null Key point: useful terms and definitions of business plan
Difficult points: the tips of a business plan Key point: useful terms and definitions of business plan
Difficult points: the tips of a business planRequirementRequirement By the end of this lesson, you should be able to have a good command of
□ the tips of a business plan
□ the commonly-used sentences in writing business plan
By the end of this lesson, you should be able to
□ know the part of management in a business plan
□ know the part of financials in a business plan
□ know how to write a business plan
□ prescribe the successful way of Charlie Bell, the McDonald’s CEOCreating an Effective Business Plan (III)Creating an Effective Business Plan (III)New WordsSkill TrainingSkill TrainingSamples of the Outline of a Business Plan
Sample 1:
An Outline of a Complete Business Plan
Summary
Business Concept
Current situation
Key success factors
Financial situation/needs
Vision
Vision statement
Milestones nullMarket Analysis
The overall market
Changes in the market
Market segments
Target market and customers
Customer characteristics
Customer needs
Customer buying decisions
Competitive Analysis
Industry overview
Nature of competition
Changes in the industry
Primary competitors
Competitive products/services
Opportunities
Threats and risks nullStrategy
Key competitive capabilities
Key competitive weaknesses
Strategy
Implementing strategy
Products/Services
Product/service description
Positioning of products/services
Competitive evaluation of products/services
Future products/services nullMarketing and sales
Marketing strategy
Sales tactics
Advertising
Promotions/incentives
Publicity
Trade shows
Operations
Key personnel
Organizational structure
Human resources plan
Product/service delivery
Customer service/support
Facilities nullCreating the financials of the business plan
Assumptions and Comments
Starting Balance Sheet
Profit and Loss Projection
Cash Flow Projection
Balance Sheet Projection
Ratio's and AnalysisSample 2:Sample 2:BUSINESS PLAN FOR A RESTAURANT
Table of Contents
Company Description
Industry Analysis
Products & Related Services
The Target Market
The Competition
Marketing Plan & Sales Strategy
Operations
Management & Organization
Long-Term Development & Exit Plan
Financial Data & Projections
Appendices Sample 3:Sample 3:BUSINESS PLAN FOR A RETAIL BUSINESS
American Management Technology
1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Company History
2.4 Company Locations and Facilities null3.0 Products and Services
3.1 Product and Service Description
3.2 Competitive Comparison
3.3 Sales Literature
3.4 Sourcing
3.5 Technology
3.6 Future Products and Services null4.0 Market Analysis Summary
4.1 Market Segmentation
4.2 Industry Analysis
4.2.1 Industry Participants
4.2.2 Distribution Patterns
4.2.3 Competition and Buying Patterns
4.2.4 Main Competitors
4.3 Market Analysis null5.0 Strategy and Implementation Summary
5.1 Marketing Strategy
5.1.2 Pricing Strategy
5.1.3 Promotion Strategy
5.2 Sales Strategy
5.2.1 Sales Forecast
5.2.2 Startup Summary
6.0 Personnel Plan
7.0 Financial Plan
7.1 Key Financial Indicators
8.0 Management Team The Commonly-used Sentences in Writing Business Plan (III)The Commonly-used Sentences in Writing Business Plan (III) 1.After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.
2. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. null 3. We will increase national advertising and begin targeting smaller accounts and specialty outlets.
4.The American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey.
5.We estimate that we can achieve XX% market share within XX years. To continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:null 6. This location is desirable because: ⑴ the building is structurally compatible for our use; ⑵ the rent is below market; ⑶ the building has the necessary facilities to operate this business; ⑷ the location is convenient for our freight companies, suppliers, clients and employees; ⑸ possibility of expansion in the area.
7. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ.null 8. With robotics our labor costs and therefore our production costs will be the lowest in the industry.
9. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers.
10. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.null 11. We have contracted with an environ-mental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.
12. Our present program of joint research with the local university has proven very beneficial.
13. We project that we will be able to generate sufficient capital from operations to meet our initial needs after the infusion of $200,000. null 14.Should sales not be up to projections, adjustments will be made in ordering and long term commitments decreased or postponed.
15. [My Company] seeks at a future point to use a computerized accounting package to monitor our financial performance.
16. This information will be compiled at the end of each month for preparation of financial statements.
17. The money invested in [My Company] will be used for the following purposes:null 18. If we find that we are continually over budget, our first step will be to reevaluate our markup on products and then to recheck our costs to make certain that we are obtaining the best possible prices.
19. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense.
20. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Reading MaterialsReading Materials From Burger Flipper to McDonald’s CEO
Abstract: This article tells of a story of Charlie Bell, an Australian who has gone from flipping burgers and cleaning toilets in a suburban restaurant to running the worldwide McDonald's fast food empire.
Key words: Charlie Bell; burger; flipper; McDonald; CEO 返 回
本文档为【电子商务英语15】,请使用软件OFFICE或WPS软件打开。作品中的文字与图均可以修改和编辑,
图片更改请在作品中右键图片并更换,文字修改请直接点击文字进行修改,也可以新增和删除文档中的内容。
该文档来自用户分享,如有侵权行为请发邮件ishare@vip.sina.com联系网站客服,我们会及时删除。
[版权声明] 本站所有资料为用户分享产生,若发现您的权利被侵害,请联系客服邮件isharekefu@iask.cn,我们尽快处理。
本作品所展示的图片、画像、字体、音乐的版权可能需版权方额外授权,请谨慎使用。
网站提供的党政主题相关内容(国旗、国徽、党徽..)目的在于配合国家政策宣传,仅限个人学习分享使用,禁止用于任何广告和商用目的。