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首页 麦肯锡P&G公司营销项目全案

麦肯锡P&G公司营销项目全案.ppt

麦肯锡P&G公司营销项目全案

nana
2009-11-28 0人阅读 举报 0 0 0 暂无简介

简介:本文档为《麦肯锡P&G公司营销项目全案ppt》,可适用于市场营销领域

mySAP消费品–服装与鞋类PresalesPresentationwithmySAP消费品–服装与鞋类PresalesPresentationwith业务路径季节性的业务AugSepOctNovDecJanFebMarAprMay销售制造库存管理计划PDM,Preplanning,SalesplanningAutumnWinter财务总结获利分析利润中心考良AW财务评价材料需求计划AFS的集成AFS的集成SD销售与分销MM物料管理PP生产计划CO管理会计WM仓库管理BWBusinessInformationWarehouseAPOAdvancedPlanningOptimizermySAPcom–工作台mySAPcom–在线商店RBCBasisWorkflowClientServerDWABAPISIndustryBusinessSolutionMMMaterialsManagementPPProductionPlanningPMPlantMaintenanceHRHumanResourcesIMInvestmentManagement服装与鞋类SDSalesDistributionWMWarehouseManagementFIAAFinancialAccountingBWAPOmySAPcomR产品结构R产品结构材料、品类主数据的组织结构品类材料(egShirt,Shoe,Fabricetc)库存地点,BasicData,Description,UnitofMeasureStorageLocationStock,StorageAccounting,Controlling,PlantStock,MRP,Purchasing,ForeignTradeOrganizationalUnits,EnterpriseAreas,FunctionalAreasData,ControlParameters,Information,etcTechnicalOrganizationoftheDataStructures客户(ITServiceProviderASPandHosting)公司,,企业(egHoldingStructure,InternationalSubsidiary)Plant,,DC(egDistributionCenter,Production,etc)材料构成-服装材料构成-服装上衣裤子风格外形,品类布料,变化风格,红蓝黑蓝绿红黑红绿类别主题品类颜色尺码服装材料结构-鞋类材料结构-鞋类商务鞋运动鞋风格外形风格红蓝黑蓝绿红黑红绿WWWW类别主题品类颜色尺码WRRRRRNNNNN鞋类材料格:,和维材料格:,和维维:鞋类尺码维:夹克颜色尺码蓝红维:牛仔装InseamWaist采购Grids销售Grids采购Grids销售GridsXSSMLBLKWHTREDXLXXL尺码颜色XSSML黑白红XLXXL尺码颜色主Grid销售和采购GridDimensionValueConversionDimensionValueConversion转换表CustIDMatIDUserIDAllCustomersVendorsAllMaterialsCIDMIDDildSIZESIZECOLCOLDimVConvertedWHITEBLACK材料主数据A材料ID*转换ID*客户主数据按类别划分按类别划分或者是其他如何按类别进行的划分类别分配类别分配AFS材料主数据结构AFS材料主数据结构用户层工厂层SKU层DefinesSKU类别如:LogicalSegmentation质量原产国CoverageStrategyMasterGrid类别结构维如:尺码颜色宽度ValidcategoriesValiddimensions材料主数据材料主数据AFSMRP材料计划(MRP)基本数据AFS基本数据会计存货采购AFS销售数据仓库管理销售作业安排质量管理分类AFS评估AFSViewsR标准界面显示材料主数据AFS仓库管理AFS仓库管理主数据:物料清单工艺路径主数据:物料清单工艺路径材料主记录主数据物料清单工艺路径AFSBOM类型AFSBOM类型标准BOM标准BOM:Prepack分类面料(AFS材料l)钮扣(标准材料)拉链(AFS材料)高尔夫裤(AFS材料)高尔夫衫(AFS材料)GolfBall(标准材料)上衣(AFS材料)帽子(标准材料)裤子(AFS材料)AFS物料清单()AFS物料清单()BLKWHTGridAXXXXXBLKWHTBLKWHTAFSBOMscanbedimensiondependentDeviationQuantitiesBLKWHTXXXXXZeroQuantitiesXXXXX夹克(AFSMaterial)衣面(AFSMaterial)衬里(StandardMaterial)拉链(AFSMaterial)GridBGridAManualassignmentofcomponentquantitiestoheadermaterialGridCAFS物料清单()AFS物料清单()AFSBOMscanbecategorydependent夹克(AFSMaterial)制造商的标签CategoryMLABEL自用标签CategoryPLABELAFS工艺路径AFS工艺路径GroupCounterCategoryMLABELAFroutingscanbecategorydependent工艺路径A剪裁GroupCounterCategoryPLABEL工艺路径B质检刺绣缝纫剪裁质检缝纫HighlightsSalesSalesOrderProcessingHighlightsSalesSalesOrderProcessingè定单类型(Preorder,RushOrder)è定单录入EDI和InternetèGridEntryFastEntryè可用性检查(ATP)è定单排期è定价和报税è季节性处理èVAS增值服务èAllocationRunè大批量数据更改èAFS销售信息系统èMSOMultiStoreOrderèAFS在线商店需求管理:销售定单循环需求管理:销售定单循环销售定单处理存货调配运输发票付款AFS:AllocationRun销售定单处理:概览销售定单处理:概览内部生产分组分类AllocationRelease外部采购计划定单采购申请单生产定单SourceAllocationProductionActivityControlPurchaseOrder收货选择销售定单处理AllocationRun采购流程ATPMRP文件销售定单采购AllocationRun运输TransferorderandPostGoodsIssue发票财务会计处理流程处理流程Preview(Lean)WMS销售定单分配销售定单分配SelectionofordersrequirementsFilterCheckofthechosenordersGroupingtheordersinallocationgroupsforreportingandrestrictionoftheallocationstrategiesSortsequenceoftheordersaccordingtoprioritesspecifybeforeassignmentAllocationofstockandfuturegoodsreceiptstotheordersReleasechecksforthedeterminationofdeliverableordersReportingResultsoftheallocationintheresultsdatabaseResultsmanagementforallocation,release,cancellation,etc手工和或全自动Delivery,Transportation,andShippingDelivery,Transportation,andShipping分拣PickingCombinedPickWavePickingPrepackingListOutput包装包装材料ManualAutomaticPackingVorpack发票运输DeliveryNoteCollectiveDeliveryDeliverySplit发货运输RouteProcessingShipmentCostCalculationCarrierShipmentStageDifferentStatusesCollectiveShipmentShippingDocumentPrinting物流服务代理商DHL,Fedex,UPS,POST发票控制和外贸发票控制和外贸财务会计RemunerationList,CollectiveInvoiceAssociationProcessingStoreSettlementsDelcrederediscountsSpecialTax发票PeriodicInvoiceInvoiceprintoutasserviceforothercompaniesStoreSettlementsValueDateControlCreditLimitClearingForeignTradeControlLieferschein运输单Lieferschein定单ForeignTradeForeignTradeCockpitExportInvoicesProFormaBillingDocumentExportPackingListsShippingInstructionsECSalesListIntrastatExtrastatandKobraEDIFormatsCUSDECINSTATMITIforJapan,AERPforUSAAESforUSCustomsPreferenceProcessingLetterofCreditProcessingandGuaranteeofPaymentProcessingForeignTradeCheckBoykottandEmbargoListsCertificatesofOriginGoodsMovementCertificateEURExportDeclarationSeasonDeterminationSeasonDeterminationConditionRecordsfortheSeasonsSalesOrganization:Country:Region:Soldto:CustomerGroup:DeliveryDateFromToWSMaterialMasterTSPOLO:WSSeasonalIndicatorS:SummerW:WinterS:SummerSalesOrderSoldto:FOOTSTARMaterialGridvalueQtySInTSPOLOMBLKWTSSHIRTSREDOrderDate:RequestedDeliveryDate:OrderDateFromToCustomerMasterSoldto:FOOTSTARSalesOrganization:DistributionChannel:Division:Country:USA增值服务:分类增值服务:分类特殊服务包装增值服务标签

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