A Survey of Capital Budgeting Techniques Used by Major U.S. Firms
Author(s): Lawrence J. Gitman and John R. Forrester, Jr.
Source: Financial Management, Vol. 6, No. 3 (Autumn, 1977), pp. 66-71
Published by: Blackwell Publishing on behalf of the Financial Management Association
International
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Forecasting and Evaluation.
Practices and Performance
A Survey of Capital Budgeting Techniques
Used by Major U.S. Firms*
Lawrence J. Gitman and John R. Forrester, Jr.
Lawrence J. Gitman is Associate Professor of Finance at the
University of Tulsa. He is author of a number of articles, books,
and papers on various aspects of financial management.
John R. Forrester, Jr., is Administrator of the Richardson
Heights Baptist Church in Richardson, Texas. He received an
M.B.A. from the University of Tulsa, after which he was employed
as an officer of the First National Bank of Tulsa.
* The capital budgeting decision process remains
one of the key decision areas confronting the contem-
porary financial manager, since its results help mold
the firm's future opportunities. Academicians have
preached the use of the more sophisticated approaches
to capital budgeting analysis and have suggested that
certain adjustments for risk be made. Support for the
use of quantitative risk-adjustment was provided by
the findings of Petty and Bowlin in their Winter 1976
Financial Management article [7] concerned with the
use of quantitative methods by financial managers.
This article surveys the level of sophistication used in
capital budgeting by the nation's leading firms. Where
possible, the findings of this study are related to com-
parable previous studies.
Sample Selection, Response, and
Characteristics
The large business firms utilized in this study were
selected on the basis of two factors: 1) stock price
growth, and 2) total dollars of capital expenditures.
All of the sample firms came from a list of 600 com-
panies which experienced the greatest stock price
growth over the 1971-1976 period as reported in
Forbes [12, pp. 186-206]. The sample was in effect
limited to those firms having exhibited the type of
growth which would be expected to accompany in-
creased levels of capital expenditure. The firms also
appeared in a list of the 500 companies having made
the greatest dollar capital expenditures during 1969 as
*The cost of preparation, distribution, and other clerical chores required by this study was funded through a University of Tulsa Faculty
Research Grant.
66
L. J. GITMAN AND J. R. FORRESTER, JR./CAPITAL BUDGETING TECHNIQUES
reported in Forbes [11, pp. 111-118]. These 1969 data
were used since they reflected the behavior of firms
during an inflationary or expansionary period. Ques-
tionnaires personally addressed to the chief financial
officer of the firm were mailed in June, 1976, to 268
firms appearing on both lists [10].
One hundred and ten responses were received, with
103 completed questionnaires (38.4% of the 268
firms). To become more familiar with the character-
istics of the respondents, a few questions were asked
pertaining to the firm and its chief financial officer.
Job titles of those primarily responsible for capital
budgeting analysis as well as the completion of the
questionnaire were: Vice President of Finance,
Treasurer, Director of Planning, Director of Capital
Programs, or Director of Facilities Management. As
can be seen in Exhibits 1 and 2, the firms responding
primarily were manufacturing firms with total assets
in excess of $100 million.
Exhibit 1. Industry Classification of Respondents
average size of $3,375,000. All of the respondents indi-
cated that a minimum outlay of $10,000 or more was
required in order to justify formal analysis of a pro-
posed project: because of the response choices given
(See Exhibit 4), this result may be a bit misleading
since the questionnaire's minimum was $10,000. Of
projects formally analyzed, two-thirds of the respon-
dents have an acceptance rate of over 75%. This sug-
gests that projects are not formally analyzed unless
they are expected to meet the firm's acceptance
criteria.
Exhibit 3. Size of Annual Capital Budget
Size of Annual
Capital Budget
Less than $10 million
$10 to $50 million
$50 to $100 million
More than $100 million
Total Responses
Responses
Number Percent
0 0.0
11 11.2
23 23.5
64 65.3
98 100.0
Classification
Distributor
Manufacturer of Durables
Manufacturer of Non-durables
Service Company
Total Responses
Responses
Number Percent
4 3.9
35 34.0
41 40.0
23 22.1
103 100.0
Exhibit 2. Asset Size of Respondent Firms
Responses
Asset Size Number Percent
Less than $100 million 0 0.0
$100 to $500 million 10 9.7
$500 to $1 billion 22 21.4
More than $1 billion 71 68.9
Total Responses 103 100.0
Capital Budgeting Statistics
A portion of the questionnaire was devoted to deter-
mining various statistics describing the respondent
firms' capital budgeting activities: Exhibits 3, 4, and 5
provide these data. Capital budgets of over $100
million were in the majority, and the number of proj-
ects formally analyzed averaged 238 per respondent
per year. These data indicate that the responding firms
were actively engaged in capital budgeting evaluation
and analysis. An open-ended question relating to proj-
ect size elicited a wide range of responses with an
Exhibit 4. Project Size for Formal Analysis
Responses
Project Size Number Percent
Greater than $10,000 31 31.3
Greater than $50,000 27 27.3
Greater than $100,000 23 23.2
Greater than $500,000 12 12.1
Greater than $1,000,000 6 6.1
Total Responses 99 100.0
Exhibit 5. Percent of Projects Accepted
?~Percent ~Responses Percent
Accepted Number Percent
Less than 10% 4 4.1
10 to 25% 1 1.0
25 to 50% 5 5.1
50 to 75% 20 20.6
75 to 90% 34 35.1
More than 90% 33 34.1
Total Responses 97 100.0
Capitol Budgeting Procedures
Respondents were asked to indicate whether their
firms utilize a central review committee. The re-
sponses to this "yes-no" question indicated that a
great majority of the firms do: 76 of 101 respondents
indicated that their firms utilize the committee, while
the other 25 indicated they did not.
67
FINANCIAL MANAGEMENT/FALL 1977
The respondents were asked to choose one of a
number of possible areas to identify which division or
department has the responsibility for analyzing capital
expenditure proposals - Finance, Operations, Plan-
ning, or Production. The responses to this question are
shown in Exhibit 6. Total responses (123) exceed the
number of respondents, because a number of respon-
dents picked more than one choice, since the responsi-
bility for capital budgeting analysis in their firm was
shared between two or more departments. Exhibit 6
clearly indicates that in the majority of firms the
responsibility for analyzing capital budgeting projects
is that of the Finance or Planning Departments.
Exhibit 6. Division of Department Responsibility
Division or
Department
Finance
Operations
Planning
Production
Total Responses
Responses
Number Percent
74 60.2
16 13.0
30 24.4
3 2.4
123 100.0
The capital budgeting process can be viewed as con-
sisting of four stages: 1) project definition and estima-
tion of cash flows; 2) project analysis and selection; 3)
project implementation; and 4) project review. Ex-
hibit 7 indicates that the most difficult aspect of the
capital budgeting process involves defining projects
and estimating their cash flows. This result is not sur-
prising since specification of cash flows involves
numerous forecasts and tax-related decisions. Since
what is viewed as "most difficult" might not be con-
sidered "most important," the respondents were asked
which stage of the capital budgeting process is most
critical. The responses, also shown in Exhibit 7, indi-
cate that project definition and estimation of cash
Exhibit 7. Most Difficult and Most Important Stages
of Capital Budgeting Process
Stage
Project Definition and
Cash Flow Estimation
Financial Analysis and
Project Selection
Project Implementation
Project Review
Total Responses
Responses
Most Difficult Most Critical
Number Percent Number Percent
65 64.3
15 14.9
7 6.9
14 13.9
101 100.0
53 52.0
34
9
6
102
33.3
8.8
5.9
100.0
flows is the most critical stage. These results confirm
those of Fremgen [2, pp. 24-25] who in his 1973 study
found that most firms believed that the definition and
estimation of project cash flows were both the most
difficult and most critical parts of the capital budget-
ing process.
Capital Budgeting Techniques
One of the goals of this study was to determine the
capital budgeting techniques most commonly used by
the nation's leading business firms: by comparing the
findings with the results of previous studies, the prog-
ress of business firms toward the use of more sophisti-
cated techniques was assessed. Another area of inter-
est was the cost of capital or cutoff rate utilized by
these firms.
Several capital budgeting techniques are available
for use in evaluating projects. Net Present Value,
Benefit/Cost Ratios (or Profitability Index), and the
Internal Rate of Return (or Discounted Rate of
Return) are quite "sophisticated," since they ex-
plicitly consider the time value of money. Although
there are numerous "unsophisticated" capital bud-
geting techniques, the best known are the Rate of
Return (or Average Rate of Return) and the Payback
Period. The respondents were asked to indicate the
primary and secondary technique used, given a choice
of the three sophisticated and two unsophisticated
techniques mentioned. Their responses are summar-
ized in Exhibit 8. From the total number of responses
to the question on primary technique in use (112), it
can be seen that some respondents consider more than
one technique to be a primary tool.
Exhibit 8. Capital Budgeting Techniques in Use
Technique
Internal (or Discounted)
Rate of Return
Rate of Return (Average
Rate of Return)
Net Present Value
Payback Period
Benefit/Cost Ratio
(Profitability Index)
Total Responses
Primary
Number Percent
60 53.6
28
11
10
3
112
25.0
9.8
8.9
2.7
100.0
Secondary
Number Percent
13 14.0
13
24
41
2
93
14.0
25.8
44.0
2.2
100.0
The results indicate a strong preference for sophis-
ticated capital budgeting techniques as the primary
tool of analysis, and the use of internal rate of return
as the dominant technique, confirming the findings of
Fremgen [2] and Petty, Scott, and Bird [8, pp.
68
L. J. GITMAN AND J. R. FORRESTER, JR./CAPITAL BUDGETING TECHNIQUES
162-165]. A 1972 study by Klammer [4, pp. 387-395]
showed that the use of sophisticated techniques in-
creased from 19 percent of the firms in 1959 to 38 per-
cent in 1964, and to 57 percent in 1970. The 1973
study by Fremgen [2, pp. 20-22] also confirmed this
trend. This study supports these earlier findings and
suggests that the use of sophisticated techniques is
continuing to increase (57 percent of firms in 1970, 66
percent of responses in 1976). Petty, Scott, and Bird
[8, p. 170] also show that "almost one-half of the
respondents expressed that the firm has moved to
more quantitative and formal analysis."
Exhibit 8 indicates that the most popular secon-
dary (or supplementary) technique used is the pay-
back period. The popularity of this technique has
prevailed for years. In Fremgen's 1973 study, the pay-
back period was found to be the most popular tech-
nique. Although Fremgen did not specifically ask for
secondary techniques, it is apparent from his study
that the use of payback was secondary to the use of the
internal rate of return as has been suggested by
numerous authors such as Gitman [3, pp. 290-291].
The use of net present value as a supplementary tech-
nique was reported by nearly 26 percent of the respon-
dents, but only 9.8% used it as a primary technique,
which suggests that it is not utilized by most firms in a
primary role but does find favor as a secondary tool of
analysis.
Respondents were asked to indicate which of a
number of possible cost of capital values best de-
scribed that of their firm. The responses to this ques-
tion are summarized in Exhibit 9. At the time they
responded, most of the firms had a cost of capital of
10 to 15 percent or more. 83.1 percent of the firms had
costs of capital between 10 and 20 percent. Although
this finding does not enhance our knowledge of the
techniques being used, it does provide a general idea
about the requirements for project acceptance even
though these findings may only apply to a particular
point in time.
Exhibit 9. Cost of Capital or Cutoff Rate
Rate
Less than 5%
5 to 10%
10 to 15%
15 to 20%
More than 20%
Total Responses
Responses
Number Percent
0 0.0
9 9.5
57 60.0
22 23.1
7 7.4
95 100.0
Capital Rationing
Respondents were asked to indicate "yes or no" on
whether their firm made a competitive allocation of a
fixed budget to competing projects. Of the 100
responses to this question, 52 indicated "yes" while
the remaining 48 responded "no." Hence, about half
of all large firms operate in a capital rationing en-
vironment in which they attempt to allocate a fixed
budget on a competitive basis. The principal causes of
capital rationing are presented in Exhibit 10. Nearly
70 percent of the respondents indicated that the major
cause of capital rationing was a limit placed on
borrowing by the internal management. This con-
firms the finding of Fremgen [2, pp. 23-24] who dis-
closed that "the most prevalent cause of capital ra-
tioning is a limitation on borrowing." When the other
causes of borrowing limitations imposed by outside
agreements (10.7 percent) or external management
(3.2 percent) are added, the total of 83 percent sug-
gests that capital rationing results from some type of
debt limitation.
Exhibit 10. Major Cause of Capital Rationing
Cause
Debt Limit Imposed by
Outside Agreement
Debt Limit Placed by Management
External to the Organization
Limit Placed on Borrowing by
Internal Management
Restrictive Policy Imposed upon Retained
Earnings for Dividend Payout
Maintenance of a Target Earnings Per
Share or Price-Earnings Ratio
Total Responses
Responses
Number Percent
10 10.7
3 3.2
65 69.1
2 2.1
14
94
14.9
100.0
Risk and Uncertainty
The final aspect of the capital budgeting process
investigated was the treatment of risk and uncer-
tainty. The literature of capital budgeting emphasizes
the importance of giving some consideration to the
differing risks associated with different projects. Two
questions were included in the questionnaire on
whether the firms explicitly consider risk and uncer-
tainty, and, if so, what methods they use. Of 100
respondents, 71 percent indicated they gave explicit
consideration to risk and uncertainty, while 29 per-
cent said "no." This suggests that a great majority of
large firms give explicit consideration to risk and un-
69
FINANCIAL MANAGEMENT/FALL 1977
certainty, and it confirms Fremgen's 1973 study [2,
pp. 22], which found 67 percent of the firms respond-
ing affirmatively.
The respondents were asked to indicate which of
four possible techniques they used to adjust for risk
and uncertainty and to indicate any other techniques
used. Responses to the four choices are shown in Ex-
hibit 11. Other responses included: sensitivity analy-
sis, simulation, and risk models. A few respondents
use more than one technique (103 responses from 100
respondents). The most popular technique (43 per-
cent of responses) involves adjusting the minimum
rate of return upward.
Exhibit 1 1. Methods Used to Adjust for Risk
and Uncertainty
Method
Increase the Minimum Rate of
Return or Cost of Capital
Use Expected Values of Cash
Flows (Certainty-Equivalents)
Subjective Adjustment of Cash Flows
Decrease Minimum Payback Period
Total Responses
Responses
Number Percent
44 42.7
27
19
13
103
26.2
18.5
12.6
100.0
The popularity of the risk-adjusted rate of return is
not surprising since it is one of the easiest approaches
available for risk adjustment. Petty, Scott, and Bird
[8, p. 170] recognized the use of this technique in their
1975 survey and contended that more sophisticated
risk-adjustment techniques would not be employed
until risk can be measured more precisely and one can
show its effect on the firm's cost of capital. The sec-
ond favored approach was expected values, and the
third most popular technique was the subjective ad-
justment of cash flows. As one might expect from a
reading of capital budgeting texts [1, 6, 9], the use of
either risk-adjusted discount rates or certainty equiva-
lents is quite common (approximately 69 percent of
the responses) among the nation's leading business
firms. These results again seem to confirm those of
Fremgen [2, pp. 22-23], who found both of these tech-
niques to be quite popular.
Summary and Conclusions
This article has presented the findings of a survey
of capital budgeting techniques sent to a sample of
268 major companies experiencing high stock price
growth and known to make large capital expendi-
tures. Based upon the 103 usable responses received,
the findings were analyzed on the basis of five major
areas.
The first section presented basic statistics describ-
ing respondent firms. The second section on capital
budgeting procedures disclosed that most firms have a
central review committee which chooses proposals and
that the responsibility for analysis normally is within
the Finance or Planning Departments. The respon-
dents also indicated that the most difficult and most
important stage of the process involves the definition
and estimation of cash flows. The third section showed
that sophisticated techniques for primary analysis
were most popular, particularly the internal rate of
return. For secondary analysis, the use of the pay-
back period was indicated by a large number of
respondents. It was found that most firms at the time
of the survey used costs of capital or cutoff rates of 10
to 20 percent; the majority of responses were in the 10
to 15 percent range. The fourth section showed that
most firms make capital expenditures on a competi-
tive basis to allocate a fixed budget. It was found
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