem-
ber from a year ago, accelerat-
ing from August’s 2.6% to the
fastest pace in seven months.
Analysts are blaming the
usual suspects. The Mid-Au-
tumn Festival holiday fell ear-
lier this year, boosting de-
mand for food in September. A
typhoon may also have dis-
rupted crop production.
But the fundamental cause
is the growth of money supply
and credit since the start of
the year. Year-over-year
growth in M2, one measure of
the money supply, peaked in
April at 16.1%, though this has
slowed since June as a bank-
ing cash crunch has con-
strained liquidity. Total social
financing, a broad measure of
credit including various forms
of nonbank lending, is up 19%
for the first nine months.
Prices are ticking up after
this monetary expansion, led
by food prices. But extra li-
quidity also is finding its way
elsewhere: Housing prices in
August were up 7.5% from a
year earlier nationwide—and
up 14.9% in Beijing.
These inflationary pres-
sures will limit Beijing’s abil-
ity to step in with additional
stimulus if the economy dete-
riorates. Although indicators
such as auto sales suggest
that domestic consumption
remains strong, weak export
data over the weekend under-
scored the risk that growth
could slow further.
China’s exports in Septem-
ber were down 0.3% from a
year earlier, official data
showed. True, it was around
this time last year that com-
panies started exaggerating
their exports, a practice since
curtailed by regulators. But
even taking this into account,
RBS economist Louis Kuijs es-
timates exports were up 1.7%
in September, a sharp slow-
down from August’s 7.2% pace.
With the debt-ceiling fra-
cas in the U.S. and the pros-
pect of reduced Federal Re-
serve bond buying still
looming, demand for Chinese
exports may stay soft. At the
same time, always fearful of
inflation, the country’s leader-
ship may hesitate to pull the
trigger on stimulus measures.
China’s room to maneuver is
narrowing. —Aaron Back
Italian firms are at a funding disadvantage
against their peers in Northern Europe.
Pricey Protection
Annual cost to insure €10 million
of debt for five years
The Wall Street Journal
Sources: Markit; Bloomberg News (photo)
BT Group
Deutsche
Telekom
Orange
Telekom
Austria
KPN
Telefónica
Telecom
Italia
€66,000
67,000
96,000
123,000
130,000
197,000
340,000
2 | Tuesday, October 15, 2013 AM IM UK SW FR IT SP TK BR PL IS AE GR THEWALL STREET JOURNAL.
PAGE TWO
i i i
Business & Finance
n EU finance ministers are ex-
pected to give their final approval
for a new banking supervisor for
the euro zone, in the final step for
handing supervisory powers to
the ECB. 4
n India’s central-bank chief is
campaigning to persuade the Fed
and other central banks to pay
more attention to the conse-
quences of their actions for the
developed world and do more to
mitigate the fallout. 10
n Indian inflation rates contin-
ued to accelerate in September,
adding to concerns that the coun-
try’s central bank is likely to in-
crease interest rates again. 10
n Just as France is known for
wine, Japan’s government aims to
turn the nation’s reputation for ex-
pensive but high-quality food prod-
ucts into an export opportunity. 13
nMany fixed-income managers
have shortened their “duration” to
mitigate damage from potential
rate increases and trimmed their
holdings of haven bonds. 19
n Tata Motors is refreshing its
Nano, giving the about $2,000
minicar a face-lift with chrome,
sound system, better interior and
a higher price in an effort to
boost lagging sales in India. 19
n HTC is pinning hopes for sur-
vival on China’s large and compet-
itive smartphone market after the
struggling handset maker fell out
of favor among U.S. consumers. 20
n Versace could receive a final of-
fer for the stake it is selling by the
end of November, with a clutch of
funds jostling
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